Not A Wheelchair

What Not A Wheelchair does

Not A Wheelchair is a privately held, founder-owned company headquartered in Spanish Fork, Utah, that designs, manufactures, and sells electric and manual off-road wheelchairs targeted at people with disabilities seeking outdoor mobility and all-terrain independence. Its core product is The Rig (with The Rig 2.0 currently in pre-order), an electric accessible bike/wheelchair hybrid built on an aluminum frame with 4-inch off-road bike tires, a detachable bumper, and folding handle bars for transfers, delivering 12 MPH top speed and 10–35 miles of range depending on battery configuration. The platform is intentionally constructed primarily from standard bicycle parts to simplify maintenance and repair.

The company also operates the "Paradox Project," an online configurator for custom manual wheelchairs with extensive options across frame geometry, seat type, colors, backrests, footrests, wheels, and add-ons including the IND Mobility PowerTube powered axle upgrade that converts a manual chair into a joystick-driven electric one. Supporting accessories (Wheelchair Armor, Adjustable Flip-Up Handles, LapStacker, Wooden Handrims, All-Aluminum Scissor Brakes) and mission-aligned branded merchandise extend the catalog.

The business model is direct-to-consumer e-commerce powered by Shopify, with all sales occurring online and shipping limited to the USA and Canada. Standard manufacturing lead time is 6–8 weeks after customer approval, extending to 9–10 weeks for custom powder coat finishes and up to 16 weeks with the PowerTube upgrade. The company states that merchandise proceeds are reinvested into lowering accessibility costs rather than taken as profit, reflecting a mission-driven positioning. The firm operates with 11–50 employees, has no disclosed funding rounds, and has no identified institutional investors or M&A activity.

Name

Not A Wheelchair

Legal name

Not A Wheelchair

Website

https://notawheelchair.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Not A Wheelchair is a Utah-based, privately held direct-to-consumer company that designs, manufactures, and sells custom electric and manual off-road wheelchairs — notably The Rig — for people with disabilities seeking all-terrain, outdoor mobility and independence.

Ownership category

akta.pro rank

Product category

Adaptive Mobility Equipment

NAICS

Motor Home Manufacturing (336213), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Travel Trailer and Camper Manufacturing (336214), Home Health Equipment Rental (532283)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Off-road wheelchairs
• Accessible mobility devices
• Manual wheelchairs
• Mobility accessories
• Adaptive sports equipment

Headquarters

HQ city

Spanish Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Custom Wheelchair Sales: Direct sales of custom-configured manual and electric off-road wheelchairs. The company manufactures and sells The Rig product line with extensive customization options including frame types, colors, seat types, wheels, and add-ons. Lead time is 6-8 weeks after customer approval.
2. Accessories and Parts: Sales of wheelchair accessories including armor packages, adjustable handles, scissor brakes, handrims, LapStacker, and other add-ons.
3. Merchandise: Branded merchandise including hoodies, t-shirts, hats, dinosaur toys, and Christmas ornaments. The company states they don't take profit from merchandise sales, with proceeds going toward lowering wheelchair costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Not A Wheelchair designs, manufactures, and sells custom off-road electric and manual wheelchairs direct-to-consumer through its Shopify online store. The flagship product, The Rig, is an electric off-road wheelchair built with bicycle-grade parts that reaches 12 MPH and offers 10-35 miles of range, complemented by a configurable manual wheelchair line (Paradox Project) and accessories such as the PowerTube powered-axle upgrade, armor package, scissor brakes, and wooden handrims.

Product overview

Not A Wheelchair offers a portfolio of mobility products centered on two core offerings: (1) The Rig 2.0, a pre-order electric off-road wheelchair with 12 MPH top speed and 10-20 mile range (extendable to 35 miles with dual batteries), and (2) a customizable Manual Wheelchair available through an online configurator with extensive options for frame type, seat type, colors, wheels, and add-ons. The product line includes proprietary accessories such as the Wheelchair Armor Package, Adjustable Height Flip Up Handles, LapStacker, Wooden Handrims, and All Aluminum Scissor Brakes. A notable add-on is the IND Mobility PowerTube Upgrade, which converts the manual wheelchair into a joystick-driven electric chair. The company also sells branded merchandise including hoodies, t-shirts, hats, and collectible dinosaur toys, with proceeds supporting accessibility cost reduction. The company ships wheelchairs 6-8 weeks after customer approval.

Differentiator

Problem solved

Functional benefit

Brands

• The Rig: All-terrain off-road wheelchair/electric bike hybrid product line
• Paradox Project

Products and services

• The Rig 2.0 Off-Road Electric Wheelchair All-terrain off-road electric wheelchair with aluminum frame, four-inch off-road bike tires, detachable bumper, and folding handle bars; reaches 12 MPH top speed with a range of 10-20 miles on one battery, extendable to 25-35 miles with two batteries. Available for pre-order with shipping 6-8 weeks after customer approval.
• Paradox Project Custom Manual Wheelchair Customizable manual wheelchair configured online via the Paradox Project configurator, with selectable frame type (square, V-taper, Y-taper), seat type (fabric soft, carbon fiber hard, aluminum hard), colors (powder coat or anodized), backrest, footrest, wheels, caster type, handrim type, and add-ons such as the PowerTube electric upgrade, LapStacker, Wheelchair Armor, and antitippers.
• Wheelchair Armor Package

Quantifiable outcome

• 12 MPH maximum speed capability
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Not A Wheelchair online store. Provides payment processing, checkout functionality, customer accounts, order management, and analytics. Site is 'hosted on Shopify Inc.' according to Terms of Service.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Outrider USA: Manufactures off-road adaptive recumbent trikes and electric bikes for people with disabilities — the closest direct comparator to The Rig in terms of use case (outdoor adventure for disabled riders) and pricing tier.
• Grit (Freedom Chair): Sells lever-driven all-terrain wheelchairs designed for trail and rough-terrain use. Directly comparable in mission (off-road accessibility) and customer segment (active wheelchair users seeking outdoor access).
• Mountain Trike Company: UK-based maker of all-terrain mountain wheelchairs. Competes head-to-head in the niche off-road/manual wheelchair category with similar pricing and customization approach.
• Rio Mobility: Makes wheelchair handcycle and power-assist attachments that turn manual chairs into outdoor-capable mobility devices. Comparable customer base and direct competition on the active/adaptive mobility axis.
• Hippocampe: Produces all-terrain and beach-access wheelchairs for outdoor and water use. Directly comparable product category (all-terrain chairs) with overlapping target buyer (people with disabilities seeking outdoor access).
• WHILL: Personal electric mobility vehicles with distinctive design and all-terrain capability. Comparable as a premium, design-forward electric mobility brand serving disabled and aging users.
• MagicWheels: Makes powered-assist wheels that upgrade manual wheelchairs — analogous to IND Mobility's PowerTube upgrade used by Not A Wheelchair. Comparable customer and product-add-on model.
• TrailRider: Single-wheel trail chair attachments that convert standard wheelchairs into all-terrain rigs. Operates in the same niche of outdoor accessibility and competes for the same adventure-oriented disabled consumer.

Broad incumbents

• Permobil: Global leader in power wheelchairs with extensive insurance/payer integration and dealer networks. Represents the dominant incumbent in the broader powered mobility space Not A Wheelchair is moving into.
• Invacare: Long-established manufacturer of manual and power wheelchairs, scooters, and DME products. Comparable on customer base; contrasts sharply on distribution model (dealer/insurance-led vs. DTC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NotaWheelchair
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/not-a-wheelchair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Not A Wheelchair