Funzing
Funzing operates a two-sided online marketplace connecting individual hosts offering unique local leisure experiences with consumers seeking to discover, book, and attend activities across tours, workshops, talks, fitness, food, and team-building categories in London, Manchester, Tel Aviv, and Singapore.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Funzing does
Funzing is a two-sided online marketplace, founded in 2014 and operated through UK-registered entities Funzing International Ltd. and Funzing Ltd., that connects individual hosts offering unique local leisure experiences with consumers seeking to discover and book those experiences. The platform hosts categories including tours and walks, workshops, talks, sports and fitness, food and drink, social events, family-friendly activities, and corporate team-building, and is active in four cities: London, Manchester, Tel Aviv, and Singapore, with localized web and mobile app presences.
The core product is a web and mobile marketplace platform handling experience listing, search and discovery, booking, ticketing, and payment processing. Payment processing is outsourced to SafeCharge International Group Limited (LSE-listed, PCI Level 1 compliant), and media delivery is handled via Cloudinary. The platform is complemented by add-on modules: a monthly category-specific subscription service (Funzing Talks), a credit-based loyalty card program rewarding repeat purchases, an affiliate referral program paying promoters 10% of first eligible orders, and digital gift cards valid for twelve months.
Revenue is generated through multiple streams: a 15% plus VAT host commission on ticket proceeds, a purchaser-side transaction fee of 5% (10% for Lectures, minimum GBP 1.00), monthly subscription fees, affiliate referral payouts net of marketing value, and gift card sales. GTM is primarily product-led and community-led, supplemented by content marketing (blog, social media, newsletter) and event-driven curation. The company employs 11–50 people and has raised $1.5M from Inimiti in 2015.
Funzing firmographics
Firmographics- Name
- Funzing
- Legal name
- Funzing International Ltd. and Funzing Ltd.
- Website
- https://funzing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Funzing operates a two-sided online marketplace connecting individual hosts offering unique local leisure experiences with consumers seeking to discover, book, and attend activities across tours, workshops, talks, fitness, food, and team-building categories in London, Manchester, Tel Aviv, and Singapore.
- Ownership category
- akta.pro rank
Funzing industry classification
Industry- Product category
- Online Experience Marketplace
- NAICS
- Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Funzing is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Funzing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Host Commission: Funzing charges Activity Providers a commission of 15% of ticket proceeds plus VAT for each ticket sold through the platform. This is the primary revenue stream from the marketplace transaction.
- Transaction Fee: A transaction fee of 5% of total order amount for most categories (minimum GBP 1.00) and 10% for Lectures category, added at checkout. These fees are paid by the ticket purchaser and are non-refundable unless cancellation is by Funzing or host.
- Subscription Service: Monthly subscription plans providing unlimited event entries within designated categories (e.g., cinema, talks) with 30-day periods and preferable ticket purchase terms. Subscriptions are auto-renewing with monthly billing.
- Affiliate Referral Fees: Registered affiliates earn 10% of the value of first eligible orders made by users arriving through their unique referral links (valid 30 days).
- Gift Cards: Digital gift cards sold at variable denominations, valid for one year from purchase, applicable toward booking any experience or specific experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Ticket Purchase with Transaction Fee |
| Subscription | Monthly | Subscription Plans (Funzing Talks) |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Funzing product offering
Product offeringCore offering
Funzing is a two-sided online marketplace where independent hosts create and list unique, intimate leisure experiences — tours, workshops, talks, fitness, food & drink, social events and team building activities — and consumers discover, book and pay for them through the Funzing website and mobile app. Funzing handles ticketing, payment processing and discovery, while hosts set prices and run their experiences. It is complemented by subscription (Funzing Talks), gift cards, an affiliate program, and a loyalty card.
Product overview
Funzing operates as an online marketplace platform connecting hosts who offer unique local leisure activities with guests seeking experiences. The core product is the Funzing Platform, which facilitates e-commerce for activity formation, offer, reservation, and ticket purchase. The platform is complemented by several add-on modules: Gift Cards (digital gift cards for any or specific experiences), the Talks Subscription (unlimited event access within categories), the Affiliate Program (referral-based earning through designated links), and the Loyalty Card (rewards credits after multiple purchases). Funzing primarily serves the UK market with active presence in London, Manchester, Tel Aviv, and Singapore, covering experience categories including Tours & Walks, Sports & Fitness, Night Out, Workshops, Culinary tours, Family Friendly events, Team Building, and outdoor activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Funzing Platform An online marketplace where independent hosts list and sell unique local leisure experiences (tours, workshops, talks, fitness, food & drink, social events, team building) and consumers discover, book and pay for tickets via web and mobile. Funzing handles ticketing, payment processing and listing curation.
- Funzing Gift Cards Digital gift cards redeemable against experiences on the Funzing Platform. A General Gift Card can be used for any experience; Specific Gift Cards are restricted to particular experiences. Cards are valid for 12 months from purchase and carry no transaction fee on purchase.
