What Hyperbiotics does

Hyperbiotics is a probiotic supplement brand operating as a sub-brand under Vital Nutrients, itself a subsidiary of Blueroot Health. The company markets a 17-SKU portfolio of shelf-stable probiotic and prebiotic supplements, including demographic-targeted formulations (Pro-Women, Pro-Men, Pro-Kids, Pro-Natal), condition-specific products (IBS Support, Leaky Gut Defense, Pro-Mood), and oral health offerings (Pro-Dental, Activated Charcoal Toothpaste). Core technology centers on spore-forming probiotic strains formulated for shelf stability without refrigeration, combined with delivery technology claimed to enhance probiotic survival through the digestive tract.

The brand operates a direct-to-consumer go-to-market model through Vital Nutrients' e-commerce storefront (vitalnutrients.co), supplemented by a wholesale practitioner portal where healthcare providers can purchase for patient recommendations. Products are priced between $18.99 and $36.99 on a one-time purchase basis, with free shipping thresholds and HSA/FSA eligibility. Customer acquisition relies on educational content marketing, a product recommendation quiz, email newsletters, and the practitioner referral channel that leverages Vital Nutrients' "Doctor Recommended for 25 Years" positioning.

The primary customer segment is health-conscious consumers seeking preventive and condition-specific digestive and immune support, with a secondary segment of healthcare practitioners who recommend products to patients. Headcount is reported at 11–50 employees, and the brand is headquartered in Las Vegas, Nevada, while Vital Nutrients operates from Middletown, Connecticut.

Name

Hyperbiotics

Legal name

Vital Nutrients

Website

https://hyperbiotics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyperbiotics is a private probiotic supplement brand operating as a sub-brand under Vital Nutrients (a Blueroot Health company). It sells a 17-SKU portfolio of shelf-stable probiotic and prebiotic products direct-to-consumer through vitalnutrients.co and via a practitioner wholesale portal, targeting health-conscious consumers and healthcare providers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE), Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF), Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC), Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE)

Keywords

• Probiotic supplements
• Shelf-stable probiotics
• Digestive health supplements
• Prebiotic fiber supplements
• Oral probiotic products

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Probiotic Supplements Sales: Direct-to-consumer sales of probiotic and prebiotic supplement products through Vital Nutrients' e-commerce platform. One-time purchase model with multiple product tiers and sizes available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hyperbiotics is a probiotic supplement brand offering shelf-stable, science-backed probiotic and prebiotic products for digestive, immune, oral, and condition-specific health support. Products span core multi-strain formulas (Pro-15 series), demographic-targeted formulations (Pro-Women, Pro-Men, Pro-Kids, Pro-Natal), condition-specific products (IBS Support, Leaky Gut Defense, Pro-Mood), oral health items (Pro-Dental, Activated Charcoal Toothpaste), and pet supplements (Pro-Pets).

Product overview

Hyperbiotics is a probiotic supplement brand offering a comprehensive portfolio of shelf-stable probiotic and prebiotic products designed for everyday digestive and immune support as well as advanced formulations targeting specific health conditions. The product line includes core multi-strain probiotics (Pro-15 series), targeted demographic formulations (Pro-Women, Pro-Men, Pro-Kids, Pro-Natal), condition-specific products (IBS Support, Leaky Gut Defense, Pro-Mood), oral health solutions (Pro-Dental, Activated Charcoal Toothpaste), and pet supplements (Pro-Pets). All formulations feature science-backed ingredients with proprietary delivery technology that enhances probiotic survival throughout the digestive tract without requiring refrigeration.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-15: Probiotic supplement with 15 strains for everyday digestive and immune support
• Pro-Women
• Pro-Men
• Pro-Kids
• Pro-Mood
• Pro-Natal
• Pro-Dental
• Pro-Pets
• Pro-15 Advanced Probiotic
• Leaky Gut Defense
• IBS Support
• Bifidobacterium Probiotic
• Prebiotic + Probiotic
• Prebiotic Fiber Powder
• Activated Charcoal Probiotic Toothpaste
• Pro-Kids ENT

