Equator
- Company typePrivate
- Founded1997
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Equator firmographics
Firmographics- Name
- Equator
- Website
- https://equator-design.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Equator is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Equator business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Equator product offering
Product offeringCore offering
Equator is a design agency that provides creative design services, with subject matter expertise specifically in the grocery retail sector. Founded in 1997 and based in Manchester, UK, the firm employs 251-500 people and serves clients through its account direction model led by designated account directors.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Agency Services Creative design services delivered by a UK-based design agency with subject matter experts in grocery retail. The firm is staffed by account directors and serves as a design partner for retail clients.
Companies that use Equator
Customer profileIdeal customer profiles1 record
Equator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equator partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Equator competitors and assessment
Company assessmentDirect peers
- Bulletproof: London brand and packaging design agency working extensively with FMCG and retail clients, overlapping Equator's core packaging and brand-design offering.
- Coley Porter Bell: UK brand design agency specializing in packaging and retail brand experiences, competing in the same grocery/FMCG design space as Equator.
- Robot Food: Leeds-based branding and packaging agency focused on food, drink and retail brands, a close UK peer in the same creative category as Equator.
- Elmwood: UK-headquartered brand design consultancy with strong retail and grocery own-brand credentials, comparable in scale and specialism to Equator.
- Springetts: UK brand and packaging design consultancy serving food, drink and retail own-brand clients, competing directly with Equator for grocery design mandates.
- Parker Williams: UK brand and packaging design agency with deep specialism in grocery own-label and retail, directly overlapping Equator's grocery-retail design focus and client base.
Broad incumbents
- Landor: Global branding agency offering identity and packaging design across many sectors; broad incumbent whose retail/CPG work overlaps Equator's niche.
- Design Bridge and Partners: International brand and packaging design agency serving consumer and retail brands, a larger diversified player overlapping Equator's grocery-retail design remit.
- Jones Knowles Ritchie (JKR): Global branding and packaging design agency with major FMCG/retail clients; overlaps Equator's design work but operates at broader global scale and category breadth.
- SGK (Anthem): Global brand development and packaging/graphics management group serving retailers and CPG brands, overlapping Equator's own-label and retail design services at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Equator social profiles
Digital presenceEquator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equator leadership team
Management profileNumber of profiles
Profiles1 record
Equator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equator
What does Equator do?
Equator is a design agency that provides creative design services, with subject matter expertise specifically in the grocery retail sector. Founded in 1997 and based in Manchester, UK, the firm employs 251-500 people and serves clients through its account direction model led by designated account directors.
When was Equator founded?
Equator was founded in 1997. It employs 251 to 500 people.
Where is Equator based?
Equator is headquartered in Manchester, United Kingdom, in the Europe region.
Who are Equator's main competitors?
Direct peers on record are Bulletproof, Coley Porter Bell, Robot Food, Elmwood, Springetts and Parker Williams. Broad incumbents are Landor, Design Bridge and Partners, Jones Knowles Ritchie (JKR) and SGK (Anthem).
Does Equator have an API?
No public API is recorded for Equator.