Leland
Leland is a coaching marketplace connecting individual professionals with expert coaches for career advancement, graduate school admissions, and AI skill-building, supplemented by an enterprise AI training and talent division serving organizations.
- Company typePrivate
- Founded2021
- HeadquartersStanford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Leland does
Leland is a coaching marketplace that connects individual professionals with verified expert coaches across career development, graduate school admissions, test preparation, and increasingly AI skill-building. Founded in 2021 and headquartered in Lehi, Utah, the platform serves consumers seeking career advancement and organizations seeking AI workforce upskilling. The company has scaled to support over 30,378 platform reviews with a 4.99 average rating and reports 500+ trained AI experts through its enterprise programs.
Leland firmographics
Firmographics- Name
- Leland
- Legal name
- Leland Inc.
- Website
- https://joinleland.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leland is a coaching marketplace connecting individual professionals with expert coaches for career advancement, graduate school admissions, and AI skill-building, supplemented by an enterprise AI training and talent division serving organizations.
- Ownership category
- akta.pro rank
Leland industry classification
Industry- Product category
- Online Coaching Marketplace
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- College Application, Admissions & Essay Coaching (EDAMAKAE)
- akta.pro secondary industries
- Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD), Summer Programs, Research & Extracurricular Planning for Admissions (EDANAEAL)
Keywords
Where Leland is headquartered
LocationHeadquarters
- HQ city
- Stanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Coaching Marketplace Fees: Leland operates as a marketplace connecting coaches with clients. Coaches set their own hourly rates ranging from $59 to $475/hr, and Leland likely takes a platform fee or commission on transactions.
- AI Builder Program Enrollment: Enrollment priced at $999 per cohort for the five-level AI training program teaching professionals to build AI automations and agents.
- Enterprise Training & Services: Leland for Teams offers AI training, AI infrastructure building services, and AI-native talent recruitment for enterprise clients including VC firms, tech companies, and consulting firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AI Builder Program - Five-level live online training course |
| Subscription | Monthly | 1-on-1 Coaching - Individual expert sessions |
| Other | Multi-year contract | Leland for Teams - Enterprise AI training and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Leland product offering
Product offeringCore offering
Leland operates an online coaching marketplace that connects individuals with verified expert coaches for 1-on-1 sessions across MBA admissions, career development, test prep, and professional skills. The company also delivers live cohort-based AI training (the AI Builder Program) that teaches non-technical professionals to build AI automations and agents using tools like Claude Code and n8n, and offers enterprise AI training, infrastructure building, and AI-native talent recruitment through Leland for Teams.
Product overview
Leland is a coaching and career development marketplace offering a platform-plus-modules architecture. The core offering is a marketplace connecting individuals with expert coaches for 1-on-1 coaching across categories including MBA admissions, career development, test prep, and professional skills. The flagship product is the AI Builder Program, a five-level live online training course teaching professionals to build AI automations and agents. Additional modules include Leland+ (premium subscription), Livestreams (live interactive sessions), and Leland for Teams (enterprise solution). The platform also includes a Content Library for learning resources. The products work together to serve individual professionals seeking career advancement and organizations seeking AI training and talent.
Differentiator
Problem solved
Functional benefit
Brands
- AI Builder Program: A five-level live online training course teaching agents and automations using tools like Claude Code and n8n. The program targets non-technical knowledge workers and spans sessions across three weeks per level.
Products and services
- Coaching Marketplace A marketplace connecting individuals with verified expert coaches for 1-on-1 coaching across categories including MBA admissions, career development, test prep, and professional skills. Coaches set their own rates and individuals book sessions directly.
- AI Builder Program A five-level live online training course teaching professionals to build AI automations and agents using tools like Claude Code and n8n. Each level spans three weeks, with students building self-correcting, goal-directed AI systems.
- Leland+ Premium subscription providing access to exclusive content, features, and benefits for members seeking enhanced learning and development resources.
- Livestreams Free live interactive sessions with industry experts where users can watch, ask questions in real-time, and connect with peers.
- Leland for Teams Enterprise business solution offering three services: Training (the AI Builder Program to upskill teams), Services (building AI infrastructure and agentic workflows inside businesses), and Talent (hiring AI-native operators). Targets organizations including Google, JP Morgan, and Bain.
- Content Library A content library providing resources for learning and skill development across various professional and academic categories.
Quantifiable outcome
- 74% increase in job offers for Kellogg students partnered with Leland for career coaching
- +3 more outcomes
Companies that use Leland
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Leland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Leland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Kellogg School of ManagementflagshipPartnership with Kellogg to provide career coaching for students across consulting, tech, and finance tracks. Resulted in 74% increase in job offers for partnering students. Demonstrates enterprise credibility and proven outcomes.
- FJ LabsminorFJ Labs reposted the AI Builder Program announcement, amplifying reach to their network of founders and investors.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Leland competitors and assessment
Company assessmentDirect peers
- Maven: Maven operates a cohort-based learning marketplace for professionals, with instructors setting their own prices and categories spanning AI, product, growth, and leadership. It is the most direct competitor to Leland, sharing both the consumer cohort model and the enterprise B2B arm, and was named alongside Leland in Forbes' 2026 top free AI classes list.
- MasterClass: MasterClass is a premium online learning marketplace featuring expert-led video courses, and more recently live cohorts. It is comparable to Leland in its premium positioning, expert-talent flywheel, and subscription plus à-la-carte monetization, though its category mix skews toward lifestyle and creative versus Leland's career and AI focus.
- IGotAnOffer: IGotAnOffer is a coaching and course platform focused on management consulting, product management, and tech interview preparation, with both self-paced content and 1-on-1 coaching from former McKinsey, BCG, Bain, and FAANG coaches. It is a direct competitor to Leland in the consulting and tech interview prep coaching vertical, serving similar MBA and career-coaching personas.
Emerging players
- School16: School16 is an AI-focused live cohort training provider for professionals, named alongside Leland in the Forbes 2026 best free AI classes feature. It competes head-to-head with Leland's AI Builder Program in the same non-technical AI upskilling segment.
- Reforge: Reforge is a professional education platform offering cohort-based and self-paced programs in product, growth, engineering, and increasingly AI. It is comparable to Leland in the high-end professional cohort model and in the AI upskilling expansion, with similar buyer personas in tech and product management.
- MentorCruise: MentorCruise is a 1-on-1 mentorship marketplace connecting professionals with vetted experts across software, data, AI, and business domains. It is comparable to Leland's coaching marketplace in the expert-supply flywheel and per-mentor pricing model, though it skews more technical and lacks the admissions and test prep verticals.
- Wyzant: Wyzant is a 1-on-1 tutoring and lessons marketplace covering academic, test prep, and professional subjects with tutor-set hourly rates. It is comparable to Leland's marketplace structure and per-expert pricing, though it skews toward K-12 and academic subjects rather than elite admissions and AI career coaching.
Broad incumbents
- Coursera: Coursera is a large online learning platform with a broad catalog including AI, business, and career credentials, plus enterprise B2B sales through Coursera for Business. It overlaps with Leland on AI upskilling and career-focused content, and competes for the same HR/L&D enterprise budgets, but lacks the marketplace expert-coaching model.
- Udemy: Udemy operates a global online course marketplace with extensive AI, business, and career development catalogs, including Udemy Business for enterprise L&D. It is a broad incumbent that overlaps with Leland's AI training and career upskilling content, though its on-demand model differs from Leland's live cohort and 1-on-1 coaching approach.
- LinkedIn Learning: LinkedIn Learning is LinkedIn's on-demand professional development platform, deeply integrated with the LinkedIn professional graph that Leland's users also inhabit. It overlaps with Leland on AI, business, and career-skill content and competes for enterprise L&D budgets, but lacks live cohort and human coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leland social profiles
Digital presenceLeland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leland leadership team
Management profileNumber of profiles
Profiles4 records
Leland funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leland
What does Leland do?
Leland operates an online coaching marketplace that connects individuals with verified expert coaches for 1-on-1 sessions across MBA admissions, career development, test prep, and professional skills. The company also delivers live cohort-based AI training (the AI Builder Program) that teaches non-technical professionals to build AI automations and agents using tools like Claude Code and n8n, and offers enterprise AI training, infrastructure building, and AI-native talent recruitment through Leland for Teams.
Is Leland a public or private company?
Leland is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leland founded?
Leland was founded in 2021. It employs 11 to 50 people.
Where is Leland based?
Leland is headquartered in Stanford, United States, in the North America region.
How does Leland make money?
Three revenue lines are on record. Coaching Marketplace Fees are the primary driver. The others are AI Builder Program Enrollment and enterprise Training & Services.
Who are Leland's main competitors?
Direct peers on record are Maven, MasterClass and IGotAnOffer. Emerging players are School16, Reforge, MentorCruise and Wyzant. Broad incumbents are Coursera, Udemy and LinkedIn Learning.
Does Leland have an API?
No public API is recorded for Leland.
What industry is Leland in?
Leland's product category is Online Coaching Marketplace. Its primary akta.pro industry code is EDAMAKAE, College Application, Admissions & Essay Coaching, with a secondary code of EDAAAKAD, Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers). Its NAICS code is 611710 and its SIC code is 8200.