AVImark

What AVImark does

AVImark is a veterinary practice management software (PMS) brand owned and distributed by Covetrus, a publicly traded animal health technology and distribution company listed on NASDAQ under the ticker CVET. Founded in 1988 and headquartered in Portland, Maine (Covetrus corporate headquarters), AVImark serves small to medium-sized veterinary hospitals and animal hospitals, providing appointment scheduling, client and patient information management, prescription workflows, inventory tracking, integrated payment processing, client communications, and telemedicine in a single platform.

The product is built around a core PMS that integrates natively with several Covetrus ecosystem modules: vRxPro for prescription management and digital scripts, Covetrus Comms for client communications and telemedicine, Covetrus Payments for EMV/PCI DSS compliant card processing, CarePlans for client engagement and retention, and Covetrus Pulse as a sibling PMS. It also integrates with CUBEX hardware for precise inventory tracking and supports a cloud-based Intelligent Inventory add-on. Differentiating technical features include a configurable Notes Glossary for standardized medical records, customizable Worklist and Follow-Up Tools for task management, a centralized Whiteboard for real-time patient activity tracking, and digital prescription workflows aimed at reducing paperwork and prescription delays. AVImark does not expose a public API or SDK.

AVImark makes money through quote-based annual subscription licensing for its PMS and add-on modules, sold exclusively through Covetrus's enterprise field sales motion, which funnels prospects through a demo request form. Pricing is not publicly disclosed. Distribution leverages Covetrus's global footprint — including regional websites and sales presence across North America, the UK, multiple European countries, Australia, and New Zealand — and a multi-channel marketing engine (content, email, social, events, podcast). Revenue is not broken out at the AVImark product level, and individual product revenue is not disclosed by the parent.

Name

AVImark

Legal name

Covetrus

Website

https://avimark.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

AVImark is a veterinary practice management software brand owned by Covetrus (NASDAQ: CVET), serving small and mid-sized veterinary hospitals with scheduling, clinical records, prescriptions, inventory, payments, and client communications. It is sold globally through Covetrus's enterprise field sales on annual subscriptions.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)

Keywords

• Veterinary practice management
• Veterinary software
• Practice management software
• Veterinary clinical workflow
• Animal hospital software

Headquarters

HQ city

Piedmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Practice Management Software Licensing: AVImark generates revenue through software licensing for veterinary practice management, likely on a subscription or perpetual license basis. The product is distributed exclusively through Covetrus as a comprehensive veterinary software solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AVImark is veterinary practice management software that consolidates client and patient information, appointment scheduling, prescription management, inventory tracking, payment processing, and client communications onto a single screen for veterinary hospitals and animal hospitals. It is sold as part of the broader Covetrus ecosystem and integrates natively with vRxPro for prescriptions, Covetrus Comms for client messaging and telemedicine, Covetrus Payments for card processing, and Intelligent Inventory with CUBEX for stock control. Revenue is generated through subscription-based licensing distributed exclusively through Covetrus on a quote-based annual model.

Product overview

AVImark is veterinary practice management software that operates as part of the Covetrus Platform ecosystem. The core product is AVImark itself, which provides appointment scheduling, client/patient information management, and clinical workflow tools. This core platform integrates with multiple add-on modules including vRxPro (prescription management), Covetrus Comms (client communications and telemedicine), Covetrus Payments (EMV/PCI DSS compliant payment processing), CarePlans (client engagement), and Intelligent Inventory (cloud-based inventory tracking). The platform also supports CUBEX hardware integration for inventory management. The ecosystem includes related products like Covetrus Pulse (another practice management software) and Impromed (acquired brand), all available through the Covetrus workflow and productivity tools suite.

Differentiator

Problem solved

Functional benefit

Products and services

• AVImark Veterinary practice management software that provides client and patient information on a single screen, integrated clinical tools, appointment scheduling, and practice workflow automation for veterinary clinics and animal hospitals.
• vRxPro Prescription management system integrated with AVImark for writing, tracking, and managing digital prescriptions, medical histories, and inventory management for veterinary practices.
• Covetrus Comms Client communications and engagement solution integrated with AVImark that streamlines client messaging, offers telemedicine services, manages practice reputation, and provides mobile access to business operations.
• Covetrus Payments Integrated payment processing solution for AVImark that supports all major credit cards and complies with EMV and PCI DSS security standards for veterinary practices.
• CarePlans Client engagement and care plan management solution that helps veterinary practices foster stronger client relationships, deliver proactive pet care, and provide integrated messaging for client retention.
• Covetrus Pulse Practice management software platform under the Covetrus workflow and productivity tools suite, offered as a companion to AVImark for veterinary practice operations.
• Intelligent Inventory Cloud-based inventory management system integrated with AVImark and CUBEX hardware to precisely track inventory, reduce costs, and eliminate waste in veterinary practices.
• Impromed Practice management software solution available under Covetrus support offerings, maintained as a legacy/acquired brand alongside AVImark and Covetrus Pulse.

Quantifiable outcome

• Reduced prescription delays through digital prescription integration
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Covetrus vRxProcoreTechnology or IntegrationAVImark integrates with Covetrus vRxPro for seamless prescription management, enabling improved speed and accuracy, reduced paperwork, and prescription delay reduction. The integration allows saving time managing medical histories and inventory while ensuring accurate inventory for digital prescriptions.
• Covetrus CommscoreTechnology or IntegrationAVImark links with Covetrus Comms to streamline client communications, offer telemedicine services, manage practice reputation, and provide mobile access to business operations.
• Covetrus PaymentscoreTechnology or IntegrationAVImark integrates payment processing that works with all major credit cards and complies with EMV and PCI DSS security standards, reducing time reconciling payments and avoiding dual data entry.
• Covetrus PulsecoreTechnology or IntegrationAVImark is part of the Covetrus practice management ecosystem alongside Covetrus Pulse, which provides broader workflow and productivity tools for veterinary practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEXX Cornerstone: IDEXX Cornerstone is a leading veterinary practice management software serving small animal hospitals in North America. It is the most direct competitor to AVImark, offering EMR, scheduling, billing, and integration with IDEXX in-house diagnostics—comparable customer base, feature set, and on-premise delivery model.
• ezyVet: ezyVet is a cloud-native veterinary practice management platform serving small animal, equine, and specialty hospitals globally. It is a direct competitor targeting the same veterinary practice customer with modern SaaS architecture, clinical workflows, and integrations—representing the cloud-native competitive threat to AVImark.
• Covetrus Pulse: Covetrus Pulse is the newer practice management software from AVImark's own parent company. It serves the same veterinary practice customer with similar PIMS functionality and ecosystem integrations, effectively competing with AVImark for internal product investment and external customer wins within the Covetrus portfolio.
• ProVet (Rhapsody): ProVet, now branded as Rhapsody and owned by Animal Intelligence, is a cloud-based veterinary practice management system for companion animal and equine practices. It targets the same SMB and mid-market veterinary segment with comparable EMR, scheduling, billing, and client communication features.
• ImproMed (Covetrus): ImproMed is another acquired veterinary practice management software brand under Covetrus, serving small animal and equine practices primarily in North America. It is a sibling product within the same parent company's portfolio, competing with AVImark for the same SMB veterinary customer base.
• IDEXX Neo: IDEXX Neo is a newer cloud-based veterinary practice management software from IDEXX, positioning alongside its on-premise Cornerstone product. It competes with AVImark for small to mid-sized veterinary practices seeking modern cloud-native workflows and tighter integration with IDEXX diagnostic platforms.

Emerging players

• Digitail: Digitail is a cloud-based veterinary practice management platform with built-in client communication, pet parent app, and AI-assisted features. It serves small and mid-sized veterinary practices, representing an emerging cloud-native alternative to legacy on-premise PIMS like AVImark.
• Hippo Manager: Hippo Manager is a cloud-based veterinary practice management software targeting independent and small group practices. It offers EMR, scheduling, billing, and inventory features comparable to AVImark's core functionality, but delivered as a modern SaaS subscription to a similar SMB veterinary segment.
• PetDesk: PetDesk is a client engagement and communication platform for veterinary practices that complements or competes with AVImark's Covetrus Comms integration. While not a full PIMS, it overlaps with AVImark's client communication, reminder, and reputation management capabilities for the same veterinary customer base.
• DaySmart Vet: DaySmart Vet is a cloud-based veterinary practice management and appointment scheduling solution serving small animal hospitals. It targets a similar SMB veterinary customer with comparable scheduling, charting, and payment features, representing a cloud-native alternative to AVImark's legacy on-premise platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/covetrusnorthamerica
• Facebookfacebook.com/avimark-108742692477850
• LinkedInlinkedin.com/company/avimark
• Xx.com/avimark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVImark