What Align Probiotic does

Align Probiotic is a U.S. consumer health brand that develops and sells probiotic dietary supplements targeting digestive health, women's health, children's health, gut-related immune support, and stress-related digestive symptoms. Its portfolio spans 14+ SKUs across capsules and gummies, including the flagship Align 24/7 Digestive Support, Extra Strength, 3-in-1 Biotic, DualBiotic, Bloating Relief + Food Digestion, women's Dual Action and Cranberry lines, kids gummies and yogurt bites, and stress and immunity SKUs. Core technology rests on the proprietary Bifidobacterium 35624 strain — trademarked for exclusive use in Align and backed by 20+ years of gastroenterologist-led research — combined with DNA verification for strain authenticity, freeze-drying to keep bacteria dormant without refrigeration, and desiccant-lined packaging to protect potency through shelf life. Each capsule is formulated to deliver at least 1 x 10^9 live bacteria at manufacture.

The business model is direct-to-consumer and retail distribution of branded consumer packaged goods, with no disclosed subscription or enterprise channel. Products are sold through the alignprobiotics.com e-commerce site and through major U.S. retail and pharmacy chains. Pricing is per-unit (capsule and gummy count variants of 21, 28, 50, 60, and 90) under a pay-as-you-go model with a money-back guarantee; specific price points are not publicly disclosed. The brand is positioned as the #1 doctor- and gastroenterologist-recommended probiotic for 10+ consecutive years, per ProVoice surveys, which is the central marketing trust signal alongside a content-led education hub. Image filenames on the site reference Procter & Gamble, suggesting possible CPG parent ownership, though this is not explicitly confirmed in the available data.

Name

Align Probiotic

Website

https://alignprobiotics.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Align Probiotic is a U.S. consumer health brand selling proprietary probiotic supplements in capsules and gummies for digestive, women's, kids', immune, and stress support, distributed through D2C e-commerce, major retail, and pharmacy chains.

Ownership category

akta.pro rank

Product category

Digestive Health Probiotic Supplements

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE)

Keywords

• Probiotic supplements
• Digestive health products
• Gut health supplements
• Women's probiotics
• Children's probiotics

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Technology or R&D, Supply Chain, Operations, Personnel

Revenue model

1. Probiotic Supplement Sales: Align generates revenue through direct-to-consumer sales of probiotic supplements including capsules and gummies in various formulations targeting digestive health, women's health, immune support, and kids.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Align Probiotic manufactures and sells a portfolio of dietary probiotic supplements in capsule and gummy formats, anchored by the proprietary Bifidobacterium 35624 strain. The product line addresses digestive health, bloating, women's health, immune support, stress, and children's gut health, with formulations engineered to remain shelf-stable without refrigeration. Products are sold direct-to-consumer through the Align website and through major retail and pharmacy chains in the United States.

