I Love Supersport

What I Love Supersport does

I Love Supersport is a Moscow-headquartered endurance sports school founded in 2012 that trains adults in cyclic sports — running, swimming, cycling, triathlon, skiing, and hiking. The company operates six sport-specific "schools," each built on methodologies that the company states are patented and developed specifically for adult learners (the website URL referenced in firmographic data is ilovesupersport.com, while operational Russian URLs use ilovesupersport.ru across multiple Moscow venues including Luzhniki Aquacomplex, Aquatoriya ZIL, Dinamo, Chaika, FILI pools, Krylatovo cycling track, and ski locations). Programs are delivered primarily as subscription-based group training 1-2 times per week (Running Pass, Swimming Pass, Master Swimming), supplemented by structured beginner courses (Veloschkola cycling school, Skiing School), 16 sports camps, and add-on modules such as open-water master classes and personal training.

The business model is multi-stream and consumer-led, anchored on recurring group subscriptions across disciplines, with parallel revenue from personal training sessions, corporate team-building programs, sports camps, educational lectures, and an equipment retail store. Marketing and acquisition are community-driven — leveraging individual testimonials describing life-changing endurance achievements (marathons, open-water swims), a Telegram channel (@ilovesupersport), a weekly podcast, a blog, an extensive video lecture library, monthly newsletter, and earned media coverage in Russian outlets (Forbes, Vedomosti, Sport-Express, Inc., Championat.com, Metro). The company self-describes as the world's largest school of cyclic sports and received investment from RTP Global in February 2017.

Operations remain confined to a single city (Moscow, Russian Federation; INN 7730685310, OGRN 1137746354987) with no disclosed expansion into additional geographies despite leadership by co-founder and managing director Irina Moskovkina. The founder-operated model relies heavily on the community and coaching infrastructure within Moscow, and partnerships with sports equipment brands (Demix, Sportmaster PRO, Madshus), race series (IRONSTAR, CyclingRace), hydration brands (Kalinov Rodnik, RUN!), and the Soyuz Lyubiteley Bega running community form an adjacent commercial ecosystem rather than a geographic one.

Name

I Love Supersport

Legal name

I Love Supersport

Website

https://ilovesupersport.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

I Love Supersport is a Moscow-based endurance sports school founded in 2012 that trains adults in running, swimming, cycling, triathlon, skiing, and hiking through subscription-based group programs, personal training, corporate sessions, and sports camps.

Ownership category

akta.pro rank

Product category

Adult Endurance Sports Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Endurance sports training
• Adult swim instruction
• Group running programs
• Triathlon training school
• Skiing coaching services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports training programs: Group training programs across running, swimming, cycling, triathlon, and skiing disciplines. Programs include subscription-based passes (running pass, swimming subscription), school courses (cycling school, skiing school), and triathlon school. Training 1-2 times per week in group settings for regular training and personal goals.
2. Personal training: Individual training sessions with personal planning and coaching for swimming, running, and other disciplines
3. Corporate programs: Corporate team-building and training programs to turn colleagues into teams
4. Equipment store: Sports equipment and gear shop (Магазин экипировки)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

I Love Supersport operates a multi-discipline endurance sports school that trains adults in running, swimming, cycling, triathlon, and skiing through subscription-based group classes, beginner-to-advanced level schools, personal training, sports camps, corporate programs, and educational lectures. The company delivers its training using patented, adult-specific methodologies at multiple physical venues across Moscow.

Product overview

I Love Supersport is a multi-sport endurance training organization offering a platform of subscription-based and modular sports programs. The core offerings include six sport-specific schools: Running ( Беговой абонемент with 17 programs), Swimming ( Плавательный абонемент at level 3 plus Мастер advanced program), Cycling (Велошкола), Triathlon, Skiing (Лыжная школа), and Hiking/Трейлы. These are supplemented by personal training add-ons (Индивидуальные тренировки по плаванию, 45-minute sessions), corporate team-building programs, sports camps (16 programs), and an educational lecture series (Лекторий). The company operates across multiple Moscow locations and has been inspiring and training people in endurance sports since 2012, positioning itself as the largest cyclic sport school in the world.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Pass (Беговой абонемент) Subscription-based regular group running training program (1-2 times per week) for adults across 7 locations in Moscow, structured around personal goal preparation in a team setting.
• Swimming Pass (Плавательный абонемент) Regular group swimming training program for adult swimmers, offered across 13 locations in Moscow for progress, enjoyment, and lifestyle fitness.
• Master Swimming Program (Мастер) Advanced swimming program with 90-minute sessions across 6 Moscow locations, with monthly enrollment, designed for adults preparing for specific personal swimming goals such as open-water events.
• Cycling School (Велошкола) Beginner road cycling course teaching adults how to ride a road bicycle from zero, delivered over 4 weeks with the goal of mastering road cycling fundamentals.
• Skiing School (Лыжная школа) Cross-country skiing school designed to help beginner adults ski 5 km using skating technique within 8 sessions, operated across 3 locations.
• Personal Swimming Training (Индивидуальные тренировки по плаванию) One-on-one personal swimming training sessions lasting 45 minutes with a personal trainer and an individualized training plan, targeted at adults who prefer private coaching over group classes.
• Corporate Programs (Корпоративные программы) Corporate sports programs designed to transform colleagues into a unified team through shared endurance sport activities, sold as a dedicated B2B offering for team-building.
• Sports Camps (Спортивные лагеря) Vacation sports camps offering meaningful athletic experiences across 16 different program options for adult participants.
• Open Water Master Class (Мастер-класс «Открытая вода») Open water swimming master class program held at Krylatsky Pond and Strogino Beach, preparing adults for open-water swimming events.
• Triathlon School Quality triathlon school covering running, swimming, and cycling components for adults training for triathlon events, listed as one of the company's core sport schools.
• Hiking / Inspiring Trails School (Школа вдохновляющих троп) School of inspiring trails program offering structured hiking experiences for adults, positioned alongside the other sport schools as part of the multi-discipline portfolio.

Quantifiable outcome

• Students complete major endurance events including marathons, triathlons, open water swims (Bosphorus, 5km+ distances), and cycling events

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• DemixminorGTM or Marketing PartnerSports equipment retailer partner listed on the official partners page
• Sportmaster PROminorGTM or Marketing PartnerSports equipment retailer partner with PRO line for athletes
• CyclingRaceminorGTM or Marketing PartnerCycling event and content platform partner
• Kalinov Rodnik (Калинов Родник)minorGTM or Marketing PartnerNatural mineral water brand providing hydration for athletes
• RUN! Functional DrinkminorGTM or Marketing PartnerFunctional sports drink for runners
• MadshusminorGTM or Marketing PartnerCross-country ski equipment brand, part of Sportmaster
• IRONSTARminorGTM or Marketing PartnerTriathlon race series partner
• Soyuz Lyubiteley Bega (Союз Любителей Бега)minorGTM or Marketing PartnerRunning enthusiasts community partnership

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Supersport