Webflow
Webflow is a visual web development and AI-native marketing platform that enables enterprises, agencies, and creators to build, manage, and optimize production websites without code. It serves 300,000+ brands via subscription tiers, a 2,000+ certified partner network, and direct enterprise sales.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Webflow does
Webflow is a privately held visual web development and AI-native marketing platform founded in 2013 and headquartered in San Francisco. The company provides a no-code/low-code environment in which designers, marketers, and developers build production websites, manage composable CMS content, deploy to enterprise-grade hosting, and optimize experiences through built-in A/B testing, personalization, SEO, and the newer Answer Engine Optimization (AEO) product. The platform spans a Webflow Designer, a Visual CMS supporting up to 1 million items for enterprise, Webflow Cloud for full-stack app hosting, Webflow Optimize for personalization, Webflow AEO for AI-search visibility, and a Marketplace for third-party apps and component libraries. Distribution runs through a self-serve product-led growth model anchored by a free Starter tier, a direct enterprise field-sales motion, and a global network of 2,000+ certified partners.
Underlying technology combines a proprietary visual development environment that outputs clean semantic HTML/CSS/JS, AI-native capabilities including an AI Site Builder (60,000+ generated sites since February 2025), a Model Context Protocol (MCP) server, an official Anthropic Claude connector, and acquired multi-modal AI asset generation via Vidoso (March 2026). Internal engineering reports approximately 90% developer adoption of AI coding tools. The company holds Adobe Platinum Partner status, MACH Alliance membership, and integrates with Google Ads, Adobe Marketo Engage, Getty Images, and Stigg.
Webflow monetizes through subscription SaaS — Free Starter, Basic, CMS, and quote-based Enterprise tiers — plus marketplace commissions on third-party apps and libraries. The customer base includes 300,000+ brands spanning individuals, SMBs, agencies, and Fortune 500 enterprises (Dropbox, Spotify, Reddit, DocuSign, Monday.com, PwC, NYT, Verifone, Orangetheory Fitness). Total disclosed funding is $455M across seed through Series D, with the Series C in March 2022 priced at a $4B post-money valuation led by Y Combinator Continuity. The CEO role transitioned from founder Vlad Magdalin to Linda Tong by 2026, alongside new executive hires including CTO Allan Leinwand, CMO Dave Steer, CISO Ty Sbano, and CLO George Karamanos.
Webflow firmographics
Firmographics- Name
- Webflow
- Legal name
- Webflow, Inc.
- Website
- https://webflow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Webflow is a visual web development and AI-native marketing platform that enables enterprises, agencies, and creators to build, manage, and optimize production websites without code. It serves 300,000+ brands via subscription tiers, a 2,000+ certified partner network, and direct enterprise sales.
- Ownership category
- akta.pro rank
Webflow industry classification
Industry- Product category
- Web Development Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industries
- Content Operations & Workflow Management (BPAFAIAI), Workflow Automation & No-Code Collaboration (BPAMAMAK), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Webflow is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Webflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Subscription-based SaaS revenue from site plans, workspace plans, and enterprise agreements. Multiple tiers from free Starter to enterprise with varying feature sets. Designer plans with 4-5% monthly churn and hosting plans with near-zero net revenue churn.
- Enterprise Licensing: Enterprise contracts with advanced collaboration workflows, security features, and scalability. Quote-based pricing for large organizations.
- Marketplace Apps & Libraries: Revenue from third-party apps and component libraries in Webflow Marketplace, including paid UI libraries from designers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Starter Plan - Basic website building with limited features |
| Subscription | Monthly | Basic Site Plan - Entry-level paid hosting |
| Subscription | Annual | CMS Site Plan - Content-focused websites with CMS capabilities |
| Subscription | Multi-year contract | Enterprise Plan - Advanced security, collaboration, and scale |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Webflow product offering
Product offeringCore offering
Webflow is an agentic web marketing platform that enables users to visually design, build, and launch production websites without writing code, integrating a composable CMS, enterprise-grade hosting, AI-powered site generation, A/B testing, personalization, and Answer Engine Optimization. The platform outputs clean semantic HTML, CSS, and JavaScript and serves marketers, designers, developers, agencies, and enterprises through freemium site plans, subscription tiers, and quote-based enterprise contracts.
Product overview
Webflow is an agentic web marketing platform providing a unified platform-plus-modules architecture for creating, managing, and optimizing web experiences. The core Webflow Platform combines visual website development, composable CMS, enterprise hosting, and AI-powered marketing tools. Key modules include Webflow AI (site builder, copy generation, agentic workflows), Webflow AEO (answer engine optimization), Webflow Optimize (A/B testing, personalization), Webflow Cloud (full-stack app hosting), Webflow Analyze (native analytics), Webflow SEO (built-in search optimization), Webflow Localization (AI-powered translation), and Webflow Security (enterprise-grade protection). Additional capabilities span collaboration tools, shared libraries/design systems, interactions/animations, ecommerce, Figma integration, and DevLink for frontend framework sync. The platform serves marketers, designers, developers, and agencies through Enterprise, Startup, and standard plan tiers, with a marketplace ecosystem of apps, libraries, and certified partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 332% ROI over 3 years (Forrester TEI study)
- +15 more outcomes
Companies that use Webflow
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles5 records
Webflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature10 records
Webflow partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- SlackcoreWebflow uses Slack as central AI Superagent interface for internal AI-native marketing team operations, reportedly saving executives 30+ minutes daily.
- Built In ChicagominorListed among companies with great work-life balance hiring software engineers in Chicago.
- Vidoso (Acquisition)flagshipAcquisition of Vidoso.ai, multi-modal AI asset generation startup founded in 2024. Team of 4 AI engineers joining Webflow. $3.7M previously raised. Advances shift to agentic marketing platform.
- AdobecoreExpanded partnership with Adobe for enterprise-grade design integration. Webflow earned Platinum level partner status in Adobe Partner Program for 2026. Includes Adobe Fonts API integration and deeper product connectivity.
- Getty ImagescoreImage integration partnership enabling access to Getty Images and iStock visual content libraries within Webflow Marketplace for enhanced digital storytelling.
- Anthropic (Claude)coreOfficial Webflow connector for Claude enabling users to design, structure and manage Webflow sites directly from Claude interface. Uses Webflow's MCP server for platform-specific tasks.
- Google AdscoreIntegration enabling marketing teams to build, manage, and optimize Google Ads campaigns powered by Performance Max and Google AI directly within Webflow platform. Supports campaigns across Search, YouTube, Display, Discover, Gmail, and Maps.
- Impact Proximity (Omnicom/IMPACT BBDO Group)coreRegional partner for Middle East, official regional partner of Webflow. Part of Omnicom's IMPACT BBDO Group, driving enterprise digital transformation across the region.
- Regional Hub - Buenos AirescoreFirst Webflow office in Argentina, serving as engineering and design center to strengthen local community, talent pool, and presence across Latin America.
- Adobe Marketo EngagecoreSamsara built conversion engine using Webflow Optimize alongside Adobe Marketo Engage. Integration enabled 30%+ increases in conversion rates.
- Cursor (AI Code Editor)coreWebflow CTO discusses integration of Cursor AI coding tool into development workflow, achieving approximately 90% developer adoption.
- Clique StudioscoreDigital agency partnership for Webflow implementation services and new offerings for marketing teams.
- Intellimize (Acquisition)core2024 acquisition of personalization startup Intellimize as part of strategy to assemble vertically integrated AI-native marketing operations platform.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Webflow competitors and assessment
Company assessmentDirect peers
- Framer: Framer is an AI-native design-to-publish website builder targeting designers and startups. Closest peer to Webflow's designer-first positioning and increasingly competing on AI site generation capabilities.
- Wix: Wix is a leading visual website builder serving SMBs and increasingly enterprise with its Editor X and Velo (formerly Corvid) offerings. Directly competes with Webflow's core self-serve and agency segments across freemium funnels and template-based site creation.
- Squarespace: Squarespace is a design-led website builder targeting creators, SMBs, and now enterprise commerce through its acquisition of Google Domains assets. Comparable to Webflow in design-conscious positioning, subscription SaaS model, and template marketplace.
- WordPress.com / Automattic: Automattic operates WordPress.com hosting and the open-source WordPress ecosystem, the dominant CMS globally. Direct competitor for both hosting and CMS workloads; Webflow's MACH Alliance positioning explicitly contrasts against WordPress's monolithic legacy.
- Bubble: Bubble is a no-code platform focused on building full web applications, comparable to Webflow's App Gen and visual development positioning. Competes for the no-code developer/designer audience building beyond marketing sites.
- Duda: Duda is a white-label website builder built specifically for agencies and SaaS platforms — directly competitive with Webflow's certified partner program and agency GTM motion.
Broad incumbents
- Adobe: Adobe is a broad incumbent with Adobe Express for SMB site building and Adobe Experience Manager for enterprise CMS. As a Platinum-level Webflow partner, Adobe represents both a strategic ally and a large incumbent that could expand down-market into Webflow's territory.
Emerging players
- Contentful: Contentful is a leading headless CMS competing with Webflow CMS for enterprise composable content infrastructure. While more developer-oriented, it overlaps in CMS workloads that Webflow's Visual CMS targets.
- Sanity: Sanity is a composable content platform competing in the same enterprise CMS deals as Webflow. Overlap is partial — primarily on the CMS and content modeling layer rather than visual site building — but increasingly relevant as Webflow positions CMS as a standalone enterprise product.
- Lovable: Lovable is an AI vibe-coding tool that generates full-stack web applications from prompts. Represents the emerging AI-native category that Webflow's leadership cited as the driver of its 2026 restructuring — a direct emerging threat to Webflow's no-code thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Webflow social profiles
Digital presenceWebflow compliance and trust
Trust signalCompliance2 records
Webflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webflow leadership team
Management profileNumber of profiles
Profiles10 records
Webflow subsidiaries and ownership
Company hierarchySubsidiaries2 records
Webflow funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webflow M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webflow
What does Webflow do?
Webflow is an agentic web marketing platform that enables users to visually design, build, and launch production websites without writing code, integrating a composable CMS, enterprise-grade hosting, AI-powered site generation, A/B testing, personalization, and Answer Engine Optimization. The platform outputs clean semantic HTML, CSS, and JavaScript and serves marketers, designers, developers, agencies, and enterprises through freemium site plans, subscription tiers, and quote-based enterprise contracts.
Is Webflow a public or private company?
Webflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Webflow founded?
Webflow was founded in 2013. It employs 501 to 1,000 people.
Where is Webflow based?
Webflow is headquartered in San Francisco, United States, in the North America region.
How does Webflow make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing and marketplace Apps & Libraries.
Who are Webflow's main competitors?
Direct peers on record are Framer, Wix, Squarespace, WordPress.com / Automattic, Bubble and Duda. Adobe is listed as a broad incumbent. Emerging players are Contentful, Sanity and Lovable.
Does Webflow have an API?
Yes. Webflow offers a REST API enabling developers to programmatically create, read, update, and delete sites, pages, CMS collections, assets, and more. The API supports webhooks for event-driven integrations and real-time site synchronization. Developer documentation is at developers.webflow.com.
What industry is Webflow in?
Webflow's product category is Web Development Platform. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAFAIAI, Content Operations & Workflow Management. Its NAICS code is 5132 and its SIC code is 7372.