Product overview

Align Probiotic is a family of probiotic dietary supplements offering products in capsule and gummy forms. The portfolio includes core digestive health products (Align 24/7 Digestive Support, Extra Strength), targeted solutions (Bloating Relief, Gut Health & Immunity, Stress Support), women's health formulations (Dual Action, Cranberry Gummies), children's products (Kids Gummies, Yogurt Bites), and combination formulas (3-in-1 Biotic, DualBiotic Prebiotic+Probiotic, Fiber Gummies). All products feature the proprietary Bifidobacterium 35624 strain or other well-researched probiotic strains like BB-12 and Bacillus coagulans, with claims of gluten-free, vegetarian, no-refrigeration-required, and guaranteed potency formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Align Probiotic Supplement 24/7 Digestive Support Flagship daily probiotic capsule containing the proprietary Bifidobacterium 35624 strain, designed to fortify the digestive system with healthy bacteria 24/7 and maintain digestive balance for adult consumers.
• Align 70 Billion CFU Probiotic Capsules High-strength probiotic capsule with 6 strains delivering 70 billion CFU to support digestive balance and help relieve occasional bloating, gas, and discomfort in adult consumers.
• Align 3-in-1 Biotic Gummies Comprehensive gummy supplement combining prebiotic, probiotic, and postbiotic in a 50-gummy bottle for combined digestive support in adult consumers.
• Align Women's Dual Action Probiotic Supplement Targeted women's health probiotic containing Bifidobacterium 35624 for gut support plus La-14 and HN001 strains for vaginal health, with chaste tree for PMS symptom relief; certified gluten-free and vegetarian.
• Align Probiotic Bloating Relief + Food Digestion Capsules Targeted daily capsule combining Bifidobacterium 35624 with Vitamin B12 and digestive enzymes to relieve occasional bloating and support food metabolism; soy-free formulation.
• Align DualBiotic Prebiotic + Probiotic Gummies Supplement Gummies combining prebiotic inulin to nourish good bacteria with probiotic Bacillus coagulans LactoSpore to add more good bacteria for daily digestive health.
• Align Extra Strength Probiotic Supplement High-potency daily probiotic capsule containing 5x more active CFUs than standard Align capsules, featuring Bifidobacterium 35624 for enhanced digestive support.
• Align Women's Health Prebiotic + Probiotic Supplement Gummies Women's health gummies combining prebiotics and probiotics with cranberry to support feminine health and digestive balance.
• Align Probiotics + Fiber Gummies Gummies combining probiotics with 5g of fiber to help relieve occasional bloating and support digestive health, available in strawberry kiwi and blackberry flavors.
• Align Probiotics Supplement, Gut Health & Immunity Support Daily probiotic capsule containing Bifidobacterium lactis BB-12 strain to support gut health and immune system function, marketed around the positioning that 70% of the immune system is located in the gut.
• Align Bloating Relief + Food Digestion Gummies Strawberry-flavored gummies combining probiotics and Vitamin B12 to help relieve occasional bloating and support food metabolism.
• Align Kids Prebiotic + Probiotic Supplement Gummies Children's gummies combining prebiotic inulin and probiotic Bacillus coagulans (500 Million CFUs) in mixed fruit flavors, with 1g of sugar per serving, for daily pediatric digestive support.
• Align Probiotic Gut Health & Stress Support Capsules Daily capsule combining the Bifidobacterium 35624 probiotic with ashwagandha extract to support digestive health and help the body respond to daily stress.
• Align Kids Yogurt Coated Probiotic Fruit Bites Apple blueberry flavored yogurt-coated fruit bites with probiotics for children, packaged in 21 individual pouches with 5 bites per pouch for portable pediatric digestive support.

Quantifiable outcome

• Nearly 2x more recommended by gastroenterologists than any other probiotic brand
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Culturelle: Culturelle is a leading DTC and retail probiotic supplement brand featuring Lactobacillus rhamnosus GG, the most direct competitor to Align in the gastroenterologist-recommended probiotic segment with similar capsule and gummy formats.
• Jarrow Formulas: Jarrow Formulas is a specialty supplement brand offering clinically-researched probiotic strains in shelf-stable formats, with similar doctor-channel and natural-food retail distribution as Align.
• BioGaia: BioGaia is a Swedish probiotic company with proprietary Lactobacillus reuteri strains and a portfolio of digestive health products, comparable to Align in its strain-specific R&D approach and clinical-evidence positioning.
• Renew Life: Renew Life is a multi-strain probiotic and digestive health supplement brand with comparable capsule and gummy SKUs, distributed through the same mass retail and natural food channels as Align.
• NOW Foods: NOW Foods is a large dietary supplement manufacturer offering extensive probiotic SKUs at value pricing, competing with Align in the same retail channels but positioned at a lower price point.
• Garden of Life: Garden of Life is a premium supplements brand offering probiotic lines with similar digestive, women's, and kids formulations, targeting the same health-conscious consumer via natural and mainstream retail.
• Florastor: Florastor is a Saccharomyces boulardii-based probiotic brand competing directly with Align in the digestive health category, with strong pharmacy distribution and similar doctor-recommendation positioning.
• PB8 (Nutrition Now): PB8 by Nutrition Now is a shelf-stable probiotic supplement brand with comparable digestive health positioning, distributed through similar mass retail and pharmacy channels as Align.
• Phillips' Colon Health: Phillips' Colon Health is a probiotic supplement brand owned by Bayer with overlapping digestive health positioning, similar mass retail distribution, and competing gastroenterologist recommendation.

Emerging players

• Seed Health: Seed Health is a venture-backed DTC probiotic brand with a subscription model and clinically-validated multi-strain formulations, competing with Align for premium consumer dollars via direct digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alignprobiotic
• Facebookfacebook.com/alignprobiotic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Align Probiotic