Bajaj Capital Limited
- Company typePrivate
- Founded1964
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Bajaj Capital Limited firmographics
Firmographics- Name
- Bajaj Capital Limited
- Legal name
- Bajaj Capital Limited
- Website
- https://bajajcapital.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Bajaj Capital Limited industry classification
Industry- Product category
- Wealth Management and Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
- akta.pro secondary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Bajaj Capital Limited is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bajaj Capital Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wealth Management Advisory: Bajaj Capital generates revenue through wealth management advisory services for high-net-worth and mass-affluent investors, leveraging its 60+ year legacy and hybrid advisory model combining human expertise with digital platforms
- Financial Distribution: Revenue from distributing financial products including mutual funds, insurance, and other investment products to its customer base of 4.1 million investors
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Bajaj Capital Limited product offering
Product offeringCore offering
Bajaj Capital Limited is an Indian financial services firm that provides wealth management advisory, mutual fund distribution, insurance broking, equity broking, and debt capital markets services to individual investors, families, and corporates. The company combines a relationship-manager-led advisory model with a digital platform to deliver personalized investment, tax, estate, retirement, and financial planning solutions across India.
Product overview
Bajaj Capital is a financial advisory firm offering a unified wealth management and financial distribution platform. The company provides investment advisory, wealth products, broking services, and debt capital markets through its digital platform and client-facing mobile app, with plans to expand its AI-driven capabilities for personalized financial planning and retirement services.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management Advisory
Quantifiable outcome
- 4.1 million investors served, demonstrating substantial market presence and trust
- +1 more outcomes
Companies that use Bajaj Capital Limited
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Bajaj Capital Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bajaj Capital Limited partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bajaj Capital Limited competitors and assessment
Company assessmentDirect peers
- 360 ONE (formerly IIFL Wealth): One of India's largest private wealth managers, offering advisory, distribution, and broking to HNW and UHNI clients. Closely comparable to Bajaj Capital in customer segment, hybrid advisory approach, and product breadth across mutual funds, PMS, and AIF.
- Motilal Oswal Wealth Management: Diversified financial services group combining wealth advisory, broking, asset management, and distribution. Highly comparable in serving HNW/mass-affluent Indians via a hybrid human + digital advisory model.
- Nuvama Wealth Management: India-focused wealth management and investment banking firm covering HNW, institutional, and distribution clients. Direct competitor in wealth advisory, broking, and capital markets — overlapping target segments and product set with Bajaj Capital.
- Angel One: Tech-first Indian broking and wealth platform serving tens of millions of retail investors with low-cost digital onboarding. Comparable distribution scale and overlap in the mass-affluent segment, differentiated by a much more digital-first model.
- Sharekhan (BNP Paribas subsidiary): Pan-India retail broking and wealth advisory firm with both online and RM-led channels. Direct competitor for Bajaj Capital in retail/HNW advisory, mutual fund distribution, and equity broking.
Broad incumbents
- Kotak Securities: Subsidiary of Kotak Mahindra Bank offering broking, wealth management, and distribution to retail and HNW clients. A larger incumbent that overlaps in the same mass-affluent/HNW segments where Bajaj Capital operates.
- ICICI Securities: Bank-led retail broking, wealth management, and distribution platform serving millions of Indian retail and HNW investors. Competes with Bajaj Capital in retail advisory and product distribution, leveraging ICICI Bank's parent brand.
- HDFC Securities: Distribution and broking arm of HDFC Bank, providing investment advisory, equity/debt broking, and mutual fund distribution to retail and HNW clients. A large-scale bank-led incumbent that competes for the same customer wallet.
- Axis Securities: Bank-led broking, advisory, and distribution subsidiary of Axis Bank, serving retail and HNW clients across India. Overlaps with Bajaj Capital in mass-affluent advisory and product distribution, with parent-bank cross-sell.
Emerging players
- Groww: India's largest digital-first investment platform for mutual funds, stocks, and ETFs, with tens of millions of users. An emerging digital competitor pressuring traditional RM-led advisors like Bajaj Capital on cost and onboarding velocity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bajaj Capital Limited social profiles
Digital presenceBajaj Capital Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bajaj Capital Limited leadership team
Management profileNumber of profiles
Profiles3 records
Bajaj Capital Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bajaj Capital Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bajaj Capital Limited M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bajaj Capital Limited
What does Bajaj Capital Limited do?
Bajaj Capital Limited is an Indian financial services firm that provides wealth management advisory, mutual fund distribution, insurance broking, equity broking, and debt capital markets services to individual investors, families, and corporates. The company combines a relationship-manager-led advisory model with a digital platform to deliver personalized investment, tax, estate, retirement, and financial planning solutions across India.
Is Bajaj Capital Limited a public or private company?
Bajaj Capital Limited is a private company. It is classified as family owned and is currently operating.
When was Bajaj Capital Limited founded?
Bajaj Capital Limited was founded in 1964. It employs 1,001 to 5,000 people.
Where is Bajaj Capital Limited based?
Bajaj Capital Limited is headquartered in New Delhi, India, in the Asia region.
How does Bajaj Capital Limited make money?
Two revenue lines are on record. Wealth Management Advisory is the primary driver. The others are financial Distribution.
Who are Bajaj Capital Limited's main competitors?
Direct peers on record are 360 ONE (formerly IIFL Wealth), Motilal Oswal Wealth Management, Nuvama Wealth Management, Angel One and Sharekhan (BNP Paribas subsidiary). Broad incumbents are Kotak Securities, ICICI Securities, HDFC Securities and Axis Securities. Groww is listed as an emerging player.
Does Bajaj Capital Limited have an API?
No public API is recorded for Bajaj Capital Limited.
What industry is Bajaj Capital Limited in?
Bajaj Capital Limited's product category is Wealth Management and Financial Advisory. Its primary akta.pro industry code is FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps), with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 523940 and its SIC code is 6282.