BinMaster
BinMaster designs and sells level measurement sensors and cloud-based inventory management software (BinCloud, Binventory, plus industry variants) for bulk solids and liquids in bins, silos, and tanks, serving agriculture, plastics, cement, feed, food, mining, and bioenergy operators globally through direct, distributor, and e-commerce channels.
- Company typePrivate
- Founded1953
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BinMaster does
BinMaster is a U.S.-based, privately held industrial sensor and inventory-management company operating under BinMaster Sensors and Technologies LLC and headquartered in Lincoln, Nebraska. Founded in 1953, the company designs and sells continuous and point-level measurement devices — including non-contact radar (NCR-86, CNCR series), guided wave radar (GWR-2000/3000), the 3D Level Scanner, SmartBob cable-based sensors, rotary indicators, capacitance probes, vibrating probes, and diaphragm switches — for bulk solids and liquids stored in bins, silos, and tanks across industries such as agriculture, plastics, cement, animal feed, food processing, mining, and bioenergy.
The company's software layer pairs its hardware with the BinCloud SaaS platform (with industry-specific variants including ResinView, CementView, AgriView, FeedView, and PitView), the on-premise Binventory 2.0 application running on Microsoft SQL Server, and the LTX-100 multi-protocol industrial gateway supporting Modbus, LoRa, 4-20 mA, HART, Ethernet, and cellular connectivity. Complementary wholly-owned brands — Senix (liquid level ultrasonic sensors), BinTrac (patented A-Frame load cell weighing), and MicroZone (livestock heat controls) — extend the portfolio into adjacent use cases that share the same software backbone.
BinMaster generates revenue primarily through hardware sales of sensors, gateways, and accessories, supplemented by recurring BinCloud software subscriptions (with per-sensor annual monitoring fees on offerings such as PitView) and replacement-parts revenue. Distribution combines a direct field and inside sales team (with free expert consultation), a global authorized distributor/manufacturer-rep network, and an e-commerce storefront on binmaster.com. Pricing is predominantly quote-based for enterprise deployments, with entry-level SKUs listed at fixed unit prices (e.g., $204-$652). The customer base spans SMB buyers served through distribution and e-commerce up to enterprise accounts such as Aurora Co-Op, which has deployed over 200 radar sensors across 17 locations. The company is led by CEO Scott Hudson (promoted from President in December 2024) and VP of Sales Nathan Grube, and holds ISO 9001 plus CSA, IECEx, and ATEX certifications supporting deployment in hazardous and explosive-atmosphere environments.
BinMaster firmographics
Firmographics- Name
- BinMaster
- Legal name
- BinMaster Sensors and Technologies LLC
- Website
- https://binmaster.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BinMaster designs and sells level measurement sensors and cloud-based inventory management software (BinCloud, Binventory, plus industry variants) for bulk solids and liquids in bins, silos, and tanks, serving agriculture, plastics, cement, feed, food, mining, and bioenergy operators globally through direct, distributor, and e-commerce channels.
- Ownership category
- akta.pro rank
BinMaster industry classification
Industry- Product category
- Industrial Level Sensors and Bulk Inventory Management
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Mine Ventilation, Dust Control & Gas Monitoring Equipment (IMAKANAF)
- akta.pro secondary industry
- Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)
Keywords
Where BinMaster is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BinMaster business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales - Level Sensors: Sale of level measurement sensors including non-contact radar, guided wave radar, ultrasonic, laser, rotaries, capacitance probes, vibrating probes, and diaphragm switches. Products range from point-level switches to continuous level sensors.
- Software Subscriptions: Cloud-based SaaS inventory management software including BinCloud with industry-specific variants (ResinView, CementView, AgriView, FeedView, PitView) and on-premise Binventory 2.0. Annual monitoring fees per sensor are mentioned for products like PitView.
- IoT Gateways and Network Devices: Sale of LTX-100 all-in-one gateways and other wireless/IoT devices for sensor connectivity and data transmission.
- Accessories and Replacement Parts: Mounting plates, replacement cables, replacement parts, and accessories for sensors and systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BM-25-F Nylon Diaphragm Switch - External Mount |
| Unit Pricing | Pay-as-you-go | BM-45-RH Diaphragm Switch - Internal Mount |
| Unit Pricing | Pay-as-you-go | BMRX-300 Rotary Level Indicator |
| Other | Multi-year contract | Enterprise/Industrial Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BinMaster product offering
Product offeringCore offering
BinMaster designs, manufactures, and sells industrial level measurement sensors (radar, 3D scanner, guided wave radar, ultrasonic, laser, rotary, capacitance, vibrating, diaphragm) and inventory management software for bulk solids and liquids stored in bins, silos, and tanks. Its offerings combine physical sensors with cloud-based BinCloud SaaS, on-premise Binventory 2.0 software, IoT gateways (LTX-100), and weighing systems (BinTrac) targeted at agriculture, plastics, cement, food processing, mining, bioenergy, and animal feed operations.
Product overview
BinMaster is a level sensor and inventory management solutions provider offering a comprehensive portfolio of hardware and software products. Continuous level measurement technologies include non-contact radar sensors (NCR-86, CNCR series), 3D Level Scanner systems, SmartBob cable-based sensors, and guided wave radar (GWR-2000 for solids, GWR-3000 for liquids). Point level detection products include BMRX rotary indicators, PROCAP capacitance probes, VRX vibrating probes, and BM diaphragm switches. The software portfolio spans cloud-based platforms (BinCloud with industry-specific variants including ResinView for plastics, CementView, AgriView, FeedView, PitView for CAFOs) and on-premise solutions (Binventory 2.0). Supporting hardware includes LTX-100 wireless gateways, BinTrac weighing systems, digital panel meters, and aeration/flow detection equipment. The company also provides subsidiary brands including Senix (liquid level sensors), BinTrac (weighing), and MicroZone (heat controls).
Differentiator
Problem solved
Functional benefit
Brands
- BinCloud: Cloud-based inventory management software platform for level sensors
- Binventory
- ResinView
- PitView
- AgriView
- FeedView
- CementView
- BinTrac
- Senix
- MicroZone
- LTX-100
Products and services
- NCR-86 Non-Contact Radar
Quantifiable outcome
- Workplace safety improvement through elimination of bin climbing
- +3 more outcomes
Companies that use BinMaster
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles4 records
BinMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BinMaster partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SenixcoreSenix is a sister company under the BinMaster Sensors and Technologies LLC umbrella. Senix specializes in liquid level sensors including the ToughSonic ultrasonic sensor line. Products are complementary with BinMaster sensors and share the Binventory software platform for inventory management.
- BinTraccoreBinTrac is a sister company under BinMaster Sensors and Technologies LLC umbrella. BinTrac specializes in patented A-Frame load cell weighing systems for feed bins and industrial applications. Products integrate with Binventory software for complete inventory management.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
BinMaster competitors and assessment
Company assessmentBroad incumbents
- Emerson (Rosemount): Emerson's Rosemount level portfolio (5400/5600 series radar, 3100/3200 ultrasonic) competes directly with BinMaster in chemical, food, and bulk solids applications. Emerson's global installed base and DeltaV integration provide a strong incumbent alternative for enterprise accounts.
- Siemens Process Instrumentation: Siemens' SITRANS line offers radar, ultrasonic, and capacitance level sensors plus weigh feeders (Milltronics) — directly competing with BinMaster and BinTrac in mining, cement, and bulk solids. As part of a much larger automation portfolio, Siemens can bundle level sensing with PLC, drives, and SCADA.
- KROHNE: KROHNE is a European-based process instrumentation specialist with strong radar and TDR level measurement offerings and significant presence in chemical, water, and industrial verticals — overlapping with BinMaster's GWR-2000/3000 product positioning.
- Endress+Hauser: Endress+Hauser is the global leader in industrial process instrumentation, with a comprehensive level measurement portfolio (radar, guided wave, ultrasonic, capacitance, vibrating fork) overlapping BinMaster across virtually every vertical served. It competes on scale, global service, and integrated IIoT platforms.
- AMETEK (Level & Process Instruments): AMETEK's process instrument businesses produce level, pressure, and analytical sensors sold into similar industrial and bulk solids applications. The breadth of AMETEK's instrumentation portfolio overlaps with BinMaster's continuous level and point-level sensing line.
Direct peers
- VEGA: VEGA is a leading global specialist in level, point-level, and pressure measurement with a particularly strong presence in bulk solids — the same core category BinMaster addresses. Its radar and ultrasonic portfolios compete head-to-head with NCR/CNCR, GWR-2000, and SmartBob in agricultural, mining, and process industries.
- MTS Sensors: MTS Sensors manufactures magnetostrictive and Temposonics position/level sensors for industrial applications including tanks and silos — a direct alternative to BinMaster's continuous level portfolio, particularly in liquid and slurry measurement.
- Flowline: Flowline specializes in level measurement sensors (ultrasonic, radar, capacitance, optical) for water, chemical, and industrial applications. While skewed toward liquids, it competes with BinMaster's Senix ultrasonic line and GWR-3000 in mid-market accounts.
- UWT GmbH: UWT is a German specialist in level measurement for bulk solids, offering rotary, vibrating fork, and capacitance point-level sensors — directly competing with BinMaster's BMRX, VRX, and PROCAP families in cement, plastics, and feed applications globally.
Emerging players
- CAMPBELL Scientific: CAMPBELL Scientific supplies industrial monitoring and data acquisition systems used in agricultural research, environmental, and bulk material applications. While more focused on research-grade monitoring than discrete level sensors, its datalogger + IoT gateway offerings overlap with BinMaster's BinCloud/LTX-100 stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BinMaster social profiles
Digital presenceBinMaster compliance and trust
Trust signalCompliance4 records
BinMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinMaster leadership team
Management profileNumber of profiles
Profiles2 records
BinMaster subsidiaries and ownership
Company hierarchySubsidiaries4 records
BinMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinMaster
What does BinMaster do?
BinMaster designs, manufactures, and sells industrial level measurement sensors (radar, 3D scanner, guided wave radar, ultrasonic, laser, rotary, capacitance, vibrating, diaphragm) and inventory management software for bulk solids and liquids stored in bins, silos, and tanks. Its offerings combine physical sensors with cloud-based BinCloud SaaS, on-premise Binventory 2.0 software, IoT gateways (LTX-100), and weighing systems (BinTrac) targeted at agriculture, plastics, cement, food processing, mining, bioenergy, and animal feed operations.
Is BinMaster a public or private company?
BinMaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BinMaster founded?
BinMaster was founded in 1953. It employs 11 to 50 people.
Where is BinMaster based?
BinMaster is headquartered in Lincoln, United States, in the North America region.
How does BinMaster make money?
Four revenue lines are on record. Hardware Sales - Level Sensors are the primary driver. The others are software Subscriptions, ioT Gateways and Network Devices and accessories and Replacement Parts.
Who are BinMaster's main competitors?
Broad incumbents on record are Emerson (Rosemount), Siemens Process Instrumentation, KROHNE, Endress+Hauser and AMETEK (Level & Process Instruments). Direct peers are VEGA, MTS Sensors, Flowline and UWT GmbH. CAMPBELL Scientific is listed as an emerging player.
Does BinMaster have an API?
No public API is recorded for BinMaster.
What industry is BinMaster in?
BinMaster's product category is Industrial Level Sensors and Bulk Inventory Management. Its primary akta.pro industry code is IMAKANAF, Mine Ventilation, Dust Control & Gas Monitoring Equipment, with a secondary code of AFAAAJAI, Packaging & Bagging Equipment (Weighers, Baggers, Sealers). Its NAICS code is 334513 and its SIC code is 3823.