Reel Power

What Reel Power does

Reel Power International is a privately held U.S. manufacturer of specialty capital equipment for reeling, spooling, coiling, and winding of flexible materials including wire, cable, plastic pipe, and hose. Founded in 1948 and headquartered in Oklahoma City with a manufacturing presence in Houston, the company operates two divisions: Reel Power Industrial (serving wire & cable distribution and plastics/pipe manufacturing) and Reel Power Marine & Energy (serving oil & gas, offshore wind, marine services, and defense). The company holds over four dozen patents and maintains ISO 9001, ASME, API, ABS, and DNV certifications, supported by 200,000+ square feet of custom manufacturing facilities and an engineering team using SolidWorks and ANSYS FEA tools.

The product portfolio centers on proprietary capital equipment such as the RD-10 Rim Drive Shaftless Take-Up (Permanent Magnet AC motor technology for wire and cable), the ARC Automatic Rewind Coiler (650 ft/min plastic pipe packaging), the Loc-Torus II remote hydraulic frac tree connector, submersible pump hose reel systems for offshore structures, and oceanographic winches. In September 2024 the company acquired Novatec's downstream extrusion equipment product line (pullers, cutters, cooling tanks), enabling turn-key downstream packages. Reel Power generates revenue primarily through one-time capital equipment sales directly to enterprise customers including OEMs, operators, service companies, and rig builders, supplemented by field service and consulting engagements.

The customer base is highly diversified across 12 named verticals (Medical, Communications, Oil & Gas, Wind Energy, Electric Vehicle, Pipes, Marine, Power, Fiber Optics/5G, Train, Aircraft, Government/Defense), with named reference projects including Golden Gate Bridge wire rope repair and a research vessel operating in the Beaufort Sea, Alaska. The company was acquired by StoneTree Investment Partners in December 2025 following an earlier strategic equity investment by Praesidian Capital in November 2023 and a two-year ownership period by Dubin Clark.

Name

Reel Power

Legal name

Reel Power International

Website

https://reelpower.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Reel Power International is a private U.S. manufacturer of proprietary capital equipment for reeling, spooling, coiling, and winding of wire, cable, plastic pipe, and hose, serving industrial customers across oil & gas, marine, wind energy, defense, and 12 other verticals from its Oklahoma City and Houston facilities.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO)

Keywords

• Industrial material handling equipment
• Wire cable reeling systems
• Plastic pipe coiling equipment
• Marine winches and reels
• Oil gas spooling equipment

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Capital Equipment Sales: Reel Power generates revenue primarily through the sale of capital equipment including reeling, spooling, coiling, and winding machines. The company sells standard and custom solutions directly to industrial customers across multiple markets including wire and cable distribution, plastic pipe manufacturing, oil and gas drilling, marine, and wind energy sectors.
2. Equipment Acquisitions and Turn-key Solutions: Following the acquisition of Novatec's downstream extrusion line equipment, Reel Power now provides turn-key downstream packages to customers, including pullers, cutters, and cooling tanks alongside their existing reeling and coiling solutions.
3. Field Service and Consulting: Reel Power provides complete field service and consulting, along with risk assessment programs to develop world-class safety strategies for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reel Power International designs and manufactures capital equipment for reeling, spooling, coiling, and winding operations involving flexible materials such as wire, cable, plastic pipe, and hose systems. The company operates through two divisions—Reel Power Industrial (precision winding for wire, cable, and plastic pipe manufacturers) and Reel Power Marine & Energy (winches, reels, accumulators, and specialty equipment for offshore drilling, wind energy, and defense markets). It also offers field service, consulting, and risk assessment programs.

Product overview

Reel Power International is a manufacturer of capital equipment for material handling and control, operating under two divisions: Reel Power Industrial and Reel Power Marine & Energy. Reel Power Industrial provides precision winding solutions including the RD-10 Rim Drive Shaftless Take-Up and ARC Machine for wire, cable, and plastic pipe applications. Reel Power Marine & Energy offers winches, reels, accumulators, and the Loc-Torus II frac connector for oil & gas, marine, and wind energy markets. The company expanded its portfolio in 2024 through acquisition of Novatec's downstream extrusion equipment. Products serve diverse industries including medical, communications, oil & gas, wind energy, electric vehicle, marine, power, fiber optics (5G), train, aircraft, and government/defense.

