Book Fair

What Book Fair does

Book Fair (legal name: PEREIRA DOS SANTOS DISTRIBUIDORA DE LIVROS E PAPELARIA LTDA., operating as Book Fair Brasil) is a privately held Brazilian company founded in 2002 and headquartered in São Paulo. The company operates a B2B2C distribution platform that delivers personalized educational material kits (kits didáticos) to students enrolled at partner schools. Schools sign up as partners and receive a dedicated, password-protected e-commerce storefront; parents access the platform using school-provided credentials to purchase complete kits customized per grade level and curriculum. Book Fair handles fiscal compliance, payment processing (credit card, PIX, bank slip), and last-mile logistics via partner carriers, with materials delivered directly to schools for distribution to students.

The company partners with approximately 26 publishing houses covering all major Brazilian educational systems (sistemas de ensino), and offers specialized kits for students with specific learning needs as well as a separate digital storefront for school uniforms. The underlying technology is a secure e-commerce platform with PCI-compliant payment processing, data encryption, anti-fraud systems, and real-time order tracking accessible to school administrators. Go-to-market is a hybrid of dedicated sales-driven outreach to schools and a B2B2C channel where schools recruit parents. Revenue is generated through one-time transactional sales of textbook kits aligned to the Brazilian academic calendar, with no public pricing or subscription tiers disclosed.

Name

Book Fair

Legal name

PEREIRA DOS SANTOS DISTRIBUIDORA DE LIVROS E PAPELARIA LTDA.

Website

https://bookfair.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Book Fair Brasil is a Brazilian B2B2C distributor that delivers personalized textbook kits to students enrolled at partner schools through a dedicated, password-protected e-commerce platform, with all materials shipped directly to schools across the Brazilian academic year.

Ownership category

akta.pro rank

Product category

Educational Materials Distribution

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Books: Publishing Or Publishing & Printing (2731), Wholesale-Paper & Paper Products (5110)

akta.pro industry

PRIMARYCRAOALAC

Educational & Academic Publishing Distribution (Textbooks)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYCRAOALAK

School Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYEDAGAAAA

Core Subject Textbooks (ELA, Math, Science, Social Studies)

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

Keywords

• Educational materials distribution
• School textbook kits
• B2B2C e-commerce platform
• Teaching systems distribution
• School publishing fulfillment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Textbook Kit Sales: Book Fair generates revenue through one-time sales of complete textbook kits (material didático) purchased by parents/guardians for each student at the beginning of the school year. Each kit is customized per grade level and based on the specific curriculum of each partner school.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Book Fair distributes personalized, curriculum-aligned textbook kits (kits completos de material didático) to K-12 students in Brazil, partnering with schools (colégios) to provide grade-specific kits that include all books required for the academic year. The company also produces specialized kits for students with specific learning needs. Each partner school receives its own secure, password-protected e-commerce storefront where parents purchase kits using credit card, PIX, or bank slip, with orders delivered directly to the school.

Product overview

Book Fair operates as a B2B2C educational materials distributor offering a unified platform combining personalized textbook kit fulfillment and exclusive e-commerce services for partner schools. The core product consists of complete educational material kits organized by grade level, complemented by specialized kits for students with specific learning needs. The digital platform provides password-protected access for parents to purchase materials, while the real-time management system enables schools to track acquisitions. Additional services include dedicated relationship management, logistics coordination, WhatsApp-based customer support, and supplementary uniform sales through dedicated storefronts.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Textbook Kits (Kits Completos de Material Didático) Personalized educational material kits curated for each school grade (série), containing all books and materials students need for the academic year, customized per partner school's curriculum and available exclusively through each school's secure Book Fair storefront.
• Specialized Kits for Specific Needs (Kits Especializados para Necessidades Específicas) Specialized educational material kits designed for children with specific learning needs, ensuring access to appropriate tools for learning and development.
• Personalized Uniform Storefronts (Lojas Virtuais Personalizadas) Separate dedicated digital storefronts operated by Book Fair for partner schools to sell uniforms and related merchandise to their students' families.

Quantifiable outcome

• Schools receive 100% fiscal compliance for textbook sales, eliminating penalties from Receita Federal
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Various Publishing Houses (Editoras Parceiras)coreChannel Partner/ Reseller/ DistributorBook Fair partners with numerous publishing houses to distribute their educational materials. The website displays logos of approximately 26 publishing partners including Sistema de Ensino PH, Sistema de Ensino Bernoulli, Sistema de Ensino Objetivo, and others. These partnerships enable Book Fair to offer all major educational systems (sistemas de ensino) in Brazil.
• Best Transport Carriers (Melhores Transportadoras)coreOthersBook Fair works with the best transport carriers in the market to deliver educational materials with care and punctuality. Materials are delivered directly to schools so students can receive their books at the right time to start the school year prepared.
• Partner Schools (Colégios)coreChannel Partner/ Reseller/ DistributorSchools partner with Book Fair to provide educational materials to their students. Benefits include fiscal compliance, zero payment default, exclusive e-commerce platform, real-time management information, dedicated relationship manager, and free participation with no additional costs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Editora FTD: Major Brazilian K-12 textbook publisher that also operates a teaching system (Sistema FTD) and supports direct school distribution. Comparable because it sits one layer upstream of Book Fair while still engaging in kit-style distribution to colégios.
• Sistema de Ensino Objetivo: One of Brazil's largest private educational systems, listed as a Book Fair publishing partner. Comparable as a sistema de ensino that bundles curriculum + textbook kit distribution to affiliated schools, competing for the same school wallet.
• Kalunga: Brazilian retailer/distributor of school supplies, office products, and educational materials with national footprint. Comparable as a competing channel for K-12 school materials distribution, though it serves schools more as a B2B supplier than via Book Fair's B2B2C parent-locked storefront.
• Sistema COC de Ensino: Brazilian K-12 teaching system that supplies schools with complete curricular and material kits. Comparable to Book Fair as a competing supplier of ready-made kits to private schools across Brazil.
• Sistema de Ensino Anglo: Long-running Brazilian K-12 teaching system with direct school-partner distribution of curriculum kits. Comparable to Book Fair in the B2B2C school channel and the kit-style fulfillment model.
• Pitágoras (Sistema de Ensino Pitágoras): Brazilian K-12 teaching system distributing full material kits to affiliated schools. Comparable as a parallel channel that competes for the same colégio-level textbook kit wallet.

Broad incumbents

• Saraiva: Historical Brazilian bookstore and textbook retailer with national e-commerce reach. Comparable as a major Brazilian channel for K-12 textbook sales, though it operates a much broader general-book catalog rather than the B2B2C school-partner model that is Book Fair's core.
• Positivo (Sistema de Ensino Positivo): Large Brazilian educational conglomerate offering K-12 teaching systems with bundled materials. Comparable as both a publishing partner option for Book Fair and a vertically integrated competitor with its own school distribution.
• Amazon Brasil: Largest e-commerce retailer in Brazil, offering individual textbook purchases nationwide. Comparable as an alternative channel for parents buying textbooks, though it lacks the B2B2C school-locked storefront and relationship manager model that Book Fair sells to schools.
• Submarino: Major Brazilian e-commerce retailer (part of B2W/Americanas group) carrying textbooks and school supplies. Comparable as an alternative retail channel for parents purchasing K-12 materials, competing with Book Fair's e-commerce on convenience and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC92iW20ehq_uyGwpqq2DP3Q
• Facebookfacebook.com/bookfairbrasil
• LinkedInlinkedin.com/company/bookfair-brasil
• Instagraminstagram.com/somosbook

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book Fair