Rely IT
Rely IT is a Swedish IT consulting and managed-services firm headquartered in Norrtelje that delivers managed workplace, cloud, security, AI, and custom development services — supported by six proprietary software products — to SMBs, government agencies, banks, retailers, and transport operators in Sweden and Europe.
- Company typePrivate
- Founded2008
- HeadquartersNorrtelje, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rely IT does
Rely IT is a privately held Swedish IT consulting and managed-services firm headquartered in Norrtelje, founded in 2008 by brothers Mats and Ola (joined by partner Johnny in 2009). The company delivers end-to-end IT services spanning managed workplace and Microsoft 365 administration, cloud and datacenter operations, IT security, custom application development, AI consultancy, and digitalization / GDPR advisory — primarily to small and medium-sized businesses, government entities, banking institutions, retail chains, and transport operators in Sweden with some presence across Europe. Its underlying technology stack centers on Microsoft Azure and Microsoft 365, supplemented by an in-house secure datacenter, an EMV-capable payment platform running on Linux and Android, and a roster of native Swedish identity integrations (BankID, Freja eID, SITHS).
The firm's product surface is split between consulting/managed services and a portfolio of six proprietary software assets developed since 2011: Rely Workspace (remote-desktop workplace), Beslutsstödsbanken (retail BI and benchmarking), Agendan (event app), Ronderingsappen (inspection rounds), SEFOS (encrypted messaging, AES-256), and My Bookings (meeting scheduling), along with the GhostNodes integration platform. Notable technical differentiators include PCI PIN certification (one of 16 globally, the only operator in Sweden) enabling a Key Injection Facility, plus PCI SSF- and PCI DSS-certified payment applications used in Swedish public-transport ticketing deployments for Trafikverket Färjerederiet and Region Stockholm.
Commercially, Rely IT operates a hybrid mix of recurring managed services, project-based professional services, and license/SaaS revenue tied to proprietary products. Go-to-market is primarily direct sales (consultative, field-based enterprise engagement) supplemented by SMB direct sales, with brand-positioning reinforced through co-hosted events at Microsoft's Stockholm office and a content-driven website. Major customers include Trafikverket Färjerederiet, Region Stockholm, ICA-handlarnas Förbund, Sparbankerna, Lottakåren, Norrbil, and BEWI. The firm employs 30+ people as of 2025 and is funded organically — no external funding rounds are disclosed.
Rely IT firmographics
Firmographics- Name
- Rely IT
- Legal name
- Rely IT
- Website
- https://relyit.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rely IT is a Swedish IT consulting and managed-services firm headquartered in Norrtelje that delivers managed workplace, cloud, security, AI, and custom development services — supported by six proprietary software products — to SMBs, government agencies, banks, retailers, and transport operators in Sweden and Europe.
- Ownership category
- akta.pro rank
Rely IT industry classification
Industry- Product category
- IT Managed Services and Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)
- akta.pro secondary industries
- IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Risk, Compliance & Internal Controls Consulting (BPAHACAJ)
Keywords
Where Rely IT is headquartered
LocationHeadquarters
- HQ city
- Norrtelje
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Rely IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Managed IT Services: Ongoing IT operations, cloud services, Microsoft 365 management, and infrastructure support delivered as managed services to business customers.
- System Development & Custom Applications: Custom software development including apps, business systems, websites, integrations, and digital platforms. Projects range from new development to customer-specific solutions in transport and retail.
- Payment Solutions: Integration and operation of payment solutions including Swish, Klarna/Kustom, Svea Checkout, and bank cards. Includes PCI-certified payment applications and hardware.
- Security Services: IT security services including inventories, security assessments, managed workplaces, meeting technology, and secure communication (SEFOS).
- Digitalisation & Consulting: Digital business development, technical project management, GDPR consulting, and strategic IT advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom IT Support Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rely IT product offering
Product offeringCore offering
Rely IT is a Swedish IT consulting and managed services provider that delivers end-to-end IT operations, cloud and infrastructure services, custom system development, AI solutions, IT security, and digitalization consulting for businesses, government agencies, and financial institutions. The company also develops and licenses proprietary products including SEFOS secure email, My Bookings, Agendan event app, Beslutsstodsbanken retail BI, Ronderingsappen, GhostNodes integration platform, and PCI-certified payment applications, and operates its own PCI PIN-certified Key Injection Facility and data centre in Sweden.
Product overview
Rely IT is an IT consulting company offering a comprehensive portfolio of services and proprietary products for businesses in Sweden. The core service offerings include Modern Workplace (managed IT environments), Cloud Services and IT Operations, System Development, AI Solutions, IT Security, Digitalisation, and Own Support. These services are complemented by proprietary products including Beslutsstödsbanken (retail business intelligence and benchmarking), Agenda (event management app), My Bookings (meeting scheduling system), SEFOS (secure email communication), and Ronderingsappen (quality inspection tool). Add-on modules include Payment Solutions (PCI-certified integrations for Swish, Klarna, bank cards), System Integration via GhostNodes platform, GDPR compliance services, IT inventory assessments, technical project management, digital business development, and Safety & Security solutions. The company operates its own data centre in Sweden and specializes in Microsoft Azure, Microsoft 365, and AI solutions including Microsoft Copilot and custom AI agents via Copilot Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Arbetsplats (Modern Workplace)
Quantifiable outcome
- Ticket validation speed improved with portable ticketing equipment replacing two separate devices
- +3 more outcomes
Companies that use Rely IT
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Rely IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature9 records
Rely IT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreStrategic Microsoft partnership involving co-hosted events at Microsoft's Stockholm office focusing on IT security, AI and business technology. Rely IT is a Microsoft partner providing Microsoft 365, Azure cloud services, and related solutions to customers.
- PCI Security Standards CouncilcoreRely IT is officially listed on PCI Council's website as an approved Service Provider. They are one of only 16 PCI PIN service providers globally and the only operator in Sweden. Their Key Injection Facility (KIF) is PCI PIN approved.
- CentrumfastigheterminorCentrumfastigheter offered office space to the founders at Kyrkogatan 11 in Norrtälje, which enabled the founding of Rely IT in 2008.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Rely IT competitors and assessment
Company assessmentDirect peers
- Netlight: Nordic IT consultancy delivering custom development, cloud, and digital transformation — comparable technology practice and cultural positioning to Rely IT, with a broader Nordic footprint.
- AddPro: Swedish IT services firm specialising in cloud, infrastructure, managed services, and security — closely comparable to Rely IT's Modern Workplace and IT operations offering for the Swedish SMB market.
- Iteam: Swedish IT consultancy focused on custom development, cloud, and digital platforms — closely aligned service mix to Rely IT and a similar customer profile of Swedish mid-market and enterprise clients.
- B3 Consulting Group: Swedish IT consultancy delivering digital solutions, system development, and managed services to mid-market and enterprise customers — comparable service breadth and regional focus to Rely IT.
- Softronic: Stockholm-based IT consultancy offering system development, cloud, and digital transformation services — a direct Swedish competitor in the same mid-market IT services space as Rely IT.
- HiQ: Swedish IT consultancy providing system development, managed services, and digital solutions to enterprise and public sector — overlapping service mix and customer segments with Rely IT, particularly in Stockholm.
- Knowit: Swedish/Nordic IT and digital consultancy offering managed services, custom development, cloud, and security across the Nordic region — directly comparable to Rely IT's service portfolio and target customer base, though at materially larger scale.
Broad incumbents
- Advania: Large Nordic IT services provider offering managed services, cloud, security, and consulting across Sweden, Norway, Iceland, and the UK — overlaps with Rely IT's Microsoft and managed services portfolio but operates at significantly larger scale.
- Sectra: Swedish cybersecurity and secure communications company — relevant adjacent comparison for Rely IT's SEFOS secure email and broader IT security practice, particularly in regulated Swedish verticals.
- Atea: Leading Nordic IT infrastructure and services company providing hardware, cloud, managed services, and security to enterprises and public sector — competes with Rely IT on managed services and Microsoft-centric offerings across Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rely IT compliance and trust
Trust signalCompliance8 records
Rely IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rely IT leadership team
Management profileNumber of profiles
Profiles3 records
Rely IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rely IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rely IT
What does Rely IT do?
Rely IT is a Swedish IT consulting and managed services provider that delivers end-to-end IT operations, cloud and infrastructure services, custom system development, AI solutions, IT security, and digitalization consulting for businesses, government agencies, and financial institutions. The company also develops and licenses proprietary products including SEFOS secure email, My Bookings, Agendan event app, Beslutsstodsbanken retail BI, Ronderingsappen, GhostNodes integration platform, and PCI-certified payment applications, and operates its own PCI PIN-certified Key Injection Facility and data centre in Sweden.
Is Rely IT a public or private company?
Rely IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rely IT founded?
Rely IT was founded in 2008. It employs 11 to 50 people.
Where is Rely IT based?
Rely IT is headquartered in Norrtelje, Sweden, in the Europe region.
How does Rely IT make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are system Development & Custom Applications, payment Solutions, security Services and digitalisation & Consulting.
Who are Rely IT's main competitors?
Direct peers on record are Netlight, AddPro, Iteam, B3 Consulting Group, Softronic, HiQ and Knowit. Broad incumbents are Advania, Sectra and Atea.
Does Rely IT have an API?
No public API is recorded for Rely IT.
What industry is Rely IT in?
Rely IT's product category is IT Managed Services and Consulting. Its primary akta.pro industry code is BPAEAJAM, ITSM Governance, Compliance & Audit Readiness, with a secondary code of BPAAACAA, IT Service Desk & End-User Support (L1/L2). Its NAICS code is 541511 and its SIC code is 7370.