What Jugos Del Valle-Santa Clara does

Jugos Del Valle-Santa Clara is the non-carbonated beverages and dairy arm of the Industria Mexicana de Coca-Cola (IMCC), manufacturing and distributing a portfolio of nine brands across nine categories — juices and nectars (Del Valle, Florida 7), plant-based beverages (AdeS), sports hydration (Powerade), flavored vitamin water (Vitaminwater), ready-to-drink tea (Fuze Tea), children's drinks (Frutsi, Ciel Mini), and dairy products (Santa Clara) — to Mexican families and individual consumers nationwide. The company is the operational descendant of two heritage businesses: Santa Clara (founded 1924 by the Conde family as a home milk delivery service) and Jugos Del Valle (founded 1947 by Luis Cetto as a grape juice producer). Jugos Del Valle was integrated into the IMCC system in 2007, and the two entities were formally merged under a unified operating structure in 2016.

The company's asset base comprises six production plants (Tepotzotlán, Lerma, Pachuca, Monterrey, Lagos de Moreno, Zacatecas) and three distribution centers, employing over 3,500 direct staff and supporting more than 17,500 indirect jobs across its supply chain. Core processing capabilities include steam-infusion ultra-pasteurization (UHT) for dairy — introduced in 2006 — aseptic carton packaging for juices and nectars (introduced 1996), and a twist-off "abre fácil" packaging system pioneered in 1970. The company purchases over 280 million liters of milk annually from Mexican dairy basins and more than 29,000 tonnes of fruit from Mexican agriculture, anchoring a vertically integrated sourcing chain.

Revenue is generated through wholesale and retail distribution of branded CPG products via the IMCC nationwide Coca-Cola system reaching retail, supermarkets, convenience stores, and food service, supplemented by a Santa Clara branded franchise/concession store model (investment starting at $100,000 USD per store, double-digit annual compound growth, 15+ Mexican territories). The customer base is broad-based Mexican consumers across all age groups and income levels, with no named B2B anchor customers disclosed; the primary risk channel is structural dependence on the IMCC distribution system rather than end-customer concentration.

Name

Jugos Del Valle-Santa Clara

Legal name

Jugos Del Valle-Santa Clara

Website

https://jugosdelvalle.com.mx

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jugos Del Valle-Santa Clara is the non-carbonated beverages and dairy arm of Mexico's Coca-Cola system, producing juices, nectars, dairy, sports drinks, teas, and functional beverages across 9 brands for Mexican consumers through retail and a growing franchise store network.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuajimalpa

HQ country

Mexico

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage and Dairy Product Sales: Jugos Del Valle-Santa Clara generates revenue by manufacturing and selling a broad portfolio of non-carbonated beverages and dairy products across Mexico, as the non-carbonated beverages arm of the Industria Mexicana de Coca-Cola (IMCC). Revenue is derived from wholesale and retail distribution of brands across multiple categories including juices, nectar, flavored milk, dairy, teas, and water.
2. Santa Clara Store Franchise/Concession Model: The company operates a franchise/concession model for Santa Clara branded ice cream, coffee, and refrigerated product stores. Franchisees invest starting at $100,000 USD per store, with EBITDA above market retail average and double-digit annual compound growth rates. Concessions available from 10 stores within 24 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jugos Del Valle-Santa Clara manufactures and markets a portfolio of non-carbonated beverages (juices, nectars, sports drinks, flavored water, teas, plant-based drinks) and dairy products (UHT milk, flavored milk, cream, cheese, ice cream, popsicles) under 9 brands across 9 categories, serving Mexican consumers nationwide through the Coca-Cola system's distribution network and Santa Clara branded retail stores. Operations are supported by 6 production plants and 3 distribution centers, producing around 280+ million liters of dairy and processing 29,000+ tonnes of fruit annually.

Product overview

Jugos Del Valle-Santa Clara is the non-carbonated beverages company of the Mexican Coca-Cola Industry, operating 9 brands across 9 categories including juices (Del Valle, Florida 7), plant-based beverages (AdeS), sports hydration (Powerade), vitamin water (Vitaminwater), tea (Fuze Tea), children's beverages (Frutsi, Ciel Mini), and dairy products (Santa Clara). The portfolio is distributed through Santa Clara brand stores and retail outlets across Mexico, offering nutrition and hydration solutions to Mexican families.

Differentiator

Problem solved

Functional benefit

Brands

• Del Valle: Mexican brand with over 70 years of history offering juices, nectars, beverages with pulp, and refreshing drinks. Includes sub-products: Reserva 100% Jugo, Reserva AntioX, Néctares, Pulpy, and Valle Frut.
• Santa Clara
• AdeS
• Powerade
• Vitaminwater
• Fuze Tea
• Florida 7
• Frutsi
• Ciel Mini