Products and services

• Hyperbiotics Pro-15 Pre + Probiotic Entry-level prebiotic and probiotic combination supplement designed for everyday digestive and immune support, featuring shelf-stable formula with enhanced delivery technology for probiotic survival through the digestive tract.
• Hyperbiotics Pro-15 Advanced Probiotic Advanced strength probiotic formulation designed for targeted digestive and immune health support with enhanced shelf-stable delivery technology.
• Hyperbiotics Pro-Women Probiotic Probiotic formula specifically designed to support women's digestive and vaginal health, featuring science-backed strain combinations.
• Hyperbiotics Pro-Men Probiotic Probiotic formulation tailored to support men's digestive health and immune function with targeted strain selection.
• Hyperbiotics Pro-Kids Probiotic Probiotic supplement designed for children's digestive and immune health support with kid-friendly formulation.
• Hyperbiotics Pro-Kids ENT Probiotic Specialized probiotic formula for children targeting ear, nose, and throat health support.
• Hyperbiotics Pro-Mood Probiotic Probiotic formulation designed to support mental wellness and mood regulation through gut-brain axis support.
• Hyperbiotics Pro-Natal Probiotic Prenatal probiotic supplement formulated to support maternal digestive health and fetal development during pregnancy.
• Hyperbiotics Leaky Gut Defense Probiotic Probiotic formula targeting gut barrier integrity and support for leaky gut syndrome management.
• Hyperbiotics Activated Charcoal Probiotic Toothpaste Oral care product combining activated charcoal with probiotic technology for dental and oral microbiome support.
• Hyperbiotics Pro-Dental Probiotic Probiotic supplement specifically formulated to support oral and dental health through beneficial bacteria.
• Hyperbiotics IBS Support Probiotic Probiotic formulation designed to provide relief and support for individuals with Irritable Bowel Syndrome symptoms.
• Hyperbiotics Bifidobacterium Probiotic Probiotic supplement featuring Bifidobacterium strains for targeted digestive and immune health support.
• Hyperbiotics Prebiotic + Probiotic 60 Billion CFU High-potency combination supplement providing 60 billion CFU of probiotics with prebiotic fiber for enhanced gut health support.
• Hyperbiotics Prebiotic Fiber Powder Prebiotic fiber powder supplement designed to nourish beneficial gut bacteria and support overall digestive wellness.
• Hyperbiotics Pro-Pets Probiotic Probiotic supplement formulated specifically for pet digestive and immune health support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vital NutrientscoreChannel Partner/ Reseller/ DistributorHyperbiotics probiotic products are exclusively distributed through Vital Nutrients, a practitioner-recommended supplement company. Vital Nutrients operates the e-commerce platform and practitioner portal where Hyperbiotics products are sold to both consumers and healthcare practitioners. The brand benefits from Vital Nutrients' 25-year doctor-recommended reputation and Blueroot Health company affiliation.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Ritual: Ritual is a DTC supplement brand with a synbiotic product and similar target consumer (health-conscious, ingredient-transparent buyer). Comparable on the DTC, science-forward, brand-led model, though Ritual's portfolio is broader and subscription-first versus Hyperbiotics' one-time-purchase model.
• Bio-K+: Bio-K+ is a clinically studied probiotic brand offering drinkable and capsule formats in dairy-based form. Comparable to Hyperbiotics on probiotic-only brand focus and condition-specific claims (antibiotic-associated diarrhea, IBS), though with a refrigerated, dairy-based product base.
• Seed Health: Seed is a venture-backed DTC synbiotic brand (DS-01 Daily Synbiotic) with proprietary strain IP and a strong subscription model. Comparable to Hyperbiotics on product format (shelf-stable, multi-strain), gut-brain-axis positioning, and DTC go-to-market, though Seed competes at a higher price point and with deeper venture funding.
• Pendulum Therapeutics: Pendulum sells condition-targeted probiotic formulations (e.g., metabolic health, glucose control) with clinically validated strains. Highly comparable to Hyperbiotics' condition-specific positioning (IBS, Mood, Leaky Gut) and strain-specific differentiation strategy.
• Visbiome (formerly VSL#3): Visbiome is a high-potency, multi-strain medical-food probiotic clinically studied for IBS, ulcerative colitis, and pouchitis. Highly comparable to Hyperbiotics' IBS Support and Leaky Gut Defense SKUs in target condition, though positioned at a higher clinical/medical price tier.

Broad incumbents

• Thorne: Thorne is a premium practitioner-channel supplement brand offering probiotics alongside a broad portfolio of vitamins, minerals, and targeted formulations. Comparable to Hyperbiotics on the practitioner-recommended positioning and condition-specific SKU breadth, with deeper scale and an established direct channel.
• Culturelle: Culturelle (i-Health/Chr. Hansen) is one of the most recognized OTC probiotic brands in U.S. mass retail. Comparable to Hyperbiotics on shelf-stable formats and broad condition coverage (digestive, kids'), but distributed through mainstream drug and grocery channels versus Hyperbiotics' practitioner/DTC model.
• Garden of Life: Garden of Life (Nestlé Health Science) is a leading natural-channel probiotic and supplement brand with extensive shelf-stable SKUs (Dr. Perlmutter line, primal defense). Directly comparable on shelf-stable formulations, broad condition targeting, and premium positioning in natural health retailers.
• Renew Life: Renew Life is an established probiotic and digestive-health brand with condition-specific lines (Ultimate Flora, Adult, Women). Comparable to Hyperbiotics on demographic-specific SKUs and condition targeting, with broader retail distribution across natural and mass channels.
• Align Probiotic: Align (Procter & Gamble) is a mass-market probiotic brand anchored by Bifidobacterium 35624 for digestive health. Comparable to Hyperbiotics on digestive-health positioning and shelf-stable capsules, though distributed through drug/grocery channels at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hyperbiotics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperbiotics