What Exact does

Exact Group B.V. is a Dutch-headquartered software company that builds cloud-based accounting, ERP, and business process software primarily for small and medium-sized enterprises and the accountants who serve them. Founded in 1984 and headquartered in Delft, the company operates a portfolio of core platforms — Exact Online (cloud accounting), Exact Globe+ (ERP), Exact Synergy (process/workflow management), and Exact Financials — supported by a broad module catalog that includes procurement (Exact Proquro), expense management (Exact SRXP), consolidation, payroll and HR (Exact Salaris Plus, Officient), and industry-specific editions for construction (Online Bouw) and hospitality (Horeko). Acquired brands WinBooks (Belgium, 20,000+ customers), weclapp (DACH, 7,000+ customers), and Gripp (services-sector CRM) extend coverage across Europe, all integrated into a unified cloud stack running on Microsoft Azure and AWS sub-processors with PSD2 bank links, PEPPOL e-invoicing, and Digipoort tax connectivity. AI Agents for Purchase, Banking, and Debtor Management, plus chatbots and predictive analytics, sit on top of this transactional data layer to automate financial workflows.

The company monetizes primarily through recurring SaaS subscriptions priced by quote rather than public list rates, with a 30-day free trial for the accountancy product and a hybrid direct + channel/reseller go-to-market (notably via the WinBooks Belgium reseller network). Exact serves 675,000+ companies across the Netherlands, Belgium, Germany, the UK, France, Poland, Spain, the US, Australia, China, Malaysia, and Singapore, with roughly 2,000 employees across offices in Delft, Eindhoven, Zwolle, Utrecht, and Frankfurt. Since 2017 the company has executed a serial tuck-in and platform acquisition strategy under KKR (and later Silver Lake, 2021) ownership, most recently adding weclapp and Horeko in 2022 to deepen DACH and hospitality footprints. Governance and compliance posture is enterprise-grade for the segment: ISO 27001 certification (2026-2029), ISAE 3402 Type II reports across SaaS, Cloud, Payment, and Payroll services, GDPR alignment, and proactive DORA and EU Data Act readiness.

Exact Group B.V. is a private, KKR- and Silver Lake-backed portfolio company with no public listing. The company holds ISAE 3402 Type II and ISO 27001 certifications, operates across 12+ countries, and is led by CEO Paul Ramakers with CFO Alexander Rahusen, CPO Joep Hoeks, CTO Jeroen van der Heijden, CHRO Lotte de Burlet, and CCO Marcel van de Sandt. The competitive position rests on a deeply localized Benelux product moat, an installed base of 675,000 SMBs and accountants, and an expanding DACH footprint via weclapp, with stated ambition to double revenue to €500 million within five years.

Name

Exact

Legal name

Exact Group B.V.

Website

https://exact.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Cloud Business Software (ERP & Accounting)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cloud accounting software
• Business ERP software
• Financial management software
• SME business software
• Payroll and HR software

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Exact generates revenue primarily through subscription-based SaaS software services. The company offers cloud-based business software including Exact Online, Exact Globe+, Exact Synergy, Exact Financials, and various industry-specific solutions. Revenue comes from monthly/annual subscription fees for software access, with different product tiers and pricing for various customer segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Exact provides cloud-based business software for small and medium-sized enterprises and their accountants, covering accounting, ERP, payroll, HR, CRM, and industry-specific workflows. Its product suite spans Exact Online (cloud accounting), Exact Globe+ (ERP), Exact Synergy (process management), and Exact Financials, augmented by AI Agents that automate purchasing, banking, debtor management, VAT filing, and reconciliation. The platform also includes acquired brands such as WinBooks (Belgium), weclapp (DACH), Horeko (hospitality), Gripp, Officient, and Parentix.

Product overview

Exact offers a comprehensive platform-plus-modules architecture for SMEs and their accountants. The core product portfolio includes Exact Online (cloud-based accounting platform), Exact Globe+ (ERP solution), Exact Synergy (process management), Exact Financials, and Exact Cloud Services. These core offerings are supplemented by specialized modules including Exact Proquro (procurement/P2P), Exact SRXP (expense management), Exact Consolidatie (consolidation), Exact HR & Salaris Gemak (payroll/HR), and industry-specific solutions like Exact Horeko (hospitality) and Exact Online Bouw (construction). The portfolio also includes acquired brands such as WinBooks (Belgium), weclapp (DACH region), Gripp (services), and Horeko (hospitality), all operating as distinct sub-brands within the Exact ecosystem. Integration across products is achieved via APIs, PSD2 bank connections, and PEPPOL e-invoicing network.

