Aigency

What Aigency does

Aigency is a Netherlands-based AI consultancy that operates as the AI expertise label of Info Support International Group, following its acquisition in March 2022. Founded in 2016 by Jim Stolze, the firm serves mid-market and large enterprises (MKB+ and grootbedrijf) across healthcare, financial services, government, transport, insurance, and utilities — including clients such as BNP Paribas Personal Finance, NS, Zorginstituut Nederland, Alliander, and Unigarant. The company delivers a full-stack AI service portfolio spanning strategy (AI Strategie), inspiration sessions, ideation workshops, rapid 2-4 week experiments, custom model development (AI Maatwerk), generative AI applications, and MLOps implementation, complemented by productized accelerators (5-day AI Design Week, MLOps Pipeline for Azure) and the AI Game Changer card game.

The technology stack is centered on applied AI and machine learning with a deliberate emphasis on Explainable AI and EU AI Act compliance, using white-box and glass-box models (decision trees, linear regression, Explainable Boosting Machine, ProtoPNet) alongside third-party generative AI tools (GPT-4, GitHub Copilot, Descript). Modalities span text, code, audio, and structured data, with integrations including Salesforce. The team includes Microsoft AI MVP award winners and is led by CTO Joop Snijder (also Head of AI Research at Info Support) and Chief Data Scientist Willem Meints.

Revenue is generated exclusively through project-based professional services — bespoke consulting, workshops, custom model builds, and MLOps deployments — sold via direct, consultative enterprise sales with multi-year contract cadences. There is no self-serve or product-led motion; commercial interaction is via contact forms, phone, email, and in-person meetings. Marketing relies on thought leadership through the AIToday Live and AI4Marketing podcasts, an active blog, industry events such as TNW Conference 2024, and the card game as a distinctive demand-generation tool. The company does not publish pricing; all engagements are scoped individually.

Name

Aigency

Legal name

Aigency

Website

https://aigency.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aigency is a Netherlands-based AI consultancy serving Dutch mid-market and large enterprises with end-to-end AI services — from strategy and ideation through custom model development, MLOps, generative AI, and EU AI Act-aligned responsible AI implementation.

Ownership category

akta.pro rank

Product category

AI Consulting and Professional Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI consulting services
• Machine learning strategy
• MLOps implementation
• Generative AI solutions
• Responsible AI advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Consulting and Professional Services: Aigency generates revenue through bespoke AI consulting engagements, strategy workshops, ideation workshops, AI experiments, custom AI model development, and MLOps implementation services. Revenue is project-based and scoped to client needs, spanning from initial inspiration and ideation sessions through to full production deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aigency is an AI consultancy and the AI expertise label of Info Support that helps mid-market and large enterprises in the Netherlands design, build, and deploy AI solutions. The company delivers a portfolio of services spanning AI inspiration sessions, ideation workshops, strategy development, rapid prototyping experiments, custom AI model development (AI Maatwerk), generative AI implementation, and MLOps for production maintenance, with a distinctive emphasis on explainable AI and EU AI Act compliance.

Product overview

Aigency is an AI consultancy and expertiselabel of Info Support, offering a comprehensive portfolio of AI services and accelerators. The core service offerings include Generatieve AI (Generative AI), AI Inspiratie (Inspiration Sessions), AI Ideation Workshop, AI Experiment (Rapid Prototyping), AI Strategie (Strategy), AI Maatwerk (Custom Solutions), and MLOps. These services are complemented by accelerator programs including AI Design Week (5-day proof-of-value program) and MLOps Pipeline Accelerator for Azure. Additional products include the AI Game Changer card game for team discussions and AIToday Live/A14Marketing podcasts for thought leadership. The company helps organizations move from AI strategy through experimentation to production deployment, emphasizing explainable and responsible AI practices.

Differentiator

Problem solved

Functional benefit

Brands

• AIToday Live: The podcast about AI that works in practice, hosted by Aigency. In AIToday Live, Aigency converses with leaders, experts and makers who not only understand AI but also apply it.
• AI Game Changer
• AI4Marketing

Products and services

• Generatieve AI Generative AI services helping organizations leverage AI for content creation, report automation, code modernization, and business process optimization. Includes custom model development and AI strategy alignment, designed for Dutch mid-market and large enterprises.
• AI Inspiratie AI inspiration sessions that translate abstract technology into practical opportunities for organizations, tailored to the specific roles, goals, and challenges of participants. Designed to help organizations move from AI curiosity to AI awareness.
• AI Ideation Workshop Structured 4-hour workshop to generate and evaluate AI ideas, assess feasibility and impact, with unlimited participants (recommended 6-15). No prior AI knowledge is required. Targets organizations seeking a structured approach to identify and prioritize AI opportunities.
• AI Experiment Rapid prototyping service to test AI ideas in 2-4 weeks, building working prototypes with real data and providing actionable recommendations on whether to proceed, adjust, or stop. Helps organizations validate AI concepts before committing to full development.
• AI Strategie AI strategy development services to create clear organizational direction for AI adoption, prioritizing value opportunities and managing risks. Targets organizations that are 'doing something with AI' but lack a coherent strategy.
• AI Maatwerk
• MLOps MLOps services for maintaining, monitoring, and retraining AI models as part of enterprise IT infrastructure. Includes CI/CD setup for models and data, quality monitoring, drift detection, and security management.
• AI Design Week A 5-day accelerator program validating AI idea value and feasibility. Combines Ideation Workshop, data feasibility analysis, AI learning modeling, experiment solution development, and stakeholder evaluation into a single proof-of-value sprint.
• MLOps Pipeline Accelerator for Azure Accelerated MLOps pipeline setup for Azure cloud, including data collection and cleaning, experiment tracking, model deployment, and monitoring. Features secure infrastructure, model versioning, and traceability.
• AI Game Changer Card Game Interactive card game with 40+ statements across 6 categories (including ethics, society, and future visions) designed to stimulate team discussions about AI applications regardless of prior AI knowledge. The game has been ordered by 70+ organizations.

