Gorilla Expense

What Gorilla Expense does

Gorilla Expense (legally operated as Reefin LLC, dba Gorilla Expense) is a US-based SaaS provider of cloud-based T&E expense management software, founded in 2009 and headquartered in Duluth, Georgia with additional offices in Jersey City, New Jersey and Pune, India. The company's core platform automates expense reporting through AI/OCR-powered receipt scanning, automated expense report creation from corporate card statements, multi-level approval workflows, multi-currency support (140+ currencies), and policy enforcement, serving both SMBs (20–500 users) and mid-market/enterprise customers (500–10,000 users). Its primary technical differentiator is a proprietary, internally-developed ERP integration platform that connects natively — without third-party middleware — to Microsoft Dynamics GP/NAV/SL/365 Business Central, Sage 100/300/300 CRE/X3/Intacct, Infor Lawson, and NetSuite, alongside 3000+ bank integrations, identity providers (Okta, Azure AD, ADFS), payroll systems (ADP, Nethris), and modern corporate cards (Brex, Ramp, Amex, Visa, MC).

The company's revenue model is multi-stream: per-user SaaS subscriptions, annual per-report "bucket" subscriptions valid for one year with unlimited users, on-premise perpetual licensing for buyers who want to own the software outright, and transaction-fee economics from its 2023-launched Smart Corporate Cards product powered by PEX. Go-to-market is hybrid — direct enterprise field sales for large accounts, inside sales for mid-market, a 20+ reseller channel including Theta, Velosio, Sikich, and Stoneridge Software, self-serve free trial entry points, and Microsoft App Source marketplace distribution with Preferred Solution and Azure IP Co-Sell status. Verticals served include healthcare, construction/real estate, energy services, nonprofits, K-12, and government, with the platform processing over $1 billion in expense reimbursements across 10,000+ organizations and 40+ countries. The company has no disclosed institutional funding, appears founder/management-controlled, and monetizes additional card-based and processing volume via its PEX partnership.

Name

Gorilla Expense

Legal name

Reefin LLC

Website

https://gorillaexpense.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Gorilla Expense is a bootstrapped SaaS provider of cloud-based expense management software serving SMB and mid-market/enterprise customers with native ERP integrations to Microsoft Dynamics and Sage, automated receipt OCR, and a 2023-launched smart corporate card product.

Ownership category

akta.pro rank

Product category

Expense Management Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Management & Employee Reimbursements (FSAGAJAE)

Keywords

• Expense management software
• T&E automation
• ERP-integrated expense reporting
• Corporate card management
• Receipt OCR scanning

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per User: SaaS subscription model charging per named user per month with unlimited expense reports. Users are setup in the application and billed accordingly.
2. Subscription - Bucket of Reports: Pay for a bucket of expense reports valid for one year with unlimited users. Customers can refill buckets or renew subscription. 100% pay-as-you-consume model without overage penalties.
3. On-Premise Licensing: One-time perpetual license fee based on number of seats purchased. Customer owns the software outright and can deploy on their own servers.
4. Corporate Card Program: Corporate card issuance and management platform with free setup and first 100 cards free promotion. Revenue derived from card transaction processing and program management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gorilla Expense is a cloud-based SaaS platform that automates corporate T&E expense reporting for mid-market and enterprise businesses. The platform combines intelligent receipt capture (AI/OCR), automated expense report creation, corporate card reconciliation, multi-level approval workflows, multi-currency handling, and native integration with major ERP systems (Microsoft Dynamics GP/NAV/SL/BC365 and Sage 100/300/X3/Intacct). It also offers Project Timesheets and a PEX-powered Smart Corporate Cards program for end-to-end spend management.

Product overview

Gorilla Expense is a unified cloud-based financial management platform built around three integrated modules: the core Expense Management platform for employee expense reporting and receipt management, Project Timesheets for project-based time tracking with ERP integration, and Corporate Cards for smart spending controls. The platform is designed for mid-market and enterprise businesses with ERP integration capabilities into Microsoft Dynamics and Sage product lines, supporting 3000+ banks and corporate card programs worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Gorilla Expense Management Platform Cloud-based expense management platform providing intelligent receipt management, automated expense report creation, corporate card integration, multi-currency support, policy enforcement, approval workflows, and ERP integration for out-of-pocket and corporate credit card expenses. Designed for finance teams and employees in mid-market and enterprise businesses.
• Project Timesheets

Quantifiable outcome

• 50+ hours saved per user every year
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• MicrosoftcoreTechnology or IntegrationERP Technology Partner with native integrations to Microsoft Dynamics GP, NAV, SL, and 365 Business Central. Listed on Microsoft App Source as Preferred Solution with Azure IP Co-Sell Incentivized Status. Integration supports all versions including GP Project Accounting.
• SagecoreTechnology or IntegrationERP Technology Partner with native integrations to Sage Intacct, Sage 100, Sage 300, Sage 300 CRE, and Sage X3. Direct flat-file integration supporting GST allocation, job allocation, and multi-company posting.
• PEXcoreTechnology or IntegrationCorporate card platform partner powering Gorilla Expense's Smart Corporate Cards program. PEX provides the card issuing infrastructure enabling instant card issuance, programmable spend rules, and real-time controls. Limited time offer includes free setup and first 100 cards free.
• ThetamajorChannel Partner/ Reseller/ DistributorKey reseller partner working with cutting-edge technologies in New Zealand market. Partner testimonial notes Gorilla Expense's ability to work well with strong governance processes and auditable projects.
• VelosiomajorChannel Partner/ Reseller/ DistributorDynamics-focused reseller partner distributing Gorilla Expense into Microsoft Dynamics customer base.
• SikichmajorChannel Partner/ Reseller/ DistributorReseller partner serving mid-market companies with accounting and technology consulting, reselling Gorilla Expense in Dynamics and Sage markets.
• Stoneridge SoftwaremajorChannel Partner/ Reseller/ DistributorMicrosoft Dynamics partner reselling Gorilla Expense expense management solutions to their customer base.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Fyle: Real-time expense management platform offering credit card feeds, receipt management, and direct integrations with accounting software. Targets SMB and mid-market with a simpler, more modern UX, overlapping with Gorilla's positioning.
• Ramp: Fast-growing corporate card-first spend management platform that bundles expense management, bill pay, and procurement for free. Disrupts pure-play expense software pricing by capturing interchange revenue, posing a structural threat to Gorilla's subscription model.
• Brex: Corporate card and spend management platform with built-in expense management, accounting automation, and ERP integrations including NetSuite and Sage Intacct. Competes with Gorilla by offering a card-anchored workflow that reduces the value of standalone expense software.

Regional players

• Pleo: European corporate card and expense management company focused on SMBs, primarily serving the UK, Nordics, Germany, and France. Comparable business model combining cards with expense automation, though its primary geographic footprint is distinct from Gorilla's US-centric base.

Broad incumbents

• NetSuite (Oracle): Oracle-owned cloud ERP suite with growing native spend management and expense reporting capabilities. Already integrated with Gorilla as a partner, but also a potential competitor should Oracle choose to deepen native expense functionality within the SuiteApp ecosystem.
• SAP Concur: Enterprise T&E expense management incumbent owned by SAP, serving global enterprises with broad travel booking, expense reporting, and ERP integration. Gorilla competes by offering a lighter, more ERP-native alternative for mid-market Dynamics and Sage customers.

Direct peers

• Expensify: Publicly traded expense management SaaS company serving SMB and mid-market with receipt scanning, corporate card reconciliation, and ERP integrations. A direct head-to-head competitor in the same product category, frequently compared to Gorilla on Capterra.
• Zoho Expense: Expense management module within the broader Zoho One business suite, offering receipt scanning, approval workflows, and integrations with Zoho Books and other accounting systems. Targets SMB and mid-market with bundled pricing, similar in positioning to Gorilla.
• Emburse: Expense and spend management platform serving mid-market and enterprise, formed by consolidating Certify, Abacus, Tallie, and Chrome River. Competes with Gorilla in the same T&E automation category, particularly for finance teams seeking policy-driven controls and ERP integration.
• Rydoo: European-headquartered expense and travel management platform serving mid-market and enterprise globally. Competes in the same T&E reporting and policy enforcement category with multi-currency and ERP integration capabilities overlapping with Gorilla's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gorillaexpense
• YouTubeyoutube.com/channel/UC2PvEyXlWfAZDM4POIaJmnQ
• Facebookfacebook.com/GorillaExpense
• LinkedInlinkedin.com/company/gorillaexpense

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilla Expense