Shoparize
Shoparize is an Amsterdam-based e-commerce services company founded in 2013, offering online shopping services plus advertising, marketing, branding, and social media marketing for retailers and brands across UK and US markets.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shoparize does
Shoparize is a private e-commerce services company founded in 2013 and headquartered in Amsterdam, the Netherlands. According to available firmographic data, the company positions itself as an e-commerce platform offering online shopping services alongside advertising, marketing, branding, and social media marketing — implying it serves retailers or consumer brands seeking integrated commerce and digital marketing support. The company operates regional web properties for both the UK (shoparize.com/uk) and US (shoparize.com/us) markets, indicating a multi-market go-to-market footprint beyond its Dutch home base.
Technologically, the public-facing website is built on a Laravel-based frontend framework, as confirmed Beyond this implementation detail, no specific proprietary products, pricing models, customer segments, revenue mechanics, or named customers are disclosed in the available source material, which materially limits assessment of the business model and competitive positioning. The company reports a headcount range of 11-50 employees, consistent with a small-to-mid-sized services firm.
No funding history, M&A activity, leadership team details, partnerships, awards, patents, or AI/ML capabilities are documented in the input data. The company's short_description characterizes it as covering e-commerce, advertising, marketing, branding, and social media marketing services, but the absence of pricing disclosure (publicly_disclosed: false), no select_customers, and empty partnerships_and_alliances means the underlying economic engine, customer profile, and competitive differentiation cannot be verified from public sources alone.
Shoparize firmographics
Firmographics- Name
- Shoparize
- Website
- https://shoparize.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoparize is an Amsterdam-based e-commerce services company founded in 2013, offering online shopping services plus advertising, marketing, branding, and social media marketing for retailers and brands across UK and US markets.
- Ownership category
- akta.pro rank
Shoparize industry classification
Industry- Product category
- E-commerce marketing platform
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Shoparize is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Shoparize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Shoparize product offering
Product offeringCore offering
Shoparize runs an e-commerce platform that delivers online shopping services to retail and brand customers, and packages these with advertising, marketing, branding, and social media marketing capabilities. The platform is built on a Laravel-based frontend framework and is positioned as a digital commerce and marketing stack rather than a physical-goods retailer.
Product overview
No product information available in the provided source data. The source content is limited to a reference to 'laravel-frontend' on the homepage (shoparize.com/us), which appears to be a technical framework reference rather than a named product offering.
Differentiator
Problem solved
Functional benefit
Companies that use Shoparize
Customer profileIdeal customer profiles1 record
Shoparize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoparize partnerships and signals
Strategic signalExpansion highlights1 record
Shoparize competitors and assessment
Company assessmentDirect peers
- impact.com: impact.com is a partnership management platform covering affiliate, influencer, and B2B commerce marketing. It is comparable to Shoparize because both enable brands to convert media and social activity into measurable commerce outcomes through shoppable content and partner-driven sales.
- Refersion: Refersion is an affiliate, influencer, and brand ambassador management platform for e-commerce. It is comparable to Shoparize because both enable brands to run social-media-driven shopping and referral programs that turn online audiences into measurable online sales.
- Awin: Awin is a global affiliate marketing network that connects advertisers with publishers to drive online sales. It is comparable to Shoparize because both operate in commerce marketing enablement, helping brands monetize online and social media traffic through trackable shopping experiences.
- PartnerStack: PartnerStack is a partner ecosystem platform for SaaS and e-commerce, enabling brands to manage affiliate, referral, and reseller programs. It is comparable to Shoparize because both monetize social and online channels into shopping transactions on behalf of brands.
- Social Snowball: Social Snowball is an affiliate and referral platform built specifically for Shopify merchants selling through TikTok, Instagram, and creator partnerships. It is comparable to Shoparize because both focus on turning social media audiences into trackable e-commerce transactions.
Emerging players
- ShopMy: ShopMy is a creator commerce and affiliate platform that lets influencers monetize product recommendations. It is comparable to Shoparize because both operate in the shoppable social/creator commerce space, bridging social media marketing and online shopping outcomes.
- Linktree: Linktree is a link-in-bio and social commerce platform used by creators and brands to route audiences to products and storefronts. It is comparable to Shoparize because both sit in the social commerce enablement stack, helping creators monetize audiences through shoppable links and storefronts.
- Yotpo: Yotpo is a commerce marketing platform offering reviews, SMS, loyalty, and visual UGC tools for Shopify-style merchants. It is comparable to Shoparize because both provide e-commerce enablement and marketing tools that help brands drive conversion through content-driven shopping experiences.
Broad incumbents
- Criteo: Criteo is a global commerce marketing platform offering retargeting, brand advertising, and shoppable ad solutions to retailers and brands. It is comparable to Shoparize because both sit at the intersection of e-commerce advertising and online shopping enablement, though Criteo operates at vastly larger scale.
- Rakuten Advertising: Rakuten Advertising is a global affiliate and display marketing business within the Rakuten ecosystem. It is comparable to Shoparize because both provide advertising, marketing, and online shopping enablement services to brands seeking measurable commerce outcomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Shoparize social profiles
Digital presenceShoparize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoparize leadership team
Management profileNumber of profiles
Shoparize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoparize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoparize
What does Shoparize do?
Shoparize runs an e-commerce platform that delivers online shopping services to retail and brand customers, and packages these with advertising, marketing, branding, and social media marketing capabilities. The platform is built on a Laravel-based frontend framework and is positioned as a digital commerce and marketing stack rather than a physical-goods retailer.
Is Shoparize a public or private company?
Shoparize is a private company. It is classified as unknown and is currently operating.
When was Shoparize founded?
Shoparize was founded in 2013. It employs 11 to 50 people.
Where is Shoparize based?
Shoparize is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Shoparize's main competitors?
Direct peers on record are impact.com, Refersion, Awin, PartnerStack and Social Snowball. Emerging players are ShopMy, Linktree and Yotpo. Broad incumbents are Criteo and Rakuten Advertising.
Does Shoparize have an API?
No public API is recorded for Shoparize.
What industry is Shoparize in?
Shoparize's product category is E-commerce marketing platform. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 44-45 and its SIC code is 5960.