Outrider USA
Outrider USA designs and hand-builds the Coyote 4WD All-Terrain Wheelchair in Mars Hill, NC, serving individuals with mobility impairments and able-bodied outdoor enthusiasts seeking lightweight off-road capability through direct-to-consumer sales in the US.
- Company typePrivate
- Founded2009
- HeadquartersFletcher, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outrider USA does
Outrider USA, founded in 2009 by Tommy Ausherman and operating as a subsidiary of FFR Electrics LLC, designs and manufactures the Coyote 4WD All-Terrain Wheelchair from a single facility in Mars Hill, North Carolina. The Coyote is a four-wheel-drive electric mobility vehicle with four motors producing 5,200 watts of total power, a 6,000 Wh lithium battery delivering up to 60 miles of range per charge, a top speed of 17 mph, and a 200-pound ultra-lightweight form factor that fits within a 62x34x34 inch envelope for transport. It features a proprietary traction control system and custom suspension tuned for sand, snow, mud, and trail conditions; each unit is hand-built to order and configured to the individual rider's specifications. The product has been iteratively refined for over 16 years and is positioned as an adaptive outdoor mobility platform rather than a medical device.
The company's primary customer segment is individuals with mobility impairments — including people with spinal cord injuries, amputations, stroke, and progressive conditions such as Parkinson's, ALS, cerebral palsy, spina bifida, and multiple sclerosis — who use the Coyote for hunting, fishing, hiking, trail riding, and family outdoor activities. A secondary segment comprises able-bodied outdoor enthusiasts seeking a lightweight off-road vehicle. The company also operates a dedicated fleet sales channel for rehabilitation centers, adaptive sports programs, and accessibility organizations. Go-to-market is direct-to-consumer through an e-commerce website, phone sales, email, and test rides by appointment; distribution is domestic-only (United States).
Outrider USA generates revenue primarily through one-time sales of custom-built units. Pricing is configuration-based and not publicly disclosed; affordability is extended through a financing partnership with SimpleFinancing (UMWSB) offering monthly installments starting at $464/month. The company maintains an active organic marketing presence via YouTube, Facebook, and Instagram, emphasizing customer testimonials and field demonstrations. It operates with an approximately 12-person team covering mechanical engineering, fabrication (including TIG welding), electrical/IT, mechatronics, sales, and operations. No external institutional funding rounds have been disclosed.
Outrider USA firmographics
Firmographics- Name
- Outrider USA
- Legal name
- Outrider USA Inc.
- Website
- https://outriderusa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outrider USA designs and hand-builds the Coyote 4WD All-Terrain Wheelchair in Mars Hill, NC, serving individuals with mobility impairments and able-bodied outdoor enthusiasts seeking lightweight off-road capability through direct-to-consumer sales in the US.
- Ownership category
- akta.pro rank
Outrider USA industry classification
Industry- Product category
- All-Terrain Power Wheelchairs
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
Keywords
Where Outrider USA is headquartered
LocationHeadquarters
- HQ city
- Fletcher
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outrider USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- All-Terrain Wheelchair Sales: One-time purchase of custom-built 4WD all-terrain wheelchairs. Each unit is hand-built to order and tailored to individual customer needs. Financing options available through third-party partner.
- Financing Services: Partnership with SimpleFinancing (UMWSB) to provide financing options to customers, enabling higher price points through monthly payment plans starting at $464/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom-built 4WD All-Terrain Wheelchair |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Outrider USA product offering
Product offeringCore offering
Outrider USA designs, manufactures, and sells the Coyote 4WD All-Terrain Wheelchair, a hand-built electric off-road power wheelchair for individuals with mobility impairments and able-bodied outdoor users. Each unit is custom-built to order in Mars Hill, North Carolina with proprietary 4WD traction control, a 6,000 Wh lithium battery, and a 17 mph top speed, sold direct-to-consumer with optional third-party financing.
Product overview
Outrider USA is a single-product company offering the Coyote 4WD All Terrain Wheelchair — a purpose-built, 4WD off-road wheelchair designed to enable users with various mobility impairments and able-bodied individuals to access outdoor terrain including sand, snow, mud, and trails. The company offers a 'Build Now' configuration tool where customers can customize their wheelchair, and provides financing options. Each unit is hand-built to order in Mars Hill, North Carolina, with a focus on adaptive performance and adventure mobility.