- Funzing Talks Subscription A monthly auto-renewing subscription providing unlimited event entries within a designated category (e.g., talks, cinema) in a specific territory for 30 days, with preferential ticket purchase terms including free or discounted tickets up to a price limitation.
- Funzing Affiliate Program A referral program allowing registered users (affiliates) to earn a 10% commission on the value of first eligible orders made by users who arrive via their unique referral links, valid for 30 days from initial click. No setup fees or minimum commitment required.
- Funzing Loyalty Card A loyalty rewards program where users earn credit after making five valid cash purchases for different activities within twelve months; the credit equals the lowest amount paid across those five purchases and is valid for twelve months.
Companies that use Funzing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Funzing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Funzing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- SafeCharge International Group LimitedcorePayment processing partner for credit card transactions. SafeCharge is registered on the London Stock Exchange and holds PCI Level 1 compliance, the highest level of security in the industry. All payment transactions are processed through SafeCharge; Funzing does not store credit card details.
- CloudinarysupportingCloud-based image and video content delivery network used for hosting and serving experience images and media on the platform (res.cloudinary.com domain in use).
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Funzing competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Airbnb Experiences is the largest global marketplace for hosted local activities. Directly comparable marketplace mechanics to Funzing (hosts create experiences, guests book and pay), but at vastly greater scale, broader geographic reach, and with Airbnb's full travel demand funnel behind it.
- Eventbrite: Eventbrite is a large-scale ticketing and event-management platform. Overlaps with Funzing on discovery, ticketing, and payment processing for hosted events, though it skews toward self-organized events and larger-scale ticketing rather than curated intimate leisure experiences.
- Viator (Tripadvisor): Viator is a major marketplace for tours, activities, and experiences worldwide. Comparable to Funzing in monetizing bookable local leisure experiences via a commission-based marketplace, though typically skewed toward travel-tourist supply rather than community-hosted experiences.
- GetYourGuide: GetYourGuide is a leading global marketplace for bookable tours, attractions, and activities. Direct overlap with Funzing on host-supplied, ticket-based leisure experiences, supported by substantially larger scale and travel demand flow.
- Groupon: Groupon is a deals marketplace offering discounted local experiences, activities, and events. Comparable marketplace structure and leisure-experience inventory to Funzing, though Groupon skews toward discount-led local commerce rather than curated passion-led experiences.
Direct peers
- Meetup: Meetup connects people around shared interests through local group activities — conceptually adjacent to Funzing's passion-led experience marketplace. Operates a similar host-or-attendee community model across many global cities, providing the most direct like-for-like peer.
- ClassPass: ClassPass is a subscription-based marketplace for fitness and wellness classes. Matches Funzing on the subscription + marketplace mechanics and on the discovery of hosted in-person experiences, though narrower to the fitness/wellness category.
- Fever: Fever is a global experiences and events marketplace (immersive experiences, concerts, local activities). Operates a near-identical two-sided marketplace model in many of the same geographies as Funzing (London, Tel Aviv-adjacent) and is among the most direct head-to-head competitors.
- Peek: Peek is a curated marketplace for bookable experiences and tours with operator-grade inventory management. Closely comparable to Funzing on the curated-experience marketplace model and category mix, though with deeper B2B/OE operator integrations.
- Withlocals: Withlocals is a marketplace for privately hosted local tours and experiences with local guides. Near-identical conceptual model to Funzing (regular hosts offer intimate, locally-led leisure experiences) and a like-for-like peer for the passion-host experience category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Funzing social profiles
Digital presenceFunzing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funzing leadership team
Management profileNumber of profiles
Profiles2 records
Funzing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funzing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funzing
What does Funzing do?
Funzing is a two-sided online marketplace where independent hosts create and list unique, intimate leisure experiences — tours, workshops, talks, fitness, food & drink, social events and team building activities — and consumers discover, book and pay for them through the Funzing website and mobile app. Funzing handles ticketing, payment processing and discovery, while hosts set prices and run their experiences. It is complemented by subscription (Funzing Talks), gift cards, an affiliate program, and a loyalty card.
Is Funzing a public or private company?
Funzing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Funzing founded?
Funzing was founded in 2014. It employs 11 to 50 people.
Where is Funzing based?
Funzing is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Funzing make money?
Five revenue lines are on record. Host Commission is the primary driver. The others are transaction Fee, subscription Service, affiliate Referral Fees and gift Cards.
Who are Funzing's main competitors?
Broad incumbents on record are Airbnb Experiences, Eventbrite, Viator (Tripadvisor), GetYourGuide and Groupon. Direct peers are Meetup, ClassPass, Fever, Peek and Withlocals.
Does Funzing have an API?
No public API is recorded for Funzing.
What industry is Funzing in?
Funzing's product category is Online Experience Marketplace. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 7139 and its SIC code is 7900.