West Texas Rehabilitation Center

What West Texas Rehabilitation Center does

West Texas Rehabilitation Center is a non-profit, community-governed healthcare organization founded in 1953 to address Cerebral Palsy and the Polio Epidemic in the Concho Valley and Big Country regions of Texas. Headquartered in Abilene with regional locations in San Angelo and Ozona, the organization delivers integrated outpatient rehabilitation and hospice services through a multi-disciplinary team model spanning physical, occupational, and speech therapy for both adults and pediatrics (ages 0-21), as well as audiology, custom orthotics and prosthetics, hospice and end-of-life care, social services support, and an employer services line covering WorkSTEPS functional testing, drug and alcohol screening, DOT physicals, and workplace injury management. Outreach programs extend clinical staffing across roughly 25 counties, and the organization maintains a documented no-turn-away mission, providing approximately $3 million in donor-sponsored care annually while serving 850+ patients and clients daily across nearly 1,000 diagnoses, with 33% of patients reliant on donations to help pay for care.

The underlying service platform is integrated rather than modular: clinical delivery is anchored in licensed, certified practitioners (including the only WorkSTEPS provider in West Texas with 32 years of operating history and three RunDNA doctorate-level certified gait analysts), supported by specialty programs such as OnBaseU pitching and movement screening for athletes and a pre-hospice Stepping Stones program. Sub-brands include Hospice of the Big Country (acquired 2000), Hospice of San Angelo (merged 2018), and the West Texas Rehabilitation Center Foundation (chartered 1966) as an endowment and financial-assistance vehicle. There are no AI-driven or technology-platform products; the core technology base is human clinical expertise, regulatory licensure (Medicare/Medicaid billing, hospice certifications), and physical facility infrastructure.

The business model combines multiple revenue streams: insurance, Medicare, and Medicaid billings for clinical services; fee-based specialty assessments (running gait analysis $100-$200, OnBaseU screening $50-$150, driving evaluations $150); a subscription fitness program (Pacesetters) starting at $40 per month; direct B2B employer contracts with 800+ local employers; and donor fundraising including an active $85 million capital campaign with 153 pledges averaging $150,750 for a new 133,000-square-foot Abilene facility. Go-to-market relies on a 900+ referring physician network, self-referral for eligible physical and speech therapy services, and community event/outreach programming, with marketing centered on patient storytelling, multi-channel digital presence, and recurring community fundraisers.

Name

West Texas Rehabilitation Center

Legal name

West Texas Rehabilitation Center

Website

https://westtexasrehab.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Outpatient rehabilitation services
• Physical therapy services
• Hospice care services
• Occupational therapy services
• Audiology and prosthetics

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Outpatient rehabilitation and hospice care services billed to insurance, Medicare, and Medicaid. Accepts all forms of insurance.
2. Donor-Sponsored Care: $3 million in donor-sponsored care provided annually. 100% of patients are offered financial assistance at admission. 33% of patients rely on donations to help pay for care.
3. Employer Services: Functional testing and employment-related services for local employers including WorkSTEPS screenings, drug testing, and injury management programs.
4. Pacesetters Fitness Program: Monthly membership program for individuals wanting to exercise in rehabilitation environment with pool, gym, and fitness classes. Starting at $40/month.
5. Specialized Assessments: Fee-based services including running gait analysis ($100-$200), OnBaseU movement screening ($50-$150), and driving evaluations ($150).
6. Capital Campaign Donations: Capital campaign for new Abilene facility totaling $85 million with 153 pledges received and average gift of $150,750.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

West Texas Rehabilitation Center provides comprehensive outpatient rehabilitation services including physical, occupational, and speech therapy for adult and pediatric patients, along with audiology, orthotics and prosthetics, hospice care, and employer-based functional testing. The organization delivers integrated, multi-disciplinary care through three physical locations in Abilene, San Angelo, and Ozona, Texas, serving over 850 patients daily regardless of their ability to pay.

Product overview

West Texas Rehabilitation Center is a healthcare organization offering a comprehensive suite of outpatient rehabilitation and hospice care services through three locations in Abilene, San Angelo, and Ozona, Texas. The organization operates as a unified service portfolio rather than a platform-plus-modules architecture. Core services include Adult Therapy (Physical, Occupational, and Speech Language Pathology), Pediatric Therapy, Hospice Care, Hearing Center (Audiology), Orthotics & Prosthetics, Employer Services, Social Services, and the Pacesetters fitness program. Specialty programs include Running Gait Analysis and OnBaseU athletic screening. The organization also provides student clinical rotations, scholarship programs, and hosts community fundraising events.

Differentiator

Problem solved

Functional benefit

Brands

• Hospice of San Angelo: Hospice care services for San Angelo and surrounding areas, merged with WTRC in 2018
• Hospice of the Big Country
• West Texas Rehabilitation Center Foundation

Products and services

• Adult Therapy

Quantifiable outcome

• 850+ patients and clients served daily
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• 1st Community Federal Credit UnionminorGTM or Marketing Partner · 8 October 2026Sponsorship of the 34th Annual San Angelo Dinner Show at the 1st Community Federal Credit Union Spur Arena. Featured performer Gabby Barrett at the October 2026 event.
• Frank CarawayminorGTM or Marketing Partner · 12 September 2026Annual sporting clays classic named in honor of Frank Caraway, benefiting WTRC hospice services.
• Fuentes CafeminorGTM or Marketing Partner · 21 July 2026
• Red RobinminorGTM or Marketing Partner · 21 July 2026Dine Out to Give Back partner donating 20% of purchases to WTRC.
• Joe Allen's SteakhouseminorGTM or Marketing Partner · 30 June 2026Provides legendary steak dinner for the 53rd Annual Stamford Art Foundation Show & Sale benefiting WTRC.
• Jason's DeliminorGTM or Marketing Partner · 30 June 2026Dine Out to Give Back events where percentage of food purchases are donated to WTRC. Code FUND20 for online orders.
• Book Fair NetworkminorGTM or Marketing Partner · 13 June 2026Hosts book and gift sale events at WTRC locations, with proceeds benefiting the rehabilitation center.
• Jesus Won Apparel / Davis MartinminorGTM or Marketing Partner · 5 June 2026Partnership with Chicago White Sox pitcher Davis Martin. A portion of apparel sales benefit WTRC.
• Texas New Mexico Hospice OrganizationminorOthers · 1 January 2026WTRC is a member of the Texas New Mexico Hospice Organization and the National Hospice Palliative Care Organization.
• National Hospice Palliative Care OrganizationminorOthers · 1 January 2026WTRC is a member of the Texas New Mexico Hospice Organization and the National Hospice Palliative Care Organization.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Shriners Children's Texas (Galveston): Shriners Children's operates a Texas hospital offering pediatric orthopedic, neurological, and rehabilitation specialty care. Comparable to WTRC's pediatric therapy and orthotics/prosthetics practice but as a national system with inpatient hospital capabilities rather than the rural outpatient non-profit model.
• Cook Children's Health Care System: Cook Children's is a large pediatric health system in North Texas offering pediatric rehabilitation, therapy, and orthotics services. Overlaps with WTRC's pediatric therapy and audiology service lines for children, though operates a much broader multi-specialty pediatric hospital model.
• Encompass Health (HealthSouth) Rehabilitation Hospitals: Encompass Health is the largest U.S. owner of inpatient rehabilitation hospitals providing physical, occupational, and speech therapy. Comparable in core therapy offerings but operates large inpatient rehab hospitals rather than WTRC's outpatient clinic model.
• Select Medical (Select Physical Therapy / Concentra): Select Medical operates outpatient physical therapy clinics, occupational health centers, and inpatient rehab hospitals across the U.S. Through Concentra, directly comparable to WTRC's employer services and WorkSTEPS-style functional testing; broader scale and publicly traded.
• Kindred Hospice / Gentiva: Gentiva (formerly Kindred at Home/Hospice) is one of the largest U.S. hospice providers offering community-based hospice care. Comparable to WTRC's hospice programs but operates nationally with greater scale and commercial structure versus WTRC's community non-profit hospice model.

Direct peers

• ATI Physical Therapy: ATI Physical Therapy is a national outpatient physical therapy provider offering PT, OT, and sports medicine across multiple states. Directly comparable to WTRC's adult therapy services with similar insurance-billed outpatient therapy model, though operates in urban/suburban markets rather than rural Texas.
• Hanger Clinic: Hanger Clinic is the largest U.S. provider of orthotic and prosthetic services, custom devices, and rehabilitation. Directly comparable to WTRC's Orthotics & Prosthetics service line (cranial helmets, prosthetics, diabetic shoes), though operates as a national commercial chain.
• Miracle-Ear (Amplifon): Miracle-Ear is a national retail audiology and hearing aid provider offering hearing evaluations, hearing aids, and tinnitus services. Directly comparable to WTRC's Hearing Center service line, though larger scale and franchise model.

Regional players

• BSA Health System (Amarillo): BSA Health System in Amarillo, TX is a regional non-profit health system providing therapy, hospice, and outpatient services across the Texas Panhandle. Operates in a similar rural Texas market to WTRC but ~200 miles north, with overlapping therapy/hospice service portfolio.
• Good Shepherd Health Network: Good Shepherd Health Network in Longview, TX is an East Texas non-profit operating therapy, hospice, and orthopedic services. Comparable regional rural non-profit healthcare model to WTRC, but serves a different Texas region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestTXRehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Texas Rehabilitation Center