Springetts Brand Design Consultants
Springetts is a London-based brand design consultancy, founded 1976, specialising in emotion-led brand strategy and visual identity for food, beverage, and consumer goods companies, with a portfolio of major UK and European FMCG clients.
- Company typePrivate
- Founded1976
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Springetts Brand Design Consultants does
Springetts Brand Design Consultants is a privately held, London-based brand design agency founded in 1976, specialising in emotion-led brand strategy and design for food, beverage, and consumer goods companies. The firm operates from a single studio at Mill House, 8 Mill Street, London SE1 2BA, and is led by founder/owner Andy Black and managing director Nick Jackson. Its service offering is structured around two core practices — Brand Strategy (positioning, differentiation, and brand narrative development) and Brand Design (visual identity creation, reinvention, renovation, and evolution) — and is delivered on a project-based professional services basis through direct client engagement, with inquiries handled by phone and email.
The agency's portfolio spans approximately 19 documented client brands concentrated in UK and European food, drink, and grocery categories, including Weetabix, Timothy Taylor's, RYVITA, Kettle, Red Tractor, Happy Eggs, Rowse Honey, Nuii, Young's, Squeaky Bean, and Veetee. The firm positions itself around an emotion-led, creative-freedom culture and a 40-plus-year track record of producing brand transformations with measurable commercial outcomes (e.g., Happy Eggs growing from zero to £80 million in four years; Nuii reaching over 1 billion sticks sold across 20 European countries since a 2018 launch). Its go-to-market is primarily inbound and referral-driven, supported by a portfolio website and an organic social presence on LinkedIn, Instagram, and X.
Springetts does not disclose revenue, has no parent company, has no disclosed funding rounds or institutional investors, and reports no AI/ML capabilities, technology platforms, or proprietary tooling. Headcount sits in the 11-50 employee band, consistent with a boutique specialist studio rather than a scaled network agency. The company is actively operating as of 2025-2026 based on website copyright and ongoing case-study publication.
Springetts Brand Design Consultants firmographics
Firmographics- Name
- Springetts Brand Design Consultants
- Legal name
- Springetts Brand Design Consultants
- Website
- https://springetts.co.uk
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Springetts is a London-based brand design consultancy, founded 1976, specialising in emotion-led brand strategy and visual identity for food, beverage, and consumer goods companies, with a portfolio of major UK and European FMCG clients.
- Ownership category
- akta.pro rank
Springetts Brand Design Consultants industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Brand & Portfolio Strategy Consulting (MPAAAFAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Springetts Brand Design Consultants is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Springetts Brand Design Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Design Services: Professional branding services including brand strategy and brand design for food, beverage, and consumer goods companies. Revenue generated through project-based engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Springetts Brand Design Consultants product offering
Product offeringCore offering
Springetts Brand Design Consultants is an award-winning London-based brand design consultancy founded in 1976 that provides Brand Strategy and Brand Design services to food, beverage, and consumer goods companies. The firm helps clients discover meaningful differentiation, build distinctive and iconic visual assets, craft engaging brand narratives, and reinvent, renovate, or evolve existing brand identities through project-based engagements.
Product overview
Springetts Brand Design Consultants is an emotion-led brand design agency offering two core services: Brand Strategy and Brand Design. The Brand Strategy service helps clients discover meaningful differentiation, build distinctive visual assets, and craft engaging brand stories. The Brand Design service translates strategic positioning into recognisable, enduring brand identities through invention, reinvention, renovation, or evolution. The agency's portfolio spans 19 client brands across the food, drinks, and frozen categories, including Nuii (ice cream), Weetabix (cereal), Timothy Taylor's (brewery), RYVITA (crackers), Extrême (ice cream), Rowse Honey, Red Tractor, Hopical Storm (beer), Young's (seafood), Al'Fez (Middle Eastern cuisine), The Bakehouse (Irish biscuits), Kettle (crisps), Squeaky Bean (vegan), Happy Eggs, DukesHill (artisan foods), Griddle (frozen bakery), and Veetee (rice). The agency has operated since 1976 and is headquartered in London.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic consulting service that helps clients discover meaningful differentiation, build distinctive and iconic visual assets, and craft engaging brand stories that emotionally connect with consumers. Targeting food, beverage, and consumer goods brands.
- Brand Design Brand design service focused on creating brands that are recognised instantly and remembered for decades, covering invention, reinvention, renovation, and evolution of brand identities for food, drink, and consumer goods clients.
Quantifiable outcome
- Happy Eggs grew from zero to £80 million in 4 years, converting 75% of market from cage to free range buyers
- +2 more outcomes
Companies that use Springetts Brand Design Consultants
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Springetts Brand Design Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Springetts Brand Design Consultants partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Springetts Brand Design Consultants competitors and assessment
Company assessmentDirect peers
- Carter Wong: London-based brand identity and design consultancy with deep FMCG and food/drink portfolio. Comparable in scale, longevity, and offering, with similar boutique operating model and project-based delivery.
- Lewis Moberly: London brand and packaging design agency founded in the 1980s. Comparable as a long-established, F&B-focused boutique with a similar emphasis on premium packaging design and strategic brand building for FMCG clients.
- Robot Food: UK brand design agency specializing in FMCG and food packaging. Closest direct competitor given Springetts' F&B-only positioning, with comparable project-based delivery and similar client categories in snacks, beverages, and grocery.
- Pentagram: Partner-led, London-founded brand and identity design consultancy operating since the 1970s. Directly comparable as a high-end brand strategy and identity studio serving premium consumer and cultural clients with a similarly small, senior-team operating model.
- B&B Studio: Independent London brand design agency with a strong food and beverage portfolio. Directly comparable in target vertical, operating scale, and emotion-led creative philosophy, often working with the same category of premium UK FMCG owners.
- Here Design: London-based brand design studio with a strong food, drink, and lifestyle portfolio. Comparable boutique scale, similar emotion-led positioning, and overlapping food/beverage client base (e.g., premium grocery and restaurant brands).
- Without: Independent London brand design studio working with challenger and established consumer brands. Comparable boutique scale and strategic-design service offering, with overlapping F&B and lifestyle client focus.
- Kingdom & Sparrow: UK-based brand design agency with a dedicated food and beverage practice. Comparable boutique structure and F&B specialization, often pitching against Springetts for mid-market and challenger food brand identities.
Broad incumbents
- Brand Union (now Superunion): Global brand consultancy network (now part of Superunion/WPP). Comparable as a brand strategy and design provider to large FMCG clients, but operating at much greater scale with international offices and broader capabilities.
- Bulletproof (Accenture Song): Brand and packaging design agency specializing in FMCG, now part of Accenture Song. Comparable in F&B focus and packaging design craft, but with substantially greater scale, parent network, and cross-discipline capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Springetts Brand Design Consultants social profiles
Digital presenceSpringetts Brand Design Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springetts Brand Design Consultants leadership team
Management profileNumber of profiles
Profiles2 records
Springetts Brand Design Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springetts Brand Design Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springetts Brand Design Consultants
What does Springetts Brand Design Consultants do?
Springetts Brand Design Consultants is an award-winning London-based brand design consultancy founded in 1976 that provides Brand Strategy and Brand Design services to food, beverage, and consumer goods companies. The firm helps clients discover meaningful differentiation, build distinctive and iconic visual assets, craft engaging brand narratives, and reinvent, renovate, or evolve existing brand identities through project-based engagements.
Is Springetts Brand Design Consultants a public or private company?
Springetts Brand Design Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Springetts Brand Design Consultants founded?
Springetts Brand Design Consultants was founded in 1976. It employs 11 to 50 people.
Where is Springetts Brand Design Consultants based?
Springetts Brand Design Consultants is headquartered in London, United Kingdom, in the Europe region.
How does Springetts Brand Design Consultants make money?
One revenue line is on record: brand Design Services.
Who are Springetts Brand Design Consultants's main competitors?
Direct peers on record are Carter Wong, Lewis Moberly, Robot Food, Pentagram, B&B Studio, Here Design, Without and Kingdom & Sparrow. Broad incumbents are Brand Union (now Superunion) and Bulletproof (Accenture Song).
Does Springetts Brand Design Consultants have an API?
No public API is recorded for Springetts Brand Design Consultants.
What industry is Springetts Brand Design Consultants in?
Springetts Brand Design Consultants's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 541430 and its SIC code is 7310.