Products and services

• Del Valle Mexican heritage juice and nectar brand offering juices, nectars, and beverages with pulp—including Reserva (100% Juice), Reserva AntioX, Pulpy, and Valle Frut sub-lines—targeted at families and adult consumers seeking flavored fruit drinks.
• Santa Clara Dairy brand producing UHT milk, flavored milk, cream, cheese, ice cream, and popsicles made from 100% pure cow's milk and processed with steam-infusion UHT pasteurization for Mexican retail consumers; also the umbrella for the franchise / concession store channel selling branded ice cream, coffee, and refrigerated products.
• AdeS Plant-based beverage brand offering soy, coconut, and almond blends with fruit juices, fortified with vitamins and minerals, delivering vegetable protein in less than 50 calories per serving for health-conscious adult consumers.
• Powerade Sports hydration beverage formulated with sodium, potassium, calcium, and magnesium plus vitamins B3, B6, and B12 to replenish minerals lost through sweat, targeted at athletes and active consumers.
• Vitaminwater Glaceau Vitaminwater flavored water with essential vitamins and electrolytes offered in varieties such as Energy, Power-C, Restore, and Vital for consumers seeking fortified hydration beyond plain water.
• Fuze Tea Ready-to-drink tea made from fruit and herb infusions using natural-origin ingredients with no preservatives, available in black-peach, black-lemon, green-lemon, red berries, and mango-chamomile flavors for adult consumers.
• Florida 7 Family-oriented fruit juice brand available in Mango, Apple, Peach, Pineapple, Grape, and Orange flavors in multiple package sizes for retail consumption across age groups.
• Frutsi Children's fruit-flavored beverage fortified with vitamins A, B1, and C, combining a touch of fruit juice with nutrients tailored to kids' dietary needs.
• Ciel Mini Fortified flavored water with fruit juice, available in Apple, Grape, and Orange flavors and enriched with iron, zinc, and folic acid, designed for children and adults at retail.

Quantifiable outcome

• 96.5% of waste recycled as part of #MundoSinResiduos goal
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• PetStarcoreStrategic or Co-development PartnerAs part of the Industria Mexicana de Coca-Cola (IMCC), Jugos Del Valle-Santa Clara collaborates with PetStar, one of Mexico's most important recycling plants, to process PET packaging waste.
• IMER (Instituto Mexicano del Reciclaje)coreStrategic or Co-development PartnerCollaborates with IMER, one of Mexico's most important recycling plants, as part of the IMCC's recycling ecosystem to process beverage packaging waste.
• ECOCE (Ecología y Conservación de la Fauna Mexicana)coreStrategic or Co-development PartnerMember of ECOCE, the association that drives and participates in actions in favor of recycling in Mexico, supporting the #MundoSinResiduos initiative.
• 3,500+ Supplier CompaniescoreOthersWorks hand-in-hand with over 3,500 companies that share its vision and quality standards. Promotes and strengthens respect for human, labor, and children's rights, as well as compliance with international norms and principles, including the UN Global Compact.
• United Nations Global Compact (Pacto de las Naciones Unidas)coreStrategic or Co-development PartnerAs part of its supplier governance system, Jugos Del Valle-Santa Clara shares good practices and global initiatives such as the UN Global Compact (Pacto de las Naciones Unidas) with its suppliers and partners.
• CEMEFI (Centro Mexicano de Filantropía)coreStrategic or Co-development PartnerSince 2003, recognized as a Socially Responsible Company by CEMEFI, demonstrating commitment to social welfare and ethical business practices.
• IMCC / Coca-Cola System (Industria Mexicana de Coca-Cola)flagshipStrategic or Co-development PartnerJugos Del Valle-Santa Clara is the non-carbonated beverages arm of the Industria Mexicana de Coca-Cola (IMCC). The company was integrated into the Coca-Cola system in 2007 and fully merged operations in 2016. It operates within the broader Coca-Cola production and distribution ecosystem.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Grupo Jumex: Mexico's leading independent juice, nectar, and fruit-based beverage producer. Directly competes with Del Valle and Florida 7 in juices and nectars across retail and foodservice, with overlapping production and packaging technologies.
• Grupo Lala: Mexico's largest dairy company producing milk, cream, yogurt, and dairy beverages. Directly competes with Santa Clara in fluid milk, flavored milk, yogurt, and value-added dairy products across the same retail channels.
• Alpura: Major Mexican dairy cooperative producing fluid milk, cheese, yogurt, and dairy beverages. Directly competes with Santa Clara across fluid milk, value-added dairy, and refrigerated categories in Mexican retail.
• Danone Mexico: Operates Bonafont water, Danone yogurt, and plant-based beverages in Mexico. Directly competes with Ciel Mini flavored water, Santa Clara yogurt, and AdeS plant-based lines with similar functional/health positioning.

Broad incumbents

• Nestlé Mexico: Operates a broad portfolio including Nescafé, Carlos V dairy beverages, La Lechera, and Nido across Mexico. Overlaps with Santa Clara in dairy, juices, and children's beverages as part of a wider food and beverage portfolio.
• Coca-Cola FEMSA: The Coca-Cola bottler parent in Mexico and partner within IMCC. Operates as a broader incumbent beverage producer-distributor and the structural counterparty that grants Jugos Del Valle-Santa Clara its distribution and licensed-brand access.
• Arca Continental: One of the largest Coca-Cola bottlers in Latin America and an IMCC partner. Competes indirectly through overlapping bottling operations and distribution networks across northern Mexico and other Latin American markets.
• Grupo Bimbo: Mexico's largest food company with a global bakery and snacks footprint. Not a direct beverage competitor but a broad incumbent across Mexican retail shelves and supply chain infrastructure with comparable scale.

Regional players

• Postobón: Colombia's leading non-alcoholic beverage producer with juices (Hit), teas, and flavored water. Comparable business model (multi-brand non-carbonated portfolio) but operates in Colombia and Andean markets rather than Mexico.

Emerging players

• Qualtia Alimentos: Mexican dairy and beverage company producing milk, yogurt, and value-added dairy products. Competes directly with Santa Clara in fluid milk and flavored dairy beverages, with growing but still sub-scale national presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jugosdelvallesantaclaraoficial
• LinkedInlinkedin.com/company/jugos-del-valle
• Instagraminstagram.com/oficial_jdvsc/?hl=es-la

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jugos Del Valle-Santa Clara