What Demix does

Demix is an Indonesian producer and distributor of paints, adhesives, and plastering tools, founded in 2015 and headquartered in DKI Jakarta, Indonesia. The company operates as a privately-held for-profit business with 51-100 employees, indicating a small-to-mid-sized regional building-materials supplier with a focused three-category product mix. No public ticker or institutional-ownership disclosure is available, consistent with a privately-held SME.

Its portfolio spans paints (decorative and likely protective coatings for residential and commercial use), adhesives (construction and general-purpose bonding applications), and plastering tools (hand tools for surface finishing trades). The product combination is internally consistent — all three categories feed the same construction and renovation workflow — and the company addresses Indonesia's construction, infrastructure, renovation, and DIY end-markets. Operating from a single Jakarta base, the company appears to target the domestic Indonesian market, leveraging proximity to the country's largest construction and infrastructure hub.

The firmographic profile is consistent with a regional B2B/B2C-mixed building-materials supplier combining product manufacturing or sourcing with downstream distribution. The source set provides no data on revenue, pricing tiers, customer mix, distribution channels, ownership structure, leadership, funding history, manufacturing footprint beyond headquarters, or specific product specifications — and a substantial portion of the supplied data block refers to a separately-identified Indonesian web hosting entity rather than Demix. A rigorous competitive-positioning analysis (market share, peer benchmark, unit economics) is therefore not feasible from the available inputs.

Name

Demix

Legal name

IIXPLANET NETWORK

Website

https://demix.co.id

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Demix is an Indonesian producer and distributor of paints, adhesives, and plastering tools, founded in 2015 and headquartered in DKI Jakarta with 51-100 employees, serving Indonesia's construction, renovation, and DIY markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Core offering

Demix (IIXPLANET NETWORK) is a web hosting services provider offering shared hosting, reseller hosting, managed VPS, gaming VPS, email hosting, dedicated servers, and domain registration. The company provides hosting infrastructure across multiple international data centers, serving individual website owners, resellers, and businesses requiring managed hosting solutions.

Product overview

IIXPLANET NETWORK offers a comprehensive web hosting platform with multiple product lines including Shared Web Hosting, Reseller Hosting, Managed VPS, VPS Gaming, Email Hosting, and Dedicated Server Hosting. The company provides specialized hosting optimized for popular applications (WordPress, Joomla, Laravel, Magento, Moodle, NodeJS, OpenCart, Prestashop, Drupal), along with domain registration/transfer services, software licenses (cPanel, DirectAdmin, Virtualizor, CloudLinux, LiteSpeed, Plesk), and professional services (Security Hardening, Server Optimization, Managed Services). Infrastructure features NVME storage, LiteSpeed web servers, DirectAdmin/cPanel control panels, Softaculous auto-installer, and multi-datacenter presence across Indonesia, US, Canada, UK, Finland, Netherlands, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Hosting - Basic Plan
• Shared Hosting - Standard Plan
• Shared Hosting - Premium Plan
• Reseller Hosting - Mini Plan
• Reseller Hosting - Medium Plan
• Reseller Hosting - Large Plan
• Managed VPS Hosting
• Gaming VPS Hosting
• Email Hosting
• Dedicated Server Hosting
• Domain Registration
• Software Licenses
• Professional Services

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Niagahoster: One of the largest Indonesian web hosting providers, offering shared hosting, VPS, domain registration, and WordPress hosting. Direct competitor in the same domestic SMB hosting segment that IIXPLANET targets.
• IDCloudHost: Indonesian cloud and hosting provider offering VPS, cloud hosting, domain, and SSL services with local IDR pricing. Comparable product mix and target customer base (Indonesian SMBs and developers).
• Cloudways: Managed cloud hosting platform offering VPS-style services on top of hyperscaler infrastructure. Comparable in the managed hosting and VPS layer, though targeting a more global and higher-ARPU customer base.
• Rumahweb: Long-established Indonesian hosting and domain registrar offering shared hosting, VPS, reseller hosting, and dedicated servers. Closely mirrors IIXPLANET's product breadth and target market.
• Biznet Gio: Indonesian cloud and data center operator offering VPS, cloud hosting, and managed services. Comparable product mix with stronger enterprise/government positioning; competes directly in the Indonesian market.
• Dewaweb: Indonesian cloud hosting company offering shared hosting, VPS, domain registration, and managed cloud services. Directly comparable in product scope and Indonesian SMB focus.
• Jagoan Hosting: Indonesian hosting provider offering shared, VPS, reseller, and WordPress hosting at price points targeting local SMBs. Closely comparable in scale and product scope to IIXPLANET.

Broad incumbents

• Hostinger: Global hosting incumbent with a strong Indonesian presence and localized offerings (shared, VPS, WordPress, domains). Competes with IIXPLANET on price in the Indonesian SMB segment but operates at much larger global scale.
• DigitalOcean: Global cloud infrastructure provider specializing in VPS/droplets, managed databases, and Kubernetes. Competes with IIXPLANET in the VPS segment but operates at massive global scale with developer-focused branding.
• Bluehost: Global hosting incumbent owned by Newfold Digital offering shared, VPS, and WordPress hosting. Operates at much larger scale than IIXPLANET and competes in the same SMB hosting category worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DemixMerekatKuat
• LinkedInlinkedin.com/company/demix-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demix