Quantifiable outcome

• 85% reduction in effort for translating legacy codebases to modern tech stacks using Generative AI
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EYcoreStrategic or Co-development Partner · 20 June 2024EY and Aigency co-present the 'EY Responsible AI framework' at TNW Conference 2024, combining EY's strategic insights with Aigency's technological expertise and practical case knowledge. The partnership delivers a multidisciplinary approach to responsible AI usage, helping organizations understand and act on their AI model outcomes.
• TNW (The Next Web)coreGTM or Marketing Partner · 20 June 2024Aigency was a featured exhibitor and presenter at TNW Conference 2024 in Amsterdam. The company delivered multiple sessions and hosted a booth in the greenhouse area, using the event as a primary marketing and lead generation channel for enterprise and mid-market buyers in the Netherlands.
• Info SupportcoreStrategic or Co-development Partner · 20 March 2022Aigency was acquired by Info Support International Group in March 2022. The acquisition combined Aigency's AI expertise with Info Support's enterprise software, data, and cloud capabilities. Aigency operates as the AI expertise label of Info Support, retaining its brand identity while benefiting from Info Support's scale, 35+ years of experience, and established enterprise client relationships.
• TU DelftminorStrategic or Co-development PartnerJonne Maas, PhD candidate at TU Delft specializing in ethics, philosophy, and technology, appeared on the AIToday Live podcast to discuss Ethics-by-design methodologies for responsible AI system development. The collaboration focuses on academic-practitioner knowledge exchange.
• Inbound4castminorGTM or Marketing PartnerInbound4cast (Jerrel Arkes) collaborates with Aigency on the AI4Marketing podcast series — a co-branded podcast targeting non-technical B2B marketers. Jerrel handles digital marketing expertise while Joop Snijder provides AI technical perspective.
• Dutch AI Coalition (NLAIC)minorStrategic or Co-development PartnerAigency team members have collaborated with the Dutch AI Coalition (Maaike Drok) on multiple podcast episodes and knowledge-sharing initiatives. The Dutch AI Coalition works on creating industry-specific AI courses that are free for everyone to follow, which aligns with Aigency's mission to broaden AI adoption.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xebia: Dutch-headquartered technology and AI consultancy with a similar mix of GenAI, MLOps, and strategy/implementation services for mid-market and large enterprises; directly comparable in scale, geography, and service portfolio.
• GoDataDriven: Amsterdam-based data and AI consultancy offering data engineering, MLOps, and applied AI services to Dutch enterprises; closely mirrors Aigency's customer profile and end-to-end AI service model.
• ML6: Belgian AI/ML consultancy with a similar boutique positioning, focus on production-grade ML and GenAI for European enterprises, and comparable size — a near-direct peer in service mix and target market.
• Thoughtworks: Global technology consultancy specializing in software engineering, data, and AI/ML delivery for large enterprises; competes for the same custom AI and MLOps engagements with a more global footprint.

Broad incumbents

• Accenture AI: Global consulting giant with a large applied-AI practice covering GenAI, MLOps, and responsible AI; competes for large enterprise AI mandates but as part of a much broader transformation portfolio.
• Deloitte AI: Big 4 with a global AI/digital engineering practice and dedicated Trustworthy AI framework; overlaps Aigency on Responsible AI strategy and large-deal implementation work for regulated industries.
• KPMG AI: Big 4 firm with a strong AI services practice (KPMG Ignite, Trusted AI) targeting financial services, government, and healthcare — the same verticals Aigency serves, but at significantly greater scale.
• Capgemini Invent: Global digital and AI consultancy inside Capgemini, with dedicated GenAI and responsible AI offerings for large European enterprises; competes for the same enterprise AI transformation budget as Aigency.

Emerging players

• UbiOps: Dutch MLOps platform for productionizing ML models, repeatedly featured on Aigency's AIToday Live podcast; sits in the same Dutch AI ecosystem and overlaps with Aigency's MLOps service line.
• Fruitpunch AI: Dutch AI community and applied-AI venture builder running AI for Good challenges and corporate AI programs; competes for talent and visibility in the Dutch enterprise AI ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/18153889

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aigency