What DKC does

DKC (Dan Klores Communications) is a New York-headquartered public relations and communications firm founded in 1991, serving enterprise clients across technology, consumer, beauty, sports, entertainment, healthcare, and nonprofit sectors. The firm operates through specialized practice areas — including DKC Sports, DKCulture (multicultural), Technology, Health+Wellness, Entertainment, and Public Affairs — delivered across six U.S. offices (New York City, Los Angeles, San Francisco, Atlanta, Washington DC, Miami). Its named client roster includes Airbnb, Disney, Dyson, TikTok, Manchester City F.C., M.A.C Cosmetics, PBS, Etsy, NYU Langone Health, and Sesame Workshop, among more than fifty visible logos.

The firm's service offering spans earned media (brand narrative development, product launches, crisis communications, executive thought leadership), owned and shared services (AI optimization, reputation management, SEO/SEM, affiliate marketing, polling, consumer surveys, brand health analysis), and paid amplification (influencer marketing, social media strategy, events and experiential activations, out-of-home). Underpinning the services layer are two proprietary AI platforms: AIME (Artificial Intelligence for Marketing Engagement), which optimizes brand representation in AI-generated search and assistant results, and Definity, a synthetic audience platform that uses digital twins and predictive modeling for real-time messaging testing. Recurring research products — monthly Gen Z Top Trends reports, annual Gen Alpha Economy studies, and the Affiliate Intel Report newsletter — generate proprietary consumer-behavior data, particularly on Gen Z and Gen Alpha cohorts.

DKC generates revenue through B2B professional services engagements (retainers, project-based fees, and campaigns) under quote-based pricing, with no public pricing disclosed. Distribution is sales-led and relationship-driven, supplemented by thought-leadership content and event activations (including SXSW, Sports Business Awards, and client experiential campaigns). In September 2024, Acceleration Community of Companies (ACC) acquired a majority stake alongside a strategic investment from Verance Capital, with DKC continuing to operate as a 'powered-by' entity within the ACC portfolio. Headcount sits in the 251–500 band, consistent with a mature mid-sized agency rather than an early-stage venture.

Name

DKC

Legal name

Dan Klores Communications, LLC

Website

https://dkcnews.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

DKC is a New York-headquartered public relations and communications firm serving enterprise clients across technology, consumer, sports, entertainment, healthcare, and nonprofit sectors, with proprietary AI platforms (AIME, Definity) and recurring Gen Z and Gen Alpha research franchises underpinning its service offerings.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Public relations services
• Strategic communications
• Crisis communications
• Earned media services
• Brand reputation management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Relations Services: Core PR and communications services including earned media, media relations, crisis communications, and strategic advisory for corporate and individual clients.
2. Analytics and Insights Services: Data analytics, market research, and AI-powered insights platforms provided as professional services to help brands target and engage audiences.
3. Content and Experiential Services: Content creation, events and experiential activations, and marketing campaigns that generate earned media coverage for clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

DKC provides public relations and strategic communications services to enterprise clients, spanning earned media (brand narrative development, product launches, crisis communications, executive positioning), owned and shared services (AI optimization, SEM/SEO, polling, brand health analysis), and paid amplification (influencer marketing, social media management, events and experiential activations). The firm also offers proprietary AI-powered analytics platforms (AIME and Definity) and produces recurring Gen Z and Gen Alpha research reports.

Product overview

DKC is a New York-based public relations and communications firm offering a unified suite of services spanning earned media, owned content, and paid amplification, augmented by proprietary AI-powered analytics platforms. The core offering includes AIME (Artificial Intelligence for Marketing Engagement) and Definity for AI-driven audience insights and brand positioning, supported by research products including monthly Gen Z Top Trends reports, annual Gen Alpha economic studies, and the Affiliate Intel Report. The firm operates specialized practice areas for Media, Technology, Entertainment, Sports, Lifestyle, Health+Wellness, Public Affairs, Crisis, Thought Leadership, and Multicultural audiences through its DKCulture division.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Services Strategic earned media services including brand narrative development, product launch campaigns, always-on earned media programs, executive thought leadership, crisis communication, awards campaigns, speech writing, media training, and earned influencer programs for enterprise brands and executives.
• Owned + Shared Services

Quantifiable outcome

• Dyson Supersonic launch drove over 5,000 pre-orders and over 1.6 billion media impressions
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Acceleration Community of Companies (ACC)coreStrategic or Co-development Partner · 18 September 2024ACC acquired a majority stake in DKC in September 2024. The deal expands ACC's capabilities and client base, adding DKC's expertise in media, marketing, and communications. DKC operates as a powered-by entity under ACC's umbrella.
• Sports Business JournalcoreGTM or Marketing PartnerDKC Sports is a longtime partner of Sports Business Journal, collaborating on the annual Sports Business Awards that celebrates the sports industry's best brands, leagues, teams, and organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ketchum: Ketchum, an Omnicom-owned global PR agency, is a direct peer offering earned media, brand marketing, and analytics services to enterprise clients across categories where DKC also operates.
• R&C PMK (Rogers & Cowan PMK): Rogers & Cowan PMK is an entertainment-and-sports-focused PR firm that overlaps directly with DKC Sports and DKC's entertainment practice areas on celebrity, athlete, and brand campaigns.
• Edelman: Edelman is the largest independent global PR firm and DKC's most direct competitor, serving many of the same Fortune 500 enterprise clients across technology, consumer, health, and crisis communications with comparable practice-area depth.
• Weber Shandwick: Weber Shandwick is an IPG-owned global PR network that competes head-to-head with DKC for enterprise AOR assignments, with comparable earned-media, healthcare, technology, and social-impact practice areas.
• 5W Public Relations: 5W Public Relations is a U.S.-based independent PR agency with comparable consumer, technology, and entertainment practice areas, positioning it as a direct mid-size independent competitor to DKC.
• FleishmanHillard: FleishmanHillard is an Omnicom-owned global PR firm that competes with DKC across consumer, healthcare, and technology communications, offering similar integrated earned-media and analytics capabilities.
• Golin: Golin is an IPG-owned global PR firm with a strong earned-media, influencer, and content-creation offering, competing directly with DKC on integrated communications engagements.
• MSL (Publicis): MSL is Publicis's global PR and strategic communications network, offering earned media, influence, and analytics services that overlap directly with DKC's practice areas.
• BCW (Burson Cohn & Wolfe): BCW is a WPP-owned global communications agency providing PR, public affairs, and crisis communications — directly comparable service offerings and enterprise client base to DKC.

Emerging players

• BerlinRosen: BerlinRosen is a fast-growing U.S. independent PR firm known for progressive, technology, and consumer work — a credible peer in the independent mid-size tier where DKC competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dkcnews
• Facebookfacebook.com/dkcnews.fb
• LinkedInlinkedin.com/company/19486
• Instagraminstagram.com/dkcnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DKC