Billdu
Billdu is a mobile-first SaaS invoicing and financial management platform serving freelancers, contractors, and small businesses with invoice creation, online payment collection, expense tracking, and e-invoicing compliance across 16 languages and 8 countries.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Billdu does
Billdu is a UK-based, mobile-first SaaS invoicing and small business financial management platform operated by Billdu Ltd. and developed by "Team Blue." Its product enables freelancers, contractors, tradespeople, and small business owners to create and send professional invoices, estimates, quotes, purchase orders, delivery notes, and receipts from a web app (my.billdu.com), iOS App Store, or Google Play. The platform supports 16 languages and localizes content and pricing across at least eight countries spanning Europe, North America, and Oceania. Billdu integrates Stripe and PayPal for online payment collection (with Apple Pay and Google Pay support), Xero for accounting synchronization, and offers a public API on its Premium tier; it also provides e-invoicing compliance modules for Spain's VeriFactu and Belgium's Peppol standards.
The product surface extends beyond invoicing to include expense tracking via mobile receipt scanning, automated payment reminders, recurring billing, client management, and a financial reporting dashboard. Add-on subscriptions cover Appointments scheduling and an Online Store, while a free Instant Website builder is included with any paid subscription. The company is monetized through tiered subscriptions (Lite $4.99/month annual, Standard $9.99/month annual, Premium $19.99/month annual), with monthly billing available at a premium and a 7-day free trial that requires no credit card.
Distribution and customer acquisition are entirely self-serve and product-led: users sign up directly, with marketing driven by SEO-optimized industry and country pages, a content blog, free online document generators, social media presence on Instagram, LinkedIn, and YouTube, and app store listings rated 4.8 stars with 70K+ combined ratings. Billdu reports 1.5M+ users globally, is privately held with no disclosed funding or ownership structure, and operates with a headcount of 11-50 employees from its London headquarters.
Billdu firmographics
Firmographics- Name
- Billdu
- Legal name
- Billdu Ltd.
- Website
- https://billdu.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billdu is a mobile-first SaaS invoicing and financial management platform serving freelancers, contractors, and small businesses with invoice creation, online payment collection, expense tracking, and e-invoicing compliance across 16 languages and 8 countries.
- Ownership category
- akta.pro rank
Billdu industry classification
Industry- Product category
- Invoicing Software
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
Keywords
Where Billdu is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Billdu business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Invoice Maker: Monthly or annual subscription for invoice maker software with tiered plans (Lite, Standard, Premium). Users pay to access the core invoicing platform including document creation, expense tracking, and client management.
- Subscription - Appointments Add-on: Additional subscription for appointment booking app, priced the same as Invoice Maker plans.
- Subscription - Online Store Add-on: Additional subscription for online store app, priced the same as Invoice Maker plans.
- Instant Website (Free): Free instant website builder included with subscriptions at no additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite - Basic invoicing for freelancers with limited client count |
| Subscription | Annual | Standard - Mid-tier plan for growing small businesses |
| Subscription | Annual | Premium - Full-featured plan for established businesses with team collaboration |
| Freemium | Monthly | Instant Website - Free website builder |
| Subscription | Monthly | Expert comparison table pricing range |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Billdu product offering
Product offeringCore offering
Billdu is a cloud-based, mobile-first invoicing SaaS platform that enables freelancers and small business owners to create, send, and manage professional invoices, estimates, quotes, purchase orders, and receipts from web and mobile apps. It bundles integrated online payment acceptance via Stripe and PayPal, automated payment reminders, recurring billing, receipt-scanning expense tracking, and financial reporting dashboards. Add-on apps extend the platform to appointment scheduling, online store, and a free instant website builder, with e-invoicing compliance support for VeriFactu (Spain) and Peppol (Belgium).
Product overview
Billdu is a unified invoicing and business management platform designed for freelancers and small businesses. The core Invoice Maker serves as the primary product, supported by Estimate Software, Quoting Software, and Purchase Order Software for document generation. Payment collection is handled through Online Payments, Payment Reminders, and Recurring Billing features. Financial oversight is provided by Invoice Tracking, Expense Tracking, and Financial Reporting. The platform extends through mobile apps for iOS and Android, plus add-on modules including the Appointment App, Instant Website App, and Online Store App. Billdu also offers e-invoicing compliance through its E-Invoicing Hub supporting VeriFactu and Peppol standards, along with free tools like the Invoice Generator and professional Invoice Templates. The platform is priced across Lite ($4.99/month), Standard ($9.99/month), and Premium ($19.99/month) tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoice Maker Primary Billdu SaaS product enabling freelancers and small business owners to create, send, and manage professional invoices, estimates, quotes, purchase orders, and receipts in seconds from web or mobile. Sold as a tiered subscription with Lite, Standard, and Premium plans.
- Billdu Mobile App (iOS) iPhone and iPad invoicing application for creating invoices, tracking payments, and managing business on the go. Distributed via the Apple App Store as a separate app entry point to the Billdu platform.
- Billdu Mobile App (Android) Android invoicing application for small businesses to create invoices, track payments, and manage finances from mobile devices. Distributed via the Google Play Store as a separate app entry point to the Billdu platform.
- Appointment App Add-on subscription app for scheduling and managing client appointments with online booking capabilities, sold alongside the Invoice Maker subscription.
- Instant Website App Free website builder add-on that allows users to set up a professional website with no technical skills required.
- Online Store App Add-on subscription app providing e-commerce functionality for selling products and services with built-in invoicing that automatically updates invoices when sales occur.
- E-Invoicing Hub Electronic invoicing platform supporting regional compliance standards including VeriFactu (Spain) and Peppol (Belgium), enabling small businesses in regulated markets to meet mandatory e-invoicing requirements.
- Free Invoice Generator Free online tool for generating professional invoices without requiring an account, available at no cost and used as a lead generation entry point for the Billdu platform.
Quantifiable outcome
- Users save 60% of time on invoicing and administrative tasks
- +3 more outcomes
Companies that use Billdu
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Billdu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Billdu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is integrated as the primary online payment processor for Billdu. Users can connect their Stripe account to accept credit card, Apple Pay, Google Pay, and other online payments directly through invoices. The partnership enables the 2-click payment feature where clients can pay invoices instantly from their PC or smartphone.
- PayPalcorePayPal is integrated as an alternative online payment method within Billdu, alongside Stripe, giving clients flexibility in how they pay invoices.
- XerocoreXero is available as an accounting software integration. Billdu users can synchronize their invoices and expenses with Xero, enabling seamless collaboration with accountants and bookkeepers and keeping accounting records up to date.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Billdu competitors and assessment
Company assessmentDirect peers
- FreshBooks: FreshBooks is a leading cloud-based invoicing and accounting platform aimed at freelancers, consultants, and small businesses — a near-identical ICP to Billdu's. Both products compete head-to-head on invoicing, expense tracking, estimates, and client management with freemium/PLG distribution.
- Wave Accounting: Wave offers free invoicing and accounting software tailored to freelancers and very small businesses, closely mirroring Billdu's freemium, self-serve model. Both platforms compete on simple, mobile-friendly invoicing with integrated payments — overlapping pricing tiers and target customer.
- Zoho Invoice: Zoho Invoice is a free/affordable invoicing tool for SMBs and freelancers offering estimates, recurring billing, expense tracking, and multi-currency support — an essentially overlapping feature set with Billdu. Both target the same self-serve, no-credit-card-required onboarding motion.
- Invoice Ninja: Invoice Ninja is a self-serve invoicing platform targeting freelancers and small businesses, offering quotes, recurring billing, time tracking, and a free tier — substantially overlapping Billdu's feature set, GTM motion, and target customer.
- HoneyBook: HoneyBook is a clientflow platform for freelancers and small creative/service businesses, combining invoices, proposals, contracts, and payments — overlapping Billdu's invoicing + estimates + online payments stack for the same persona.
- Bonsai: Bonsai is an all-in-one freelancer business platform offering contracts, proposals, invoices, expense tracking, and payments — a near-direct competitor to Billdu's freelancer/SMB ICP with comparable PLG, freemium positioning and module-based upsell.
Broad incumbents
- Square Invoices (Block): Square's invoicing product lets SMBs send invoices, accept online payments, and set up recurring billing from a much broader payments and POS ecosystem. Square competes directly with Billdu on freelancer/SMB invoicing while bundling additional commerce capabilities that Billdu does not match in scale.
- PayPal Invoicing: PayPal offers native invoicing through its widely adopted payments platform, directly competing with Billdu's invoicing + PayPal payment acceptance workflow for SMBs. PayPal's reach and brand give it incumbency advantages in cross-border invoicing payments that Billdu partially relies on through integration.
- Stripe Invoicing: Stripe Invoicing provides hosted invoices and recurring billing tightly integrated with Stripe payments — directly comparable to Billdu's online payments and recurring billing features, but backed by Stripe's broader developer ecosystem and platform scale.
- QuickBooks (Intuit): QuickBooks is the dominant SMB accounting and invoicing suite, offering invoicing, expense tracking, and recurring billing as part of a broader accounting product. As a multi-product incumbent with deep accountant relationships and brand strength, it competes with Billdu at the high end of the SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Billdu social profiles
Digital presenceBilldu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billdu leadership team
Management profileNumber of profiles
Billdu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billdu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billdu
What does Billdu do?
Billdu is a cloud-based, mobile-first invoicing SaaS platform that enables freelancers and small business owners to create, send, and manage professional invoices, estimates, quotes, purchase orders, and receipts from web and mobile apps. It bundles integrated online payment acceptance via Stripe and PayPal, automated payment reminders, recurring billing, receipt-scanning expense tracking, and financial reporting dashboards. Add-on apps extend the platform to appointment scheduling, online store, and a free instant website builder, with e-invoicing compliance support for VeriFactu (Spain) and Peppol (Belgium).
Is Billdu a public or private company?
Billdu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billdu founded?
Billdu was founded in 2012. It employs 11 to 50 people.
Where is Billdu based?
Billdu is headquartered in London, United Kingdom, in the Europe region.
How does Billdu make money?
Four revenue lines are on record. Subscription - Invoice Maker is the primary driver. The others are subscription - Appointments Add-on, subscription - Online Store Add-on and instant Website (Free).
Who are Billdu's main competitors?
Direct peers on record are FreshBooks, Wave Accounting, Zoho Invoice, Invoice Ninja, HoneyBook and Bonsai. Broad incumbents are Square Invoices (Block), PayPal Invoicing, Stripe Invoicing and QuickBooks (Intuit).
Does Billdu have an API?
Yes. Billdu offers a public API that allows developers to build custom integrations and automations with Billdu's invoicing platform. The API documentation is available through their help center. Developer documentation is at faq.billdu.com/en/articles/2977783-api.
What industry is Billdu in?
Billdu's product category is Invoicing Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management.