What Maandag does

Maandag® is a Dutch staffing and recruitment firm headquartered in Amsterdam, founded in 1989, that places professionals with client organizations across seven vertical domains: Education (Onderwijs), Government (Overheid), Healthcare (Zorg), IT, Finance, HR & MarCom, and Engineering. The company operates a two-sided model in which dedicated Talent Managers source specialized candidates for employers and guide professionals toward assignments matched to their skills and career preferences. Core service lines include temporary detachment (detacheren) — under which Maandag® acts as the employer of record — and direct placement, with a differentiating offering that pairs permanent employment contracts with varied client assignments to give candidates stability and variety simultaneously. Adjacent offerings include Maandag® Academy, a training and professional development platform, and the firm holds a registered trademark (Maandag®) and references ISO certifications.

Revenue is generated through staffing markups on professional labor rates and placement fees, with pricing determined per assignment based on candidate experience and client requirements; no public pricing disclosure exists. Go-to-market is sales-led via direct Talent Manager engagement with both employers and professionals, supplemented by a website-based job board, content marketing (blog, success stories, career advice), and employer branding on its "Werken bij Maandag" careers site. Customer segments are dual: working professionals seeking career development and variety, and employer organizations (opdrachtgevers) spanning public sector, education, and private-sector buyers. The company does not disclose a proprietary technology platform, AI/ML tooling, or APIs; operations rely on recruiter-mediated matching and a conventional website stack. Ownership structure, revenue figures, and funding history are not disclosed in the available source material.

Name

Maandag

Legal name

Maandag®

Website

https://maandag.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maandag® is a Dutch staffing and recruitment firm headquartered in Amsterdam, placing professionals with employers across education, government, healthcare, IT, finance, HR, and engineering via temporary detachment and direct placement services.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (56132), Professional Employer Organizations (56133), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industries

Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Staffing recruitment services
• Temporary workforce solutions
• Professional placement services
• Talent acquisition
• Employment staffing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Recruitment Services: Maandag® generates revenue by placing professionals with client organizations through temporary detachment (detacheren) and permanent placement services. The company acts as an employer for placed professionals, handling payroll and administrative functions while charging client organizations for the staffing services. Revenue is generated through markup on professional labor rates or placement fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maandag® is a Dutch staffing and recruitment agency that places professionals with client organizations across multiple sectors (Education, Government, Healthcare, IT, Finance, HR & MarCom, and Engineering) through temporary detachment (detacheren) and permanent placement services. The company acts as the legal employer for placed professionals, handling payroll and administration while charging client organizations for the staffing services. Talent Managers provide personal guidance to both job seekers and employers, matching professionals with assignments that fit their identity and career goals.

Product overview

Maandag® operates as a staffing and recruitment platform connecting professionals with job opportunities across multiple sectors including Education, Government, Healthcare, IT, Finance, HR & Marketing, and Engineering. The platform offers both contracting/detachment services and traditional staffing solutions, with a core emphasis on matching candidates with roles that align with their skills and preferences. Maandag® Academy serves as an integrated training add-on providing professional development courses. The company positions itself around providing job flexibility, permanent contracts with variety, and personal career guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Detachment Services (Detacheren) Placement of professionals on temporary assignments with client organizations across multiple sectors (Education, Government, Healthcare, IT, Finance, HR & MarCom, and Engineering) while they remain employed by Maandag® under (permanent) employment contracts. Provides clients with workforce flexibility and professionals with assignment variety and employment security.
• Permanent Placement Services Direct placement service matching professionals with permanent positions at client organizations across multiple sectors including Education, Government, Healthcare, IT, Finance, HR & MarCom, and Engineering. Maandag® Talent Managers assist employers in identifying suitable candidates for permanent roles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Randstad: Global staffing leader headquartered in the Netherlands. Directly comparable to Maandag as a contract staffing and permanent placement operator in the Dutch market across multiple verticals.
• Yacht: Dutch professional and IT staffing specialist. Comparable to Maandag because it places white-collar professionals on detachment contracts across Dutch enterprises, overlapping heavily with Maandag's professional verticals.
• Adecco Group: Global staffing and workforce solutions provider with significant Dutch operations. Competes directly with Maandag in temporary staffing, permanent placement, and career reorientation across similar verticals.
• Hays: UK-headquartered professional staffing firm with strong Dutch presence. Comparable to Maandag in placing qualified professionals (IT, finance, engineering, healthcare) on contract and permanent assignments.
• ManpowerGroup: Global workforce solutions company with Dutch subsidiary. Directly comparable as a temporary help and permanent placement provider serving similar professional and administrative verticals in the Netherlands.
• Brunel International: Dutch-headquartered specialist in engineering, IT, and technical professional staffing. Overlaps with Maandag's Engineering and IT verticals under a similar detachment/placement model.
• Walters People: Dutch recruitment specialist focused on finance, accounting, and office support roles. Comparable to Maandag as a Dutch permanent placement and contract staffing agency in adjacent white-collar verticals.
• Michael Page International: Global professional recruitment firm with substantial Dutch operations. Directly comparable in placing qualified professionals (finance, IT, HR, engineering) — verticals that overlap materially with Maandag's portfolio.
• Robert Half International: Global staffing firm specializing in finance, accounting, technology, and office support. Comparable to Maandag in professional contract and permanent placement services within overlapping Dutch verticals.
• Recruit Global Staffing (USG People legacy): Dutch staffing platform (formerly USG People) operating multiple generalist and specialist staffing brands. Comparable to Maandag in providing temporary and permanent staffing across multiple Dutch verticals including government and education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ditismaandag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maandag