Differentiator

Problem solved

Functional benefit

Brands

• ARC Machine: Automatic rewind coiler that automatically coils, packages and distributes plastic pipe at 650 feet per minute
• RD-10 Rim Drive Shaftless Take Up
• Loc-Torus II
• HJK3 Take-Up Machine

Products and services

• Reel Power Industrial Division Division offering standard and custom reeling, spooling, and coiling solutions for wire, cable, and plastic pipe manufacturers across medical, communications, EV, fiber optics, rail, and aerospace markets.
• Reel Power Marine & Energy Division Division providing winches, reels, accumulators, coiling systems, blow-out preventers, and specialty equipment for offshore drilling, wind energy, marine services, defense contractors, and naval vessels.
• Rim Drive Shaftless Take Up (RD-10) Shaftless take-up machine using Permanent Magnet AC motor technology with rim-driven reels for quick change-out and loading of large wire and cable spools; provides smoother acceleration/deceleration and lower ambient noise for wire and cable distribution.
• Automatic Rewind Coiler (ARC Machine) World-class single head automatic coiling machine that coils, packages with stretch film, and distributes plastic pipe at 650 feet per minute, separating production of finished coils from extrusion to enable higher extrusion speeds.
• Loc-Torus II Remote Frac Tree Connector Remote hydraulic connector between Wireline Pressure Control and crown valve at top of frac tree that allows operators to safely connect wireline tool strings without personnel entering the high-pressure danger zone in hydraulic fracturing applications.
• Submersible Pump Hose Reel Systems Systems for storing, lowering, and retrieving Electrical Submersible Pumps (ESP) to deliver seawater to elevated offshore structures, jack-up drilling rigs, or Wind Turbine Installation Vessels; can be retrofitted to existing vessels or supplied for new construction.
• HJK3 Take-Up Machine Galvanized and weather-proofed take-up machine designed for marine environments; operates reliably in salt water and cold weather conditions for coiling buoy strings on research vessels.
• Downstream Extrusion Equipment (Pullers, Cutters, Cooling Tanks) Downstream extrusion line equipment including pullers, cutters, saws, and cooling tanks for plastic pipe extrusion operations, enabling turn-key downstream packages for customers.
• Field Service and Consulting Complete field service, consulting, and risk assessment programs to develop safety strategies for customers operating Reel Power equipment.

Quantifiable outcome

• Up to 100% increased extrusion speed with ARC Coiler
• +5 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Novatec, Inc.coreStrategic or Co-development Partner · 3 September 2024Reel Power Industrial acquired Novatec's downstream extrusion line equipment including pullers, cutters, and cooling tanks. This acquisition allows Reel Power to provide turn-key downstream packages to customers. Both companies design, manufacture, and market high-quality capital equipment solutions. Novatec focuses on its core conveying, drying and moisture equipment solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GE Vernova: GE Vernova is a global wind power, power generation, and electrification equipment manufacturer. Comparable in serving offshore wind end markets (e.g., Wind Turbine Installation Vessels that use Reel Power's hose and winch systems), though as a much broader incumbent with full turbine manufacturing.
• TechnipFMC: TechnipFMC provides subsea, surface, and offshore project solutions for the oil & gas industry, including wellhead and pressure control equipment. Comparable to Reel Power's oil & gas exposure (e.g., Loc-Torus II), but as a much larger incumbent with full EPC capabilities.
• Caterpillar Marine: Caterpillar Marine supplies marine power, propulsion, and deck machinery to commercial and defense customers. Comparable in serving naval, offshore, and marine vessel customers that also procure Reel Power Marine & Energy's winches, reels, and deployment systems.
• Davis-Standard: Davis-Standard is a global leader in extrusion and converting technology for plastics, rubber, and specialty materials. Comparable as an incumbent in plastic pipe extrusion lines (overlapping with Reel Power's Novatec-acquired downstream equipment), though Davis-Standard is broader and much larger.
• NOV Inc. NOV (formerly National Oilwell Varco) supplies capital equipment and components to the oil and gas industry, including reels, winches, and wellhead equipment. Overlaps with Reel Power Marine & Energy's oil & gas product lines but operates at vastly larger scale and broader portfolio.

Direct peers

• Hannay Reels: Hannay Reels is a U.S. manufacturer of hose and cable reels serving industrial, firefighting, and mobile equipment markets. Highly comparable to Reel Power's cable and hose reel product lines, with similar custom-engineering, OEM-direct sales motion, and overlapping end markets in oil & gas and marine.
• Parkinson Technologies: Parkinson Technologies (including Dusenbery and Marshall and Williams) manufactures winding, unwinding, and web-handling machinery for film, foil, paper, and nonwoven applications. Direct peer to Reel Power's winding/spooling business, serving converters and film producers with custom capital equipment.
• Bartell Machinery Systems: Bartell Machinery Systems designs and builds specialty industrial equipment including cable manufacturing machinery, take-ups, and winders. Closely comparable to Reel Power Industrial on the precision winding/spooling side, particularly for wire and cable OEM customers.
• Reelcraft Industries: Reelcraft manufactures hose reels, cable reels, and cord reels for industrial, automotive, and fluid handling applications. Direct competitor to Reel Power's winding and reeling offerings with comparable target customers (OEMs, distributors, service companies) and overlapping product categories.
• Coxreels: Coxreels is a U.S. manufacturer of industrial-grade hose, cord, and cable reels sold through distributors to OEM and end-user markets. Direct peer in the reeling category with comparable B2B distribution model, though Coxreels is more catalog/standard and less custom-engineered than Reel Power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Power