Craft Body Scan
Craft Body Scan (Subscription Health, Inc.) operates a US chain of retail preventive imaging clinics using low-dose CT, MRI, and DEXA scanners, selling self-pay full-body and organ-specific scans direct-to-consumer without physician referrals.
- Company typePrivate
- Founded2017
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Craft Body Scan does
Craft Body Scan (legal entity Subscription Health, Inc., Oklahoma, founded 2017) is a direct-to-consumer preventive health imaging company operating a chain of retail radiology clinics. It uses low-dose 256-slice CT, whole-body MRI, and DEXA bone-density hardware to deliver full-body and organ-specific scans for early detection of cancer, cardiovascular disease, and other asymptomatic conditions, with all images reviewed by board-certified radiologists. Service is sold on a self-pay, no-referral cash basis at a published $2,495 for a full body scan, alongside lower-priced SKUs for individual organs and bundled promotions such as the $149 Couples Heart & Lung special.
Craft Body Scan firmographics
Firmographics- Name
- Craft Body Scan
- Legal name
- Subscription Health, Inc.
- Website
- https://craftbodyscan.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craft Body Scan (Subscription Health, Inc.) operates a US chain of retail preventive imaging clinics using low-dose CT, MRI, and DEXA scanners, selling self-pay full-body and organ-specific scans direct-to-consumer without physician referrals.
- Ownership category
- akta.pro rank
Craft Body Scan industry classification
Industry- Product category
- Preventive Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Mobile Imaging Services (HLAFAKAC)
Keywords
Where Craft Body Scan is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Craft Body Scan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CT Scan Services: Transaction-based revenue from providing low-dose CT scans including full body scans, heart scans, lung scans, and cancer screening packages. Patients pay per scan at point of service with no subscription requirement.
- MRI Scan Services: Revenue from whole body MRI and brain MRI scans offered as diagnostic imaging services.
- Add-on Screening Services: Additional scan services including bone density tests, body composition analysis, peripheral artery disease screening, carotid artery screening, and virtual colonoscopy.
- Couples Heart & Lung Special: Promotional bundled pricing at $149 for couples receiving both heart and lung scans together, requiring a 90-minute consultation attendance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Body CT Scan - $2,495 |
| Unit Pricing | Pay-as-you-go | Couples Heart & Lung Scan - $149 |
| Unit Pricing | Pay-as-you-go | Heart Scan |
| Unit Pricing | Pay-as-you-go | Lung Scan |
| Unit Pricing | Pay-as-you-go | Brain MRI |
| Unit Pricing | Pay-as-you-go | Bone Density Test |
| Unit Pricing | Pay-as-you-go | Body Composition Analysis |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Craft Body Scan product offering
Product offeringCore offering
Craft Body Scan sells direct-to-consumer preventive diagnostic imaging services, including full body CT, heart, lung, colon (virtual colonoscopy), brain MRI, whole body MRI, bone density, body composition, peripheral artery, carotid artery, and cancer screening scans. Scans are performed on a state-of-the-art 256-slice low-dose CT scanner and supporting MRI/DEXA equipment, with every image reviewed by a board-certified radiologist and delivered in a written report and consultation. No doctor referral or insurance is required, and customers pay per scan at the point of service.
Product overview
Craft Body Scan offers a preventive health screening platform built around CT and MRI imaging technology. The core product portfolio includes Full Body CT Scans, Heart Scans, Lung Scans, Colon Scans (Virtual Colonoscopy), Brain MRI Scans, and Whole Body MRI Scans. These are complemented by add-on screening modules including Bone Density Tests, Body Composition Analysis, Peripheral Artery Disease Screening, Carotid Artery Screening, and Cancer Screening packages. The company also offers promotional pricing such as the Couples Heart & Lung Scan special at $149. All scans are reviewed by board-certified radiologists with results delivered via a patient portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Body CT Scan A comprehensive non-invasive CT scan that examines the entire body including lungs, heart, liver, pancreas, kidneys, spine, and abdominal organs, using low-dose radiation technology to detect cancer, heart disease, aortic aneurysms, kidney stones, and other abnormalities before symptoms appear. Priced at $2,495 and includes the board-certified radiologist written report and consultation.
- Heart Scan A heart CT scan that assesses coronary artery disease, detects calcium deposits through calcium-score screening, evaluates heart attack risk, examines heart valve conditions, and identifies coronary artery blockages, marketed to individuals concerned about or with family history of cardiovascular disease.
- Lung CT Scan A low-dose CT scan that provides detailed images of lung tissue to identify lung cancer at early stages, detect lung nodules, COPD, pulmonary fibrosis, and various lung conditions without invasive procedures.
- Colon Scan (Virtual Colonoscopy) A non-invasive CT-based colon screening that examines the colon for polyps, colorectal cancers, diverticulitis, and inflammatory bowel conditions without sedation, invasive instruments, or recovery time.
- Brain MRI Scan A magnetic resonance imaging scan that produces detailed images of the brain using magnetic fields and radio waves with no radiation exposure, used for neurological assessment.
- Whole Body MRI A comprehensive MRI scan that examines the entire body including soft tissues, brain, spine, and joints using magnetic fields and radio waves with no radiation exposure.
- Bone Density Test A quick, non-invasive DEXA-based test that measures bone mineral content in the spine and hips to detect osteoporosis early and assess fracture risk.
- Body Composition Analysis An imaging-based test that provides precise data on muscle mass, fat percentage, and fat distribution across body regions to support fitness and health assessment.
- Peripheral Artery Disease Screening An ultrasound-based screening that provides non-invasive, safe imaging of peripheral arteries to detect peripheral artery disease.
- Carotid Artery Screening An ultrasound screening for early detection of stroke risk by imaging the carotid arteries in the neck.
- Couples Heart & Lung Scan A promotional scan package offering both heart and lung CT scans for couples at a special rate of $149, designed for early detection of cancer and heart disease and promoted via togetherwescan.com.
- Cancer Screening A full body CT cancer screening service covering lungs, liver, kidneys, pancreas, and lymph nodes to detect various cancer types at early stages when treatment is most effective.
Quantifiable outcome
- Low-dose CT reduces lung cancer mortality by 20% compared to no screening when caught early
- +4 more outcomes
Companies that use Craft Body Scan
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Craft Body Scan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Craft Body Scan partnerships and signals
Strategic signalScale indicators1 record
Recent moves9 records
Expansion highlights6 records
Craft Body Scan competitors and assessment
Company assessmentOthers
- Siemens Healthineers: Siemens Healthineers is a major medical imaging equipment manufacturer producing CT scanners, MRI systems, and related diagnostic technology. It is an adjacent ecosystem participant to Craft Body Scan as a supplier of the high-end CT and MRI equipment used in the company's preventive scanning services.
- GE HealthCare: GE HealthCare is a global medical imaging equipment manufacturer producing CT, MRI, and other diagnostic systems. It is an adjacent ecosystem participant to Craft Body Scan as a potential supplier of the 256-slice CT and MRI technology that underpins the company's scanning services.
Direct peers
- Prenuvo: Prenuvo is a venture-backed direct-to-consumer whole-body MRI screening company offering preventive scans to health-conscious consumers without referrals. It is the most direct competitor to Craft Body Scan, with overlapping customer segment (preventive health seekers, often 35+), similar self-pay model, and comparable marketing emphasis on early detection of cancer and disease.
- Ezra: Ezra is a direct-to-consumer full-body MRI and CT cancer screening company offering 30-minute full-body scans with AI-assisted reporting. It competes directly with Craft Body Scan in the elective preventive imaging space, targeting similar health-conscious adults with self-pay pricing and a no-referral booking model.
Broad incumbents
- Akumin: Akumin operates a national network of outpatient diagnostic imaging centers offering MRI, CT, ultrasound, X-ray, and other modalities. It serves as a broad incumbent in the diagnostic imaging category that Craft Body Scan occupies, primarily through insurance-based, physician-referred services.
- RAYUS Radiology: RAYUS Radiology (formerly Center for Diagnostic Imaging) operates a network of outpatient imaging centers offering MRI, CT, and other diagnostic services. As a broad incumbent, it competes with Craft Body Scan in the diagnostic imaging space, though predominantly through insurance-based referrals rather than DTC.
- SimonMed Imaging: SimonMed is one of the largest outpatient diagnostic imaging networks in the U.S., operating hundreds of locations offering MRI, CT, ultrasound, and other modalities. While predominantly insurance-based and physician-referred, SimonMed represents the incumbent competitive backdrop in cities where Craft Body Scan operates, including Scottsdale.
- RadNet: RadNet is the largest U.S. outpatient imaging network with hundreds of centers across multiple states offering MRI, CT, mammography, and other services. It is a broad incumbent competitor to Craft Body Scan's diagnostic imaging offering, though RadNet primarily serves insured, referred patients rather than DTC consumers.
Emerging players
- Life Line Screening: Life Line Screening is a community-based preventive health screening company offering cardiovascular and other health screenings directly to consumers without physician referrals. It targets a similar health-conscious adult demographic and represents a comparable DTC preventive screening model, though it historically emphasizes ultrasound and vascular screening over full-body CT.
- Assure Imaging: Assure Imaging is a smaller direct-to-consumer full-body CT screening company targeting health-conscious adults with self-pay preventive scans. It is an emerging player with a comparable DTC model and similar customer segment, though with a smaller footprint than Craft Body Scan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft Body Scan social profiles
Digital presenceCraft Body Scan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft Body Scan leadership team
Management profileNumber of profiles
Profiles4 records
Craft Body Scan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft Body Scan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft Body Scan
What does Craft Body Scan do?
Craft Body Scan sells direct-to-consumer preventive diagnostic imaging services, including full body CT, heart, lung, colon (virtual colonoscopy), brain MRI, whole body MRI, bone density, body composition, peripheral artery, carotid artery, and cancer screening scans. Scans are performed on a state-of-the-art 256-slice low-dose CT scanner and supporting MRI/DEXA equipment, with every image reviewed by a board-certified radiologist and delivered in a written report and consultation. No doctor referral or insurance is required, and customers pay per scan at the point of service.
Is Craft Body Scan a public or private company?
Craft Body Scan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craft Body Scan founded?
Craft Body Scan was founded in 2017. It employs 11 to 50 people.
Where is Craft Body Scan based?
Craft Body Scan is headquartered in Tulsa, United States, in the North America region.
How does Craft Body Scan make money?
Four revenue lines are on record. CT Scan Services are the primary driver. The others are MRI Scan Services, add-on Screening Services and couples Heart & Lung Special.
Who are Craft Body Scan's main competitors?
Others on record are Siemens Healthineers and GE HealthCare. Direct peers are Prenuvo and Ezra. Broad incumbents are Akumin, RAYUS Radiology, SimonMed Imaging and RadNet. Emerging players are Life Line Screening and Assure Imaging.
Does Craft Body Scan have an API?
No public API is recorded for Craft Body Scan.
What industry is Craft Body Scan in?
Craft Body Scan's product category is Preventive Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAC, Mobile Imaging Services. Its NAICS code is 621512 and its SIC code is 8071.