ClickIt
ClickIt Inc. provides enterprise video management systems, including SmartCamXi HVR/NVR hardware, a cloud-based Central Management System, and the proprietary Virtual Line Up® tracking technology, primarily serving large retail chains, financial institutions, and Fortune 500 corporates for loss prevention and analytics.
- Company typePrivate
- Founded1999
- HeadquartersBethpage, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClickIt does
ClickIt Inc. is a privately held, founder-owned provider of enterprise video management systems for the retail, financial services, and corporate loss-prevention markets, founded in 1999 in New York and headquartered in Hauppauge, NY. The company's SmartCamXi platform combines on-premise Hybrid Video Recorders (HVR) and Network Video Recorders (NVR) with a cloud-based Central Management System (CMS) that monitors health, storage, and analytics across distributed locations. ClickIt differentiates through Virtual Line Up®, a proprietary registered trademark technology that assigns unique tracking IDs to individuals entering a store for surveillance and re-entry alerting, alongside a video analytics suite covering people counting, dwell, path analysis, heat maps, line queueing, and POS/ATM-integrated loss prevention features such as refund and inventory alerts.
The company monetizes primarily through hardware sales of HVR/NVR appliances, supplemented by recurring CMS subscriptions, managed support services, and professional services for IT consulting and installation. Go-to-market is enterprise direct sales targeting large retail chains, financial institutions, and Fortune 500 customers, supported by regional security integrators and channel resellers, with demand generation concentrated at industry events such as NRF Protect and RILA. ClickIt has accumulated 90,000+ SmartCamXi systems installed globally and reports 20,000+ locations managed under CMS, with claimed customer outcomes of 70% reductions in robberies and 92% reductions in dollar losses at deployed stores. The company has no disclosed outside funding, no M&A history, and a small footprint including a dedicated R&D office in Winston-Salem, consistent with a specialized, long-tenured vertical software-plus-hardware vendor.
ClickIt firmographics
Firmographics- Name
- ClickIt
- Legal name
- ClickIt Inc.
- Website
- https://clickitinc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickIt Inc. provides enterprise video management systems, including SmartCamXi HVR/NVR hardware, a cloud-based Central Management System, and the proprietary Virtual Line Up® tracking technology, primarily serving large retail chains, financial institutions, and Fortune 500 corporates for loss prevention and analytics.
- Ownership category
- akta.pro rank
ClickIt industry classification
Industry- Product category
- Video Management Systems
- NAICS
- Software Publishers (5132), Computer and Peripheral Equipment Manufacturing (3341), Computer Systems Design and Related Services (54151)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industries
- Commercial & Multi-Site CCTV Deployment Services (HSAHACAG), Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE), Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)
Keywords
Where ClickIt is headquartered
LocationHeadquarters
- HQ city
- Bethpage
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ClickIt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Hardware Sales (HVR/NVR Systems): Sale of SmartCamXi Hybrid Video Recorders and Network Video Recorders as physical hardware appliances with integrated software.
- Cloud Management Services (CMS): Subscription-based cloud monitoring and management for multi-site video systems, including health monitoring, alerting, and analytics reporting.
- Managed Support Services: Remote monitoring and management of ClickIt video solutions by support team including proactive diagnostics and troubleshooting.
- Professional Services: IT consulting, project management, special project coordination, and installation training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Storage Calculator tool available for capacity planning based on camera count, resolution, frame rate, and storage duration needs. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ClickIt product offering
Product offeringCore offering
ClickIt designs, sells and supports enterprise video management systems for retailers and other multi-site operators. Its flagship SmartCamXi platform combines proprietary video software with Hybrid (HVR) and Network (NVR) video recorder hardware, a cloud-based Central Management System (CMS) for multi-site monitoring, the proprietary Virtual Line Up® anonymous tracking technology, and an integrated analytics suite for loss prevention and retail business intelligence.
Product overview
ClickIt offers a unified video management platform centered on SmartCamXi VMS, available as Hybrid Video Recorders (HVR) and Network Video Recorders (NVR). The platform is complemented by Cloud-Based Management System (CMS) for centralized multi-site monitoring, MultiSite Xi for distributed location access, and a Mobile App for on-the-go viewing. The SmartCamXi platform integrates video analytics including People Counting, Dwell Analysis, Path Analysis, Heat Maps, and Line Queuing for retail business intelligence, alongside loss prevention features such as Virtual Line Up®, Inventory Alert, Refund Alert, and Covert Camera. IT Services and Managed Support provide implementation and ongoing management.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCam Xi: Video management system combining reliable high performance hardware with SmartCamXi video software. Network video recorders capture high-quality video from analog, IP and megapixel cameras.
- Virtual Line Up®
- MultiSite Xi
- SmartCamXi HVR
- SmartCamXi NVR
Products and services
- SmartCamXi Video Management System Enterprise-grade video management system combining reliable hardware with SmartCamXi software, supporting analog, IP, and megapixel cameras with features including remote client access, PTZ control, flexible recording schedules, and storage management. Sold to multi-site enterprises.
