62Above
- Company typePrivate
- Founded1995
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
62Above firmographics
Firmographics- Name
- 62Above
- Legal name
- 62ABOVE
- Website
- https://62above.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
62Above industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Consumer & Lifestyle PR (MPAAADAB), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where 62Above is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
62Above business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Full-service integrated marketing agency offering advertising, brand strategy, creative campaign development, media planning and placement, public relations, social media, influencer marketing, video and film production, web and digital development. Revenue generated through project-based fees and retainer arrangements for ongoing client relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
62Above product offering
Product offeringCore offering
62ABOVE is a full-service integrated creative marketing agency that sells advertising, brand strategy, creative campaign development, media planning and placement, public relations, social media management, influencer marketing, video/film production, and web/digital development services to enterprise clients. Engagements are delivered as project-based fees or ongoing retainers, anchored by in-house strategy, creative, paid media, PR, and social disciplines working together on each account.
Product overview
62ABOVE is a full-service integrated marketing agency (not a software product) that operates as a single unified offering combining strategic consulting, creative development, media services, and production capabilities. The agency's services include Brand Strategy, Creative Design & Campaign Development, Media Planning & Placement, Public Relations, Social Media Marketing, Influencer Marketing, Video & Film Production, and Web & Digital Development. These services work together as an integrated marketing offering rather than as separate product modules. The agency specializes in tourism, hospitality, consumer products, and purpose-driven brands, and operates as a division of Associated Luxury Hotels International (ALHI) following its 2024 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic brand consulting including research, positioning, and brand foundation development for enterprise clients across tourism, hospitality, consumer products, gaming, and purpose-driven organizations.
- Creative Design & Campaign Development Creative campaign development including visual design, copywriting, video production, and brand storytelling executed across traditional, digital, and social channels for enterprise brands.
- Media Planning, Placement & Management Paid media services including budget optimization, media buying across traditional and digital channels, targeting, and campaign performance management for enterprise clients.
- Public Relations Media relations, press release development, media pitching, influencer outreach, and PR campaign management for enterprise clients.
- Social Media Marketing Strategic social media channel planning, content creation, community management, and social media advertising for organic and paid campaigns targeting enterprise brand audiences.
- Influencer Marketing Influencer campaign planning and execution including influencer identification, outreach, content collaboration, and end-to-end campaign management for consumer and tourism brands.
- Video & Film Production Professional in-house video and film production for advertising campaigns, social media content, brand videos, and broadcast television.
- Web & Digital Development Website development, digital marketing asset creation, landing pages, and digital campaign execution supporting enterprise marketing programs.
Quantifiable outcome
- Visit Carlsbad 'All Good' campaign doubled actual visitation; 158% increase in intent to visit
- +8 more outcomes
Companies that use 62Above
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
62Above technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
62Above partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated Luxury Hotels International (ALHI)core62ABOVE was acquired by Associated Luxury Hotels International (ALHI) on April 1, 2024, becoming a division of ALHI. This strategic partnership combines ALHI's global luxury hospitality reach with 62ABOVE's creative marketing expertise. 62ABOVE continues to serve existing clients while pursuing new opportunities within and outside ALHI's network. The acquisition enables ALHI to expand its services for global Members with high-level marketing and communications capabilities.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
62Above competitors and assessment
Company assessmentDirect peers
- Lewis Global Communications: Mid-tier integrated marketing and PR agency offering brand strategy, creative, social, influencer, and media services; highly comparable service mix and enterprise-client focus.
- Inkhouse: Integrated PR, content, and social-media agency serving consumer, technology, and travel brands with a comparable mid-size full-service model.
- DKC: Independent integrated communications and marketing agency providing PR, creative, social, and influencer services to consumer and travel brands; overlapping capabilities and client types.
- MMGY Global: Largest integrated marketing firm focused exclusively on the travel, tourism, and hospitality industry — directly comparable client base (DMOs, hotels, destinations) and overlapping service lines including advertising, PR, and digital.
- The Tombras Group: Independent, full-service agency combining creative, media, PR, and analytics under one roof; comparable mid-sized integrated-services structure serving enterprise brand clients.
- Sparks: Hospitality-experiential and integrated brand agency (part of Omnicom) that delivers creative, PR, and event-driven campaigns for travel and tourism clients — comparable model with larger network parent.
- BVK: Mid-size independent integrated agency with deep travel, tourism, and hospitality expertise; competes for the same DMO, resort, and destination-marketing budgets as 62ABOVE.
- Mering: Independent, California-based creative agency with a similarly strong tourism, hospitality, and lifestyle vertical mix and integrated brand-plus-PR-plus-media offering; closest like-for-like comparable in size and capabilities.
Broad incumbents
- Ketchum: Global communications and PR network (Omnicom Precision Marketing Group) offering creative, media, social, and influencer services at a much larger scale; competes for the same enterprise-brand PR and integrated-marketing RFPs.
- Digitas: Publicis-owned digital creative and integrated marketing agency offering brand strategy, campaign development, media, and PR capabilities at enterprise scale; broader portfolio but competing for the same client marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
62Above social profiles
Digital presence62Above financial estimates
Financial estimateRevenue estimate
Valuation estimate
62Above leadership team
Management profileNumber of profiles
Profiles11 records
62Above funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
62Above M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 62Above
What does 62Above do?
62ABOVE is a full-service integrated creative marketing agency that sells advertising, brand strategy, creative campaign development, media planning and placement, public relations, social media management, influencer marketing, video/film production, and web/digital development services to enterprise clients. Engagements are delivered as project-based fees or ongoing retainers, anchored by in-house strategy, creative, paid media, PR, and social disciplines working together on each account.
Is 62Above a public or private company?
62Above is a private company. It is classified as corporate owned and is currently operating.
When was 62Above founded?
62Above was founded in 1995. It employs 11 to 50 people.
Where is 62Above based?
62Above is headquartered in San Diego, United States, in the North America region.
How does 62Above make money?
One revenue line is on record: marketing Services.
Who are 62Above's main competitors?
Direct peers on record are Lewis Global Communications, Inkhouse, DKC, MMGY Global, The Tombras Group, Sparks, BVK and Mering. Broad incumbents are Ketchum and Digitas.
Does 62Above have an API?
No public API is recorded for 62Above.
What industry is 62Above in?
62Above's product category is Integrated Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541810 and its SIC code is 7311.