Camelot Illinois

What Camelot Illinois does

Camelot Illinois is the private entity contracted to operate the Illinois Lottery on behalf of the State of Illinois. Founded in 2017 and headquartered in Chicago, it functions as the North American operating subsidiary of Allwyn AG (Euronext Prague: CW0), a multi-national lottery operator with leading positions in North America and Europe. Camelot Illinois's sole contractual customer is the State of Illinois; its revenue mechanics are governed by the operator contract with the state and consist of a contracted share of lottery sales plus managed services for technology and operations, rather than direct retail sales to consumers.

The company's product stack is centered on three integrated assets: the iLottery Platform (a comprehensive digital distribution and account-management backbone for online lottery play), the Digital Games portfolio (online and mobile lottery games including digital instants), and FastPlay™ (a multi-channel instant lottery product combining digital and retail play). FastPlay is the flagship commercial initiative in Illinois, with multiple $1M+ jackpots delivered to players between 2026 product updates and an explicit positioning as a high-priority digital portfolio offering. Underlying technology is described as a domain-specialized lottery platform with multi-channel distribution, responsible-gaming features, and data analytics embedded into game design and player engagement.

Camelot Illinois monetizes through transaction-based fees tied to lottery ticket and digital game sales under its state concession, supplemented by managed services revenue for technology and operational delivery. Distribution is dual-channel: an extensive convenience retail and fuel-station POS network across the Midwest, plus the iLottery digital channel for online and mobile play. The Illinois operations contribute to Allwyn's reported group metrics of $10.3bn USD total revenue, 39% Adjusted EBITDA margin, 12% year-over-year revenue growth, 100,000+ points of sale (UK and Illinois combined, as of 31 December 2024), and a 130 million+ player market across operating territories. The company employs 51-100 staff locally, with broader group resources of 7,000+ supporting shared technology, game development, and operational functions.

Name

Camelot Illinois

Legal name

Camelot Illinois

Website

https://camelotillinois.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Camelot Illinois operates the Illinois Lottery under a state concession as part of Allwyn North America, providing the iLottery Platform, Digital Games, and FastPlay™ products through a Midwest convenience retail network and digital channels.

Ownership category

akta.pro rank

Product category

State Lottery Operations

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Systems & Terminal Providers (POS, Central Systems) (MPAEAFAB), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• State lottery operations
• Lottery management services
• ILottery platform
• Lottery technology solutions
• Government lottery contractor

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Operations Revenue: Revenue generated from operating state lotteries under government contracts. Includes traditional retail lottery sales and digital/online lottery distribution.
2. Technology and Services: Providing technology platforms, games, and operational services to state lottery authorities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Camelot Illinois operates the Illinois Lottery under a government contract as a subsidiary of Allwyn North America. The company provides lottery operations, technology, and managed services including FastPlay™ draw-based games, the iLottery digital platform, and digital games for the Illinois state lottery authority. It functions as the private operator responsible for running, modernizing, and managing the state's lottery system.

Product overview

Allwyn North America provides a unified lottery technology and services platform consisting of an iLottery Platform, Digital Games portfolio, and FastPlay™ product. These products work together to enable state lotteries to operate both retail (POS) and digital channels, with FastPlay serving as a successful multi-channel category bridging both distribution methods. The company operates as a lottery operator, supplier, and business partner for North American lotteries, with technology, games, and services that streamline lottery offerings.

Differentiator

Problem solved

Functional benefit

Brands

• FastPlay: High-priority digital lottery portfolio offering with multi-channel capabilities; delivers $1M+ jackpots in Illinois

Products and services

• FastPlay™ FastPlay™ is a draw-based instant-win lottery game product operated by Camelot Illinois as part of its Illinois Lottery offerings for the state lottery authority's players.
• iLottery Platform
• Digital Games
• Illinois Lottery Operations and Managed Services

Quantifiable outcome

• FastPlay has delivered multiple $1M+ jackpots in Illinois market
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• McLarenflagshipGTM or Marketing Partner · 22 April 2026McLaren partnership showcased at fuel and convenience sector events. Partnership highlights lottery technology innovation to the fuel and convenience retail sector. McLaren brand association used to demonstrate technology leadership and innovation in lottery distribution.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Regional players

• La Française des Jeux (FDJ): French national lottery operator with expanding international digital and B2B operations. Comparable as a state/national lottery operator with multi-channel retail and digital distribution.
• Lottomatica (Flutter Entertainment): Italian lottery operator owned by Flutter Entertainment; operates the Italian national lottery under concession. Comparable state-licensed lottery operator with retail and digital channels, though focused on Italy.
• Tabcorp: Australian lottery and wagering operator running state lotteries under government licence. Comparable business model to Camelot Illinois as a licensed B2G lottery operator, though operating in a different geography.

Direct peers

• Inspired Entertainment: Supplier of lottery, gaming, and digital content including virtual sports and instant-win games. Overlaps with Camelot Illinois's digital games portfolio and FastPlay-style instant products.
• NeoGames: Provider of iLottery solutions, games, and platforms to state lotteries in North America. Competes with Camelot Illinois's iLottery Platform in digital channel enablement for US state lotteries.
• IGT (International Game Technology): Global lottery operator and technology provider with the largest installed base of US state lottery central systems and terminals. Directly competes with Camelot Illinois for state lottery operating contracts and iLottery platforms.
• Light & Wonder (formerly Scientific Games): Major US lottery systems, instant games, and iLottery provider serving numerous state lotteries. Competes head-to-head with Camelot Illinois for lottery technology and operating contracts.
• Intralot: International lottery operator and technology supplier with US lottery footprint (e.g., Indiana, Ohio). Provides comparable iLottery platforms and B2G lottery services to those of Camelot Illinois.

Emerging players

• Jackpocket: Digital lottery courier service that enables online purchase of state lottery tickets. Competes with Camelot Illinois's iLottery channel by offering an alternative route to digital lottery participation in regulated states.

Broad incumbents

• Pollard Banknote: Established supplier of instant lottery tickets, retail merchandising, and digital lottery services to North American lotteries. Overlaps with Camelot Illinois's instant-games category (FastPlay) and broader lottery supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camelot Illinois