Innovasport
Innovasport is a Mexican omnichannel sporting goods retailer operating 100+ physical stores across 24+ cities alongside an e-commerce platform and mobile app. It sells branded athletic footwear, apparel, and accessories (including licensed FIFA, NFL, Liga MX, and F1 collections) to mass-market Mexican consumers, supported by installment financing and a loyalty program.
- Company typePrivate
- Founded1999
- HeadquartersGarza García, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Innovasport does
Innovasport is a Mexican omnichannel sporting goods retailer operating 100+ physical stores across 24+ metropolitan areas in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla, Cancun, Tijuana, and Queretaro) alongside a full-featured e-commerce platform at innovasport.com and native iOS/Android mobile applications. The company sells athletic footwear, apparel, and accessories across men's, women's, and children's categories, with a catalog of 10,000+ SKUs anchored by international brands Nike (3,205 SKUs), adidas (2,306 SKUs), New Era (1,129 SKUs), Under Armour (850 SKUs), and Puma (668 SKUs), supplemented by its own private-label brand Innergy and licensed collections for FIFA World Cup 2026, NFL, Liga MX, and Formula 1 teams.
The business operates a direct-to-consumer omnichannel model combining physical retail, e-commerce, and Buy-Online-Pickup-In-Store (Click & Ready). Revenue is generated primarily through one-time retail sales of branded sporting goods, with secondary transaction-fee revenue derived from Meses Sin Intereses (MSI) installment financing arrangements with eight-plus Mexican banks (BBVA, Santander, HSBC, Banorte, Citibanamex, Scotiabank, American Express) and fintech partners (Aplazo, Kueski, PayPal, Nu Bank). Pricing ranges from MXN 40 for accessories to MXN 7,999 for premium footwear, with promotional discounts up to 50% and free shipping above MXN 999. Customer acquisition is supported by event-driven marketing around major sporting properties (FIFA, NFL, F1, Liga MX), a multi-platform social media presence, and the Legends free loyalty program.
The company is a privately held operating subsidiary of Grupo Innovasport, headquartered in Garza García, Mexico (with corporate operations centered in Mexico City), and employs 1,001-5,000 people. In April 2025, Innovasport acquired competitor Superdeporte for an undisclosed amount, signaling consolidation in the Mexican sports retail market ahead of the FIFA World Cup 2026 hosted across Mexico, the United States, and Canada.
Innovasport firmographics
Firmographics- Name
- Innovasport
- Legal name
- Innovasport
- Website
- https://innovasport.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Innovasport is a Mexican omnichannel sporting goods retailer operating 100+ physical stores across 24+ cities alongside an e-commerce platform and mobile app. It sells branded athletic footwear, apparel, and accessories (including licensed FIFA, NFL, Liga MX, and F1 collections) to mass-market Mexican consumers, supported by installment financing and a loyalty program.
- Ownership category
- akta.pro rank
Innovasport industry classification
Industry- Product category
- Sports Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industries
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)
Keywords
Where Innovasport is headquartered
LocationHeadquarters
- HQ city
- Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices24 records
Markets served
Innovasport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue generated from sales of sporting goods, footwear, apparel, and accessories through physical retail stores located throughout Mexico. Stores are operated under the IS (Innovasport) brand format.
- E-commerce Sales: Online retail sales through innovasport.com website and mobile application, including home delivery and in-store pickup options
- Installment Financing Revenue: Revenue partially derived from financing arrangements with banking partners offering Meses Sin Intereses installments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across footwear, apparel, and accessories |
| Unit Pricing | Pay-as-you-go | Promotional sale pricing with percentage discounts |
| Transaction based/ take rate | Monthly | Meses Sin Intereses installment financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Innovasport product offering
Product offeringCore offering
Innovasport is a Mexican omnichannel sports retailer selling athletic footwear, sports apparel, and accessories through more than 100 physical IS-branded stores and the innovasport.com e-commerce platform with mobile app. The catalog features global brands (Nike, adidas, Puma, Under Armour, New Era, Saucony, Hoka, YETI) plus its own Innergy brand and licensed merchandise for FIFA World Cup 2026, Liga MX, NFL, and Formula 1.
Product overview
Innovasport is a Mexican online and physical retail chain specializing in athletic footwear, sports apparel, and accessories. The platform operates as an e-commerce marketplace with physical store pickup capabilities (Click & Ready), offering products across men's, women's, and children's categories. Key product categories include running shoes, soccer cleats, basketball footwear, training apparel, and outdoor gear from brands like Nike, adidas, Puma, Under Armour, Saucony, and Hoka. Licensed merchandise includes FIFA World Cup 2026, NFL, and Formula 1 collections. The company also offers proprietary brand Innergy, a Legends loyalty membership program, installment payment options, and business accounts for bulk purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Athletic Footwear, Apparel & Accessories Full assortment of athletic footwear, sports apparel, and accessories for men covering running, football, training, basketball, outdoor, tennis, padel, and casual wear categories.
- Women's Athletic Footwear, Apparel & Accessories Women's athletic footwear, apparel, and accessories across running, yoga, training, football, casual wear, sports bras, leggings, swimwear, and accessories categories.
- Children's Athletic Footwear, Apparel & Accessories Sports footwear, apparel, and accessories for children from babies through age 14, including team sports, casual wear, Disney x adidas collections, and youth sports categories.
- Innergy Own-Brand Athletic Apparel
Quantifiable outcome
- Free shipping on orders over $999 MXN
- +2 more outcomes
Companies that use Innovasport
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Innovasport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innovasport partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- FIFA World Cup 2026coreInnovasport is an official retailer of FIFA World Cup 2026 merchandise, offering official jerseys, merchandise, and souvenirs for participating national teams and the official match ball (Trionda). The partnership positions Innovasport as a destination for major sporting event merchandise in Mexico.
- Liga MX (Mexico Football League)coreInnovasport serves as an authorized retailer for official Liga MX team merchandise including jerseys for Club America, Chivas, Tigres, Rayados, Pumas, Cruz Azul, and other Mexican football clubs.
- NFL (National Football League)coreInnovasport offers official NFL merchandise including jerseys, caps, and accessories for major NFL teams such as Dallas Cowboys, Steelers, 49ers, Chiefs, Patriots, Packers, in partnership with brands like New Era, Nike, and Wilson.
- Formula 1 Teams (Ferrari, McLaren, Mercedes-AMG Petronas, Red Bull Racing, Audi)coreInnovasport retails official merchandise for Formula 1 teams including Scuderia Ferrari, McLaren, Mercedes-AMG Petronas, Red Bull Racing, and Audi, offering team apparel, caps, and accessories in partnership with brands like adidas, Puma, Castore, and New Era.
- Nike MexicocoreNike is a primary brand partner, with Nike products (footwear, apparel, accessories) comprising a significant portion of Innovasport's product catalog. Nike accounts for approximately 3,205 products in the catalog.
- adidas Mexicocoreadidas is a primary brand partner, with adidas products comprising a significant portion of the catalog. adidas accounts for approximately 2,306 products in the catalog. Exclusive merchandise for World Cup 2026 and various football teams is offered.
- Under Armour MexicomajorUnder Armour is a major brand partner, with products distributed through Innovasport's retail and e-commerce channels. Under Armour accounts for approximately 850 products in the catalog, including NFL merchandise.
- Puma MexicomajorPuma is a brand partner offering footwear and apparel, with products including Ferrari-licensed merchandise and football boots. Puma accounts for approximately 668 products in the catalog.
- New Era (Mexico)majorNew Era is a partner for licensed caps and headwear, particularly for NFL and MLB teams. New Era accounts for approximately 1,129 products in the catalog.
- YETI MexicomajorYETI is a partner for outdoor accessories including thermoses, coolers, and drinkware. YETI accounts for approximately 278 products in the catalog.
- MXN Banking Partners (BBVA, Citibanamex, Santander, HSBC, Banorte, etc.)corePartnership with major Mexican banks to offer Meses Sin Intereses (MSI) installment financing options up to 12 months. Banks include BBVA, Scotiabank, Citibanamex, Santander, HSBC, Banorte, American Express, and others.
