Center to Advance Palliative Care

What Center to Advance Palliative Care does

The Center to Advance Palliative Care (CAPC) is a 501(c)-equivalent nonprofit organization founded in 1999 and affiliated with the Icahn School of Medicine at Mount Sinai in New York City. Its mission is to increase the availability of quality palliative care for people with serious illness in the United States, addressing a market in which at least 13 million Americans live with serious illness and where only 2.86 prescribers per 100,000 population hold specialty hospice and palliative medicine certification. CAPC serves hospitals, health systems, accountable care organizations, health plans, and individual clinicians through a hybrid content-and-community operating model centered on a freemium membership program enrolling over 1,700 healthcare organizations, with cumulative training reach exceeding 136,000 clinicians.

The product portfolio is a content, training, and benchmarking platform rather than a single software application. Core deliverables include the CAPC Clinical Training curriculum (Pain Management, Symptom Management, Communication Skills for Serious Illness, and Dementia Care with free CE/CME credits); the CAPC Designation professional credential awarded upon curriculum completion; 47 toolkits providing hundreds of ready-to-use resources across program start-up, billing/coding, leadership, marketing, well-being, and caregiver support; the Palliative Care Leadership Centers (PCLC) peer training program; the GetPalliativeCare.org consumer site with a provider directory; and the Serious Illness Scorecard, an annual state-by-state benchmarking instrument across five domains. Delivery is predominantly self-serve via the capc.org online platform with member-only premium content, supplemented by live webinars, Virtual Office Hours with faculty, Interprofessional Grand Rounds, workshops, and an annual CAPC National Seminar.

CAPC's revenue model is a mix of recurring membership fees (annual billing for hospitals, health systems, and specialty centers that unlock exclusive content, webinars, and office hours) and philanthropic support from foundations and individuals, with named major funders including the Stavros Niarchos Foundation, The John A. Hartford Foundation, and individual donors Patty and Jay Baker. Go-to-market is a sales-led, membership-based enterprise motion targeting U.S. healthcare organizations, supported by a Senior Member Relations function focused on retention. Distributed content marketing (blog, podcasts, webinars, scorecard) drives awareness and demand at the clinician and program-lead level. The organization operates entirely within the United States and is led by CEO Brynn Bowman, with founder Diane Meier, MD, FACP, FAAHPM as a longstanding thought leader.

Name

Center to Advance Palliative Care

Legal name

Center to Advance Palliative Care

Website

https://capc.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center to Advance Palliative Care (CAPC) is a New York-based nonprofit founded in 1999, affiliated with the Icahn School of Medicine at Mount Sinai, that provides online clinical training, 47 toolkits, a designation credential, and the Serious Illness Scorecard to over 1,700 member healthcare organizations and 136,000+ clinicians to advance U.S. palliative care.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education

NAICS

Educational Support Services (61171), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Hospital-Based Palliative Care (Inpatient Consult Services) (HLADAHAG)

akta.pro secondary industries

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Palliative Care (Home-Based) Providers (HLAFAEAD)

Keywords

• Palliative care training
• Clinical education programs
• Continuing medical education
• Healthcare workforce development
• Serious illness care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Philanthropy and Donations: CAPC was founded and is sustained with visionary philanthropy from individuals and foundations who share the mission of increasing quality palliative care availability. Major funders include Stavros Niarchos Foundation, The John A. Hartford Foundation, and individual donors Patty and Jay Baker.
2. Membership Fees: CAPC operates a membership model serving over 1,700 healthcare organizations. Members receive exclusive access to additional resources, webinars with leading experts, and virtual office hours with CAPC faculty, while non-members access free resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Center to Advance Palliative Care (CAPC) provides online clinical training, toolkits, technical assistance, and resources to healthcare organizations and clinicians caring for patients with serious illness. Core offerings include a self-study curriculum with free CE/CME credits, the CAPC Designation professional credential, 47 comprehensive toolkits covering program start-up, billing, and caregiver support, the Serious Illness Scorecard benchmarking tool, and a Palliative Care Leadership Centers training program.

Product overview

The Center to Advance Palliative Care (CAPC) offers a comprehensive suite of training, tools, and resources for healthcare organizations and clinicians. The portfolio centers on CAPC Clinical Training (online curriculum with CE/CME credits and the CAPC Designation credential), complemented by 47 Toolkits covering billing, caregiver support, and well-being, the Serious Illness Scorecard (state-by-state benchmarking), Palliative Care Leadership Centers (PCLC), and events including webinars, Virtual Office Hours, and the annual National Seminar. Supporting resources include a Provider Directory, GetPalliativeCare.org (consumer site), the Innovation Hub, and the Hospital Impact Calculator. This is a resource and training platform, not a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Get Palliative Care: A consumer-facing website to help people learn about palliative care and find it in their area.
• Serious Illness Scorecard
• Palliative Care Leadership Centers (PCLC)
• CAPC Circles
• CAPC Chronicles
• Palliative Pulse

Quantifiable outcome

• 83.6% of U.S. hospitals with 50+ beds report having specialty palliative care services (up from prior years)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Diane Meier, MD, FACP, FAAHPMcoreOthersFounder and medical director of CAPC. Leading figure in palliative care nationally, serving as the face and thought leader of the organization since its founding. Quoted extensively on the importance of philanthropy in advancing the field.
• Icahn School of Medicine at Mount SinaicoreStrategic or Co-development PartnerCAPC is part of the nonprofit Icahn School of Medicine at Mount Sinai, a major academic medical center in New York. This relationship provides academic credibility, research capabilities, and institutional infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Institute for Healthcare Improvement (IHI): Established healthcare quality improvement organization offering training, certification, and improvement programs across many clinical areas — broader portfolio but overlapping methodology and audience.
• VITAS Healthcare (Chemed Corp): Largest U.S. hospice and palliative care provider, operating as a business unit of Chemed Corp — operates in the same clinical space as CAPC's member programs but as a direct care provider.

Direct peers

• Hospice and Palliative Nurses Association (HPNA): Specialty nursing organization providing palliative care education, certification, and clinical resources — directly comparable nursing-focused counterpart to CAPC's interdisciplinary curriculum.
• End-of-Life Nursing Education Consortium (ELNEC): National nursing education initiative providing palliative care curricula and train-the-trainer programs for academic and clinical settings — direct functional overlap with CAPC's clinical training.
• National Hospice and Palliative Care Organization (NHPCO): National advocacy and education organization for hospice and palliative care providers, offering training programs, advocacy, and member services that overlap with CAPC's hospital-focused mission.
• VitalTalk: Non-profit that provides communication skills training for clinicians caring for patients with serious illness — directly comparable to CAPC's communication curriculum and serves the same clinician audience.
• American Academy of Hospice and Palliative Medicine (AAHPM): Professional society for physicians and clinicians in hospice and palliative medicine, providing education, advocacy, and board certification support — directly overlaps CAPC's clinical training and policy advocacy mission.

Others

• Center to Improve Value in Health Care (CIVHC): Non-profit advancing value-based care through data, policy, and provider engagement — adjacent to CAPC's strategy work with health plans and ACOs on palliative care integration.

Emerging players

• Society for Pain and Palliative Care Pharmacists (SPPCP): Specialty pharmacy society providing palliative care education, training resources, and certification — comparable curriculum focus but narrower audience of pharmacists.
• Schwartz Center for Compassionate Healthcare: Non-profit focused on compassionate, patient-centered care through programs and education for clinicians — partial overlap with CAPC's communication skills and caregiver support offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CAPCpalliative
• Facebookfacebook.com/CAPCpalliative
• LinkedInlinkedin.com/company/center-to-advance-palliative-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center to Advance Palliative Care