What Grupo Jumex does

Grupo Jumex (legal entity Comercializadora Eloro S.A.) is a privately held Mexican food and beverage company founded in 1961, headquartered in Ecatepec de Morelos, Estado de México, and owned by the López family. The company produces and distributes juices, nectars, sports drinks, energy drinks, electrolyte solutions, premium sodas, and children's beverages organized under more than 20 brands including the flagship Jumex, Jumex Fresh, Jumex 0%, Jumex Sport, Jumexito, Xot Energy, Jumex Energy, Bida, Vigor, Único Fresco, Xoda, Hydrolit, Blist, and Frutástica. Its processing operations handle approximately 350,000 tons of fruit per year, sourced from producers across 16 Mexican states, and its proprietary Bottle Can packaging, first launched in 2007, combines bottle and expanded-can formats. The company also distributes licensed partner brands including Campbell's V8 and V8 Splash, and AriZona Beverages products in Mexico and Central America, with the AriZona partnership expanded in October 2025 to co-launch the Jumex Energy line into the U.S. market beginning in Los Angeles.

The company's revenue model is anchored in unit-driven production and sale of branded beverages through three channels: a direct domestic distribution network of 65 centers and thousands of drivers reaching supermarkets, OXXO convenience stores, and traditional corner stores; international export operations to 40+ countries across North America, Central and South America, Europe, Asia, Africa and the Middle East, and Oceania; and licensed-brand distribution agreements. Pricing is not publicly disclosed. Customer segments are horizontal — primarily Mexican families for everyday consumption, with international consumers and partner-brand customers as secondary segments. The company is led by General Manager Salvi Folch, appointed in June 2022 following the passing of founder Eugenio López Rodea in May 2022, and operates through multiple wholly-owned subsidiaries including Jugomex, Botemex, Bebidas para la Salud de México, Jumex Mexicali, Gold Citrus, Corporativa de Servicios Vilore, Vilore Servicios, and the nonprofit Fundación Jumex.

Grupo Jumex's corporate footprint includes its main Ecatepec manufacturing campus, a corporate office in Mexico City's Polanco district, a Chihuahua apple-processing plant, the CMD Monterrey distribution and manufacturing center (inaugurated 2020), and is enhanced by the Jumex Museum (opened 2013, designed by David Chipperfield) and Fundación Jumex, which support the group's cultural positioning. The group has been recognized for sustainability (Merco 100 Most Responsible Companies, 11 consecutive years of Cemefi Socially Responsible Company recognition), workplace quality (Computrabajo Best Companies to Work For in Mexico 2021), and road safety, and continues to publish annual sustainability reports.

Name

Grupo Jumex

Legal name

Comercializadora Eloro S.A.

Website

https://grupojumex.mx

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Jumex is a privately held Mexican beverage company, founded in 1961 and family-owned, that produces and distributes juices, nectars, sports, energy, electrolyte, and children's drinks under 20+ brands including Jumex, Jumex 0%, Jumex Sport, and Jumex Energy, reaching consumers through 65 domestic distribution centers and exports to 40+ countries.

Ownership category

akta.pro rank

Product category

Fruit Juices and Beverages

NAICS

Beverage Manufacturing (3121), Beverage and Tobacco Product Manufacturing (312), Food Manufacturing (311)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Food And Kindred Products (2000)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industries

Refrigerated Juices & Smoothies (CRADACAL), Sports Drinks & Hydration Beverages (CRADAHAK), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Fruit juice production
• Beverage manufacturing
• Nectar distribution
• Packaged drinks
• Juice brand portfolio

Headquarters

HQ city

Ciudad Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Production and Distribution: Production and distribution of juices, nectars, and refreshing beverages under multiple brands including Jumex, Jumex Fresh, Jumex Sport, Bida, Vigor, and others. Revenue generated from product sales through extensive distribution network across Mexico and exports to 40 countries.
2. Licensed Brand Distribution: Distribution of partner brands including V8, V8 Splash, and Arizona beverages in Mexico and Central America under licensing and distribution agreements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Jumex produces, packages and distributes fruit juices, nectars, and refreshing beverages across a multi-brand portfolio (Jumex, Jumex Fresh, Jumex Sport, Jumex 0%, Jumexito, Vigor, Xot Energy, Hydrolit, Bida, Único Fresco/Xoda, Frutástica, BLIST, Jumex Energy). The company processes 350,000 tons of Mexican fruit annually from 16 states and operates 65 distribution centers in Mexico, exporting to more than 40 countries. It also distributes licensed partner brands (V8, V8 Splash, Arizona) within Mexico and Central America.

Product overview

Grupo Jumex is a Mexican beverage company offering a diverse portfolio of juices, nectars, and refreshing drinks organized across multiple sub-brands. The core Jumex brand serves as the flagship, complemented by specialized lines including Jumex Fresh (fresh juices), Jumex Sport (sports drinks), Jumex 0% (sugar-free), Jumexito (children's drinks), Xot Energy and Jumex Energy (energy drinks), Hydrolit (electrolyte drinks), and Xoda/Único Fresco (premium sodas). Additionally, Grupo Jumex distributes partner brands including Arizona, V8, and V8 Splash. The company processes 7 primary fruits (orange, grapefruit, mango, peach, apple, guava, and pear) sourced from Mexican producers, with products present in over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Jumex Fresh: Fresh juice brand offering products made directly from fruits or vegetables without added sugar.
• Jumex Frutzzo
• Bida
• Único Fresco
• Jumex
• Miá
• Paupau
• Jumex Amí
• Jumex Sport
• Vigor
• Kermato
• Jumex 0%
• Xot Energy
• Hydrolit
• JumeXito
• Xoda
• Frutástica
• BLIST
• Jumex Energy
• V8
• V8 Splash
• Arizona

Products and services

• Jumex (Core Brand) Flagship brand offering a wide range of juices and nectars made from Mexican fruits including orange, grapefruit, mango, peach, pear, guava and apple, sold through supermarkets, convenience stores and traditional retail.
• Jumex Fresh Fresh juice brand offering products made directly from fruits or vegetables without added sugar, targeted at consumers seeking minimally processed juice options.
• Jumex 0% Sugar-free juice product line recognized with the Flavor of the Year 2021 award, designed for consumers seeking fruit-based beverages without added sugars.
• Jumex Sport Sports drink with fruit juice formulated to replace fluids lost during workouts, targeted at active consumers and athletes.
• Jumexito 100% fruit juices for children without preservatives, dyes, or added sugars, fortified with vitamins B3, B6 and B12, featuring fun mixes such as Apple, Mango-Apple and Tropical Fruits.
• Xot Energy Energy drink brand featuring fruit juice combined with caffeine and vitamins, targeted at adult consumers seeking an energy boost.
• Jumex Energy Fruit nectar-based energy drink containing 150 mg caffeine, vitamins and a performance blend, launched in partnership with AriZona Beverages to expand Grupo Jumex into the energy beverage category.
• Hydrolit Sugar-free moisturizing solution with electrolytes and vitamins, available in Coconut, Grape, Apple and Orange-Mandarin flavors, targeted at hydration-conscious consumers.
• Único Fresco / Xoda Premium juice and soda brand. Xoda is a premium soda with fruit juice and natural peppermint extracts, low in calories with no added sugar, available in Peppermint Apple, Peppermint Grapefruit and Orange-Spearmint flavors.
• Frutástica Bubbly carbonated beverage with fruit juice in flavors like Strawberry-Guava and Strawberry-Watermelon, targeted at consumers seeking sweet, refreshing sparkling drinks.
• BLIST Carbon-free beverage with 2% apple juice and added vitamins in Pink Lemonade, Blackberry-Lemonade and Grape flavors, targeted at young and energetic consumers.
• Vigor Beverage brand offering energy and vitality products including Jumex Durazno-based beverages, targeted at consumers seeking energy and wellness beverages.
• Bida Beverage brand in the Grupo Jumex portfolio positioned within the sports and active lifestyle segment.
• Jumex AMI Specialty fruit beverage brand within the Jumex product line targeting specific consumer segments.
• Jumex Frutzzo Fruit beverage brand in the Jumex portfolio offering various fruit-flavored drink options.
• Mía Fruit beverage brand within the Grupo Jumex portfolio.
• Paupau Fruit beverage brand in the Jumex portfolio targeted at children with kid-friendly flavors and packaging.
• Kermato Fruit beverage brand in the Grupo Jumex portfolio featuring tomato and fruit-based drink options.
• V8 (Distributed Brand) Licensed partner brand (Campbell Soup Company) distributed by Grupo Jumex in Mexico and Central America, offering vegetable juice combining multiple vegetables and fruits.
• V8 Splash (Distributed Brand) Licensed partner brand distributed by Grupo Jumex in Mexico and Central America, offering fruit-flavored juice beverages.
• AriZona (Distributed Brand) Partner brand distributed by Grupo Jumex in Mexico and Central America. In 2025 the partnership expanded with the launch of Jumex Energy fruit nectar-based energy drink initially in Los Angeles.

Quantifiable outcome

• 350,000 tons of fruit processed annually from Mexican producers
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Arizona BeveragescoreGTM or Marketing PartnerArizona Beverages is a key partner brand distributed by Grupo Jumex in Mexico and Central America. In 2025, the partnership expanded with launch of Jumex Energy, a fruit nectar-based energy drink containing 150mg caffeine, vitamins and performance blend, initially launched in Los Angeles.
• V8 (Campbell Soup Company)coreGTM or Marketing PartnerGrupo Jumex distributes V8 vegetable juice and V8 Splash products in Mexico and Central America under licensing agreement. V8 is a well-known brand of vegetable juice combining multiple vegetables and fruits.
• V8 SplashcoreGTM or Marketing PartnerDistribution partnership for V8 Splash fruit-flavored juice beverages in Mexico and Central America markets.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lassonde Industries: Lassonde is a Canadian-based private juice and beverage manufacturer (Oasis, Rougemont, Apple & Eve). It is comparable to Jumex as a privately-held, multi-brand fruit beverage producer with broad retail distribution and similar sub-brand portfolio strategy.
• Minute Maid (The Coca-Cola Company): Minute Maid is Coca-Cola's flagship juice brand and the dominant competitor in Mexican retail alongside Del Valle. It competes head-to-head with Jumex on supermarket shelves in the same juice/nectar category with similar price-pack architecture and target consumers.
• Florida's Natural: Florida's Natural is a US citrus juice cooperative that competes with Jumex in the US export market and across its international footprint. Both are vertically integrated fruit-to-bottle producers with strong regional brand identities in the premium juice segment.
• Tropicana (PepsiCo): Tropicana is the leading branded juice/nectar producer globally and a direct competitor in packaged fruit beverages. It shares the same product category (juice, nectar), retail channels (supermarkets, convenience stores), and customer base (everyday family consumption), making it the closest international comparable for Jumex's core business.
• Del Valle (The Coca-Cola Company): Del Valle is Coca-Cola's dedicated Latin American juice/nectar brand and the most direct in-market competitor to Jumex in Mexico. Same category, same Mexican retail channels, same family consumption occasions — Del Valle is the benchmark competitor for shelf share in Mexico.

Broad incumbents

• PepsiCo: PepsiCo owns Tropicana and competes broadly in juices and beverages through its global portfolio. Comparable to Jumex as a multi-category beverage competitor with broad retail distribution and similar international ambitions, though with vastly greater scale.
• The Coca-Cola Company: Coca-Cola is the dominant global beverage incumbent that owns Minute Maid and Del Valle, Jumex's primary competitors. While not a direct single-brand peer, its Mexican operations (via Coca-Cola FEMSA bottlers) shape the competitive landscape Jumex operates in across juices, nectars, and now energy drinks.
• Keurig Dr Pepper: Keurig Dr Pepper owns Mott's and other juice brands, competing with Jumex in the broader North American juice category. Comparable as a multi-brand beverage incumbent with adjacent categories (sports drinks, hydration) where Jumex also competes via Jumex Sport and Hydrolit.

Regional players

• Coca-Cola FEMSA: Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and a primary distribution competitor in Mexico. While focused on Coca-Cola brands, it competes directly with Jumex for shelf space, cold-chain logistics, and corner store coverage across Mexico.
• Arca Continental: Arca Continental is the second-largest Coca-Cola bottler in Latin America and a major beverage player in Mexico. Comparable to Jumex as a Mexican-based multi-brand beverage operator with deep national distribution and a portfolio spanning multiple beverage categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Jumex