Atlantic Energy
Atlantic Energy is a private retail energy provider supplying electricity and natural gas to residential and commercial customers across 11 U.S. states in PJM, ISO-NE, NYISO, and ERCOT deregulated markets, with growing exposure to data center load through broker, direct, and acquisition-driven channels.
- Company typePrivate
- Founded2010
- HeadquartersDeerfield Beach, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Atlantic Energy does
Atlantic Energy is a privately-held retail energy provider (REP) operating in deregulated U.S. electricity and natural gas markets across four major ISOs/RTOs—PJM, ISO-NE, NYISO, and ERCOT—serving residential and commercial customers in 11 states (CT, DE, IL, MD, MA, NJ, NY, OH, PA, TX, plus Washington D.C.). Founded in 2010 and headquartered in Deerfield Beach, Florida, the company operates under the legal entity Atlantic Energy Group, LLC in Texas and is PE-backed by Gainline Capital Partners, which invested in July 2021. The company maintains sub-brands AE Texas and Atlantex Power for the Texas market acquired through customer transitions and roll-ups.
Atlantic Energy monetizes through retail supply margins on fixed-rate and variable-rate electricity plans, natural gas supply, and customized commercial energy contracts billed monthly under subscription-style arrangements. Distinctive product features include the "Smarter Products" bundle (smart home cameras and light bulbs delivered 90 days post-enrollment and managed via the Atlantic Energy mobile app) and the "Smarter Payback" loyalty program (3% cash back on prior-12-month usage after 24 months of tenure). The company runs a Broker Partner Program with API capabilities that enables energy brokers and consultants to integrate Atlantic Energy supply products into client portfolios.
The company's go-to-market combines direct residential sales (website, contact center), direct commercial sales, and broker/consultant channel partnerships. In 2024–2025, Atlantic Energy pursued aggressive inorganic growth, completing three customer acquisitions in 2025 (Flagship Power and JUICE from Mothership Energy, plus most of Summer Energy's Texas commercial book) and launching in ERCOT in October 2024. In 2026, the company entered the data center and digital infrastructure vertical with a flagship 150 MW power supply agreement for Viking Data Centers' Akron, Ohio AI and crypto mining facility, reinforced by the February 2026 appointment of Kris Hertel as SVP of Sales with explicit focus on data center load segments.
Atlantic Energy firmographics
Firmographics- Name
- Atlantic Energy
- Legal name
- Atlantic Energy Group, LLC
- Website
- https://atlanticenergyco.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Atlantic Energy is a private retail energy provider supplying electricity and natural gas to residential and commercial customers across 11 U.S. states in PJM, ISO-NE, NYISO, and ERCOT deregulated markets, with growing exposure to data center load through broker, direct, and acquisition-driven channels.
- Ownership category
- akta.pro rank
Atlantic Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industry
- Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)
Keywords
Where Atlantic Energy is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Atlantic Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Electricity Sales: Supply of electricity to residential and commercial customers in deregulated markets with fixed-rate and variable-rate plan options
- Natural Gas Sales: Supply of natural gas to residential and commercial customers in deregulated markets
- Broker Partnership Services: API capabilities and energy supply services offered to energy brokers and consultants for their portfolios
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-Rate Plans |
| Usage-based | Monthly | Variable-Rate Plans |
| Subscription | Monthly | Smart Bundle Plans |
| Subscription | Monthly | Commercial Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Atlantic Energy product offering
Product offeringCore offering
Atlantic Energy is a retail energy provider that supplies electricity and natural gas to residential and commercial customers in deregulated U.S. markets across PJM, ISO-NE, NYISO, and ERCOT regions. The company offers fixed-rate and variable-rate plans, a smart home product bundle, a cash-back loyalty program, and customized commercial energy solutions, distributing through direct sales, broker partnerships, and self-service online channels.
Product overview
Atlantic Energy is a retail energy provider offering a portfolio of electricity and natural gas products across deregulated markets in multiple U.S. states. The core offering consists of residential fixed-rate and variable-rate electricity plans, residential natural gas service, and commercial energy solutions. The company operates sub-brands including AE Texas and Atlantex Power for the Texas market. Additional offerings include smart home products bundles, a cash-back rewards program, and a broker partner program with API capabilities. The company primarily competes on pricing transparency, customer service, and innovative energy structuring for commercial customers including data centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Fixed-Rate Electricity Plans
- Residential Variable-Rate Electricity Plans
- Residential Natural Gas Service
- Commercial Energy Solutions
- Broker Partner Program
- Smart Products Bundle
Quantifiable outcome
- Fastest-growing retailer status (2025)
- +2 more outcomes
Companies that use Atlantic Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Atlantic Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Atlantic Energy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Viking Data CentersflagshipAtlantic Energy was selected by Viking Data Centers as its long-term power provider for a 380,000 sq. ft. crypto mining and AI data center in Akron, Ohio (opened 2021 in former Goodyear tire factory). Atlantic developed an innovative energy structuring solution supporting up to 150 MW of computing capacity with expansion potential. Environ Energy served as Viking's energy consultant during selection.
- Environ EnergyminorEnviron Energy served as energy consultant for Viking Data Centers during the provider selection process for the Akron facility. Atlantic Energy was ultimately selected as the power provider.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Atlantic Energy competitors and assessment
Company assessmentBroad incumbents
- Constellation Energy: One of the largest U.S. competitive electricity suppliers and generators, serving residential, commercial, and industrial customers across multiple ISOs including PJM. Directly comparable to Atlantic as a multi-ISO retail electricity and natural gas supplier but operating at vastly greater scale and with owned generation.
- TXU Energy: Largest retail electricity provider in Texas (ERCOT), serving residential and business customers. Comparable to Atlantic's AE Texas / Atlantex Power brands but at far greater scale and with deeper Texas brand recognition.
- Vistra Energy Retail: Parent of TXU Energy and other retail electricity brands; operates one of the largest competitive retail energy supply businesses in the U.S., including residential, commercial, and industrial customers across multiple ISOs and ERCOT. Comparable to Atlantic as a major multi-ISO retailer but at vastly greater scale.
- Direct Energy (NRG Energy): NRG-owned retail electricity and natural gas supplier serving residential and commercial customers across most U.S. deregulated markets. Closely comparable to Atlantic's residential fixed/variable rate electricity and natural gas offerings and broker-channel model, but at materially larger scale.
Direct peers
- Amigo Energy: Retail electricity provider primarily serving Texas (ERCOT) residential and small commercial customers with fixed-rate plans. Comparable to Atlantic's Texas operations (AE Texas) and similar customer-acquisition approach via brokers and direct channels.
- Cirro Energy: Texas-focused retail electricity provider with residential and commercial plans across ERCOT. Comparable to Atlantic's Texas brands and similar mid-tier market positioning.
- Champion Energy Services: Retail electricity provider serving residential, commercial, and industrial customers across multiple deregulated U.S. markets including Texas. Directly comparable multi-ISO supplier model with similar broker-channel distribution.
- Major Energy Electric Services: Retail electricity supplier operating across multiple deregulated U.S. markets with residential and commercial offerings. Comparable to Atlantic's multi-ISO strategy, customer base, and product mix.
- Green Mountain Energy: NRG-owned retail electricity provider specializing in renewable/green plans across multiple deregulated states. Directly comparable to Atlantic's residential electricity offering with similar fixed/variable plan structures and multi-state presence, differentiated by a renewable-energy focus.
- Think Energy: Retail electricity provider operating in multiple deregulated states with residential and small commercial offerings. Closely comparable to Atlantic's multi-state residential fixed/variable rate electricity supply model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Atlantic Energy social profiles
Digital presenceAtlantic Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Energy leadership team
Management profileNumber of profiles
Profiles2 records
Atlantic Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Energy
What does Atlantic Energy do?
Atlantic Energy is a retail energy provider that supplies electricity and natural gas to residential and commercial customers in deregulated U.S. markets across PJM, ISO-NE, NYISO, and ERCOT regions. The company offers fixed-rate and variable-rate plans, a smart home product bundle, a cash-back loyalty program, and customized commercial energy solutions, distributing through direct sales, broker partnerships, and self-service online channels.
Is Atlantic Energy a public or private company?
Atlantic Energy is a private company. It is classified as private equity controlled and is currently operating.
When was Atlantic Energy founded?
Atlantic Energy was founded in 2010. It employs 101 to 250 people.
Where is Atlantic Energy based?
Atlantic Energy is headquartered in Deerfield Beach, United States, in the North America region.
How does Atlantic Energy make money?
Three revenue lines are on record. Retail Electricity Sales are the primary driver. The others are natural Gas Sales and broker Partnership Services.
Who are Atlantic Energy's main competitors?
Broad incumbents on record are Constellation Energy, TXU Energy, Vistra Energy Retail and Direct Energy (NRG Energy). Direct peers are Amigo Energy, Cirro Energy, Champion Energy Services, Major Energy Electric Services, Green Mountain Energy and Think Energy.
Does Atlantic Energy have an API?
No public API is recorded for Atlantic Energy.
What industry is Atlantic Energy in?
Atlantic Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAGABAD, Dual-Fuel Retail Supply (Electric + Gas Bundles). Its NAICS code is 2211 and its SIC code is 4911.