PACE Funding Group
PACE Funding Group, operating as Home Run Financing, is a private specialty lender that provides residential PACE financing for home improvements such as HVAC, solar, roofing, and flood mitigation to homeowners in California, Florida, Missouri, and Kansas.
- Company typePrivate
- Founded2014
- HeadquartersLos Gatos, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PACE Funding Group does
PACE Funding Group, LLC, operating under the consumer-facing brand Home Run Financing, is a private specialty consumer lender that provides residential Property Assessed Clean Energy (PACE) financing to U.S. homeowners. Founded in 2014 and headquartered in Los Gatos, California, the company funds home improvement projects — including HVAC, solar, roofing, storm windows and doors, flood mitigation, septic-to-sewer conversions, water and plumbing, and electrical upgrades — through PACE assessments repaid via the homeowner's property tax bill. Underwriting is based on ability to pay rather than credit score, with approvals delivered within minutes and financing terms up to 30 years for eligible projects, capped at the lower of 100% of project cost and 20% of property value.
The company operates through a two-entity structure: PACE Funding Group, LLC holds the California PACE provider license, while its wholly-owned subsidiary PFG Lending, LLC holds lending licenses in California (DFPI), Florida, Missouri, and Kansas. Distribution is consumer-direct via homerunfinancing.com and a bilingual (English/Spanish) 7-day phone operation, supplemented by a network of PACE-certified contractors who have completed a company-run education course and are paid only after written and verbal customer confirmation of project completion. The company earns revenue primarily from interest on PACE financings originated across licensed states, and positions itself against HELOCs and credit cards by emphasizing credit-independent approval, fixed rates, terms up to 30 years, and property-tax-bill repayment that does not appear on the homeowner's credit report.
PACE Funding Group firmographics
Firmographics- Name
- PACE Funding Group
- Legal name
- PACE Funding Group, LLC
- Website
- https://pacefunding.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PACE Funding Group, operating as Home Run Financing, is a private specialty lender that provides residential PACE financing for home improvements such as HVAC, solar, roofing, and flood mitigation to homeowners in California, Florida, Missouri, and Kansas.
- Ownership category
- akta.pro rank
PACE Funding Group industry classification
Industry- Product category
- Consumer PACE Lending
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Energy Efficiency & Green Retrofit Financing (FSALAHAK)
- akta.pro secondary industries
- Home Improvement & Contractor POS Financing (FSAKAFAJ), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)
Keywords
Where PACE Funding Group is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PACE Funding Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PACE Financing Interest: Home Run Financing provides residential PACE financing for home improvement projects. Homeowners receive financing repaid through their property tax bills. The company generates revenue from the interest on financed amounts. Financing covers up to 100% of project costs, up to 20% of home value, with terms up to 30 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Up to 100% financing for eligible home improvement projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PACE Funding Group product offering
Product offeringCore offering
PACE Funding Group provides residential Property Assessed Clean Energy (PACE) financing through its Home Run Financing brand. The company finances up to 100% of eligible home improvement project costs—including HVAC, solar, roofing, storm windows/doors, flood mitigation, and septic-to-sewer conversions—with repayment terms of up to 30 years collected via property tax bills. Approval is based on ability to pay rather than credit score, enabling homeowners who may not qualify for traditional financing.
Product overview
PACE Funding Group operates as a single product company through its Home Run Financing brand, offering residential Property Assessed Clean Energy (PACE) financing. The core product enables homeowners to finance up to 100% of eligible home improvement projects (including HVAC, solar, roofing, storm windows/doors, flood mitigation, and septic-to-sewer conversions) with repayment terms up to 30 years. The company primarily serves homeowners in California and Florida through its licensed lending operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Run Financing (PACE Financing) Residential PACE financing product for homeowners financing home improvement projects including HVAC, solar, roofing, storm windows/doors, flood mitigation, and septic-to-sewer conversions. Offers up to 100% project financing (capped at 20% of home value), fixed rates, terms up to 30 years, and ability-to-pay approval with no credit score check. Repayment is made through the homeowner's property tax bill.
Quantifiable outcome
- Over $7.7 billion in PACE financing facilitated across the residential PACE market
- +2 more outcomes
Companies that use PACE Funding Group
Customer profileSegments2 records
Ideal customer profiles2 records
PACE Funding Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PACE Funding Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
PACE Funding Group competitors and assessment
Company assessmentDirect peers
- Ygrene Energy Fund (LightReach): Ygrene (now LightReach) is the largest residential PACE provider in the U.S., offering property-tax-based financing for energy efficiency, resilience, and renewable upgrades. It is the closest direct competitor to Home Run Financing, operating in similar geographies and serving identical customer use cases.
- Renovate America (HERO Financing): Renovate America operated the HERO program, a major residential PACE financing platform competing directly with Home Run Financing on home energy and resilience upgrades. While it has wound down most operations, it remains the most direct historical analog for the residential PACE business model.
- Figtree Financing: Figtree is a residential PACE provider active in California and other states, financing home energy efficiency and renewable upgrades through property tax assessments. It competes head-to-head with Home Run Financing in California.
- Greenworks Lending: Greenworks Lending provides both C-PACE and residential PACE financing for energy efficiency and renewable projects. It overlaps with Home Run Financing on the residential side and shares the property-tax assessment repayment mechanism.
- Dividend Finance: Dividend Finance finances residential solar and home improvement projects, including through PACE-adjacent structures. It targets a similar homeowner segment and overlaps with Home Run Financing on solar and HVAC financing.
Emerging players
- GoodLeap: GoodLeap is a point-of-sale financing platform for residential solar, HVAC, and home improvement projects, reaching homeowners through contractor channels similar to Home Run Financing. It is a broader home-improvement fintech but overlaps on financing products and contractor origination model.
- Mosaic: Mosaic provides residential solar financing through a network of installers, overlapping with Home Run Financing on solar use cases and contractor-driven origination. It represents an alternative, non-PACE financing channel for the same customer.
- Sunlight Financial: Sunlight Financial provided residential solar and home improvement point-of-sale financing through contractor networks, overlapping with Home Run Financing's GTM motion and customer segments even though it operated outside the PACE structure.
Broad incumbents
- PACE Equity: PACE Equity is a long-standing PACE lender primarily focused on commercial C-PACE financing but with adjacent residential and multifamily capabilities. It demonstrates the broader PACE lending category in which Home Run Financing operates.
- CleanFund Commercial PACE: CleanFund is a national PACE capital provider focused on commercial projects, with growing multifamily activity. It broadens the PACE financing category that Home Run Financing competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PACE Funding Group social profiles
Digital presencePACE Funding Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PACE Funding Group leadership team
Management profileNumber of profiles
Profiles2 records
PACE Funding Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
PACE Funding Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PACE Funding Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PACE Funding Group
What does PACE Funding Group do?
PACE Funding Group provides residential Property Assessed Clean Energy (PACE) financing through its Home Run Financing brand. The company finances up to 100% of eligible home improvement project costs—including HVAC, solar, roofing, storm windows/doors, flood mitigation, and septic-to-sewer conversions—with repayment terms of up to 30 years collected via property tax bills. Approval is based on ability to pay rather than credit score, enabling homeowners who may not qualify for traditional financing.
Is PACE Funding Group a public or private company?
PACE Funding Group is a private company. It is classified as unknown and is currently operating.
When was PACE Funding Group founded?
PACE Funding Group was founded in 2014. It employs 11 to 50 people.
Where is PACE Funding Group based?
PACE Funding Group is headquartered in Los Gatos, United States, in the North America region.
How does PACE Funding Group make money?
One revenue line is on record: PACE Financing Interest.
Who are PACE Funding Group's main competitors?
Direct peers on record are Ygrene Energy Fund (LightReach), Renovate America (HERO Financing), Figtree Financing, Greenworks Lending and Dividend Finance. Emerging players are GoodLeap, Mosaic and Sunlight Financial. Broad incumbents are PACE Equity and CleanFund Commercial PACE.
Does PACE Funding Group have an API?
No public API is recorded for PACE Funding Group.
What industry is PACE Funding Group in?
PACE Funding Group's product category is Consumer PACE Lending. Its primary akta.pro industry code is FSALAHAK, Energy Efficiency & Green Retrofit Financing, with a secondary code of FSAKAFAJ, Home Improvement & Contractor POS Financing. Its NAICS code is 525 and its SIC code is 6159.