Vitasave.ca
Vitasave.ca is a Canadian online vitamin and supplement retailer curating 3,000+ products from 400+ brands, serving health-conscious Canadian consumers through its e-commerce platform, two Greater Vancouver retail locations, and a personalized protocol recommendation system.
- Company typePrivate
- Founded2010
- HeadquartersNorth Vancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vitasave.ca does
Vitasave.ca (legal entity Vitasave Wellness Inc., British Columbia) is a Canadian direct-to-consumer e-commerce retailer and curated marketplace for vitamins, supplements, and natural health products, founded in 2010 and headquartered in North Vancouver. The company serves Canadian consumers across use cases spanning stress, sleep, immunity, digestion, athletic performance, joint health, cognitive function, and longevity, with products priced predominantly between CA$10 and CA$100+. Its catalog aggregates 3,000+ products from 400+ third-party brands (including AOR, Natural Factors, CanPrev, NOW, Garden of Life, and Organika) alongside a growing proprietary Vitasave private label line (Magnesium Bisglycinate, Omega-3 Triple Strength, Pure Hydrolyzed Collagen, Sleep-Fx, Vitamin D3 & K2, Ashwagandha, Turmeric, and Pure NMN 500mg), each manufactured in Canada and carrying Health Canada NPN certification with third-party testing.
The technology layer centers on the Vitasave Protocol Quiz, an interactive recommendation engine that maps customer inputs (health goals, lifestyle, dietary needs) to curated product suggestions across the 3,000+ SKU catalog, functioning as a mid-funnel conversion tool and a first-party data collection layer. Distribution is dual-channel: a national DTC e-commerce storefront (free shipping over $99, ships from Canadian warehouse) complemented by two physical retail showrooms in Greater Vancouver (551 Robson Street, Vancouver; 115 16th St West, North Vancouver — the latter featuring a smoothie bar). Marketing combines content/SEO, email capture (10% first-order incentive), weekly promotional flyers, organic social, and a three-tier loyalty and referral program (Vitasave Coins, with Vitality and Champion tiers at $200 and $600 lifetime spend respectively).
The business model combines one-time product sales, a Subscribe & Save subscription offering 10-20% recurring discounts with monthly cadence, and a price-match guarantee, supported by a Canada Day promotional cadence observed at 15-20% off. Customer cohorts cited in testimonials (Helena P, Kootenay Girl, Anthony Fulker) are individual Canadian consumers rather than enterprise buyers, consistent with a long-tail B2C revenue mix. Vitasave is independently owned with no disclosed venture or private equity backing, has 11-50 employees, and is led by co-founders Adam Assadkhan (Co-Founder and Director) and Amir Assadkhan (Co-Founder).
Vitasave.ca firmographics
Firmographics- Name
- Vitasave.ca
- Legal name
- Vitasave Wellness Inc.
- Website
- https://vitasave.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitasave.ca is a Canadian online vitamin and supplement retailer curating 3,000+ products from 400+ brands, serving health-conscious Canadian consumers through its e-commerce platform, two Greater Vancouver retail locations, and a personalized protocol recommendation system.
- Ownership category
- akta.pro rank
Vitasave.ca industry classification
Industry- Product category
- Online Health Supplements Retail
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Vitasave.ca is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Vitasave.ca business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase model for supplements and health products from 400+ curated brands. Customers can purchase individual items or bundle products together.
- Subscribe & Save Subscriptions: Subscription model offering 10-20% savings on recurring product purchases. Customers can set up automatic deliveries with ability to skip or cancel anytime.
- Rewards Program: Vitasave Coins loyalty program where customers earn 2-3 coins per $1 spent, redeemable at checkout (100 coins = $1). Generates customer retention and incentivizes repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard one-time product pricing |
| Subscription | Monthly | Subscribe & Save subscription pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Vitasave.ca product offering
Product offeringCore offering
Vitasave.ca is a Canadian online retailer of vitamins, supplements, and natural health products, offering 3,000+ products curated from 400+ trusted third-party brands (e.g., AOR, Natural Factors, CanPrev, NOW Foods, Garden of Life) alongside its own NPN-certified Vitasave private label line manufactured in Canada. The platform also operates two physical retail locations in the Vancouver area and differentiates through a personalized Protocol Quiz that recommends products based on customer health goals.
Product overview
Vitasave.ca is a Canadian online health and wellness retail platform that operates as an e-commerce marketplace combining a curated third-party brand portfolio with a proprietary private label supplement line. The platform features over 400 trusted brands including AOR, Natural Factors, CanPrev, Garden of Life, and NOW Foods, alongside its own Vitasave private label products. The core offering includes vitamins, supplements, protein and fitness products, grocery and superfoods, and beauty and body care. The platform differentiates through a Protocol Quiz personalization system that recommends supplements based on customer health goals, and a loyalty rewards program (Vitasave Coins). Key private label products include Magnesium Bisglycinate, Omega-3 Triple Strength, Pure NMN 500mg, Pure Hydrolyzed Collagen Peptides, Sleep-Fx Natural Sleep Aid, and Vitamin D3 & K2. The platform emphasizes Health Canada NPN certification, third-party testing, and Canadian manufacturing for its private label line.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitasave Magnesium Bisglycinate 200 mg (240 Capsules) Highly bioavailable magnesium supplement providing 200mg of elemental magnesium as magnesium bisglycinate chelate, up to 4x more absorbable than other forms, with vegan, gluten-free, and non-GMO formulation. NPN 80089279.
- Vitasave Pure Hydrolyzed Collagen Peptides (500 g) Hydrolyzed collagen peptides powder sourced from grass-fed cows, providing 10g of collagen per serving with amino acid profile supporting skin elasticity, joint health, and stronger hair and nails. NPN 80128230.
- Vitasave Omega-3 Triple Strength (120 Softgels) High-potency omega-3 fish oil supplement providing 1000mg fish oil per softgel including 300mg EPA and 200mg DHA for cardiovascular, brain, and joint health support. NPN 80078168.
- Vitasave Pure NMN 500 mg NAD+ precursor supplement containing 500mg Nicotinamide Mononucleotide per capsule to support cellular health, energy metabolism, DNA repair, and healthy aging. NPN 80132063.
- Sleep-Fx Natural Sleep Aid (120 VCaps) Non-habit-forming sleep support supplement combining valerian, passionflower, lemon balm, GABA, L-theanine, and melatonin to promote relaxation and restful sleep. NPN 80061786.
- AOR Advanced B Complex 602 mg (VCaps) B-complex vitamin supplement delivering all eight B vitamins in active, bioavailable forms including methylcobalamin, pyridoxal-5-phosphate, and calcium L-5-MTHF to support energy metabolism and cognitive function. NPN 80025646.
- Natural Factors CurcuminRich Theracurmin Double Strength (VCaps) High-absorption curcumin supplement using patented Theracurmin micronization technology that delivers curcumin particles 100 times smaller than standard powder for superior bioavailability. NPN 80027669.
- CanPrev Magnesium Bis-Glycinate 200 mg Gentle Canadian-manufactured magnesium bis-glycinate supplement delivering 200mg highly absorbable elemental magnesium bonded to glycine for gentle digestion and muscle/nerve support. NPN 80058007.
- Magic Scoop All-In-One Nutritional Greens - Pineapple Coconut (312 g) All-in-one superfood blend containing 70+ ingredients including vitamins, minerals, probiotics, and functional mushrooms supporting energy, gut health, immunity, and daily nutrition.
- Vitasave Health Club Hat — Green Corduroy Edition Limited edition premium micro-corduroy hat featuring forest green colorway with embroidered Vitasave VS Health Club crest. CA$45.00.
- Vitasave Private Label Supplement Line Vitasave's proprietary line of supplements including Magnesium Bisglycinate, Omega-3 Triple Strength, Pure NMN, Collagen Peptides, Vitamin D3 & K2, Turmeric, Ashwagandha, and Sleep-Fx. These products are formulated, tested, and manufactured in Canada with NPN certification and third-party testing.
- Subscribe & Save Subscription Service Subscription program offering 10-20% savings on recurring product purchases, with automatic deliveries and the ability to skip or cancel anytime.
Quantifiable outcome
- Trusted by 1,000,000+ Canadian customers
- +3 more outcomes
Companies that use Vitasave.ca
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Vitasave.ca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vitasave.ca partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Vitasave.ca competitors and assessment
Company assessmentDirect peers
- Well.ca: Canadian online health, wellness, and natural products retailer offering vitamins, supplements, beauty, and baby products direct-to-consumer. Directly comparable to Vitasave as a domestic e-commerce-first Canadian supplement/health marketplace with a curated multi-brand assortment and loyalty program.
- iHerb: Global online retailer specializing in vitamins, supplements, and natural health products with a curated multi-brand marketplace and discount-driven pricing. Comparable to Vitasave as a pure-play DTC supplement marketplace competing on selection, price, and customer reviews.
- Vitacost: US-based online retailer of vitamins, supplements, and natural health products operating a curated multi-brand marketplace with subscription pricing. Directly comparable on business model, assortment breadth, and subscription mechanics.
- The Vitamin Shoppe: Specialty omnichannel retailer of vitamins, supplements, and wellness products operating both e-commerce and a large North American store fleet with a private label portfolio. Comparable to Vitasave on category focus, omnichannel model, and private label strategy.
- Healthy Planet: Canadian health and wellness retailer offering vitamins, supplements, natural foods, and beauty products across multiple store locations plus e-commerce. Comparable on assortment overlap, Canadian footprint, and price-competitive positioning.
- Nature's Emporium: Canadian health food and supplement retailer operating physical storefronts across Southern Ontario with curated supplements, natural foods, and wellness products. Comparable to Vitasave on Canadian focus, premium health positioning, and curated assortment, though primarily bricks-and-mortar rather than e-commerce-first.
Broad incumbents
- Shoppers Drug Mart: Canada's largest pharmacy chain, owned by Loblaw Companies, with broad OTC health, vitamin, and supplement assortment across hundreds of locations plus e-commerce. Comparable as a competing supplement retail channel with significantly larger scale and household reach.
- GNC: Global specialty retailer of vitamins, supplements, and sports nutrition with a significant private label portfolio and omnichannel distribution. Comparable on category focus and private label strategy at materially larger scale.
- Amazon (Health & Personal Care / Supplements): Global e-commerce giant operating the dominant Canadian online marketplace including a deep vitamins/supplements category with Prime shipping. Comparable as the principal price/selection competitor constraining Vitasave's third-party marketplace economics.
Emerging players
- Thrive Market: US-based online membership retailer focused on natural and organic health, wellness, and grocery products. Comparable on curated health/wellness e-commerce positioning with a membership/subscription mechanic, though primarily US-focused and broader in grocery than Vitasave.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitasave.ca social profiles
Digital presenceVitasave.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitasave.ca leadership team
Management profileNumber of profiles
Profiles2 records
Vitasave.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitasave.ca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitasave.ca
What does Vitasave.ca do?
Vitasave.ca is a Canadian online retailer of vitamins, supplements, and natural health products, offering 3,000+ products curated from 400+ trusted third-party brands (e.g., AOR, Natural Factors, CanPrev, NOW Foods, Garden of Life) alongside its own NPN-certified Vitasave private label line manufactured in Canada. The platform also operates two physical retail locations in the Vancouver area and differentiates through a personalized Protocol Quiz that recommends products based on customer health goals.
Is Vitasave.ca a public or private company?
Vitasave.ca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitasave.ca founded?
Vitasave.ca was founded in 2010. It employs 11 to 50 people.
Where is Vitasave.ca based?
Vitasave.ca is headquartered in North Vancouver, Canada, in the North America region.
How does Vitasave.ca make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscribe & Save Subscriptions and rewards Program.
Who are Vitasave.ca's main competitors?
Direct peers on record are Well.ca, iHerb, Vitacost, The Vitamin Shoppe, Healthy Planet and Nature's Emporium. Broad incumbents are Shoppers Drug Mart, GNC and Amazon (Health & Personal Care / Supplements). Thrive Market is listed as an emerging player.
Does Vitasave.ca have an API?
No public API is recorded for Vitasave.ca.
What industry is Vitasave.ca in?
Vitasave.ca's product category is Online Health Supplements Retail. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 5912.