Horizon Realty Group
Horizon Realty Group is a family-owned Chicago property management company that owns and operates 26 residential rental buildings (2,500+ units) plus 8 commercial properties and a senior living community in Evanston, serving individual renters, small businesses, and Illinois homebuyers via its RentCafe-powered platform and in-house brokerage.
- Company typePrivate
- Founded1984
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Horizon Realty Group does
Horizon Realty Group is a family-owned and operated property management and real estate investment company headquartered at 1946 W Lawrence Ave in Chicago, Illinois, founded in 1984 by Danny Michael. The company owns and operates 26 residential rental properties encompassing more than 2,500 units across Chicago's northern neighborhoods — Edgewater, Uptown, Rogers Park, Lakeview, Lincoln Park, Ravenswood, and South Loop — with rents spanning roughly $1,428 to $4,500 per month from studios to multi-bedroom units, plus 8 commercial properties and The Merion, an independent senior living community in Evanston. Property operations are standardized on the RentCafe platform (Yardi Systems), which provides the public listing site, online leasing applications, resident portal, maintenance requests, and rent payment processing across the portfolio.
Horizon generates revenue primarily through monthly residential rent collection and commercial leases, supplemented by transaction-fee income from its wholly-owned brokerage subsidiary, HRG Realty Management LLC, which handles Illinois home buying and selling (led by agent Sonny Vitale). The company employs a hybrid go-to-market combining self-serve online leasing (RentCafe), dedicated property managers at each building, and a broker cooperation program that pays external brokers 100% of one month's base rent for attended showings. Marketing is executed through owned digital channels (Facebook, Instagram, YouTube, LinkedIn, TikTok) and an active careers pipeline.
The leadership team comprises Founder/CEO Danny Michael (45+ years in Chicago real estate), COO Jeff Michael (J.D., University of Illinois College of Law, 1997; oversees acquisitions, renovations, and legal), and VP Operations David Sherman (28+ years of property operations experience, joined 2014). The company is a privately held, self-funded business with no external private equity or venture capital disclosed.
Horizon Realty Group firmographics
Firmographics- Name
- Horizon Realty Group
- Legal name
- Horizon Realty Group
- Website
- https://horizonrealtygroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horizon Realty Group is a family-owned Chicago property management company that owns and operates 26 residential rental buildings (2,500+ units) plus 8 commercial properties and a senior living community in Evanston, serving individual renters, small businesses, and Illinois homebuyers via its RentCafe-powered platform and in-house brokerage.
- Ownership category
- akta.pro rank
Horizon Realty Group industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Horizon Realty Group is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Horizon Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Residential Property Management: Horizon Realty Group generates revenue through managing 26 rental properties and 8 commercial properties across Chicago's northern neighborhoods. Revenue comes from monthly rental payments collected from tenants across properties ranging from studio apartments to multi-bedroom units, with properties in neighborhoods including Edgewater, Uptown, Rogers Park, Lakeview, Lincoln Park, Ravenswood, and South Loop.
- Real Estate Brokerage Services: Horizon expanded into full-service real estate brokerage, helping renters transition to homeownership and assisting buyers/sellers in the Illinois market. This creates additional transaction-based revenue from property sales and purchases.
- Commercial Property Leasing: The company leases retail and commercial spaces at their properties, including spaces at The Merion senior living community in Evanston and various street-level retail locations across their Chicago portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Budget-friendly units ranging from $1,428 to $2,059 per month |
| Subscription | Monthly | Mid-range apartments from $1,500 to $2,500 per month |
| Subscription | Monthly | Premium/upscale units from $2,500 to $4,500+ per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Horizon Realty Group product offering
Product offeringCore offering
Horizon Realty Group is a family-owned and operated property management company that manages 26 rental residential properties and 8 commercial properties across Chicago's northern neighborhoods, including Edgewater, Uptown, Rogers Park, Lakeview, Lincoln Park, and Evanston. The company provides rental housing across multiple price points, manages The Merion independent senior living community, handles commercial leasing of retail spaces, and offers residential real estate brokerage services through its subsidiary HRG Realty Management LLC.
Product overview
Horizon Realty Group is a family-owned and operated property management company founded in 1984, offering a portfolio of 26 rental properties and 8 commercial properties across Chicago's northern neighborhoods. The core offering consists of rental property management services across residential apartment buildings and commercial retail spaces. Key residential properties include Park Michigan in South Loop, multiple Sheridan Road buildings (The Bryn, Sheridan Tower, Sheridan Glen, Edge @ Sheridan, Sheridan Plaza, Sheridan Lake, Sheridan Terrace, The District @ Sheridan) in Edgewater and Uptown, and properties in Lincoln Park, Lakeview, Rogers Park, and Ravenswood areas. The company also manages The Merion, an independent senior living community in Evanston, provides commercial property leasing services for retail spaces, and expanded into residential real estate brokerage services. The company is known for reviving vintage and historic buildings with modern amenities, having invested millions in renovations over 40 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management
Companies that use Horizon Realty Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Horizon Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Horizon Realty Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RentCafe (Yardi Systems)coreHorizon Realty Group utilizes RentCafe property management platform for their website, property search, online leasing applications, resident portals, and rent payment processing. This is a core operational technology partnership enabling their digital-first approach to property management.
- Strauss RealtyminorCommercial properties are listed and managed with assistance from Strauss Realty, which handles some of the commercial leasing listings referenced on Horizon's website (1609 Chicago Ave, 822 W. Wilson Ave, 521 Davis St., 1956-62 W. Lawrence Ave).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Horizon Realty Group competitors and assessment
Company assessmentDirect peers
- The Habitat Company: Chicago-based multifamily owner and property manager with a large urban portfolio. Direct comparable to Horizon given shared Chicago focus, vertical integration of ownership and management, and mid-rise/multifamily operating model.
- Waterton: Chicago-headquartered multifamily real estate firm that owns and manages apartment communities nationwide, with strong concentration in the Midwest. Highly comparable to Horizon in operating vintage urban stock and value-add renovations.
- RMK Management Corp: Chicago-focused third-party property manager of multifamily and condominium assets. Comparable to Horizon on management-focused service model and Chicago geographic concentration, though Horizon also owns more of its portfolio.
- CA Residential (CA Ventures): Chicago-based residential owner/operator with student and multifamily portfolios. Comparable to Horizon as a Chicago-anchored, owner-operator multifamily platform pursuing value-add strategies.
- Senior Lifestyle Corporation: Chicago-based senior living owner and operator with independent living, assisted living, and memory care communities. Directly comparable to Horizon's management of The Merion senior living community.
- Planned Property Management: Boutique Chicago property management firm serving rental and condominium buildings. Comparable to Horizon on local-service property management model and Chicago vintage-building expertise, at a smaller scale.
Regional players
- @properties: Chicago-founded residential real estate brokerage with strong Illinois footprint. Comparable to Horizon's HRG Realty Management LLC brokerage arm, serving overlapping homebuyers/sellers in the Illinois market.
Broad incumbents
- Greystar Real Estate Partners: Largest US multifamily and student housing operator with global rental portfolio. Comparable to Horizon on apartment management services, though operating at vastly greater scale and geographic breadth.
- Lincoln Property Company: National multifamily owner and third-party manager with a large Chicago presence. Comparable to Horizon on multifamily property management services and urban Class B/C vintage repositioning.
- FirstService Residential: Leading North American residential property management firm serving condos, HOAs, and rental communities. Comparable to Horizon on residential property management services, with much greater scale and institutional processes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Horizon Realty Group social profiles
Digital presenceHorizon Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horizon Realty Group leadership team
Management profileNumber of profiles
Profiles3 records
Horizon Realty Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Horizon Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horizon Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horizon Realty Group
What does Horizon Realty Group do?
Horizon Realty Group is a family-owned and operated property management company that manages 26 rental residential properties and 8 commercial properties across Chicago's northern neighborhoods, including Edgewater, Uptown, Rogers Park, Lakeview, Lincoln Park, and Evanston. The company provides rental housing across multiple price points, manages The Merion independent senior living community, handles commercial leasing of retail spaces, and offers residential real estate brokerage services through its subsidiary HRG Realty Management LLC.
Is Horizon Realty Group a public or private company?
Horizon Realty Group is a private company. It is classified as family owned and is currently operating.
When was Horizon Realty Group founded?
Horizon Realty Group was founded in 1984. It employs 11 to 50 people.
Where is Horizon Realty Group based?
Horizon Realty Group is headquartered in Chicago, United States, in the North America region.
How does Horizon Realty Group make money?
Three revenue lines are on record. Residential Property Management is the primary driver. The others are real Estate Brokerage Services and commercial Property Leasing.
Who are Horizon Realty Group's main competitors?
Direct peers on record are The Habitat Company, Waterton, RMK Management Corp, CA Residential (CA Ventures), Senior Lifestyle Corporation and Planned Property Management. @properties is listed as a regional player. Broad incumbents are Greystar Real Estate Partners, Lincoln Property Company and FirstService Residential.
Does Horizon Realty Group have an API?
No public API is recorded for Horizon Realty Group.
What industry is Horizon Realty Group in?
Horizon Realty Group's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531311 and its SIC code is 6531.