What Avensia does

Avensia is a privately held Swedish digital commerce consultancy and solutions company, headquartered in Lund, Sweden and operating globally across the Nordics, continental Europe and North America. The firm was founded in 1998 and employs 251–500 people, providing end-to-end services spanning business transformation advisory, e-commerce platform implementation, customer experience design, master data and product information management, order management, supply chain optimization, and omnichannel in-store technology. Its core go-to-market is consultative direct enterprise sales supplemented by a technology partner network and event-driven demand generation (NRF, D congress, Commerce Talks podcast, Virtual Retail Safari).

The company monetizes through three primary streams: (i) consulting and professional services engagements sold on a quote-based, project-specific basis, (ii) technology implementation and managed services built around partner platforms (Optimizely, commercetools, Syndigo, Contentful, Voyado, inriver, Bluestone, HubSpot, RELEX, Adyen, Constructor, Apptus, Microsoft Dynamics), and (iii) recurring revenue from two proprietary accelerators — Avensia Nitro (an Optimizely-based commerce platform with a best-practice codebase and pre-built integrations) and Avensia Excite (a commercetools-based composable commerce starter package) — together with add-on modules for in-store checkout, in-store display, PIM/MDM, OMS and supply chain. AI is positioned across the portfolio (MDM data enrichment, RELEX-driven demand forecasting, Constructor-powered product discovery, agentic commerce) but is largely delivered via third-party platforms rather than proprietary models.

Avensia serves predominantly enterprise customers in Retail (Stadium, Rusta, Kappahl, NK, KICKS, Lyko, Kjell & Company, NA-KD, Galeries Lafayette, Converse, Dormy, Eurosko, Coop Norway) with secondary exposure to Manufacturing (Piab), Food & Beverage (Everfresh, BAMA, Diageo), Construction (Bygghemma), Medical & Health (Apohem, American Orthodontics, Sigvaris), and Wholesale & Distribution. The company is privately held, discloses no external funding rounds, and operates the wholly-owned subsidiary Insider Trends for retail-trend content and virtual retail safaris. Recent strategic moves include partnerships with Constructor (2026) and Norce (2025), and leadership transitions in the Information Management business unit.

Name

Avensia

Legal name

Avensia AB

Website

https://avensia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Avensia is a privately held Swedish digital commerce consultancy (Lund, founded 1998, 251–500 employees) that delivers composable e-commerce implementations, MDM/PIM, supply chain and omnichannel solutions for enterprise customers across retail, manufacturing and adjacent verticals.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting and Solutions

NAICS

Miscellaneous Intermediation (52391)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Digital commerce consulting
• Composable commerce implementation
• Product information management
• Master data management
• Supply chain optimization

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting and Professional Services: Avensia provides expert advice on business development, commerce strategy, organization and change management, digital transformation, and omnichannel strategy. Services include discovery workshops, strategic advice, technical implementation, and change management.
2. Technology Implementation Services: Implementation, integration, and optimization services for e-commerce platforms, PIM, MDM, order management systems, and supply chain solutions using partner technologies.
3. Pre-Packaged Commerce Solutions: Market-ready commerce solutions including Avensia Nitro and Avensia Excite that enable speed to value with pre-built connections and starter packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Avensia is a B2B digital commerce consultancy and solutions provider that helps enterprises and mid-market clients design and execute commerce, supply chain, and information management strategies. It sells advisory and implementation services alongside two proprietary pre-packaged commerce platforms — Avensia Nitro (built on Optimizely) and Avensia Excite (built on commercetools) — and complementary solutions for in-store checkout, PIM, MDM, OMS, and supply chain optimization.

Product overview

Avensia offers a portfolio of commerce technology solutions centered around two main pre-packaged e-commerce platforms: Avensia Nitro (built on Optimizely's scalable commerce platform) and Avensia Excite (leveraging commercetools composable architecture). The portfolio includes complementary modules for in-store experiences (checkout and display), information management (PIM and MDM), order management, and supply chain optimization. These products are supported by strategic services including business transformation, customer experience design, and B2B/D2C commerce solutions. Avensia operates as both a product provider and implementation partner, offering its own branded solutions alongside carefully selected partner platform integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Avensia Nitro: E-commerce platform built on Optimizely's scalable commerce platform with best practice code base and pre-built connections for market-leading site speed
• Avensia Excite
• Virtual Retail Safari
• Insider Trends

