Velocity Partners

What Velocity Partners does

Velocity Partners is a B2B marketing agency founded in 2007 that serves enterprise and mid-market technology companies with integrated marketing services spanning strategy, creative, and performance. The firm is dual-headquartered in London (60 Great Portland Street) and New York, and operates as a wholly-owned subsidiary of Next 15 Group, a publicly listed marketing and communications holding company (LSE: NFX) that acquired Velocity in 2017. Its service portfolio covers marketing strategy and brand identity work, digital creative production (banner ads, video, web builds), and performance marketing including SEO, PPC, ABM, and marketing operations on platforms such as Marketo, HubSpot, and Pardot.

The agency's go-to-market is sales-led and content-driven, acquiring clients through direct engagement, case study demonstrations, and an extensive thought leadership library of 200+ blog posts and proprietary frameworks such as The Big Beautiful B2B Blueprint and The New B2B Manifesto. Velocity's customer base comprises marquee enterprise technology and adjacent clients including Salesforce, HubSpot, Workday, Citrix, LiveRamp, Demandbase, Sprint, Geotab, Trustpilot, Quantexa, and Russell Reynolds, indicating a track record of serving category-leading B2B technology buyers.

Revenue is generated through professional services engagements on a project-based, quote-driven model. In 2025 the firm announced a strategic transition to a new brand, Pretzl, which the company describes as using AI, data, and creativity to decode B2B buying journeys. Velocity Partners retains a 2017-acquired subsidiary, Big Red Teapot, in content marketing.

Name

Velocity Partners

Legal name

Velocity Partners Ltd

Website

https://velocitypartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Velocity Partners is a B2B marketing agency, founded in 2007 and owned by Next 15 Group, that provides integrated strategy, creative, and performance marketing services to enterprise and mid-market technology clients from offices in London and New York.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Agency Services: Velocity Partners generates revenue through providing B2B marketing agency services including strategy consulting, creative services, content marketing, performance marketing, and SEO services to technology companies and B2B marketers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Velocity Partners is a B2B marketing agency that provides strategy, creative, and performance marketing services to technology companies. The firm delivers brand strategy, content development, and demand generation programs designed to help technology-sector clients execute go-to-market campaigns and drive measurable pipeline outcomes.

Product overview

Velocity Partners is a B2B marketing agency that offers three core service pillars: Marketing Strategy (covering story development, brand identity, and campaign planning), Creative Services (digital design, writing, and video production), and Performance Marketing (campaign planning, SEO, PPC, ABM, and analytics). The agency also provides educational content resources including guides, manifestos, and workbooks for B2B marketers. The company operates primarily in the B2B technology sector and is currently transitioning to a new entity called Pretzl, which will use AI, data, and creativity to address changing buyer journeys.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Strategy Services

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PretzlflagshipStrategic or Co-development PartnerVelocity Partners is transitioning to become Pretzl, a new company that uses AI, data and creativity to decode real buying journeys and deliver programs that get pipeline moving. This is described as 'Velocity's next era' with Pretzl positioned as addressing 'withdrawn buyers, flatlining performance, and AI disrupting everything'.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: Global marketing and communications holding company with significant B2B capabilities, comparable to Next 15's overall positioning but at much larger scale.
• Merkle (B2B): Large data-driven marketing agency (part of Dentsu) with a meaningful B2B practice covering martech, content and performance, overlapping with Velocity's performance and martech capabilities at greater scale.
• Publicis Groupe: Global marketing and communications holding company with multiple B2B-focused agencies (e.g., Publicis Sapient, Digitas), competing for enterprise B2B tech mandates with broader geographic and capability reach than Velocity.
• WPP: Global advertising and marketing services holding company with B2B-specialist agencies (e.g., GroupM, VMLY&R) that compete for large enterprise tech clients with broader media-buying scale.

Direct peers

• Stein IAS: UK-headquartered B2B tech marketing agency offering integrated strategy, content and performance services to technology clients, directly comparable to Velocity's three-pillar model and enterprise-tech client focus.
• Walker Sands: US-based B2B tech marketing agency with integrated content, PR and demand-generation services targeting SaaS and enterprise technology clients, closely mirroring Velocity's service mix and vertical focus.
• Bluetext: B2B digital marketing agency focused on technology, cybersecurity and government sectors offering brand, content and performance marketing programs, with a similar integrated services model to Velocity.
• Godfrey: B2B technology PR and marketing agency that combines earned, owned and paid media for tech clients, comparable in client base and integrated content/performance offering.
• Trevelino Keller: B2B marketing agency with strong technology vertical practice providing brand, demand generation and integrated marketing programs, comparable to Velocity's B2B tech specialization.
• BluEdge: B2B marketing agency serving technology clients with strategy, creative and performance capabilities, aligning with Velocity's integrated services approach and tech-sector specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/velocitytweets
• LinkedInlinkedin.com/company/velocity-partners-b2b
• Instagraminstagram.com/velocity.partners
• Facebookfacebook.com/VelocityB2B

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Partners