- Fintech Partners (Aplazo, Kueski, PayPal, Nu Bank)majorPartnership with fintech companies for alternative payment solutions including buy-now-pay-later options. Aplazo offers 15% off for new users. Kueski and Nu Bank provide installment payment options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Innovasport competitors and assessment
Company assessmentEmerging players
- Amazon Mexico: Global e-commerce platform with significant athletic footwear and apparel assortment, fast fulfillment, and aggressive pricing. An indirect but growing competitor for online sports purchases in Mexico.
- Mercado Libre Mexico: Dominant Latin American marketplace with broad third-party athletic assortment, financing (Mercado Pago), and logistics. Competes with Innovasport on price, selection, and fulfillment for online sports purchases.
Broad incumbents
- JD Sports: Global multi-brand sports fashion retailer expanding in Mexico, focused on premium sneakers and streetwear-influenced athletic apparel. Overlaps with Innovasport on footwear-led assortments and licensed merchandise.
- Foot Locker: Global multi-brand athletic footwear and apparel retailer with presence in Mexico. Directly comparable on sneaker-led assortment and youth/family demographic, but operating as part of a wider global footprint rather than Mexico-focused.
- Decathlon Mexico: Global sporting goods giant with rapidly expanding physical footprint in Mexico, offering value-priced own-brand assortment across 80+ sports. Competes with Innovasport on breadth, price, and in-store experience; a meaningful structural threat to multi-brand retailers.
- El Palacio de Hierro (Sports department): Upscale Mexican department store carrying branded athletic footwear, apparel, and accessories across its physical and online channels. Overlaps with Innovasport on premium athletic assortment but as part of a broader lifestyle retail portfolio.
- Liverpool (Mexico): One of Mexico's largest department store chains offering sporting goods, footwear, and apparel alongside general merchandise. Competes with Innovasport for share of branded athletic purchases, especially in mall-based retail formats.
Direct peers
- Martí (Deportes Martí): One of Mexico's largest multi-brand sports retailers with nationwide physical stores and an e-commerce platform, selling footwear, apparel, and equipment from Nike, adidas, Puma and other international brands. Closest direct competitor to Innovasport in the Mexican sporting goods generalist category.
- Charly: Mexican sporting goods chain operating physical stores and online, focused on athletic footwear and apparel for running, training, and team sports. Competes head-to-head with Innovasport on multi-brand assortment and pricing in Mexico.
Others
- Nike Mexico (DTC): Nike's direct-to-consumer e-commerce and flagship stores in Mexico. Not a peer in the retail sense but a key supplier relationship and the most significant competitive threat via brand-direct disintermediation of the multi-brand channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Innovasport social profiles
Digital presenceInnovasport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovasport leadership team
Management profileNumber of profiles
Innovasport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovasport M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovasport
What does Innovasport do?
Innovasport is a Mexican omnichannel sports retailer selling athletic footwear, sports apparel, and accessories through more than 100 physical IS-branded stores and the innovasport.com e-commerce platform with mobile app. The catalog features global brands (Nike, adidas, Puma, Under Armour, New Era, Saucony, Hoka, YETI) plus its own Innergy brand and licensed merchandise for FIFA World Cup 2026, Liga MX, NFL, and Formula 1.
Is Innovasport a public or private company?
Innovasport is a private company. It is classified as corporate owned and is currently operating.
When was Innovasport founded?
Innovasport was founded in 1999. It employs 1,001 to 5,000 people.
Where is Innovasport based?
Innovasport is headquartered in Garza García, Mexico, in the Latin America region.
How does Innovasport make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and installment Financing Revenue.
Who are Innovasport's main competitors?
Emerging players on record are Amazon Mexico and Mercado Libre Mexico. Broad incumbents are JD Sports, Foot Locker, Decathlon Mexico, El Palacio de Hierro (Sports department) and Liverpool (Mexico). Direct peers are Martí (Deportes Martí) and Charly. Nike Mexico (DTC) is listed as an others.
Does Innovasport have an API?
No public API is recorded for Innovasport.
What industry is Innovasport in?
Innovasport's product category is Sports Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911 and its SIC code is 5661.