Differentiator
Problem solved
Functional benefit
Products and services
- Outrider Coyote 4WD All-Terrain Wheelchair A 4WD all-terrain electric power wheelchair built to order with four motors, traction control, 5,200 watts of power, a 6,000 Wh lithium battery providing up to 60 miles of range, and a top speed of 17 mph. Designed for individuals with mobility impairments including spinal cord injury, amputees, stroke survivors, and those with Parkinson's, ALS, CP, Spina Bifida, or MS, as well as able-bodied users for outdoor activities such as hunting, fishing, hiking, and exploring.
Quantifiable outcome
- 60-mile range on single charge
- +3 more outcomes
Companies that use Outrider USA
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Outrider USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outrider USA partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Outrider USA competitors and assessment
Company assessmentDirect peers
- Trac About: Manufacturer of off-road and all-terrain power wheelchairs/tracked chairs. Competes for the same hunting, fishing, and outdoor adaptive mobility customer base.
- Action Trackchair: Direct competitor in all-terrain/tracked power wheelchairs. Outrider itself publishes a head-to-head comparison video (Coyote vs Action Trackchair), confirming direct category competition for the same adaptive outdoor buyer.
- Magic Mobility: Australian manufacturer of all-terrain power wheelchairs (e.g., Extreme X8). Competes in the same off-road adaptive mobility category with comparable 4WD capability, though Magic Mobility is now part of Sunrise Medical.
- Not A Wheelchair: Direct-to-consumer off-road electric mobility vehicle positioned for outdoor adventure, including use by individuals with mobility limitations. Overlaps with Outrider's Coyote use cases and able-bodied outdoor positioning.
- Extreme Motus (All-Terrain Power Wheelchair): All-terrain electric wheelchair focused on outdoor/off-road use. Competes for the same hunting, fishing, and trail-riding customer segment as Outrider's Coyote.
Broad incumbents
- Permobil: Large established manufacturer of advanced power wheelchairs (including acquired Magic Mobility). Competes broadly in powered mobility and benefits from insurance/VA channels that Outrider has not visibly built.
- Quantum Rehab (Pride Mobility): Major power wheelchair brand within Pride Mobility, offering rugged/outdoor-oriented models (e.g., 4Front, Tracer). Incumbent in clinical and insurance-funded channels adjacent to Outrider's adaptive outdoor niche.
- Sunrise Medical (including Magic Mobility): Global mobility equipment manufacturer owning major power wheelchair brands including Magic Mobility. Represents the consolidated incumbent approach to advanced powered mobility that Outrider competes against at the niche level.
Regional players
- Wheelchair Escapes / Outdoor Mobility Rentals: Provider of all-terrain wheelchair rentals and adaptive outdoor experiences. Adjacent business model (rental rather than sale) but serves the same end-user activities (beach, trail, adaptive tourism).
Emerging players
- WHILL: Design-forward electric power wheelchair and personal mobility device maker. Overlaps with Outrider on premium electric mobility but focuses more on urban/indoor use than off-road terrain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Outrider USA social profiles
Digital presenceOutrider USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outrider USA leadership team
Management profileNumber of profiles
Profiles4 records
Outrider USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outrider USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outrider USA
What does Outrider USA do?
Outrider USA designs, manufactures, and sells the Coyote 4WD All-Terrain Wheelchair, a hand-built electric off-road power wheelchair for individuals with mobility impairments and able-bodied outdoor users. Each unit is custom-built to order in Mars Hill, North Carolina with proprietary 4WD traction control, a 6,000 Wh lithium battery, and a 17 mph top speed, sold direct-to-consumer with optional third-party financing.
Is Outrider USA a public or private company?
Outrider USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outrider USA founded?
Outrider USA was founded in 2009. It employs 11 to 50 people.
Where is Outrider USA based?
Outrider USA is headquartered in Fletcher, United States, in the North America region.
How does Outrider USA make money?
Two revenue lines are on record. All-Terrain Wheelchair Sales are the primary driver. The others are financing Services.
Who are Outrider USA's main competitors?
Direct peers on record are Trac About, Action Trackchair, Magic Mobility, Not A Wheelchair and Extreme Motus (All-Terrain Power Wheelchair). Broad incumbents are Permobil, Quantum Rehab (Pride Mobility) and Sunrise Medical (including Magic Mobility). Wheelchair Escapes / Outdoor Mobility Rentals is listed as a regional player. WHILL is listed as an emerging player.
Does Outrider USA have an API?
No public API is recorded for Outrider USA.
What industry is Outrider USA in?
Outrider USA's product category is All-Terrain Power Wheelchairs. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers).