CaseCoach
CaseCoach is a London-based SaaS platform that provides subscription-based preparation tools, peer mock-interview practice, and 1-on-1 coaching with former MBB consultants to MBA candidates and professionals targeting McKinsey, BCG, and Bain interviews.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What CaseCoach does
CaseCoach, founded in 2018 and headquartered in London (CaseCoach Ltd), operates a subscription-based online platform that prepares candidates for management-consulting interviews at McKinsey, BCG, and Bain. The company's core product, the Consulting Interview Prep Toolkit, bundles 50+ hours of video instruction, a Case Library of 100+ practice cases with solutions, six families of interactive drills (structuring, calculation, case math, market sizing, chart interpretation, and creativity), and a Practice Room for live peer mock interviews. A Free Consulting Resume Course serves as a freemium acquisition funnel, and 1-on-1 case coaching with former MBB consultants (priced from $154 per session, with packages) provides a high-margin expert services layer. The platform is delivered as a web-based SaaS product integrating Stripe payments, Wistia/Spotlightr for video, Google reCAPTCHA, and AI-driven features for spoken-response transcription, structuring-drill feedback, and coaching-session evaluation. Distribution is primarily self-serve direct-to-consumer with a parallel University Solutions channel that licenses access to MBA programs and career services at institutions including MIT Sloan, Tsinghua SEM, Cambridge, and London Business School, with stated reach across 90+ universities in 20 countries. The company is founder-owned and bootstrapped under CEO Enguerran Loos, a former McKinsey Engagement Manager, with a stated team size of 1-10 employees and no disclosed external funding.
CaseCoach firmographics
Firmographics- Name
- CaseCoach
- Legal name
- CaseCoach Ltd
- Website
- https://casecoach.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CaseCoach is a London-based SaaS platform that provides subscription-based preparation tools, peer mock-interview practice, and 1-on-1 coaching with former MBB consultants to MBA candidates and professionals targeting McKinsey, BCG, and Bain interviews.
- Ownership category
- akta.pro rank
CaseCoach industry classification
Industry- Product category
- Interview Preparation Software
- NAICS
- Other Management Consulting Services (541618)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where CaseCoach is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CaseCoach business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consulting Interview Prep Toolkit Subscription: Monthly or annual subscription providing full access to online courses, Case Library, Practice Room, Drills, and Dashboard. Monthly plan auto-renews; annual plan is one-time payment for 12-month access.
- Case Coaching Sessions: One-on-one coaching sessions with former McKinsey, BCG, and Bain consultants. Priced per session starting at $154 USD. Packages of multiple sessions available with up to 25% discount. Standard and Top Coach tiers available.
- Free Resume Course: Free course with video lectures, templates, and examples for resume and cover letter writing. Serves as lead magnet/acquisition channel to drive conversions to paid toolkit subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - Full toolkit access |
| Subscription | Annual | Annual subscription - Full toolkit access (save 66%) |
| Other | Pay-as-you-go | 1-hour Case Coaching with Standard Coach |
| Other | Pay-as-you-go | 1-hour Case Coaching with Top Coach |
| Other | Multi-year contract | Package of 5 sessions (save up to 25%) |
| Freemium | Pay-as-you-go | Free Resume Course |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
CaseCoach product offering
Product offeringCore offering
CaseCoach is a subscription-based online platform that prepares candidates for consulting interviews at McKinsey, BCG, and Bain. The core offering is the Consulting Interview Prep Toolkit, which bundles video courses, a 100+ practice case library, a peer Practice Room, AI-powered drills, and a personal dashboard. The platform also sells one-on-one coaching sessions with former MBB interviewers and provides a free resume/cover letter course.