Differentiator

Problem solved

Functional benefit

Brands

• Exact Online: Cloud-based accounting platform for financial administration management
• Exact Globe+
• Exact Synergy
• Exact Financials
• Exact Proquro
• Exact SRXP
• Exact Cloud Services
• Exact Salaris Plus
• WinBooks
• Horeko
• weclapp
• Officient
• Reeleezee
• Gripp

Products and services

• Exact Online
• Exact Globe+
• Exact Synergy
• Exact Financials
• Exact Proquro
• Exact Cloud Services (ECS)
• Exact SRXP
• Exact Salaris Plus
• Exact HR & Salaris Gemak
• Exact Consolidatie
• Exact Horeko
• Exact WinBooks
• weclapp
• Exact Officient
• Exact Gripp
• Exact Reeleezee
• ITscope GmbH
• Parentix
• go2UBL B.V.
• Exact Payment Services (EPS)

Quantifiable outcome

• Save up to 80% of manual processing time through integration with spend management tools
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• weclappcoreStrategic or Co-development Partner · 7 September 2022Exact acquired weclapp, a cloud ERP provider based in Frankfurt, Germany, from 3U Holding. weclapp serves over 7,000 clients with cloud-based enterprise solutions. This acquisition expanded Exact's presence in the DACH region.
• NoerrminorImplementation/ SI/ Consulting Partner · 7 September 2022Law firm Noerr advised KKR portfolio company Exact Group B.V. on acquiring weclapp SE. This was a legal advisory partnership for the acquisition transaction.
• HorekocoreStrategic or Co-development Partner · 4 July 2022Exact acquired Horeko, a Dutch supplier of restaurant management software in the cloud for medium and small companies in the Netherlands and Belgium. Horeko supports over 1,500 hospitality companies with recipe management, cost price calculation, HACCP registration and personnel planning.
• WinBookscoreStrategic or Co-development Partner · 17 December 2019Exact acquired WinBooks, a Belgian accounting and business management software company from operational shareholders and Vectis Private Equity. WinBooks has over 20,000 customers and significant presence in Belgium (Flanders, Brussels, Wallonia) and Luxembourg. WinBooks operates as a separate business within Exact group.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is a sub-processor providing storage and processing of Exact Online services. AWS EMEA SARL operates data centers in Dublin (Ireland), Frankfurt (Germany), and Luxembourg for Exact's cloud infrastructure.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides cloud infrastructure through Azure and Microsoft 365 services. Microsoft Ireland Operations handles storage and processing for Exact Online Premium services. Microsoft Azure hosts Exact Cloud Services and Exact Private Cloud offerings.
• go2UBL B.V.coreTechnology or IntegrationAn Exact company providing scanning and digitization of documents. go2UBL processes incoming and outgoing invoices through the PEPPOL network for Exact Online customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DATEV: DATEV is a German cooperative-owned provider of accounting, tax advisory, and ERP software serving tax advisors, auditors, and SMEs in DACH. DATEV is the dominant accountant-channel software platform in Germany that Exact/weclapp must displace to scale DACH revenue.
• Visma: Visma is a PE-backed European SMB software roll-up with a portfolio of accounting, ERP, and HR/payroll solutions across the Nordics, Benelux, DACH, and beyond. Visma competes with Exact in cloud accounting and ERP for SMEs through multiple sub-brands (e.g., Visma eAccounting, Visma.net).
• AFAS Software: AFAS is a Dutch privately-held provider of cloud accounting and ERP software (AFAS Profit, AFAS Online) for Dutch SMEs, competing head-to-head with Exact Online in the Netherlands. Both target the same Dutch SME and accountant segments with similar feature scope and pricing models.
• Xero: Xero is a global cloud accounting platform serving SMEs and their accountants, with strong UK, Australia, and New Zealand presence. Xero overlaps with Exact Online in subscription-based SME accounting software with accountant-channel distribution, though Exact has deeper ERP functionality.
• Sage Group: Sage is the closest large-scale direct competitor to Exact in cloud accounting and ERP software for SMEs and accountants across Europe, the UK, and increasingly North America. Both sell subscription-based accounting/ERP suites to similar SMB and mid-market customers with heavy accountant-channel distribution.
• Intuit QuickBooks: Intuit QuickBooks is the dominant cloud accounting suite for small businesses in the US and is expanding into European markets. Both Exact Online and QuickBooks compete for the same SME customer with similar subscription pricing, AI features, and accountant integrations.
• Lexoffice (Haufe Group): Lexoffice is Haufe Group's cloud accounting and invoicing SaaS for German SMEs and freelancers, with strong brand recognition and accountant adoption. It is a direct cloud accounting competitor to Exact Online and weclapp in the German SMB market.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a cloud ERP suite targeting the same SME and mid-market customers as Exact, leveraging the broader Microsoft 365 and Azure ecosystem. Exact competes with Business Central (and partners with Microsoft for cloud infrastructure) for customers seeking integrated ERP with finance, operations, and CRM.
• SAP Business One: SAP Business One is SAP's cloud and on-premise ERP for SMBs and subsidiaries of larger enterprises. It is a broad incumbent alternative to Exact Globe+ and weclapp for growing SMEs that may eventually scale into SAP S/4HANA.
• Wolters Kluwer (Tax & Accounting / CCH): Wolters Kluwer's Tax & Accounting division (CCH, Twinfield, SDWorx-adjacent offerings) provides accounting, practice management, and compliance software for accountants and SMEs across Europe. Wolters Kluwer competes with Exact in the Netherlands and broader Benelux through brands such as Twinfield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ExactTV
• Facebookfacebook.com/ExactWorld
• LinkedInlinkedin.com/company/exact
• Instagraminstagram.com/exact
• Xx.com/exact

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exact