What Hoek en Blok does

Hoek en Blok is a Dutch multidisciplinary accounting and advisory firm serving small and medium-sized enterprises (MKB) primarily in the Drechtsteden region and broader Zuid-Holland. Founded in the early 1990s and headquartered in Sliedrecht, the firm operates from three offices (Sliedrecht, Barendrecht, and Amsterdam) with a team of more than 180 professionals. Its service portfolio spans accountancy, audit and assurance, tax advisory, legal advice, HR advisory, salary administration, corporate finance, IT audit and advisory, subsidies, absence management, sustainability/strategy consulting, and private financial planning — packaged under a "one-stop advisor" positioning that lets SME clients access multiple disciplines through a single relationship.

The firm's core technology layer consists of two proprietary digital products — B@RY (digital bookkeeper) and H@RY (digital HR employee) — which automate bookkeeping and personnel administration workflows. These are integrated with Exact Online for accounting, Loket.nl for salary administration, Cryptshare for secure encrypted file transfer, and TeamViewer for remote support, all reachable through a centralized client portal. The IT advisory practice is operated as a distinct sub-brand, Hoek en Blok.IT, and the firm holds ISAE 3000, ISAE 3402, and SOC 2 audit credentials. Through its independent membership in the Morison Global network, Hoek en Blok extends service coverage to clients with international activities across approximately 90 countries.

Commercially, Hoek en Blok runs a sales-led, relationship-driven GTM model with a horizontal MKB segmentation approach, supported by content marketing (Kennis en Actualiteiten blog), newsletters, client events, and an active LinkedIn and Facebook presence. Pricing is quote-based and tailored to client scope, billed annually; no public pricing tiers are disclosed. The firm is privately held with a partnership ownership structure that has expanded from 9 to 12 shareholders across 2024-2025, reflecting internal capacity-building rather than external capital raises.

Name

Hoek en Blok

Legal name

Hoek en Blok

Website

https://hoekenblok.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoek en Blok is a Dutch multidisciplinary accounting and advisory firm serving SMEs in the Drechtsteden region and Zuid-Holland from offices in Sliedrecht, Barendrecht, and Amsterdam, offering accountancy, tax, legal, HR, corporate finance, IT advisory, and digital bookkeeping products.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Accountancy services
• Tax advisory
• Corporate finance
• HR advisory
• Audit assurance

Headquarters

HQ city

Sliedrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Advisory Services: Multidisciplinary professional services including accountancy, audit, tax advisory, legal services, HR advisory, corporate finance, IT advisory, and sustainability consulting for MKB clients in the Drechtsteden region

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hoek en Blok is a multidisciplinary advisory firm providing accountancy, audit and assurance, tax advisory, corporate finance, legal, HR, IT audit, salary administration, subsidy advice, absence management, and private financial planning services to small and medium-sized enterprises (MKB). The firm supplements these traditional services with two proprietary digital platforms, B@RY (digital bookkeeper) and H@RY (digital HR employee), to streamline clients' bookkeeping and personnel administration.

Product overview

Hoek en Blok is a multidisciplinary advisory firm offering a comprehensive portfolio of professional services including accountancy, audit & assurance, tax advice, corporate finance, HR advisory, legal advice, IT audit & advisory, salary administration, subsidy advice, absence management, and private financial planning. The firm operates two digital products: B@RY (digital bookkeeper) and H@RY (digital HR employee), alongside its traditional service offerings. With approximately 180 colleagues, Hoek en Blok serves the MKB (SME) market from offices in Sliedrecht, Barendrecht, and Amsterdam, operating as an independent member of the Morison Global international network.

Differentiator

Problem solved

Functional benefit

Brands

• B@RY: Digital bookkeeper platform for efficient business administration
• H@RY
• Hoek en Blok.IT

Products and services

• Accountancy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Morison GlobalcoreStrategic or Co-development PartnerHoek en Blok is an independent member of Morison Global, providing clients with access to high-quality services worldwide. Through this international network, customers are assured of the same high-quality services in nearly 90 countries globally. This partnership enables Hoek en Blok to support clients with international activities and cross-border operations.
• L&B GroepcoreStrategic or Co-development PartnerHoek en Blok and L&B Groep have intensified their collaboration in HR services, building a strong regional network where entrepreneurs are increasingly comprehensively supported with the challenges of today and tomorrow. Both organizations share a vision on entrepreneurship, employer practices, and sustainable growth.
• Momentum Corporate FinanceminorStrategic or Co-development PartnerHoek en Blok has started a collaboration with Momentum Corporate Finance, an independent corporate finance advisory firm founded by experienced professionals. This partnership enhances Hoek en Blok's corporate finance capabilities.
• ExactcoreTechnology or IntegrationIntegration with Exact online accounting software, allowing clients seamless access to their financial data through Hoek en Blok's client portal. Clients can directly access Exact through the portal.
• CryptsharecoreTechnology or IntegrationSecure file transfer platform used by Hoek en Blok for encrypted document exchange with clients. Provided by Pointsharp GmbH, version 7.3.0.15653.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BDO Nederland: Major Dutch accounting and advisory network with a dedicated MKB/mid-market practice that directly overlaps with Hoek en Blok's MKB Drechtsteden client base. Broad incumbent at larger scale.
• Mazars Netherlands: International accounting and advisory firm with a Dutch practice serving the SME and mid-market segment. Broad incumbent overlapping with Hoek en Blok on accountancy, tax and advisory services.

Direct peers

• Baker Tilly Netherlands: Mid-tier Dutch accounting and advisory firm with strong MKB and mid-market focus, operating from multiple Dutch offices. Closely comparable in service mix, size band and target segment to Hoek en Blok.
• Moore DRV: Dutch mid-tier accounting and advisory network combining regional and international capabilities. Directly comparable to Hoek en Blok on multi-office Dutch MKB service model and international reach via the Moore Global network.
• Flynth: Largest Dutch regional accounting and advisory firm, deeply focused on the MKB and agri sector. Closest direct competitor on regional MKB service model, scale and multidisciplinary advisory offering.
• Accon AVM: Dutch accounting and advisory firm built from the merger of Accon en AVM, serving MKB and mid-market clients across multiple regions. Comparable on size, multi-office footprint and cross-discipline advisory mix.
• Countus: Dutch regional accounting and advisory firm focused on entrepreneurs and SMEs with bundled accountancy, tax and HR services. Closely mirrors Hoek en Blok's integrated MKB service stack.
• PKF Barents: Dutch mid-tier accounting, tax and advisory firm operating within the PKF International network. Directly comparable on MKB/mid-market focus, multi-office presence and multidisciplinary service lines.
• JSO Accountants & Adviseurs: Dutch regional accounting and advisory firm providing accountancy, tax, HR and corporate finance services to SME clients. Comparable on regional Dutch MKB focus and multidisciplinary advisory model.
• Crowe Nederland: Dutch member firm of the Crowe Global network, offering accountancy, tax and advisory services to SME and mid-market clients. Comparable on mid-tier Dutch positioning and MKB service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoekenblok
• LinkedInlinkedin.com/company/hoek-en-blok-accountants-belastingadviseurs-juristen
• Instagraminstagram.com/hoekenblok_werkenbij

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoek en Blok