Product overview
CaseCoach is a comprehensive consulting career preparation platform offering a unified ecosystem of tools for candidates targeting McKinsey, BCG, and Bain. The core offering is the Consulting Interview Prep Toolkit (subscription), which bundles video courses (Case Interview Prep, Case Math, Fit Interview, PEI Prep), a Case Library of 100+ practice cases, a Practice Room for peer mock interviews, and AI-powered drills (structuring, calculation, case math, market sizing, chart interpretation, creativity). Complementary offerings include a Free Consulting Resume Course (free) for application preparation, and Case Coaching Sessions (paid per session or package) providing one-on-one coaching with MBB alumni interviewers. These products integrate within a single platform: the toolkit provides self-paced preparation, the resume course addresses screening-stage needs, and coaching offers personalized expert feedback to supplement self-study.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Interview Prep Toolkit
Quantifiable outcome
- 97% of coaching reviews are 5-star ratings
- +3 more outcomes
Companies that use CaseCoach
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
CaseCoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
CaseCoach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MBA Programs (MIT, Tsinghua, Cambridge, London Business School, etc.)coreCaseCoach provides interview preparation resources to university career services and MBA programs. Trusted by 10 of the top-20 MBA programs globally and 90+ other leading universities in 20 countries. Programs integrate CaseCoach into their career preparation curriculum.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CaseCoach competitors and assessment
Company assessmentDirect peers
- MyConsultingCoach: MyConsultingCoach is a coaching marketplace connecting consulting candidates with former MBB interviewers, overlapping directly with CaseCoach's Case Coaching Sessions business.
- Management Consulted: Management Consulted provides consulting interview prep resources, case books, and coaching. It is a direct competitor to CaseCoach in content libraries, prep courses, and coaching for consulting candidates.
- IGotAnOffer: IGotAnOffer provides online courses and 1-on-1 coaching for consulting, product management, and tech interviews. It is a direct competitor to CaseCoach's coaching and toolkit offerings for candidates targeting MBB and tier-2 firms.
- PrepLounge: PrepLounge is a consulting interview preparation platform offering case practice, peer matching, and a marketplace of coaches. It competes head-on with CaseCoach's Practice Room and subscription toolkit in the same MBB-targeting candidate segment.
- Crafting Cases: Crafting Cases provides case interview preparation courses and tools targeting McKinsey, BCG, and Bain candidates. It competes with CaseCoach on structured prep content and drills for consulting interviews.
- CaseInterview.com: CaseInterview.com (Victor Cheng) is one of the original case interview prep platforms, offering courses, secrets videos, and frameworks. It overlaps with CaseCoach's video course library and serves the same MBB-aspiring candidate base.
- Rocketblocks: Rocketblocks offers interactive drills, case practice, and frameworks for consulting interview prep, mirroring CaseCoach's AI-powered drill and case library products. It targets the same MBA and pre-experience candidate pool.
Broad incumbents
- Coursera: Coursera is a large-scale MOOC and certificate platform with university and enterprise partnerships that overlap with CaseCoach's B2B university distribution and video course delivery model. It is a benchmark for scale, pricing, and content licensing rather than a direct competitor on case prep.
- LinkedIn Learning: LinkedIn Learning is a broad online learning platform owned by Microsoft that offers career and business courses. While not consulting-specific, it is a substitute at the margin for budget candidates and a benchmark for B2B distribution to enterprise and university customers.
Emerging players
- Leland: Leland is a coaching marketplace and content platform for MBA and consulting interview prep with strong overlap in coaching services. It targets a similar candidate persona but has expanded into broader categories (tech, product, MBA admissions).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CaseCoach social profiles
Digital presenceCaseCoach compliance and trust
Trust signalCompliance2 records
CaseCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaseCoach leadership team
Management profileNumber of profiles
Profiles1 record
CaseCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaseCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaseCoach
What does CaseCoach do?
CaseCoach is a subscription-based online platform that prepares candidates for consulting interviews at McKinsey, BCG, and Bain. The core offering is the Consulting Interview Prep Toolkit, which bundles video courses, a 100+ practice case library, a peer Practice Room, AI-powered drills, and a personal dashboard. The platform also sells one-on-one coaching sessions with former MBB interviewers and provides a free resume/cover letter course.
Is CaseCoach a public or private company?
CaseCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CaseCoach founded?
CaseCoach was founded in 2018. It employs 1 to 10 people.
Where is CaseCoach based?
CaseCoach is headquartered in London, United Kingdom, in the Europe region.
How does CaseCoach make money?
Three revenue lines are on record. Consulting Interview Prep Toolkit Subscription is the primary driver. The others are case Coaching Sessions and free Resume Course.
Who are CaseCoach's main competitors?
Direct peers on record are MyConsultingCoach, Management Consulted, IGotAnOffer, PrepLounge, Crafting Cases, CaseInterview.com and Rocketblocks. Broad incumbents are Coursera and LinkedIn Learning. Leland is listed as an emerging player.
Does CaseCoach have an API?
No public API is recorded for CaseCoach.
What industry is CaseCoach in?
CaseCoach's product category is Interview Preparation Software. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 541618 and its SIC code is 7372.