Atlantic Energy

What Atlantic Energy does

Atlantic Energy is a privately-held retail energy provider (REP) operating in deregulated U.S. electricity and natural gas markets across four major ISOs/RTOs—PJM, ISO-NE, NYISO, and ERCOT—serving residential and commercial customers in 11 states (CT, DE, IL, MD, MA, NJ, NY, OH, PA, TX, plus Washington D.C.). Founded in 2010 and headquartered in Deerfield Beach, Florida, the company operates under the legal entity Atlantic Energy Group, LLC in Texas and is PE-backed by Gainline Capital Partners, which invested in July 2021. The company maintains sub-brands AE Texas and Atlantex Power for the Texas market acquired through customer transitions and roll-ups.

Atlantic Energy monetizes through retail supply margins on fixed-rate and variable-rate electricity plans, natural gas supply, and customized commercial energy contracts billed monthly under subscription-style arrangements. Distinctive product features include the "Smarter Products" bundle (smart home cameras and light bulbs delivered 90 days post-enrollment and managed via the Atlantic Energy mobile app) and the "Smarter Payback" loyalty program (3% cash back on prior-12-month usage after 24 months of tenure). The company runs a Broker Partner Program with API capabilities that enables energy brokers and consultants to integrate Atlantic Energy supply products into client portfolios.

The company's go-to-market combines direct residential sales (website, contact center), direct commercial sales, and broker/consultant channel partnerships. In 2024–2025, Atlantic Energy pursued aggressive inorganic growth, completing three customer acquisitions in 2025 (Flagship Power and JUICE from Mothership Energy, plus most of Summer Energy's Texas commercial book) and launching in ERCOT in October 2024. In 2026, the company entered the data center and digital infrastructure vertical with a flagship 150 MW power supply agreement for Viking Data Centers' Akron, Ohio AI and crypto mining facility, reinforced by the February 2026 appointment of Kris Hertel as SVP of Sales with explicit focus on data center load segments.

Name

Atlantic Energy

Legal name

Atlantic Energy Group, LLC

Website

https://atlanticenergyco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlantic Energy is a private retail energy provider supplying electricity and natural gas to residential and commercial customers across 11 U.S. states in PJM, ISO-NE, NYISO, and ERCOT deregulated markets, with growing exposure to data center load through broker, direct, and acquisition-driven channels.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industry

Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)

Keywords

• Retail energy supply
• Electricity plans
• Natural gas supply
• Commercial energy solutions
• Broker energy services

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Electricity Sales: Supply of electricity to residential and commercial customers in deregulated markets with fixed-rate and variable-rate plan options
2. Natural Gas Sales: Supply of natural gas to residential and commercial customers in deregulated markets
3. Broker Partnership Services: API capabilities and energy supply services offered to energy brokers and consultants for their portfolios

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Atlantic Energy is a retail energy provider that supplies electricity and natural gas to residential and commercial customers in deregulated U.S. markets across PJM, ISO-NE, NYISO, and ERCOT regions. The company offers fixed-rate and variable-rate plans, a smart home product bundle, a cash-back loyalty program, and customized commercial energy solutions, distributing through direct sales, broker partnerships, and self-service online channels.

Product overview

Atlantic Energy is a retail energy provider offering a portfolio of electricity and natural gas products across deregulated markets in multiple U.S. states. The core offering consists of residential fixed-rate and variable-rate electricity plans, residential natural gas service, and commercial energy solutions. The company operates sub-brands including AE Texas and Atlantex Power for the Texas market. Additional offerings include smart home products bundles, a cash-back rewards program, and a broker partner program with API capabilities. The company primarily competes on pricing transparency, customer service, and innovative energy structuring for commercial customers including data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Fixed-Rate Electricity Plans
• Residential Variable-Rate Electricity Plans
• Residential Natural Gas Service
• Commercial Energy Solutions
• Broker Partner Program
• Smart Products Bundle

Quantifiable outcome

• Fastest-growing retailer status (2025)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Viking Data CentersflagshipStrategic or Co-development Partner · 5 March 2026Atlantic Energy was selected by Viking Data Centers as its long-term power provider for a 380,000 sq. ft. crypto mining and AI data center in Akron, Ohio (opened 2021 in former Goodyear tire factory). Atlantic developed an innovative energy structuring solution supporting up to 150 MW of computing capacity with expansion potential. Environ Energy served as Viking's energy consultant during selection.
• Environ EnergyminorStrategic or Co-development Partner · 5 March 2026Environ Energy served as energy consultant for Viking Data Centers during the provider selection process for the Akron facility. Atlantic Energy was ultimately selected as the power provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Constellation Energy: One of the largest U.S. competitive electricity suppliers and generators, serving residential, commercial, and industrial customers across multiple ISOs including PJM. Directly comparable to Atlantic as a multi-ISO retail electricity and natural gas supplier but operating at vastly greater scale and with owned generation.
• TXU Energy: Largest retail electricity provider in Texas (ERCOT), serving residential and business customers. Comparable to Atlantic's AE Texas / Atlantex Power brands but at far greater scale and with deeper Texas brand recognition.
• Vistra Energy Retail: Parent of TXU Energy and other retail electricity brands; operates one of the largest competitive retail energy supply businesses in the U.S., including residential, commercial, and industrial customers across multiple ISOs and ERCOT. Comparable to Atlantic as a major multi-ISO retailer but at vastly greater scale.
• Direct Energy (NRG Energy): NRG-owned retail electricity and natural gas supplier serving residential and commercial customers across most U.S. deregulated markets. Closely comparable to Atlantic's residential fixed/variable rate electricity and natural gas offerings and broker-channel model, but at materially larger scale.

Direct peers

• Amigo Energy: Retail electricity provider primarily serving Texas (ERCOT) residential and small commercial customers with fixed-rate plans. Comparable to Atlantic's Texas operations (AE Texas) and similar customer-acquisition approach via brokers and direct channels.
• Cirro Energy: Texas-focused retail electricity provider with residential and commercial plans across ERCOT. Comparable to Atlantic's Texas brands and similar mid-tier market positioning.
• Champion Energy Services: Retail electricity provider serving residential, commercial, and industrial customers across multiple deregulated U.S. markets including Texas. Directly comparable multi-ISO supplier model with similar broker-channel distribution.
• Major Energy Electric Services: Retail electricity supplier operating across multiple deregulated U.S. markets with residential and commercial offerings. Comparable to Atlantic's multi-ISO strategy, customer base, and product mix.
• Green Mountain Energy: NRG-owned retail electricity provider specializing in renewable/green plans across multiple deregulated states. Directly comparable to Atlantic's residential electricity offering with similar fixed/variable plan structures and multi-state presence, differentiated by a renewable-energy focus.
• Think Energy: Retail electricity provider operating in multiple deregulated states with residential and small commercial offerings. Closely comparable to Atlantic's multi-state residential fixed/variable rate electricity supply model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtlanticEnergy
• Instagraminstagram.com/atlanticenergyco
• Pinterestpinterest.com/atlanticenergyco
• Xx.com/AtlanticEnergyC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Energy