AutoStore
AutoStore (Oslo: AUTO), founded 1996 in Norway, sells a cube-based automated storage and retrieval system (AS/RS) and AI-driven fulfillment software (CubeVerse, AutoStore Intelligence) to enterprise customers across retail, grocery, 3PL, healthcare, and industrials via a global certified integrator network, with 1,900+ systems deployed across 65+ countries.
- Company typePublic
- Founded1997
- HeadquartersVatne, Norway
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AutoStore does
AutoStore, founded in 1996 in Vatne, Norway, designs and sells a cube-based automated storage and retrieval system (AS/RS) for goods-to-person order fulfillment. The platform comprises five modular hardware components — an aluminum Grid, standardized Bins (220/330/425 mm), R5-family Robots, Workstations/Ports (nine variants), and a Controller — that together deliver up to 4x storage density versus conventional racking at 99.8% uptime. Layered on top of the hardware, the CubeVerse cloud platform connects design, simulation, operations, and predictive diagnosis, while AutoStore Intelligence adds an AI-driven optimization layer using 20+ proprietary AI models trained on 15+ TB of operational and simulation data; computer-vision-enabled add-ons (VersaAI, CarouselAI) enable robotic piece picking at workstation ports.
The company operates through AutoStore Holdings Ltd., publicly listed on the Oslo Stock Exchange (OSL:AUTO) since 2025, following a 2021 SoftBank-led recapitalization that valued the business at approximately $7 billion. Revenue is generated primarily through project-based hardware sales of cube systems to large enterprise customers (retail, grocery, 3PL, healthcare, industrials) via a global network of certified system integrators (Swisslog, Kardex, Bastian Solutions, Element Logic, Dematic, Toyota Material Handling), supplemented by recurring software and aftermarket services on the CubeVerse/Intelligence stack and by usage-based Robotics-as-a-Service through the Pio sub-brand targeting small and mid-sized operators. As of 2025, AutoStore reports 1,100 employees across 19 countries and more than 1,900 deployed systems across 65+ countries, with regional operating entities spanning Norway, the United States, United Kingdom, Germany, France, Austria, Spain, Italy, Poland, Japan, South Korea, Singapore, and Thailand.
AutoStore firmographics
Firmographics- Name
- AutoStore
- Legal name
- AutoStore AS
- Website
- http://autostoresystem.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AutoStore (Oslo: AUTO), founded 1996 in Norway, sells a cube-based automated storage and retrieval system (AS/RS) and AI-driven fulfillment software (CubeVerse, AutoStore Intelligence) to enterprise customers across retail, grocery, 3PL, healthcare, and industrials via a global certified integrator network, with 1,900+ systems deployed across 65+ countries.
- Ownership category
- akta.pro rank
AutoStore industry classification
Industry- Product category
- Automated Storage and Retrieval Systems (AS/RS) / Warehouse Automation
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industry
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)
Keywords
Where AutoStore is headquartered
LocationHeadquarters
- HQ city
- Vatne
- HQ country
- Norway
- HQ region
- Europe
Markets served
AutoStore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cube system hardware sales: Sale of the core AutoStore cube-based AS/RS hardware (Grid, Bins, R5 Robots, Ports, Controller) to end customers, typically large one-time project revenue per installation. Industry data (Xpert/) notes 'over 300 completed projects globally' via Swisslog alone and that AutoStore generates 'approximately $4.82 billion' in full-year 2025 revenue per analyst estimates.
- Recurring software and aftermarket services: Recurring revenue from software (CubeVerse, AutoStore Intelligence, Qubit), aftermarket service contracts, and upgrades. LexisNexis notes AutoStore emphasizes 'recurring revenue growth' via ecosystem positioning.
- Pio Robotics-as-a-Service (RaaS): Robot-as-a-Service subscription offering via the Pio product line, designed for small and mid-sized businesses. Pio provides flexible, cost-effective pay-per-pick automation on top of the AutoStore technology stack (used by Rohlik and others).
- Professional services (design, integration, simulation): Pre-deployment design, simulation, and integration services delivered through AutoStore's certified system integrator network, including grid design consultation and project validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quote pricing for full AutoStore cube system installations via certified system integrators. |
| Usage-based | Pay-as-you-go | Pio Robotics-as-a-Service (RaaS) subscription for small/medium-sized customers. |
| Other | Pay-as-you-go | Pio P100 compact warehouse automation system for mid-market customers. |
Go-to-market motion4 records
AutoStore product offering
Product offeringCore offering
AutoStore designs, manufactures, and sells a cube-based automated storage and retrieval system (AS/RS) composed of modular hardware (Grid, Bins, R5 Robots, Workstations/Ports, Controller) and a cloud software layer (CubeVerse, AutoStore Intelligence). The system delivers goods-to-person order fulfillment with up to 4x storage density and 99.8% uptime for retail, grocery, 3PL, healthcare, and industrial customers. Sales are made through certified system integrators as project installations, with an additional Pio RaaS subscription line for smaller operators.
Product overview
AutoStore offers a unified cube-based automated storage and retrieval (AS/RS) platform composed of modular hardware components and a growing software/AI layer. The core system consists of five physical modules — the Grid framework, Bins (in three heights), Robots (R5/R5+/R5 Pro/R5+ Pro), Workstations/Ports (9 variants including Carousel and Conveyor ports), and the Controller — which together form the world's fastest goods-to-person order fulfillment solution. Layered on top of this hardware base is the CubeVerse™ cloud software platform, which connects design, simulation, operations, and predictive diagnosis; within CubeVerse, AutoStore Intelligence™ provides AI-driven optimization (20+ proprietary AI models and agents), VersaAI™ and CarouselAI™ add robotic piece picking using computer vision, CubeControl optimizes robot routing, and CubeStudio enables cloud-based system design. Additional named offerings extend the platform into adjacent use cases: AutoCase™ for case handling, FlexBins™ for flexible bin configurations, the Multi-Temperature Solution™ and Frozen-Only Grid for cold-chain operations, and the Qubit™ Fulfillment Platform for orchestrated software-led fulfillment. Pio is the SMB-focused sub-brand delivering the same technology through a Robotics-as-a-Service model.
Differentiator
Problem solved
Functional benefit
Brands
- Pio: A compact warehouse automation product line by AutoStore targeted at small and medium-sized businesses, offered as a robot-as-a-service (RaaS) solution using AutoStore technology.
- CubeVerse
Products and services
- AutoStore Cube Storage System World's fastest goods-to-person automated storage and retrieval system (AS/RS) using a modular cube-based grid with robots delivering bins to workstations; delivers up to 4x storage density versus conventional racking and 99.8% uptime. Sold to large retail, grocery, 3PL, healthcare, and industrial customers as multi-million-dollar project installations.
- CubeVerse Platform Cloud software platform connecting initial design, simulation, operations, and predictive diagnosis into one unified foundation for the entire AutoStore lifecycle. Includes CubeControl for robot optimization, CubeStudio for cloud-based system design, and serves as the operating layer for AutoStore Intelligence.
- AutoStore Intelligence AI-driven optimization layer powered by 20+ proprietary AI models and agents trained on 15+ TB of operational and simulation data; continuously optimizes warehouse performance, predicts issues, and unlocks capacity without additional hardware. Sold as an add-on capability on top of CubeVerse.
- Qubit Fulfillment Platform Higher-level fulfillment platform extending AutoStore capabilities for orchestrated, software-led warehouse fulfillment operations, layered on top of the cube hardware and CubeVerse software.
- Pio AutoStore sub-brand offering simplified, affordable warehouse automation for small and medium-sized businesses via a flexible Robotics-as-a-Service (RaaS) subscription model; ranges from compact P100 to larger P600 configurations using AutoStore cube technology.
Companies that use AutoStore
Customer profileIdeal customer profiles4 records
AutoStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature10 records
AutoStore partnerships and signals
Strategic signalRecent moves9 records
Expansion highlights6 records
AutoStore competitors and assessment
Company assessmentDirect peers
- Swisslog (Kuka): Swisslog is AutoStore's largest certified system integrator and warehouse automation specialist, owned by Kuka. It competes directly with AutoStore at the system level via its own AS/RS portfolio (e.g., SynQ WMS integrated with AutoStore and competing solutions), making it both the most important channel partner and a direct competitor.
- Dematic: Dematic, owned by KION Group, is a leading global integrator of intralogistics and AS/RS solutions and a named AutoStore partner. It competes head-to-head with AutoStore in goods-to-person systems while also being a channel for AutoStore, producing clear channel conflict.
- Kardex: Kardex is a Swiss-listed provider of AS/RS and order fulfillment solutions and a certified AutoStore integrator. It sells competing automated storage products alongside AutoStore-based deployments, making it a direct competitor and channel partner simultaneously.
- Element Logic: Element Logic is one of AutoStore's largest certified global system integrators and has historically been closely tied to AutoStore deployments, while also offering its own adjacent software and integration capabilities that compete for the same project budgets.
- Symbotic: Symbotic is a U.S.-listed AI-enabled warehouse automation platform whose robotic AS/RS and goods-to-person systems compete with AutoStore for retail and grocery customer capex, including the high-profile Walmart platform deployment.
- Ocado Group: Ocado Smart Platform is a robotic goods-to-person fulfillment system deployed for grocery e-commerce globally. It targets the same grocery, retail, and 3PL customer budgets as AutoStore and represents one of the most visible direct competitors in automated fulfillment.
- Bastian Solutions (Toyota Advanced Logistics): Bastian Solutions is a North-American material handling and warehouse automation integrator and a named AutoStore partner. It also designs and integrates competing AS/RS solutions, making it both an AutoStore channel and a competitor for the same projects.
Broad incumbents
- Honeywell Intelligrated: Honeywell Intelligrated is a broad warehouse execution, AS/RS, and conveyor automation provider within Honeywell's Productivity Solutions segment. It competes with AutoStore for large enterprise warehouse projects and brings deeper integration with Honeywell's broader controls and software stack.
Emerging players
- Locus Robotics: Locus Robotics is an AMR (autonomous mobile robot) vendor for warehouse picking, frequently deployed alongside or instead of goods-to-person AS/RS. It competes for the same warehouse-automation capex budget, particularly in 3PL and retail, with a focus on collaborative picking rather than centralized cube storage.
- Berkshire Grey (SoftBank-backed): Berkshire Grey provides AI-enabled robotic picking and sortation systems that integrate with AutoStore bins at workstations (e.g., via Kardex demos). It is both a complement to AutoStore in some deployments and a competing AI-driven automation vendor in the broader warehouse robotics category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AutoStore social profiles
Digital presenceAutoStore compliance and trust
Trust signalCompliance10 records
AutoStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoStore leadership team
Management profileNumber of profiles
Profiles21 records
AutoStore subsidiaries and ownership
Company hierarchySubsidiaries12 records
AutoStore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoStore
What does AutoStore do?
AutoStore designs, manufactures, and sells a cube-based automated storage and retrieval system (AS/RS) composed of modular hardware (Grid, Bins, R5 Robots, Workstations/Ports, Controller) and a cloud software layer (CubeVerse, AutoStore Intelligence). The system delivers goods-to-person order fulfillment with up to 4x storage density and 99.8% uptime for retail, grocery, 3PL, healthcare, and industrial customers. Sales are made through certified system integrators as project installations, with an additional Pio RaaS subscription line for smaller operators.
Is AutoStore a public or private company?
AutoStore is a public company. It is classified as public and is currently operating.
When was AutoStore founded?
AutoStore was founded in 1997. It employs 501 to 1,000 people.
Where is AutoStore based?
AutoStore is headquartered in Vatne, Norway, in the Europe region.
How does AutoStore make money?
Four revenue lines are on record. Cube system hardware sales are the primary driver. The others are recurring software and aftermarket services, pio Robotics-as-a-Service (RaaS) and professional services (design, integration, simulation).
Who are AutoStore's main competitors?
Direct peers on record are Swisslog (Kuka), Dematic, Kardex, Element Logic, Symbotic, Ocado Group and Bastian Solutions (Toyota Advanced Logistics). Honeywell Intelligrated is listed as a broad incumbent. Emerging players are Locus Robotics and Berkshire Grey (SoftBank-backed).
Does AutoStore have an API?
No public API is recorded for AutoStore.
What industry is AutoStore in?
AutoStore's product category is Automated Storage and Retrieval Systems (AS/RS) / Warehouse Automation. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person). Its NAICS code is 541511 and its SIC code is 7370.