- SmartCamXi HVR (Hybrid Video Recorder)
Quantifiable outcome
- 70% reduction in robberies and burglaries
- +2 more outcomes
Companies that use ClickIt
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ClickIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
ClickIt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Axis CommunicationscoreCamera manufacturer partner with logo displayed on ClickIt partners page, indicating integration and compatibility with Axis network cameras.
- Oncam Grandeyecore360-degree camera technology partner; Oncam's 360° camera solutions integrated with ClickIt VMS.
- Arecont VisioncoreMegapixel camera manufacturer partner; Arecont cameras listed in ClickIt storage calculator and supported by SmartCamXi systems.
- ONVIFcoreClickIt is a member of ONVIF; SmartCamXi is fully compatible with ONVIF standards for interoperability with compliant cameras.
- NRF (National Retail Federation)coreClickIt is a member of NRF; actively exhibits at NRF Protect conference for retail industry outreach and lead generation.
- RILA (Retail Industry Leaders Association)coreClickIt is a member of RILA; won 2016 Retail AP Innovation Award at RILA conference.
- Integration Partners (BASS Security, Innotech Security, Flexwatch, Vector Security, Technocality, Advanced Pro Solutions, AD Security)minorRegional security integrators and installers with logos displayed as industry partners for system installation and deployment.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ClickIt competitors and assessment
Company assessmentEmerging players
- Rhombus Systems: Cloud-based AI video surveillance focused on enterprise and multi-site operators with a subscription-only model. Emerging player pursuing the same retail/enterprise customers as ClickIt but with a more modern cloud-native architecture.
Broad incumbents
- Axis Communications: Leading network camera manufacturer and broader video solutions provider, and a ClickIt technology partner. While primarily a camera maker, Axis's own software/analytics stack overlaps with ClickIt's offering for large enterprise and retail buyers.
- Genetec: Large unified security platform provider offering VMS, access control, and analytics for enterprise and retail. A broader incumbent that competes with ClickIt's enterprise VMS and multi-site CMS in larger accounts and global deployments.
- Hanwha Vision: Global video surveillance manufacturer offering cameras, VMS, and analytics. Competes with ClickIt across both hardware and software layers, particularly in multi-site commercial deployments with ONVIF-compatible systems.
- Cisco Meraki: Cloud-managed video surveillance offered as part of Cisco's broader Meraki networking portfolio. An incumbent alternative for distributed enterprise and retail buyers who prefer bundling video with their existing Meraki networking estate.
Direct peers
- Eagle Eye Networks: Cloud video surveillance with AI analytics, purpose-built for multi-site retail and enterprise customers. Competes with ClickIt's Cloud CMS model and offers a true VSaaS alternative to ClickIt's hybrid hardware/cloud architecture.
- Verkada: Cloud-native AI video surveillance platform for retail, enterprise, and multi-site operators. Competes head-to-head with ClickIt on the same customer verticals with a hardware-plus-cloud subscription model and analytics-driven feature set.
- Salient Systems: Enterprise VMS provider specializing in retail, banking, and corporate customers with multi-site deployments. Closely comparable in target verticals and feature set (central management, POS integration, analytics) to ClickIt's SmartCamXi and CMS offering.
- Avigilon (Motorola Solutions): Enterprise video surveillance and analytics provider serving retail, banking, and commercial customers. Direct competitor in AI/video analytics, multi-site management, and POS integration — overlapping ClickIt's feature stack with significantly greater R&D resources.
- Milestone Systems: Open-platform IP video management software widely deployed in retail and enterprise. Directly competes with SmartCamXi as a VMS layer, supports ONVIF cameras like ClickIt, and is a common alternative in similar multi-site RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ClickIt social profiles
Digital presenceClickIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickIt leadership team
Management profileNumber of profiles
Profiles1 record
ClickIt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickIt
What does ClickIt do?
ClickIt designs, sells and supports enterprise video management systems for retailers and other multi-site operators. Its flagship SmartCamXi platform combines proprietary video software with Hybrid (HVR) and Network (NVR) video recorder hardware, a cloud-based Central Management System (CMS) for multi-site monitoring, the proprietary Virtual Line Up® anonymous tracking technology, and an integrated analytics suite for loss prevention and retail business intelligence.
Is ClickIt a public or private company?
ClickIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickIt founded?
ClickIt was founded in 1999. It employs 11 to 50 people.
Where is ClickIt based?
ClickIt is headquartered in Bethpage, United States, in the North America region.
How does ClickIt make money?
Four revenue lines are on record. Hardware Sales (HVR/NVR Systems) is the primary driver. The others are cloud Management Services (CMS), managed Support Services and professional Services.
Who are ClickIt's main competitors?
Rhombus Systems is listed as an emerging player. Broad incumbents are Axis Communications, Genetec, Hanwha Vision and Cisco Meraki. Direct peers are Eagle Eye Networks, Verkada, Salient Systems, Avigilon (Motorola Solutions) and Milestone Systems.
Does ClickIt have an API?
No public API is recorded for ClickIt.
What industry is ClickIt in?
ClickIt's product category is Video Management Systems. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HSAHACAG, Commercial & Multi-Site CCTV Deployment Services. Its NAICS code is 5132 and its SIC code is 3861.