Shopello
Shopello is an AI-powered digital marketing platform that enables cost-per-order advertising on Google Comparison Shopping Services, serving online merchants and digital marketing agencies across 20+ European markets with risk-free, performance-based pricing.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shopello does
Shopello is an AI-powered digital marketing platform that enables cost-per-order (CPO) advertising on Google Comparison Shopping Services (CSS). The company addresses a structural limitation of Google's native CPC model by allowing merchants to pay only for clicks that convert into actual orders, thereby eliminating ad-spend risk. Shopello serves two primary customer segments: online merchants seeking to optimize Google Shopping performance, and digital marketing agencies that resell CPO deals to their merchant clients. The company holds Google Premium CSS Partner status and operates country-specific websites across 20+ European markets including Sweden, Germany, France, Italy, Spain, the United Kingdom, and the Netherlands, with headquarters in Stockholm, Sweden under the parent holding company Martech Int. AB.
The platform is structured around three core technical pillars. First, Big Data Collection, which processes hundreds of data points multiplied by millions of transactions to power AI algorithms that match consumers with products, including predictive conversion modeling and behavioral/transactional cross-targeting. Second, Pro Feed Optimization, which performs intelligent multi-tier product feed optimization, error checking, on-site and off-site scraping, content augmentation, and intelligent keyword targeting with content rewrites. Third, Advanced Bid Intelligence, a custom AI bidding engine targeting Google CSS with claimed capabilities in higher conversion, customer lifetime value improvement, audience prediction, and expanded customer acquisition and retention. Supporting the core CSS platform is the Shopello Shopping Network, a network of 100+ exclusive shopping sites that adds micro-influencer marketing and retargeting capabilities.
The business model is a transaction-fee structure under which merchants are billed on a cost-per-order basis rather than cost-per-click. Shopello runs a sales-led go-to-market with a dedicated Merchant Team and Agency Team, operates a Google Premium CSS Partner channel, and distributes through the Shopello Shopping Network. The company is privately held, structured under Swedish holding company Martech Int. AB, and operates with a headcount of 1-10 employees, with no disclosed institutional funding or revenue figures in the source data.
Shopello firmographics
Firmographics- Name
- Shopello
- Legal name
- Martech Int. AB
- Website
- https://shopello.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shopello is an AI-powered digital marketing platform that enables cost-per-order advertising on Google Comparison Shopping Services, serving online merchants and digital marketing agencies across 20+ European markets with risk-free, performance-based pricing.
- Ownership category
- akta.pro rank
Shopello industry classification
Industry- Product category
- E-commerce Advertising Software
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Shopello is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Shopello business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- CPO Advertising (Cost Per Order): Shopello charges merchants on a cost-per-order basis rather than cost-per-click. This model eliminates ad spend risk for merchants as they only pay for clicks that generate actual orders. The platform adds CPO marketing to Google's Comparison Shopping Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | CPO-based pricing - pay only for orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Shopello product offering
Product offeringCore offering
Shopello is an AI-powered digital marketing platform that enables cost-per-order (CPO) advertising on Google Comparison Shopping Services (CSS), allowing online merchants and agencies to pay only for clicks that generate actual orders rather than per click. The platform combines Big Data collection across millions of transactions, Pro Feed Optimization, and AI Bidding Intelligence, and extends reach through the Shopello Shopping Network of 100+ exclusive shopping sites.
Product overview
Shopello is an AI-powered digital marketing platform designed to help online merchants and agencies optimize advertising and sales on Google Comparison Shopping Services. The core offering consists of the Shopello CSS Platform, which adds cost-per-order (CPO) advertising capabilities to Google's standard CPC model. Supporting this core platform are the Shopello Shopping Network (100+ exclusive shopping sites), Pro Feed Optimization (product feed management), and Advanced Bid Intelligence (AI-driven bidding). Together, these products enable merchants to pay only for traffic that converts to actual orders.
Differentiator
Problem solved
Functional benefit
Brands
- Shopello Shopping Network: A network of 100+ exclusive shopping sites for product showcasing, micro influencer marketing, and retargeting.
