Nexen Tire America

What Nexen Tire America does

Nexen Tire America, Inc. is the US distribution and marketing subsidiary of South Korea-based Nexen Tire Corporation, operating as a single-brand passenger and light-truck tire manufacturer. The company sells a diversified tire portfolio spanning grand touring all-season (N'Priz S), all-terrain (Roadian ATX), all-weather touring (N'Blue 4 Season 2), ultra-high performance (N'Fera Sport), SUV/light truck, commercial, and winter categories to passenger car, crossover, truck, SUV, and fleet drivers in the United States. Underlying technology centers on proprietary materials science, including patented nano-composite compounds that improve rolling resistance and tread life, Korea's first V-shaped directional tire design, and the award-winning Green Hive eco-concept tire.

The business model is a hybrid of OEM fitment sales and aftermarket distribution. On the OE side, Nexen supplies tires for vehicles from 13+ automakers including Hyundai, Kia, Jeep, RAM, BMW, Audi, Volkswagen, Porsche, Mercedes-Benz, Dodge, Chrysler, Mitsubishi, and Fiat. On the aftermarket side, the company sells exclusively through a nationwide authorized dealer network (no direct-to-consumer online sales), supported by the NexenACE training portal, the Next Level dealer program with CRM and lead-generation tools, a Tire Finder/Dealer Locator website experience, and a mobile app launched in November 2025 featuring augmented reality visualization, VIN scanning, and appointment scheduling. Warranty, road hazard, and roadside assistance programs (branded Total Coverage Warranty) provide a service-revenue overlay on top of core tire sales. Pricing is not publicly disclosed and is set at the dealer level; Nexen monetizes via hardware sales through its dealer channel and via OE supply contracts with automakers.

Name

Nexen Tire America

Legal name

Nexen Tire America, Inc.

Website

https://nexentireusa.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Nexen Tire America is the US subsidiary of Korean tire maker Nexen Tire Corporation, selling passenger, SUV/truck, performance, and winter tires through a nationwide authorized dealer network and OE fitments with 13+ automakers, supported by proprietary nano-composite technology and a dealer-facing mobile app.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industry

Light Truck/SUV Tires Manufacturing (IMANAKAB)

Keywords

• Passenger vehicle tires
• All-terrain truck tires
• Ultra-high performance tires
• Winter snow tires
• Commercial light truck tires

Headquarters

HQ city

Diamond Bar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tire Sales: Primary revenue from manufacturing and selling high-performance tires across multiple categories including grand touring all-season, all-weather, ultra-high performance, all-terrain, mud-terrain, light-duty trucks, and highway touring tires for passenger cars, crossovers, trucks, and SUVs.
2. Warranty and Service Programs: Revenue generated through warranty programs, road hazard protection, and roadside assistance services. Includes tire registration and DOT compliance services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Nexen Tire America, Inc. manufactures and distributes high-performance automotive tires for passenger cars, crossovers, SUVs, light trucks, and commercial vehicles across the United States. The company sells through a nationwide network of authorized dealers and supplies original equipment (OE) tires to major automakers including Hyundai, Kia, Jeep, RAM, BMW, Audi, Volkswagen, and Porsche. The product portfolio spans grand touring all-season, all-terrain, mud-terrain, ultra-high performance, and winter categories, backed by patented nano-composite technology and a Total Coverage Warranty program.

Product overview

Nexen Tire America operates as a single-brand tire manufacturer with a diversified product portfolio organized by vehicle type and driving conditions. The core product lineup consists of four main consumer tire categories: Grand Touring All-Season (N'Priz S), All-Terrain Performance (Roadian ATX), All-Weather Touring (N'Blue 4 Season 2), and Ultra-High Performance (N'Fera Sport). Supporting these flagship products is an extensive range of specialized tires spanning performance (N'Fera Sport R, N'Fera SU1, N'Fera AU7), passenger (N'Priz AH5, N'Priz AH8, N5000 Platinum, Aria AH7, SB802), SUV/light truck (Roadian GTX, Roadian HP, Roadian HTX2, Roadian HTX RH5, Roadian AT Pro RA8, Roadian MTX, Roadian MT, Roadian CT8 HL, Roadian CT8), and winter tires (Winguard Sport 2, Winguard Ice Plus, Winguard Ice SUV, Winguard Winspike 3, Winguard Winspike, Eurowin). The company also offers a proprietary mobile application for its dealer network with AR visualization and CRM capabilities. Products are sold through OEM fitments and the aftermarket dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Next Level: Dealer network program featuring CRM tools, lead generation, and sales management features
• NEXENACE
• Total Coverage Warranty

Products and services

• N'Priz S Grand touring all-season tire engineered for passenger car and crossover drivers seeking year-round reliability with confident grip in wet and dry conditions and an optimized tread pattern for handling.
• Roadian ATX All-terrain tire built for truck and SUV drivers, combining aggressive off-road traction with a smooth, low-noise highway ride, reinforced sidewalls, and a durable compound.
• N'Blue 4 Season 2 All-weather touring tire with Three-Peak Mountain Snowflake (3PMSF) severe snow certification, performing reliably in summer heat, fall rain, and winter snow in a single set.
• N'Fera Sport Ultra-high performance tire engineered for sport driving, delivering performance in wet handling, braking, and precision turns.
• N'Fera SU1 Performance tire in the N'Fera lineup for passenger vehicles.
• N'Fera AU7 Performance tire designed for luxury and performance vehicles.
• N'Fera Sport R Performance tire in the N'Fera lineup.
• N'Priz AH8 Passenger tire for sedans and crossovers.
• N'Priz AH5 Passenger tire for everyday driving.
• N5000 Platinum Passenger tire featuring premium performance characteristics.
• Aria AH7 Passenger tire for comfort-oriented vehicles.
• SB802 Passenger tire in the Nexen product lineup.
• Roadian HTX2 SUV and light truck highway tire designed for on-road performance and all-season capability.
• Roadian GTX SUV and light truck tire in the Roadian lineup.
• Roadian MTX Mud-terrain tire for SUVs and light trucks.
• Roadian HP SUV and light truck performance tire.
• Roadian HTX RH5 SUV and light truck highway tire variant.
• Roadian AT Pro RA8 All-terrain tire designed for commercial and work truck applications.
• Roadian MT Mud-terrain tire for light trucks and SUVs.
• Roadian CT8 HL Commercial tire for light trucks and vans.
• Roadian CT8 Commercial tire for light trucks.
• Winguard Sport 2 Winter performance tire for passenger vehicles.
• Winguard Ice Plus Winter tire for ice and snow conditions.
• Winguard Ice SUV Winter tire designed for SUVs and light trucks.
• Winguard Winspike 3 Studded winter tire for severe winter conditions.
• Winguard Winspike Winter tire with stud capability.
• Eurowin European-style winter tire.
• Total Coverage Warranty Comprehensive tire warranty program offering road hazard protection, mileage coverage, and roadside assistance tied to Nexen Tire purchases.
• Nexen Tire Mobile App Mobile application supporting dealers with CRM, lead generation, and sales management tools, and consumers with augmented reality tire visualization, VIN scanning, dealer locator, and appointment scheduling.

Quantifiable outcome

• Ranked 4th in overall driver satisfaction among major tire brands

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Next Level Dealer NetworkcoreChannel Partner/ Reseller/ DistributorNexen Tire launched its Next Level dealer network program featuring a dedicated mobile app with CRM tools, lead generation, and sales management capabilities. The app helps dealers capture more tire sales and vehicle repair business, demonstrating commitment to supporting its nationwide dealer network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Michelin: Global tire leader and the dominant premium-tier brand in the US replacement market. Operates as a broad incumbent across passenger, SUV, light-truck, and commercial — with significantly larger scale, R&D, and DTC capabilities than Nexen.
• Pirelli: Italian premium tire maker with strong OE fitments on luxury vehicles — directly relevant given Nexen's Porsche, BMW, and Mercedes-Benz OE wins. Operates in the same premium segments as Nexen's luxury fitments but at a higher price tier.
• Continental Tire: Major German tire manufacturer with full passenger, SUV, and commercial product lines and significant US dealer presence. Larger scale and broader portfolio than Nexen but competes in overlapping segments and OE channels.
• Goodyear: One of the top three US tire manufacturers with deep dealer relationships, US-based manufacturing, and broad portfolio across passenger, light-truck, and commercial segments. Represents both a key competitor and the scale ceiling Nexen is working toward.
• Cooper Tire: US-headquartered mid-tier tire brand (now part of Goodyear) with strong replacement-market presence across passenger and light-truck categories. Comparable value positioning and dealer-channel focus to Nexen Tire America.

Direct peers

• Falken Tire: Sumitomo Rubber's value-tier brand selling passenger, light-truck, and performance tires in the US through independent dealers. Directly comparable target customer and pricing tier to Nexen, with similar aftermarket channel mix.
• Toyo Tires: Japanese tire manufacturer with strong US presence focused on passenger, ultra-high-performance, and light-truck segments. Comparable brand positioning (premium-value), overlapping dealer channel strategy, and similar OE pursuit.
• Kumho Tire: Another South Korean tire maker that, like Nexen, supplies both OE fitments (Hyundai/Kia family) and the US aftermarket through dealer networks. Directly comparable on product portfolio, value-tier positioning, and target consumer segments.
• Yokohama Tire: Japanese tire maker selling passenger, performance, and commercial tires through US dealers. Closely matches Nexen's product breadth, dealer-channel distribution, and pursuit of OE fitments with global automakers.
• Hankook Tire: South Korean tire manufacturer with a comparable global footprint and US presence. Hankook competes head-to-head with Nexen across passenger, SUV, and performance categories, selling through similar US dealer networks and pursuing OE fitments with global OEMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nexentireusa
• YouTubeyoutube.com/channel/UC2G8YiQwObOaqOJSKO0QEGA
• Facebookfacebook.com/NEXENTIREUSA
• Instagraminstagram.com/nexentireusa
• LinkedInlinkedin.com/company/nexen-tire-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexen Tire America