SWAN

What SWAN does

SWAN GmbH is a specialized SAP logistics consulting and software company founded in 2011 and headquartered in Augsburg, Germany, operating as a wholly-owned subsidiary of SSI Schäfer, the global intralogistics systems provider. The company focuses on the SAP supply chain and logistics stack — primarily SAP Extended Warehouse Management (EWM), SAP Material Flow System (MFS), SAP Transportation Management (TM), SAP Logistics Management (LGM), and SAP Digital Manufacturing (DM) — built on SAP S/4HANA with extensions delivered via SAP BTP and SAPUI5/Fiori interfaces. SWAN differentiates itself from generalist consultancies through nine proprietary add-on products, including the SAP-certified SWAN Layer (Clean Core compliant), the 3D Logistics Cockpit (3DLC), SWAN x AutoStore integration, and operational tools such as the KPI Dashboard, UI5 Reporter, and HU-Inventur.

The company monetizes through a mix of professional services (advisory, implementation, migration/upgrade, training) billed on time-and-materials or fixed-scope project bases, and recurring 24/7 managed support contracts with minimum 12-month terms. As an SAP Silver Partner and SAP PE Sell Partner in both Germany (since February 2026) and Austria, SWAN operates a direct enterprise field sales motion targeting mid-market and enterprise clients across automotive, manufacturing, fashion/apparel, retail, pharma, food, and chemicals verticals. Distribution is direct and via SAP co-sell, supplemented by trade fair demand generation (notably LogiMAT) and HubSpot-driven inbound marketing. DACH-only geographic reach is served from seven offices (Augsburg, Nürnberg, Giebelstadt, Weiden, Dortmund, Walldorf in Germany, plus Graz in Austria via SWAN AT GmbH). Customer evidence is anchored by a flagship 2019 Austrian Logistics Prize-winning deployment for Triumph and by joint automation showcases with SSI Schäfer at LogiMAT 2026.

Name

SWAN

Legal name

SWAN GmbH

Website

https://swan.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

SWAN GmbH is a DACH-based SAP logistics consulting and software firm, wholly owned by SSI Schäfer, specializing in SAP EWM, MFS, TM, and DM implementations with proprietary Clean Core add-ons for mid-market and enterprise customers across automotive, manufacturing, fashion, retail, pharma, food, and chemicals.

Ownership category

akta.pro rank

Product category

SAP Logistics Consulting and Implementation

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)

akta.pro secondary industries

Cloud Architecture & Migration Integration (BPAEAAAH), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• SAP logistics consulting
• Warehouse management software
• Transportation management solutions
• SAP EWM implementation
• Digital supply chain

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SAP Consulting & Advisory: SWAN provides strategic advisory services for SAP supply chain and logistics transformations, including software selection, roadmap definition, and architecture planning. Revenue is generated through time-and-materials or fixed-scope consulting engagements.
2. SAP Implementation & System Integration: SWAN implements and configures SAP EWM, MFS, TM, LGM, DM, S/4HANA and related modules. Implementation services are billed on a project basis, typically with milestone-based pricing and advance payments. Revenue recognition is project-driven.
3. Migration & Upgrade Services: SWAN supports customers migrating from on-premise SAP ERP systems to cloud-based S/4HANA and cloud logistics modules. These migration projects are billed as discrete professional services engagements.
4. 24/7 Support & Managed Services: SWAN provides ongoing support services for the complete digital logistics landscape. Support contracts typically run for a minimum of 12 months with a 3-month notice period, generating recurring subscription-style revenue.
5. Training & Workshops: SWAN delivers customer-specific key user training, administrator training, and ABAP developer training, both in-house and online. Training is offered in modular formats as discrete engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SWAN provides SAP logistics consulting, implementation, and proprietary add-on software for warehouse, transportation, and production logistics. Its offerings cover advisory, system integration of SAP EWM/MFS/TM/LGM/DM/S/4HANA, migration to SAP cloud, and 24/7 managed support, complemented by SAP-certified proprietary extensions such as SWAN Layer and 3D Logistics Cockpit.

Product overview

SWAN offers a platform-plus-modules architecture centered on SAP Extended Warehouse Management (EWM) with complementary modules including SAP MFS (Material Flow System), SAP TM (Transportation Management), SAP LGM (Logistics Management), and SAP DM (Digital Manufacturing). The core SAP logistics stack is built on SAP S/4HANA with extensions via SAP BTP and SAP Fiori. SWAN differentiates through proprietary add-on solutions: SWAN 3D Logistics Cockpit (3DLC) for 3D warehouse visualization, SWAN Lumina Client, SWAN Template Generator, SWAN x Autostore integration, SWAN UI5 Reporter, SWAN KPI Dashboard, SWAN HU-Inventur, SWAN eSL (electronic shelf labeling), and the SAP-certified SWAN Layer for clean core compliance. Services include consulting, implementation, migration, 24/7 support, project management, and customer-specific training for EWM and ABAP.

Differentiator

Problem solved

Functional benefit

Brands

• SWAN 3D Logistics Cockpit (3DLC): 3D cockpit for shopfloor and logistics with intuitive, user-friendly interface that visualizes warehouse and production environments in three dimensions
• SWAN Lumina Client
• SWAN Template Generator
• SWAN x Autostore
• SWAN UI5 Reporter
• SWAN KPI Dashboard
• SWAN HU-Inventur
• SWAN eSL
• SWAN Layer

Products and services

• SWAN Layer SAP-certified extension framework for SAP EWM that enables Clean Core-compliant enhancements while keeping add-on logic cleanly separated from SAP standard, ensuring release compatibility with SAP update cycles.
• SWAN 3D Logistics Cockpit (3DLC) Proprietary 3D visualization cockpit for shopfloor and warehouse logistics that enables intuitive navigation through complex process landscapes and identification of bottlenecks and optimization potential.
• SWAN x Autostore

Quantifiable outcome

• The LogiMAT 2026 trade fair showed strong visitor interest in SWAN's 3D Logistics Cockpit and SAP LGM offerings, indicating market demand for the company's solutions.
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• SAP SEflagshipChannel Partner/ Reseller/ Distributor · 1 February 2026SWAN holds dual SAP partnership status: SAP Silver Partner and SAP PE Sell Partner (Germany and Austria). As SAP PE Sell Partner, SWAN advises customers on SAP software selection, manages licensing, and provides implementation and long-term support. As SAP Silver Partner, SWAN develops and certifies extensions (e.g., SWAN Layer) compatible with SAP S/4HANA Cloud. The partnership enables co-sell activities, aligned roadmaps, and preferential access to SAP's go-to-market ecosystem.
• SSI SchäfercoreStrategic or Co-development Partner · 1 November 2025SWAN partners with SSI Schäfer for joint demonstration of integrated warehouse automation solutions. At LogiMAT 2026, SWAN and SSI Schäfer showcased the integration of manual and automated logistics processes — including conveyor technology, automated storage, AGVs, and driverless transport systems — all orchestrated through SAP EWM and SAPUI5 interfaces. SSI Schäfer is a leading warehouse logistics systems provider, and the partnership allows SWAN to deliver comprehensive automation solutions to joint customers.
• AutoStorecoreTechnology or IntegrationSWAN has developed a specialized integration product called 'SWAN x Autostore' that connects AutoStore automated storage and retrieval systems with SAP EWM, enabling seamless orchestration of automated picking operations within the SAP logistics environment.
• Rivvers Co-Working (Dortmund)minorOthersSWAN maintains an office at the Rivvers Co-Working space in Dortmund (Martin-Schmeißer-Weg 10), indicating a flexible workspace arrangement in the region.
• SSI Schäfer IT Solutions GmbH (Giebelstadt)minorOthersSWAN co-locates at SSI SCHÄFER IT Solutions GmbH premises in Giebelstadt (i_Park Klingholz), enabling close collaboration and joint delivery capabilities for shared customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Westernacher Consulting: Westernacher is a Germany-based SAP partner specializing in SCM/EWM/TM implementations with global delivery capability, very similar in service profile and customer base to SWAN. Comparable business model: SAP supply chain consulting with proprietary add-on products.
• Miebach Consulting: Miebach is a German-headquartered international supply chain and logistics consultancy that implements SAP EWM/TM/SCM solutions for manufacturers and retailers. Directly comparable in service offering, geographic origin, and target verticals.
• PRODYNA SE: PRODYNA is a Germany-based SAP and cloud consultancy with SAP BTP, S/4HANA, and customer experience practices. It overlaps SWAN on the SAP platform/extension dimension and serves overlapping mid-market and enterprise clients in DACH.
• msg systems AG: msg is a large German-headquartered IT consultancy with deep SAP practice and sector focus on automotive, insurance, banking, and manufacturing/public sector. Like SWAN, it operates a full SAP delivery capability including S/4HANA migrations and operates from the DACH region — making it the closest direct peer in scale and geography.
• abat+ GmbH: abat is a German SAP partner specializing in digital manufacturing (SAP DM, ME/MII) and warehouse logistics with proprietary solutions (e.g., abat manufacturing execution). Comparable niche focus on production-logistics SAP implementations in DACH.
• Camelot ITLab: Camelot ITLab is a global SAP consulting specialist headquartered in Germany with a strong focus on supply chain management (SAP IBP, EWM, TM), data & analytics, and innovation. It directly overlaps SWAN's SAP logistics/SCM consulting footprint while also pursuing proprietary IP around SAP-based supply chain solutions.

Regional players

• KNAPP AG: KNAPP is an Austrian-headquartered intralogistics specialist (warehouse automation, shuttle, picking systems) that also delivers SAP-integrated WMS solutions. Comparable in the SAP EWM/MFS + automation integration space SWAN occupies, but primarily competes on the hardware/automation side rather than pure SAP consulting.

Broad incumbents

• Körber Supply Chain (Körber Business Area Supply Chain): Körber Supply Chain is a large established supply chain software and integration provider with SAP-based WMS/TMS capabilities (plus its own SaaS WMS). It competes with SWAN on SAP EWM-related implementations while operating a broader WMS portfolio and global footprint.
• Deloitte (SAP practice): Deloitte operates one of the largest global SAP PE Sell Partner practices, including S/4HANA and supply chain transformations. It competes with SWAN on enterprise EWM/TM projects in DACH, but as a multi-service global firm rather than a SAP-logistics specialist.
• Blue Yonder (Panasonic): Blue Yonder (formerly JDA) is a major global supply chain platform vendor, now owned by Panasonic. Although it provides its own SaaS WMS/SCP, it also implements in SAP environments and represents a broader incumbent in the same SAP-adjacent supply chain software space where SWAN operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/swangmbh
• LinkedInlinkedin.com/company/swan-gmbh
• Instagraminstagram.com/swan.gmbh
• Xx.com/swangmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWAN