Aveo

What Aveo does

Auxo ApS, operating under the Aveo / auxo.dk brand, is a Danish private digital agency founded in 2014 that delivers website design, webshop/e-commerce builds, and digital marketing services to small and medium-sized businesses in Denmark. The company operates from five offices across the country — Copenhagen (HQ), Aarhus, Odense, Aalborg, and Esbjerg — and claims 8,000+ satisfied customers and 200+ completed design projects, supported by six consecutive Børsen Gazelle Awards from 2020 through 2025.

The product surface spans three core lines: custom website development ("Hjemmeside"), e-commerce platform builds ("Webshop") with multi-language and B2B features, and digital marketing services covering Google Ads, SEO, Facebook & Instagram Ads, and e-mail marketing. Hosting & Support (with security scanning, backups, and free telephone support) is offered as a recurring add-on, and a self-service Prisberegner (online pricing calculator) generates instant quotes within roughly two minutes for website, webshop, and marketing packages. Technology stack is not publicly disclosed; the offering is professional services rather than a proprietary SaaS platform.

Revenue mechanics combine project-based professional services for website and webshop builds (starting at approximately 13,900 DKK for a template-based site), recurring hosting and maintenance contracts, and retainer-style digital marketing engagements. The GTM motion blends product-led acquisition (online pricing calculator, free design mockup lead magnet, "Klippekort" prepaid card) with sales-led consultative follow-up via telephone (70 40 40 50) and contact form. Customer mix is heavily weighted to Danish SMBs across diverse verticals (retail/e-commerce, legal, hospitality, professional services, public sector, non-profit), with no disclosed enterprise anchors and no external funding or institutional investors referenced in the available data.

Name

Aveo

Legal name

Auxo ApS

Website

https://aveo.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Auxo ApS (trading as Aveo / auxo.dk) is a Danish digital agency founded in 2014 that designs websites, builds webshops, and runs digital marketing (Google Ads, SEO, social, email) for small and medium-sized businesses across Denmark from five regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development & Hosting: Custom website design and development services with bundled hosting and support (security scanning, backups, telephone support). Delivered as project-based professional services combined with recurring hosting contracts.
2. Webshop / E-commerce Solutions: Online store development and digital commerce solutions tailored to business size and product catalogue complexity. Revenue from project delivery and potentially recurring hosting/maintenance.
3. Digital Marketing Services: Digital marketing offerings including Google Ads, SEO, Facebook & Instagram Ads, and e-mail marketing. Revenue generated through ongoing retainer or per-campaign pricing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Aveo provides website design and development, webshop creation, digital marketing services (Google Ads, SEO, Facebook/Instagram Ads, email marketing), and ongoing hosting and technical support for small and medium-sized Danish businesses. As the hosting and support arm of Auxo, Aveo focuses on keeping client websites secure, updated, and operational after launch. The firm positions itself as a single-vendor digital partner handling the full lifecycle from build to ongoing maintenance.

Product overview

Auxo operates as a unified digital solutions platform offering three core product lines — Hjemmeside (website development), Webshop (e-commerce development), and Marketing services — supported by an add-on ecosystem that includes Hosting & Support and the Prisberegner (price calculator) tool. The platform enables small and medium-sized Danish businesses to obtain integrated digital solutions where websites, online stores, and online marketing work together. The Prisberegner serves as the entry point for customer acquisition, providing instant price estimates for website and webshop projects with optional marketing services. Services are delivered through multiple Danish offices in Esbjerg, Aarhus, Aalborg, Odense, and Copenhagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Custom website design and development services for small and medium-sized Danish businesses, covering visual design, content management system setup, and launch. Targets SMBs lacking in-house web development resources.
• Webshop Development Design and build of e-commerce webshops for Danish SMB retailers and brands. Targets small and medium-sized businesses seeking to sell online without building an in-house e-commerce team.
• Digital Marketing Services Multi-channel digital marketing services covering Google Ads, search engine optimization (SEO), Facebook and Instagram advertising, and email marketing. Targets Danish SMBs that need coordinated paid and organic campaigns but lack internal marketing specialists.
• Aveo Hosting and Support Ongoing website hosting, technical maintenance, and support service delivered under the Aveo brand. Provides SMB clients with website uptime, security updates, and technical assistance after launch. Targets existing Aveo / Auxo website and webshop clients that want a managed hosting partner.

Quantifiable outcome

• Case study reports indicate increased traffic, higher conversion rates, and measurable revenue growth for e-commerce clients (e.g., NOOVALL, Garnspecialisten, Vest Collection).
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GoDaddy: Global SMB-focused platform offering domains, hosting, websites, and marketing tools. Comparable through its end-to-end SMB digital services bundle, which overlaps directly with Auxo/Aveo's hosting + marketing value proposition.
• Squarespace: Global website builder and commerce platform targeting SMBs, creatives, and small retailers. Directly competes with Auxo/Aveo's template-website and webshop services via a self-serve subscription model.
• Netcompany: Large Danish IT and digital services firm serving enterprise and public-sector clients. Comparable as a Danish-headquartered digital services incumbent, though operating at materially larger scale and in different customer tiers than Auxo/Aveo.
• Wix.com: Global SMB website builder and e-commerce platform. Represents the principal DIY substitute for Auxo/Aveo's website and webshop build services, particularly relevant as AI-assisted site generation continues to lower barriers for SMBs.

Emerging players

• Webflow: Visual web design and CMS platform increasingly adopted by SMBs and design-savvy teams. Competes with Auxo/Aveo in the design-customization layer of the SME website market and is gaining traction among in-house marketing teams that might otherwise hire an agency.

Regional players

• IIH Nordic: Nordic web and e-commerce agency building digital solutions for B2B and B2C clients across Scandinavia. Comparable to Auxo/Aveo as a Nordic SMB-focused digital agency with overlapping website, webshop, and digital marketing offerings.
• Kunde & Co: Norway-based marketing, communications, and digital agency serving SMB and mid-market clients in the Nordics. Comparable to Auxo/Aveo as a Nordic regional creative/digital agency with bundled marketing offerings, though typically serving slightly larger clients.
• Umbraco: Danish-founded open-source CMS company widely used by SMB and mid-market web agencies and their clients. Comparable as a Danish-headquartered web ecosystem player; competes indirectly with Auxo/Aveo through the partner-agency channel.

Direct peers

• Dandomain: Danish e-commerce platform and webshop provider serving SMB retailers. Directly comparable to Auxo/Aveo's webshop offering for Danish small businesses looking to launch or upgrade online stores.
• Peytz & Co: Danish digital agency offering website development, e-commerce, and digital marketing services. Closest like-for-like peer to Auxo/Aveo in the Danish market, with similar target customer (Danish SMBs) and overlapping service catalog across web, webshop, and marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/auxodk
• LinkedInlinkedin.com/company/auxo-aps
• Instagraminstagram.com/digital_auxo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aveo