What Easy Automation does

Easy Automation, Inc. (EAI) is a privately held, family-owned industrial automation company founded in 1989 and headquartered in Welcome, Minnesota, with additional offices in Mankato and Edina/Chanhassen. The company designs, sells, and services integrated automation systems for three agricultural verticals: feed manufacturing, agronomy/fertilizer facilities, and grain handling. Its core offering is the NexGen Platform—a proprietary, cloud-hosted (AWS) control and business management system combining facility automation with inventory, order, pricing, reporting, and maintenance/safety modules across 12 functional areas. EAI complements the software with a hardware equipment line (micro ingredient systems, bulk bag fillers, augers, scale hoppers, liquid control panels), mobile applications (EAI Connect for feed ordering on iOS/Android in English and Spanish), and professional services for installation, training, and support. The company sells primarily through enterprise field sales and a network of 95+ dealers across North America, claiming 3,000+ customers worldwide.

EAI generates revenue through three streams: subscription-based software licensing for NexGen and its cloud/mobile applications (multi-year contracts), one-time hardware sales of automation equipment, and professional services for onboarding, training, and support. Pricing is not publicly disclosed; commercial terms require 50% payment at order with the balance upon ship notification, net-30 invoicing, and 5% monthly late-payment charges. The company is owned and led by the Gaalswyk family, with founder Mark Gaalswyk and Denise Gaalswyk as co-owners, sons Brady and Chris Gaalswyk as Co-Presidents, and an expanding shareholder group that includes General Manager Jayden Grupe and Vice President of Sales Sam Pendleton. Operations are governed by the Entrepreneurial Operating System (EOS). Notable recent strategic actions include the January 2023 acquisition of GSI's IS Micro Ingredient System product line, the May 2024 hire of a CTO, and expansion to three physical offices in 2024, all consistent with a deliberate scaling posture.

Name

Easy Automation

Legal name

Easy Automation, Inc.

Website

https://easy-automation.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Easy Automation is a family-owned industrial automation company that builds and services the NexGen Platform—integrated facility controls, business software, and equipment—for feed manufacturing, agronomy, and grain handling facilities across North America and internationally.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems for Agriculture

NAICS

Industrial Machinery Manufacturing (3332), Food Product Machinery Manufacturing (333241)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Industrial automation systems
• Feed mill automation
• Agronomy process control
• Grain handling automation
• Facility control software

Headquarters

HQ city

Welcome

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Software Subscriptions: Subscription-based licensing model for cloud and mobile applications including access to NexGen Platform, software updates, bug fixes, and cloud services. Fees are paid during active Subscription Term as defined in Order Acknowledgment.
2. Automation Equipment & Hardware: Sale of automation equipment including controls, micro ingredient systems (IS Micro Ingredient System acquired from GSI), batching systems, loadout systems, and related hardware. Equipment sales accompanied by software license.
3. Professional Services: Onboarding, training, initial setup, and ongoing support services. Includes initial training on software use, remote or on-site support during business hours, and time-and-materials basis for error corrections outside warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Easy Automation sells integrated facility automation systems for feed manufacturing, agronomy, and grain handling operations, anchored by the NexGen Platform, which combines facility controls software with inventory, order, pricing, and reporting management across 12 modular components. The portfolio pairs the NexGen software platform and the EAI Connect mobile ordering app with a manufactured equipment line including micro ingredient systems, bulk bag fillers, augers, control panels, and scale hoppers, sold primarily as bundled automation solutions to commercial and on-farm agricultural facilities.

Product overview

Easy Automation offers a unified portfolio anchored by the NexGen Platform—a fully integrated business software and facility control system combining facility automation controls and inventory management software with modular functionality across 12 modules spanning receiving, reclaim, batching, pelleting, loadout, and reporting. The platform is customized for the feed manufacturing, agronomy, and grain handling industries. Complementary offerings include EAI Connect (mobile phone app for feed ordering with real-time sync to NexGen Office), Truck Kiosk & Scale Interface (unattended receiving/loadout), and a comprehensive equipment line including micro ingredient systems (Stainless Steel Micro, Industrial I-Line acquired from GSI), bulk bag fillers, augers, and scale hoppers. The portfolio is sold primarily as integrated solutions combining controls, software, and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• NexGen Platform: Fully integrated business software and control platform for feed, grain, and agronomy facilities. Provides integrated facility controls, inventory management, order management, and reporting capabilities across 12 different modules.
• EAI Connect
• EZ SWITCH
• Industrial 'I' Micro System Line

Products and services

• NexGen Platform Fully integrated business software and facility control platform combining facility automation controls with inventory management, order management, pricing, reporting, and maintenance/safety monitoring. Features 12 modular capabilities from receiving through loadout and reporting, customized for the feed, grain, and agronomy industries, with cloud-hosted infrastructure and mobile applications for iOS and Android.
• Feed Mill Automation Automation systems for feed manufacturing facilities covering batching, pelleting, rolling, grinding, chopping, textured feed blending, loadout, grain processing, maintenance, and safety monitoring for commercial and on-farm feed operations.
• Agronomy Automation Automation solutions for fertilizer and agronomy facilities, including dry and liquid fertilizer handling, receiving, reclaim, tower blending, liquid impregnation, loadout, hot loading systems, and chemical injection controls.
• Grain Handling Automation Automation solutions for grain handling facilities, including facility controls, receiving, storage, and loadout operations.
• EAI Connect Mobile and cloud-based feed ordering platform available via iOS and Android apps that allows feed customers to place orders from smartphones, automatically syncing with NexGen Office. Features real-time order status visibility, multi-location ordering, and English/Spanish language support.
• Stainless Steel Micro Ingredient System Industrial-grade micro ingredient system for precise batching of micro ingredients in feed mills, part of Easy Automation's equipment lineup.
• Industrial "I" Micro System Line Industrial-grade micro ingredient system product line featuring gain-in-weight and loss-in-weight systems designed for high-capacity commercial feed mill facilities, acquired from GSI (originally from Intersystems/Abel).
• Bulk Bag Filler Equipment for filling bulk bags in feed mill operations as part of Easy Automation's material handling equipment line.
• Standard 4" Auger Standard 4-inch auger equipment for material handling in feed facilities, part of Easy Automation's material handling equipment lineup.
• Liquid Control Base Panel Control panel for liquid ingredient handling in agronomy facilities, part of Easy Automation's liquid agronomy equipment line.
• Tote / Minor Ingredient Scale Hopper Scale hopper for tote and minor ingredient handling in feed facilities, part of Easy Automation's feed mill equipment lineup.
• Bulk Bag & Tote Unloading Equipment for unloading bulk bags and totes in feed mill operations, part of Easy Automation's material handling equipment lineup.
• EZ Switch EZ Switch product offering in Easy Automation's equipment lineup for micro ingredient systems in feed mills, supporting switching between ingredient sources.
• Truck Kiosk & Scale Interface Remote panel system enabling 24/7 unattended truck receiving and loadout operations with real-time data capture and regulatory compliance linking, for feed, agronomy, and grain facilities.

Quantifiable outcome

• Valley View Milling reduced order processing time massively; receives 20+ orders per day through EAI Connect
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GSI (Grain & Protein, AGCO)coreStrategic or Co-development Partner · 19 January 2023Easy Automation acquired the IS Micro Ingredient System product line from GSI. The acquisition expands EAI's industrial feed mill equipment line and customer base. EAI now provides parts and support to existing IS Micro Ingredient System customers. Product line rebranded as Industrial 'I' Micro System Line.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bühler Group: Swiss global leader in feed milling, grain processing, and food automation equipment with integrated control systems. Direct competitor in feed mill automation; larger, multi-vertical, and globally scaled compared to Easy Automation's ag-only focus.
• GSI (Grain & Protein, AGCO): AGCO-owned manufacturer of grain storage, handling, and protein/feed production systems. Competes with Easy Automation in grain handling and feed mill equipment; notably, GSI sold its IS Micro Ingredient System product line to Easy Automation in 2023, making it both a competitor and former partner.
• Andritz Feed & Biofuel: Global supplier of feed mill equipment, automation, and process technologies. Competes with Easy Automation in feed mill batching, pelleting, and control systems; much larger and operates across multiple process industries.

Direct peers

• CPM (California Pellet Mill): Manufacturer of feed processing equipment and automation for feed mills, including batching, pelleting, and control systems. Highly comparable to Easy Automation's feed manufacturing equipment and software portfolio.
• Van Aarsen: Dutch manufacturer of feed mill machinery and automated production lines for the animal feed industry. Direct competitor in feed mill automation, with similar product profile (batching, grinding, mixing, control systems).
• Amandus Kahl: German manufacturer of feed processing equipment, including pelleting, grinding, and automation systems for feed mills. Comparable product offering and customer base in commercial feed manufacturing.
• BinMaster: U.S.-based manufacturer of sensors, level measurement, and inventory management systems for grain and bulk solids handling. Comparable in providing automation and control technology to grain handling facilities served by Easy Automation.
• CompuWeigh: Provider of automation and scale management systems for grain elevators and feed mills, with truck scale interfaces and loadout automation. Closely comparable to Easy Automation's grain handling automation and truck kiosk offerings.
• Sukup Manufacturing: U.S. manufacturer of grain storage, handling, and drying equipment with automation controls for grain facilities. Competes with Easy Automation in grain handling automation, particularly in the U.S. Midwest.
• Intersystems (formerly independent): Manufacturer of bulk material handling and grain processing equipment, including micro ingredient systems, formerly part of GSI/AGCO. Directly comparable to Easy Automation's equipment and automation portfolio for grain and feed facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EasyAutoInc
• YouTubeyoutube.com/user/EasyAutomationInc
• Facebookfacebook.com/Easyautomationinc
• LinkedInlinkedin.com/company/2950565
• Instagraminstagram.com/easy.automation.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Automation