62Above

Name

62Above

Legal name

62ABOVE

Website

https://62above.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Consumer & Lifestyle PR (MPAAADAB), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Integrated marketing agency
• Creative campaign development
• Brand strategy consulting
• Paid media planning
• Public relations services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service integrated marketing agency offering advertising, brand strategy, creative campaign development, media planning and placement, public relations, social media, influencer marketing, video and film production, web and digital development. Revenue generated through project-based fees and retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

62ABOVE is a full-service integrated creative marketing agency that sells advertising, brand strategy, creative campaign development, media planning and placement, public relations, social media management, influencer marketing, video/film production, and web/digital development services to enterprise clients. Engagements are delivered as project-based fees or ongoing retainers, anchored by in-house strategy, creative, paid media, PR, and social disciplines working together on each account.

Product overview

62ABOVE is a full-service integrated marketing agency (not a software product) that operates as a single unified offering combining strategic consulting, creative development, media services, and production capabilities. The agency's services include Brand Strategy, Creative Design & Campaign Development, Media Planning & Placement, Public Relations, Social Media Marketing, Influencer Marketing, Video & Film Production, and Web & Digital Development. These services work together as an integrated marketing offering rather than as separate product modules. The agency specializes in tourism, hospitality, consumer products, and purpose-driven brands, and operates as a division of Associated Luxury Hotels International (ALHI) following its 2024 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand consulting including research, positioning, and brand foundation development for enterprise clients across tourism, hospitality, consumer products, gaming, and purpose-driven organizations.
• Creative Design & Campaign Development Creative campaign development including visual design, copywriting, video production, and brand storytelling executed across traditional, digital, and social channels for enterprise brands.
• Media Planning, Placement & Management Paid media services including budget optimization, media buying across traditional and digital channels, targeting, and campaign performance management for enterprise clients.
• Public Relations Media relations, press release development, media pitching, influencer outreach, and PR campaign management for enterprise clients.
• Social Media Marketing Strategic social media channel planning, content creation, community management, and social media advertising for organic and paid campaigns targeting enterprise brand audiences.
• Influencer Marketing Influencer campaign planning and execution including influencer identification, outreach, content collaboration, and end-to-end campaign management for consumer and tourism brands.
• Video & Film Production Professional in-house video and film production for advertising campaigns, social media content, brand videos, and broadcast television.
• Web & Digital Development Website development, digital marketing asset creation, landing pages, and digital campaign execution supporting enterprise marketing programs.

Quantifiable outcome

• Visit Carlsbad 'All Good' campaign doubled actual visitation; 158% increase in intent to visit
• +8 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• Associated Luxury Hotels International (ALHI)coreGTM or Marketing Partner · 1 April 202462ABOVE was acquired by Associated Luxury Hotels International (ALHI) on April 1, 2024, becoming a division of ALHI. This strategic partnership combines ALHI's global luxury hospitality reach with 62ABOVE's creative marketing expertise. 62ABOVE continues to serve existing clients while pursuing new opportunities within and outside ALHI's network. The acquisition enables ALHI to expand its services for global Members with high-level marketing and communications capabilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lewis Global Communications: Mid-tier integrated marketing and PR agency offering brand strategy, creative, social, influencer, and media services; highly comparable service mix and enterprise-client focus.
• Inkhouse: Integrated PR, content, and social-media agency serving consumer, technology, and travel brands with a comparable mid-size full-service model.
• DKC: Independent integrated communications and marketing agency providing PR, creative, social, and influencer services to consumer and travel brands; overlapping capabilities and client types.
• MMGY Global: Largest integrated marketing firm focused exclusively on the travel, tourism, and hospitality industry — directly comparable client base (DMOs, hotels, destinations) and overlapping service lines including advertising, PR, and digital.
• The Tombras Group: Independent, full-service agency combining creative, media, PR, and analytics under one roof; comparable mid-sized integrated-services structure serving enterprise brand clients.
• Sparks: Hospitality-experiential and integrated brand agency (part of Omnicom) that delivers creative, PR, and event-driven campaigns for travel and tourism clients — comparable model with larger network parent.
• BVK: Mid-size independent integrated agency with deep travel, tourism, and hospitality expertise; competes for the same DMO, resort, and destination-marketing budgets as 62ABOVE.
• Mering: Independent, California-based creative agency with a similarly strong tourism, hospitality, and lifestyle vertical mix and integrated brand-plus-PR-plus-media offering; closest like-for-like comparable in size and capabilities.

Broad incumbents

• Ketchum: Global communications and PR network (Omnicom Precision Marketing Group) offering creative, media, social, and influencer services at a much larger scale; competes for the same enterprise-brand PR and integrated-marketing RFPs.
• Digitas: Publicis-owned digital creative and integrated marketing agency offering brand strategy, campaign development, media, and PR capabilities at enterprise scale; broader portfolio but competing for the same client marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_62Above
• YouTubevimeo.com/62above
• Facebookfacebook.com/62ABOVE
• LinkedInlinkedin.com/company/62above
• Instagraminstagram.com/62abovesd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 62Above