Products and services

• Avensia Nitro Pre-packaged e-commerce solution built on Optimizely's scalable commerce platform, featuring a best-practice code base and pre-built connections that deliver market-leading site speed and a stable foundation for long-term growth; targeted at enterprise and mid-market commerce operators.
• Avensia Excite Composable commerce solution leveraging commercetools with flexible modular architecture; includes pre-connected components and starter site package enabling rapid composable commerce deployment for brands and retailers seeking agility and MACH-aligned architectures.
• Avensia In-Store Checkout Web-based self-checkout solution for retail stores enabling customers to pay via smartphones without new hardware; integrates with existing POS systems for receipts, tracking, and accounting while supporting campaigns, dynamic pricing, loyalty schemes, and gift cards.
• Avensia In-Store Display In-store digital display solution enabling digital signage and customer engagement within physical retail environments, supporting omnichannel experience continuity.
• Product Information Management (PIM) Product information management service that enables consistent, accurate product information throughout the commerce experience, leveraging partner PIM platforms including inriver, Syndigo, and Bluestone PIM for retailers, manufacturers, and distributors.
• Master Data Management (MDM) Enterprise-wide master data management service connecting and structuring data across systems to enable automation, cost reduction, and profit-boosting decisions, including AI-powered data onboarding, enrichment, and governance for long-term scalability.
• Order Management System (OMS) Order management solution that enables commerce businesses to translate AI insights into practical actions through connected data, processes, and decision-making across channels.
• Supply Chain Management Supply chain planning and optimization service helping retailers, distributors, and manufacturers optimize demand planning, inventory management, replenishment, and assortment planning, powered by RELEX Solutions technology and AI/ML models.
• Business Transformation Services Advisory services covering business development, commerce strategy, organization and change management, including digital audits, e-commerce strategy, digital transformation, and omnichannel strategy for enterprise and mid-market clients.
• Customer Experience Services Services for creating and fine-tuning customer experiences across all interactions to drive long-term loyalty, including UX and design, loyalty and CRM, data and analytics, and experimentation.
• B2B Commerce Solutions Solution area targeting complex B2B markets to grow sales, lower order costs, and improve buying experiences through better data use and more efficient digital sales processes.
• D2C Commerce Solutions Direct-to-consumer commerce solutions enabling brands to sell directly to end consumers through digital channels.
• Virtual Retail Safari Interactive online experience designed by Insider Trends (an Avensia company) exploring innovative retail concepts from around the world, including expert commentary, global examples, and the latest retail trends to inspire and educate retail teams.

Quantifiable outcome

• More efficient collaboration around product information within internal ecosystem
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• ConstructorcoreTechnology or Integration · 22 April 2026Avensia entered into a strategic partnership with Constructor, a leading provider of AI-driven search and product discovery for e-commerce. The collaboration helps brands unlock revenue through AI-powered product discovery capabilities.
• NorcecoreStrategic or Co-development Partner · 16 December 2025Avensia and Norce entered a strategic partnership designed to help companies modernize their digital business faster. Norce is a SaaS service provider focused on B2B commerce solutions.
• RELEX SolutionscoreTechnology or IntegrationRELEX Solutions is a global leader in supply chain planning with over two decades of experience. Avensia works with RELEX as their software foundation for supply chain optimization, demand planning, and inventory management.
• Optimizely (formerly Episerver)coreTechnology or IntegrationAvensia Nitro is built on Optimizely's scalable commerce platform. Avensia is a certified implementation partner providing best practice code base and pre-built connections for market-leading site speed.
• commercetoolscoreTechnology or IntegrationAvensia Excite leverages commercetools powerful solution at its core. Commercetools is a next-generation commerce platform built for agile organizations using MACH architecture and composable setup.
• Syndigo (formerly Riversand)coreTechnology or IntegrationSyndigo is a global leader in data management supporting complex PIM and MDM cases with robust enterprise solutions built to manage large data volumes. Avensia implements Syndigo's Multi-Domain Management platform.
• Insider TrendscoreStrategic or Co-development PartnerInsider Trends is an Avensia company and leading retail consultancy designing virtual retail safaris. The team helps retailers and brands stay ahead through education and inspiration founded in the latest research.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vaimo: Sweden-based digital commerce consultancy and implementation partner for Optimizely, commercetools, and Adobe Commerce. Direct competitor to Avensia in Nordic and European e-commerce implementation services with similar customer base of enterprise retailers and manufacturers.
• Elocity: Digital commerce consultancy specializing in composable commerce, PIM/MDM, and AI-enabled customer experiences. Competes head-to-head with Avensia on enterprise digital transformation engagements across retail and B2B verticals.
• Tryzens: UK-based commerce consultancy and managed services provider with deep partnerships across Optimizely, commercetools, and Salesforce Commerce Cloud. Comparable to Avensia in offering strategy-to-execution commerce services to enterprise retailers and brands.
• Valtech: Global digital commerce and experience consultancy with strong Adobe, Optimizely, and commercetools practices. Comparable in offering enterprise commerce implementation, PIM/MDM, and omnichannel strategy across retail and B2B.
• Dept Agency: European digital agency combining creative, technology, and data services with commerce implementation capabilities. Overlaps with Avensia in digital transformation, commerce platform implementation, and AI-enabled customer experience for enterprise clients.

Regional players

• Netlight: Nordic management and tech consultancy with significant commerce and digital transformation practices. Direct competitor in the Nordic market for senior commerce consulting talent, though broader scope than Avensia.
• SinnerSchrader (part of Accenture Song): Northern European digital agency (now part of Accenture Song) with strong commerce platform implementation capabilities. Historically a direct peer to Avensia in DACH and Nordic commerce consulting markets.

Broad incumbents

• Accenture Song: Global digital transformation arm of Accenture with large commerce practice. Competes for the same enterprise retail and B2B transformation RFPs as Avensia, but at a much larger scale with global delivery capabilities.
• Publicis Sapient: Global digital business transformation firm with deep commerce platform expertise. Comparable to Avensia on strategy, design, and engineering services for retail and consumer goods enterprises, though at significantly larger scale.
• Capgemini Engineering: Global consultancy with significant digital commerce and supply chain practices. Competes with Avensia for large enterprise digital transformation and supply chain optimization engagements across European retail and manufacturing clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/avensia_ab
• YouTubeyoutube.com/channel/UCRRZWzGNCkmecQKzEekgWgA
• Facebookfacebook.com/Avensia
• LinkedInlinkedin.com/company/avensia
• Instagraminstagram.com/avensia.ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avensia