Products and services
- Shopello CSS Platform Core AI-powered marketing platform that enables cost-per-order (CPO) advertising on Google Comparison Shopping Services. Designed for online merchants and digital marketing agencies who want to advertise on Google Shopping without paying for non-converting clicks, by combining Big Data collection, intelligent product feed optimization, and AI bidding intelligence.
- Shopello Shopping Network (SSN) A network of 100+ exclusive shopping sites that lets merchants showcase products to additional customers beyond Google Shopping, using micro-influencer marketing and retargeting capabilities to drive incremental reach and conversions.
Quantifiable outcome
- Eliminates 100% of advertising risk - pay only for clicks that generate orders
- +1 more outcomes
Companies that use Shopello
Customer profileSegments2 records
Ideal customer profiles2 records
Shopello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Shopello partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreShopello is a certified Google Premium CSS Partner that integrates with Google Comparison Shopping Services. The partnership enables Shopello to offer its AI-powered CPO advertising model through Google's platform, allowing merchants to advertise more effectively.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Shopello competitors and assessment
Company assessmentDirect peers
- Idealo: Major European price comparison platform headquartered in Berlin with strong presence in Germany, UK, France and other markets. Comparable as a comparison shopping and merchant-acquisition channel.
- Kelkoo Group: European Google CSS partner and price comparison platform operating across multiple EU countries. Most direct competitor to Shopello in offering CSS-based advertising and comparison shopping services.
- Twenga: French-headquartered comparison shopping service and CSS partner serving merchants across Europe. Directly comparable as a CSS-based performance marketing platform.
- Ceneo: Leading Polish price comparison platform operating across Central/Eastern Europe and participating in Google's CSS program. Comparable in serving merchants with shopping-feed optimization.
- Prisjakt: Nordic price comparison service operating in Sweden, Norway, Denmark and Finland, with Google CSS participation. Highly comparable in product and geographic overlap.
Broad incumbents
- Marin Software: Cross-channel bid management and ad optimization platform with deep Google integration. Comparable in providing AI-driven bidding and feed optimization for search and shopping.
- Criteo: Global performance marketing and retargeting platform serving retailers with AI-driven ad bidding. Comparable as an outcome-based retail ad-tech player but with broader portfolio.
- Google Shopping (Google): The first-party shopping destination operated by Google. Comparable as it sets the CPC economics and CSS rules that Shopello's CPO model is built on top of.
Emerging players
- Channable: European feed management and PPC automation platform serving mid-market merchants and agencies. Comparable as a tool that optimizes product feeds and shopping campaigns.
- Shoparize: Affiliate and shopping-comparison network connecting merchants with publishers and CSS-style placements. Comparable as a performance-based shopping marketing partner in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopello social profiles
Digital presenceShopello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopello leadership team
Management profileNumber of profiles
Shopello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopello
What does Shopello do?
Shopello is an AI-powered digital marketing platform that enables cost-per-order (CPO) advertising on Google Comparison Shopping Services (CSS), allowing online merchants and agencies to pay only for clicks that generate actual orders rather than per click. The platform combines Big Data collection across millions of transactions, Pro Feed Optimization, and AI Bidding Intelligence, and extends reach through the Shopello Shopping Network of 100+ exclusive shopping sites.
Is Shopello a public or private company?
Shopello is a private company. It is classified as corporate owned and is currently operating.
When was Shopello founded?
Shopello was founded in 2012. It employs 1 to 10 people.
Where is Shopello based?
Shopello is headquartered in Stockholm, Sweden, in the Europe region.
How does Shopello make money?
One revenue line is on record: CPO Advertising (Cost Per Order).
Who are Shopello's main competitors?
Direct peers on record are Idealo, Kelkoo Group, Twenga, Ceneo and Prisjakt. Broad incumbents are Marin Software, Criteo and Google Shopping (Google). Emerging players are Channable and Shoparize.
Does Shopello have an API?
No public API is recorded for Shopello.
What industry is Shopello in?
Shopello's product category is E-commerce Advertising Software. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.