What Pretzl does

Pretzl is a full-service B2B marketing company that delivers end-to-end marketing capabilities to enterprise clients, primarily in technology, financial services, manufacturing, and professional services. Formed in 2025 by unifying five award-winning B2B agencies (Agent3 Group, Publitek, This Machine, Velocity, and Twogether) within the Next 15 Group, the company is headquartered in London and operates from thirteen offices across the UK, US, Germany, and Australia, with approximately 300 specialists spanning strategy, creative, media, technology, and communications. Named enterprise clients include ServiceNow, Cisco, Adobe, Lenovo, Workday, Zscaler, T-Mobile, HubSpot, Hitachi Vantara, McDonald's, State Farm, and Geotab.

The company's flagship technology is JourneyLab, a proprietary AI-plus-data platform that combines real-time buyer signals, generative AI, and human interpretation to map messy B2B buyer journeys, identify buying groups, build empathy and experience maps, and personalize engagement at scale. JourneyLab is not offered as a standalone SaaS product; it is delivered only as part of broader marketing engagements that span journey strategy, communications and communities, creative and experiences, media and activation, and technology optimization. AI capabilities span generative AI for content and persona generation, predictive analytics for buying group evolution, and recommendation engines, with declared support for text, structured data, image, video, audio, and multimodal inputs. Pricing is custom and undisclosed, with multi-year enterprise contracts and a direct enterprise field sales motion.

Pretzl is a privately held, wholly-owned subsidiary of Next 15 Group, an AIM-listed holding company; it was formerly known as Agent3 Group and trades through primary legal entities in the UK (Pretzl Group Limited), US (Pretzl Group LLC), Australia (Pretzl Group Pty Ltd), and Germany (Pretzl Group GmbH). The unified brand officially launched on February 2, 2026, building on multi-year client engagements and the integrated heritage of its five predecessor agencies.

Name

Pretzl

Legal name

Pretzl Group Limited

Website

https://pretzl.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Pretzl is a full-service B2B marketing company serving enterprise clients in technology, financial services, manufacturing, and professional services, delivering end-to-end engagement capabilities alongside its proprietary AI-plus-data platform, JourneyLab, which is embedded rather than sold standalone.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services / Full-service Marketing Engagements: Pretzl operates as a full-service B2B marketing company offering end-to-end marketing capabilities including journey strategy, creative & experiences, communications & communities, media & activation, and technology optimization. Revenue is generated through client engagements where JourneyLab is offered as part of the service.
2. JourneyLab Platform (Embedded in Engagements): JourneyLab is available to clients as part of engagements, not as a standalone SaaS product. It's an inherently flexible product that can scale up and down depending on client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pretzl is a full-service B2B marketing company that delivers end-to-end marketing capabilities—journey strategy, creative and experiences, communications and communities, media and activation, and technology optimization—powered by JourneyLab, its proprietary AI-plus-data platform. JourneyLab combines generative AI, real-time buyer signals, and human interpretation to map buyer behaviors, identify buying groups, generate audience profiles, and create empathy and experience maps. JourneyLab is not offered as a standalone SaaS product but is delivered as part of multi-year, custom-priced client engagements.

Product overview

Pretzl is a full-service B2B marketing company powered by customer science. The core offering is JourneyLab, a proprietary AI-plus-data platform that serves as an end-to-end marketing accelerator. JourneyLab combines human intelligence, AI, and real-time buyer signals to help brands map buyer behaviors, identify buying groups, and optimize customer journeys. The company also offers five integrated service modules: Journey Strategy, Communications & Communities, Creative & Experiences, Media & Activation, and Technology Optimization. Pretzl was formed by unifying five legacy B2B agencies—Agent3, Publitek, Twogether, Velocity, and This Machine—all now operating under the Pretzl brand within the Next 15 Group.

Differentiator

Problem solved

Functional benefit

Brands

• JourneyLab: Proprietary AI-powered B2B marketing engine/platform that combines human intelligence, AI, and data-driven insights to help brands understand and manage complex buyer journeys
• Agent 3
• Publitek
• Twogether
• Velocity
• This Machine

Products and services

• JourneyLab End-to-end AI-powered marketing platform combining human intelligence, real-time data signals, and generative AI to map real buyer behaviors, identify buying groups, generate data-enhanced audience profiles, and create empathy and experience maps. Delivered exclusively as part of Pretzl client engagements, not as standalone SaaS.
• Journey Strategy Strategic consulting service focused on understanding and mapping complex B2B buyer journeys, designing adaptive pathways, and structuring customer engagement across the full buying process.
• Communications & Communities Service offering covering public relations, social media management, community and influencer marketing, and SEO/GEO optimization to build brand presence and audience engagement.
• Creative & Experiences Content development and creative services from concepting through production, including digital experiences designed to engage buyers throughout their journey.
• Media & Activation ABM, demand generation, media planning and buying, and audience data services to drive targeted marketing activation across channels.
• Technology Optimization AI adoption consulting, tech stack modernization, and MarTech deployment services to optimize marketing technology infrastructure.

Quantifiable outcome

• Addresses information overload causing 40-60% of deals to end in 'no decision'
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Brent AdamsonminorOthers · 5 December 2025Co-author of The Challenger Sale and The Framemaking Sale. World-renowned researcher, author, keynote speaker, trainer and advisor to B2B commercial executives. Featured in Pretzl webinar and content discussing decision confidence in B2B buying.
• Karl SchmidtminorOthers · 5 December 2025Co-author of The Framemaking Sale. Corporate executive, strategy consultant, research leader and author focused on driving growth for companies ranging from Fortune 500 to new ventures. Featured in Pretzl webinar discussing decision confidence in B2B buying.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 6sense: AI-driven B2B revenue and ABM platform that competes with JourneyLab on the data-and-AI layer of enterprise B2B marketing, while increasingly layering in agency-style execution services.
• Gyro: Global B2B marketing agency network delivering brand, content, and digital programs for enterprise clients — directly comparable on agency scope, client profile, and integration of data-driven methodology into creative work.
• Stein IAS: B2B creative and integrated marketing agency with strong enterprise and technology vertical focus — closely comparable to Pretzl's Creative & Experiences and full-service B2B marketing positioning.
• DWA: B2B and technology-focused marketing agency offering strategy, creative, media, and analytics for enterprise tech brands — comparable to Pretzl's integrated B2B services across its five unified legacy brands.
• Terminus: ABM and B2B marketing platform focused on account-based execution and measurement — functionally overlaps with JourneyLab's buyer-group identification and journey-involvement capabilities.
• The Marketing Practice (TMP): Specialist B2B marketing agency delivering ABM, demand generation, content, and brand programs for technology and enterprise clients — the closest direct analog to Pretzl's full-service B2B agency model.
• Demandbase: Leading ABM platform with strong enterprise tech customer overlap (Cisco, ServiceNow-style roster) — directly comparable to JourneyLab in solving B2B customer-journey visibility with AI and intent data.

Broad incumbents

• Publicis Sapient: Publicis-owned digital transformation and marketing services business with significant B2B technology practice — comparable as a broader incumbent addressing martech, data, and customer-experience for enterprise clients.
• Ogilvy: Global WPP-owned creative and integrated marketing network with a dedicated B2B practice — competes with Pretzl for enterprise CMO budgets, especially in PR, brand, and creative work.
• Merkle: Large-scale data-driven marketing services network under Dentsu — comparable as a broader incumbent offering integrated B2B marketing, analytics, and martech at much greater scale than Pretzl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pretzlco
• Facebookfacebook.com/WannaPretzl

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretzl